China Entertainment: I have been a director since 05

Chapter 470: Public opinion frenzy! Hot chicks premiere! So what if it's a Hollywood blockbuster? Shit!

"The movie "Hot Girl" written and directed by Guan Ling and starred by Yang Mi created a publicity frenzy. Tsinghua University was the first among all the universities to collectively release the MV of "BJ East Road Days", and countless graduates were speechless."

“A blast of memories! At the end of the summer vacation and the time when college students are entering school, Guan Ling and Yang Mi join hands to present youth memories to graduates and high school students across the country!”

"Can the fan effect create another success! Yang Mi has scheduled two movies for release in two consecutive months. Previously, she had caused a small sensation in the industry with "Far Cry"!"

"A low-budget movie versus a Hollywood blockbuster? Guan Ling is not afraid of the two blockbusters "Transformers 3" and "Harry Potter and the Second Half" and is going head-on against "The Smurfs". Why is she so confident?"

When "BJ East Road Days" started to become popular online, the memories and youth of countless people were evoked. Not only did it instantly receive hundreds of millions of hits on video websites, it also triggered widespread resonance and discussion across all platforms.

As a tear-jerking graduation song, although the graduation season has passed, it is still triggering everyone's tear glands.

The days on BJ East Road are about Nanjing, but their impact extends to all parts of the country.

It talks about graduation season, but for everyone, it is not until the start of school, when classmates have dinner together and go their separate ways, that many people sing this song with tears in their eyes.

It's nostalgia.

I miss myself studying hard in high school, I miss my classmates laughing and playing together, and I miss the purest emotion when we made wishes quietly together while the stars were twinkling.

Students are the group with the least time during the summer vacation.

For a time, the industry was swept by this news.

The MV, which was first released by Tsinghua University, also made it impossible for many parents to resist their children’s anticipation for this movie.

Many of the same scenes appear in different families.

"Mom, I want to go to the movies, give me some money."

"what movie?"

"Bottom hottie."

"What? Hot girl?" Many parents frowned.

“This movie was promoted in Tsinghua University’s music video.”

"Okay, let's go then."

Parents were a little surprised by the name at first, but when they heard that Tsinghua University was cooperating with the promotion, they naturally felt relieved.

After all, Tsinghua University will not show children any movies that are not suitable for children.

This is something that all parents recognize.

But Guan Ling's promotion has not stopped yet.
After "BJ East Road Days" became popular again, Guan Ling teamed up with major universities across the country to release a youth version special, telling the stories of a group of people who fought back through their own efforts, and many students appeared in it.

"My grades in high school were not ideal. Actually, they were pretty good in junior high school, but when I lived on campus in high school, I became a little nervous and didn't like studying. I once slipped from the top few in the school to the 300th or 600th place. In my senior year, my homeroom teacher told me that if I worked hard, I could probably get into a third-tier university. My mom suggested that I study art, but I was not happy. It took me half a year to go from to . From tailoring the most efficient review plan, to being ruthless to myself, to comprehensively analyzing the big data of the admission line, I was finally admitted to one of the top ten universities in the country and one of the four famous universities in Beijing."

"I'm very glad that I can accept the interview of Guan Ling Film in school now. I am different from others. I have poor grades since I was a child. Especially after I studied science, I couldn't understand it. The force analysis almost made me bald. I usually left blank the big questions about mathematical functions. But I still got into a university. I don't deny that I am a little behind others in learning ability, but everything I have now is worth it because I have seen the sky at 1 o'clock, which is pitch black."

"Is learning a bowl of chicken soup? As long as it is not just talk, it is not chicken soup."

"The most important thing is execution and determination. Not everyone has this, but from everyone's perspective, this is a must, otherwise nothing will be accomplished in the future."

"Guan Ling? The person who arranged this interview is Guan Ling? Oh my god! Husband, husband!"

"Unfortunate people have their own misfortunes, and lucky people are mostly the same. In fact, the current interviews ask whether hard work is a kind of inspiration or a kind of chicken soup. It doesn't matter. Different people naturally have different feelings."

"If there is such a movie, I will definitely go to the cinema to support it. What's more, the actor is Yang Mi!"

"Why did Guan Ling make such a movie? Is it about studying?"

