China Entertainment: I have been a director since 05

Chapter 466: A new wonder in the film industry! Yang Mi is so fierce!

If the entire months of May and June belong to the "pan-summer season", then Hollywood blockbusters such as "Kung Fu Panda 2" and "Pirates of the Caribbean 4" will be popular.
It has indeed occupied most of the big screens in mainland China.

Most Chinese-language films have taken the initiative to give up a certain amount of space to these powerful money-making rivals.

In May, Ning Hao's "Never Gone" led the trend, and then Gu Changwei's "Beloved" raised the banner of art films.

But since the second half of June, tribute films have been released in large numbers!
The entire mainland film industry has finally entered its own "good old days", but the results are mediocre.

Throughout June, the news that Liu Sisi had proved herself in the movie caused quite a stir, and many female stars in the industry were jealous.

Especially compared with Jing Tian, ​​who was highly praised in "Warring States" some time ago, and Li Bingbing, who was compared with the original version in "A Chinese Ghost Story", Liu Sisi's box office and popularity have indeed made her the new favorite of female stars in the industry.

She is just inferior to Mu Tingting, who became a sensation in the industry because of "Never Gone".

Liu Sisi has become one of the most popular female stars in recent months.

Even though people criticize her poor acting skills, they are still moved by her achievements.

As June draws to a close, the most sensational news in the industry is that Liu Yifei has finally been confirmed to play a film role as a producer.

"The main cast of the movie "Extreme Job" starring Xu Zheng, Huang Bo, Zhang Shi, Shu Chang, and Luo Jin has been announced recently. The movie, written by Guan Ling and produced by Liu Yifei, is currently being prepared in full swing!"

"The final auditions for Liu Yifei's film have been officially announced, with Xu Zheng, Huang Bo, Shu Chang, and Zhang Shi joining in the cast!"

"The official role of "Extreme Job" is announced. Shu Chang jokes that she may be the most 'eye-catching' policewoman."

"The director of the movie "Extreme Job" has finally been chosen. Xu Zheng will direct and star in the movie, and will collaborate with Guan Ling again on a comedy movie! The filming of the previously promoted "囧" series has been postponed for the time being!"

Although the actors in the movie "Extreme Job" do not seem to be particularly popular, neither Xu Zheng nor Huang Bo have fully demonstrated their ability to attract box office success before.

Compared with the current film market, the previous performance of "Lost on Journey" was considered average.

But because Liu Yifei and Guan Ling are very popular.

Therefore, these casting news naturally caused a sensation in the circle.

Many actors who had previously coveted the role can now only stare at it from afar with affection in their eyes.

In fact, before the casting was decided, a lot of information about the cooperation had reached Liu Yifei, but Liu Yifei really put a lot of effort into this play. She studied the script for a long time and even made a summary of the character for each role.

Liu Yifei chose these roles based on their character traits.

In fact, Guan Ling did not participate too much. The criminal police captain was played by Zhang Shi, who played the role of Liu Chenglong in his previous life. The rest of Huang Bo and Xu Zheng played the experienced criminal police, Shu Chang played the female policewoman, and Luo Jin played the honest new police. In this way, several main roles were confirmed by Liu Yifei.

Judging from the cast alone, this lineup is not weak for a comedy.

The director directly chose Xu Zheng to take the role. Firstly, it would help to better control the rhythm of the plot. Secondly, he had worked with Guan Ling before and his status as a director was low. However, he could make the final decision in front of Liu Yifei, a producer who was close to Guan Ling.

……

The second most popular event was the completion of Zhang Yimou's "The Flowers of War".

As Zhang Yimou's first epic war film as director, in the wrap-up interview, Zhang Yimou claimed that this film was the best script he had encountered in his 20 years of filming.

When the reporter asked how the new script Guan Ling collaborated on compared to this movie.

Zhang Yimou fell into silence.

"Director Guan's script is naturally an excellent one, but in my personal opinion, The Flowers of War is unsurpassed. This film focuses on the redemption and struggle of the Chinese people in the face of a great disaster. It not only incorporates the fate of the country, but also expresses the spirit of the nation."

"What about Director Guan's script?"

"His script was very advanced," Zhang Yimou smiled. "It's not a war epic, but it's probably more of a symbol of the times."

After the reporter asked when the filming of "The Legend of Sword and Fairy" would begin.