There are many discussions online, and the counterattack story of "Hot Girls on the Bottom" jointly organized by the official website of "Hot Girls on the Bottom" and major universities has also become a popular program among many people on the Internet.

Teachers, parents, students, staff.

Everyone can see his or her own shadow, the shadow of his or her children, and the shadow of his or her students in it, and then it spreads.

This scene instantly caused an uproar in the industry.

No one has ever had such propaganda before.

This method is really amazing. If the previous publicity was on buses, subways, shopping malls and the Internet, it has already created the largest radiation area.

Guan Ling is currently working directly with major universities to make this scene more accessible to parents and campuses.

Many QQ groups were swept up by this movie.

For a time, "Hot Girl" and Yang Mi became the most popular terms in the entertainment industry.

This kind of down-to-earth marketing method has caused trouble for many film companies.

The key point is that this is not just a matter of money, especially what happened to Tsinghua University, others really don’t have the face to do so.

To be honest, if it weren't for the fate of Tsinghua University, Shandong University, Beijing Film Academy and Shandong Arts Institute, as well as the Shanghai Theatre Academy and the Central Academy of Drama, this matter would not have developed so popular.

In particular, the banner of Tsinghua University has set a benchmark for all other universities.

Many universities would like to take this opportunity to promote their campuses.

Even if it is just an ordinary book, they hope that through the popularity, people can see that their students are also hard-working and positive.

The film has already taken the society by storm even before it premiered.

It even attracted a lot of criticism.

"Guan Ling's first involvement in a cheesy youth film that relies on beautiful women to attract attention? After Far Cry, Yang Mi transformed into a hottie. Does she have other intentions?"

Some people have raised questions on the Internet and have many followers.

In the face of these doubts, Guan Ling gave a positive response in an interview.

"Is 'hot mom' vulgar? Why is 'hot girl' vulgar? It's just a pronoun. Different people have different opinions. Different people have different opinions. If you characterize this movie as vulgar based on just one noun, it is disrespectful to the film's creators and the film itself."

Guan Ling's direct confrontation did not mention the content of the movie at all, but it once again sparked huge discussion in the circle due to this popularity.

………………

Lingyun Media.

Chen Guofu sat in Guan Ling's office with a smile on his face.

"Director Guan, you did a great job of this. On the one hand, you used a deafening marketing campaign to encourage students to watch the movie, and on the other hand, you used clichéd questions to attract other audiences and increase people's curiosity. It really killed two birds with one stone."

"Extraordinary times call for extraordinary measures. Since this film has a short promotion period, we have to use some unconventional methods."

Guan Ling did not hide her smile towards Chen Guofu.

Naturally, Guan Ling had thought of these marketing measures long ago.

The most important audience for this movie is, of course, all high school students and those who have just graduated. At the same time, those who are in college and those who have just started working and whose edges have not yet been smoothed out are also the target audience of this movie.

For these people, hard work is still useful. Although hard work is indeed a kind of chicken soup, just like Yang Mi, who was almost banned for saying the wrong thing before, now Guan Ling can make her famous in China.

This has to do with hard work, but of course it’s also because of the help of a noble person.

But now is not the time to tell those students the truth about society.

For them, working hard may not be useful, but not working hard will definitely be useless.

If you want to transcend life, transcend class, and cross the ladder of success, hard work may not be useful.

But if you just lie down like that, it will eventually become completely useless.

……

This crazy marketing measure made "Transformers 3" feel an inexplicable pressure, and the ones who suffered the most serious impact were naturally the distributor of "The Smurfs" and the distributor and creators of "Overheard 2".

"The Smurfs", a popular cartoon that was shown in China in the 53s and has been widely circulated for years, has become a world classic loved by children and families in China and around the world.

The film is scheduled to be released on August 8, the same day as Guan Ling's "Hot Girl".

It was released in North America on July 7 and earned $29 million in its first weekend.

Definitely not a weakling.

On the contrary, if "Transformers 3" hadn't been so powerful, this movie might have won the championship in North America.

But even so, facing Guan Ling's promotional methods, "The Smurfs" couldn't help but feel nervous.

Bona.

Yu Dong felt quite confused as he watched the increasingly intense propaganda online.

"Director Guan, you're cutting in line at the last minute and it's really annoying! Originally, Overheard 2 was supposed to be the summer finale on August 8th, but with you doing this, we can't even show our poster! With you here, who dares to call it the finale?"

"The finale depends on the time. If you are late, you will naturally be the finale."

“I’m afraid we won’t be able to keep up with Director Guan’s box office success.”

Yu Dong probed, "Director Guan, what are your expectations for this low-budget movie?"

"Whether you win or lose, you must never give up."

Guan Ling’s words left Yu Dong silent.

He knew very well that the reference unit of winning or losing, and whether to be cowardly or not, that Guan Ling mentioned was naturally not because of "Overheard 2". Just relying on this movie produced by his own company would not make Guan Ling say the word cowardly.

Guan Ling’s goal would probably only be on those Hollywood blockbusters.

This made Yu Dong slightly speechless.

"Then should I let Director Guan open the battlefield?"

Yu Dong tried again.

Guan Ling said, "I can't guarantee that you won't make similar calls in the future, Mr. Yu. You know, I have a lot of movies coming up."

After saying this, Yu Dong fell completely silent.

After hanging up the phone, Yu Dong looked at Mai Zhaohui who was sitting next to him and shook his head, "Director Guan is very confident."

Mai Zhaohui said, "We have the box office success of the first film as a foundation, and we also have veteran film stars like Gu Tianle and Liu Qingyun. How can we still not beat Yang Mi?"

"I can't beat Guan Ling."

Yu Dong smiled and said, "This isn't your first time. Can you be more steady? Guan Ling's movies are always different from those of ordinary people. The less threatening they seem, the more surprising they are."

"What about those who look threatening?"

"Then break other people's glasses."

At this moment Mai Zhaohui suddenly realized how stupid his question was. The previous "Inception" instantly popped into his mind.

The recent "Never Gone" and "Painted Skin 2" also impacted his mind.

The room fell silent instantly.

Mai Zhaohui hesitated for a while and said, "What should we do now? Pull it out of the schedule? Originally, it was just to face Harry Potter 7, so it could hold out for a while, but now it's not sure it can hold out."

"No need. Guan Ling just said that they have a lot of movies to be screened, and he is not sure when they will be released."

“Not sure?” Mai Zhaohui was a little incredulous.

"What if he continues to cut in line?" Yu Dong said. "It's bound to happen sooner or later. I'm confident in the quality of Overheard 2, so this is a good time to try out my flexibility."

…………

August has entered the peak of the summer vacation season.

It is also a war with the smoke of gunpowder.

Ever since Guan Ling occupied the high ground of public opinion and used the university to make "Hot Girl" the most anticipated movie among students.

Major competitors have also begun to enter the large-scale publicity stage.

At the same time, Transformers 3 still exudes great power.

After 11 days of release and entering its second week, "Transformers 3" did not stop chasing records and broke two more important records. The highest box office of 3.62 million in the second week broke the record just set by "Forever Young".

It then became the fastest Chinese film to gross over $1 million - in 10 days.

In just 11 days, "Transformers 3" earned 7.66 million yuan, easily surpassing "Kung Fu Panda 2". Although there is still a gap from "Forever Young", its growth rate remains unabated. Many people predict that it may easily win the annual championship title.

The strength of "Transformers 3" is not surprising. The main reasons include that the average ticket price is nearly 10 yuan higher than the second part, and the total number of screens in the mainland has approximately doubled in two years.

In addition, there has been no new co-production film since "Kung Fu Panda 5" at the end of May, which has created a water storage effect, similar to Apple's hunger marketing, which has continuously increased the audience's expectations for "Transformers 2".

By August 8, the box office of "Transformers 7" had reached 3 million yuan, and the box office record just set by "Forever Young" was broken.

The time finally came to August 8th, and "Hot Girls" finally premiered.

Faced with the film that Guan Ling shot and produced so quickly, people in the industry felt a sense of confusion.

I don't know the quality and I don't know the plot. The only thing I can guess is that this movie is about hard work and students.

But no one knows how to shoot it. How to shoot a youth movie without abortion?
How to watch Hollywood movies?
Aren’t you afraid of being crushed into dust by Hollywood movies?

No one understands.

Everyone is waiting for Guan Ling to give an answer.

(End of this chapter)