Zhang Yimou’s answer is very interesting.

"Once the recent events are dealt with, the film will start shooting."

As for what happened recently, there have been rumors in the circle for a long time.

During the filming process, the scene where Zhang Weiping and Zhang Yimou stood on the same side but ignored each other seemed to have confirmed the rumor.

The filming was finished, and the two of them parted ways.

There is no need to conceal all the pretense and deceit in the past.

……

It’s just July.

On July 7, Guan Ling accepted Director Tong's invitation and went to the Film Bureau for a meeting.

At the meeting, a topic was brought up that caused a group of bigwigs to be temporarily speechless.

"The film market in the first half of the year - 'it just looks beautiful'."

In terms of the total domestic film box office alone, China's total domestic film box office in the first half of 2011 reached 88 billion, an increase of more than 42% over the same period last year. However, after the box office surge brought about by the market expansion, there were many problems such as losses in blockbusters, sharp declines in the box office of single films, and conflicts in marketing schedules.

When these topics were raised by everyone, everyone's eyes involuntarily turned to Guan Ling.

Because these topics have nothing to do with Guan Ling.

Blockbuster films are losing money, single film box office has plummeted, and there are scheduling conflicts. These problems that the bigwigs in the Film Bureau and optoelectronics industry see are not any problems for Guan Ling.

"Ladies and gentlemen, the box office of domestic films has dropped sharply, especially some large-investment films are generally losing money."

At the meeting, Director Tong listed some of the movies that were released.

"The box office results of The Warring States, Guan Yunchang, and even The Founding of a Party should serve as a wake-up call to everyone. All of these movies are loss-making. The final release dates of later big-budget domestic movies, such as Swordsman, Painted Skin, and The Legend of White Snake, are basically confirmed. No one knows what kind of results they will achieve, but we need to explore the root causes and deep-seated reasons behind these problems."

"Director Tong, I think the marketing of domestic films should not be cannibalistic."

Chen Kexin has been staying in Beijing recently as her movie "Wuxia" is about to be released, so naturally she also came to attend the conference.

As a long-time guest of honor at China Film and also a director in the billion-yuan club, he is naturally qualified to sit in this conference room.

Everyone nodded and listened. Chen Kexin believed that if domestic films refused to give in to each other and competed in the same period, it would result in a loss for both sides at the box office.

As she spoke, Chen Kexin's eyes kept drifting towards Guan Ling.

Guan Ling was amused. Facing Chen Kexin's constant gaze, he asked, "Director Chen, just speak frankly."

Chen Kexin really had something to say, "For example, the biggest problem with the marketing failure of movies such as "Warring States", "A Chinese Ghost Story" and "Guan Yunchang" before the May schedule was the lack of publicity. Compared with "Never Gone", their publicity was not helpful and naturally not sensational enough. The box office results ended up at a low point. There were reasons for the movies themselves, but also the overwhelming momentum of "Never Gone", which led to marketing pressure."

After saying this, Guan Ling's face remained calm.

Ning Hao quit first.

"Director Chen's words are biased. The release of Forever Young was delayed by more than a week compared to these movies, which meant it collided directly with Guan Yunchang. The final box office results will naturally be different, but the performance of Forever Young was too hot, which made the gap between the several movies too clear. What does it have to do with marketing competition? Isn't it the problem of finding the difference in the attractiveness of the movies themselves?"

Chen Kexin also smiled and didn't respond. Instead, she agreed with Ning Hao and nodded continuously.

"Director Guan, what do you think?"

Everyone turned to look at Guan Ling again.

Guan Ling sat on the chair. He had been silent before, but he just coughed twice, and the whole place became quiet instantly.

"There is nothing wrong with marketing, and there is nothing wrong with marketing oppression." His remarks silenced the crowd.
"Before the movie was released, the marketing promotion of "Warring States" was overwhelming. The reputation of the epic war and heroic epic with an investment of 1.5 million yuan had already caused a small sensation in the industry. Sun Honglei's previous popularity in "Insidious" attracted many people to watch the movie. However, the box office crash was not caused by competition, but by the average quality of the movie itself.

Movies rely on content. Painted Skin 2 grossed million yuan, and Forever Young broke the record of billion yuan for domestic movies, raising it to a level that everyone admires. However, I Am Witness, which I wrote, only grossed million yuan. Shoplifters, which was nominated for an Oscar for Foreign Language Film, also grossed only million yuan.

Instead of discussing the competition among domestic films here, it is better to think about how to improve the quality of films so that the audience can form spontaneous word-of-mouth publicity and come to watch the films.

As for marketing, it all depends on one's own ability. Big directors are more attractive than small directors, and this is a matter of ecological balance.

But even Ning Hao had previously experienced a low point when "No Man's Land" failed to pass the review, and even Wuershan had only previously made a low-budget commercial film "Swordsman".

Now that we are sitting here discussing the way forward for future development, my advice is to calm down, write good scripts, and make good movies.

Apart from this, there is no use being jealous.

If marketing competition means the final box office, I would have been crushed by Huayi in the years when we were competing with it. "

Hua Yi was mentioned many times in these words. Although he did not attend the meeting, everyone was naturally aware of the story that Guan Ling told.

The two words "jealous" were used to sweep across the room.

Although she was not nominated, it was visible to the naked eye that Chen Kexin's face had turned slightly blue.

The others also seemed to be pointed out by Guan Ling at this moment, and their faces turned red.

Jealous, who wouldn't be jealous?!
Everyone else is losing money, but you are making a lot of money. Who wouldn’t be confused?
This sweep was condescending, but no one dared to refute it. Although Guan Ling was young now, he had no pressure in saying these words, which moved many people at the scene.

Especially the eight words he said left everyone speechless.

“Write a good script and make a good movie.”

Instead of sitting here holding a meeting, it is better to calm down and study and improve the content of the movie.

Director Tong will continue to expand the topic with Guan Ling, and by the time it is all over, it is already noon.

Before leaving, Director Tong and Han Sanpin took Guan Ling's hand and took her to the company cafeteria.

Faced with the final box office of "The Founding of a Party", Han Sanpin was obviously a little quiet.

This film had more screenings this year than last year, and its publicity was even more sensational than last year's "Founding of a Republic". It boasted a box office of 800 million, but ultimately only earned half of that, or even worse than last year's first film.

This makes what Han Sanpin said in the previous interview, that the first part is the mission and the second part is the interview of passion, seem more like a loud slap in the face.

"Let's talk about new movies." Han Sanpin finished his meal. "How are the movies currently being produced?"

"I went to the United States a few days ago. Scarlet Witch is still in production, and I am in constant communication about the production content. Aquaman, directed by James Wan, is ready for release at any time and can be introduced in China. Gone Girl is almost finished filming. In China, the editing and production of Hot Girls should be able to catch up with the release in mid-August, which is not a big problem. I have already reviewed the modeling of the animated film Even the Wind Rises, and the character movements are still being revised, but the speed is very fast. The overall production is completed, and it is still within expectations to catch up with the Lunar New Year holiday."

"What about "Extreme Job"?"

"Mr. Han wants to ask about the share, right?" Guan Ling said with a smile.

Han Sanpin's thoughts were exposed. As he got older, his skin became thicker and he didn't blush at all.

"Director Han, the investment cost of this film is very small, even if the share is given to China Film, it is still very low."

"It's okay if it's very low. I want the title of producer." Han Sanpin didn't expect Director Tong to be around. "You know, among the recent films, although there are some like "Never Gone" that have made China Film Group proud, I'm under a lot of pressure with the other films!"

"Boss Han, since you said so, I'll contact you when I get back."

"Thank you, Director Guan."

Guan Ling could understand that although the drama "The Founding of a Party" had little investment and was basically pure profit, he would definitely be embarrassed for making such a big noise and ending up with such a result.

……

In the first week of July, there are two movies that deserve the most attention and have high expectations in the industry.

One is "Wuxia", and the other is still "Wuxia".

As for other movies, whether it is "Far Cry" or "Qiba: 10,000 Fires", they are all low-budget commercial movies.

Before the arrival of Transformers 3, the market seemed relatively calm.

However, all this was reversed after the trailer for Far Cry was broadcast.

Yang Mi, who sparked a movie-watching craze among young people last year with "Chinese Paladin III", has once again become the focus of attention because of this drama.

"A treat for countless otakus, Far Cry premiered in Shanghai. It's Mi's first horror movie, and it's a killer show for the audience!"

The stills are so white and explicit.

The industry was deafened in an instant.

Make the audience excited.

(End of this chapter)