China Entertainment: I have been a director since 05
Chapter 553: Hot sale! Kick open the traffic door with one kick! Big Dog’s smile!
[4400 words after revision]
The drama "Gu Jian Qi Tan" means something extraordinary to Yang Mi.
This was her first solo drama after her ascension, and it had a very high impact on the industry's subsequent evaluation of her.
For Mango TV, which spent tens of millions of dollars on this film, it cannot afford the consequences of failure.
Therefore, the news about "Gu Jian Qi Tan" was promoted on the Internet to an overwhelming degree!
Starting from late May, Mango TV released a million copywritings, and "Gu Jian Qi Tan" was crowned as the top of the fairy tales. It released various promotional videos one after another, including the concept chapter, Feng Qingxue chapter, Baili Tu Su chapter, Ouyang Shaogong chapter, Xun Fang chapter, and Yang Mi single-player work chapter, and began to bombard TV stations continuously.
Among them, Yang Mi's previous roles continue to attract her fans.
“Every holiday, we traveled with her:
Intoxicated in the most mysterious fairyland; (The Legend of Sword and Fairy III - Xiyao/Tang Xuejian)
I have visited the most magnificent palace; (Palace - Luo Qingchuan)
It has also reached the deepest part of people’s hearts; (Hot Girl at the Bottom - Hot Girl)
This summer, Yang Mi will take you to experience the most unforgettable love. "
After several rounds of publicity, it indeed caused an uproar in the industry. People even thought that with such a large amount of publicity, as long as the quality of this drama was not bad, it might be able to surpass "The Legend of Zhen Huan".
Many companies specializing in TV dramas are amazed at Mango TV's efforts and are also keeping a close eye on public opinion about the drama.
Once a problem occurs, there will naturally be overwhelming ridicule.
But before it was aired, Mango TV had already made a big move.
"For the first time, Mango TV has opened the 'Diamond Exclusive Theater' every Wednesday and Thursday at 22:, airing the TV series adapted from the game "Gu Jian Qi Tan" starring Yang Mi, Sun Jian, Qiao Zhenyu, Shu Chang and others. It is reported that the film is invested and produced by Lingyun Media, and it is also the first TV series to be released after Yang Mi became the queen of the million box office of domestic films last year."
"Yang Mi will create the ceiling of ancient costume heroines!"
As the news came out, frogs started croaking.
The opening of this exclusive theater almost means that Mango TV has made up its mind to grab market share in order to gain all-day ratings.
The publicity volume of this drama is here. It is not put in the prime time of weekends, but in the evening time of Wednesday and Thursday. It either means that the satellite TV station has strong confidence in this drama, or it means that the satellite TV station has given up on this drama.
It is obvious that Mango TV is now full of confidence.
Their purpose is naturally self-evident.
Everyone here is garbage!
I will use this doomed hit to grab the entire week's market share for Hunan Satellite TV!
Their brazen statements naturally caused dissatisfaction among many fans.
Liu Yifei’s fans are not happy about this.
"What do you mean by the ceiling for female protagonists in ancient costume dramas? Yang Mi, are you qualified?"
"From The Legend of Sword and Fairy 1 to The Return of the Condor Heroes, from Demi-Gods and Semi-Devils to Dream of the Red Chamber, if the media had any conscience, they wouldn't say that Yang Mi is the ceiling. Although my Qianqian hasn't acted recently, she is still not someone that Yang Mi can mess with."
"Haha, Mango TV is so shameless just for traffic!"
There was an uproar on the Internet.
It even surpassed the popularity of the "Stabbing in the Back" cult.
Although the popularity is not as high as in the previous life, the stab-in-the-back cult has still arrived.
A minor friction within the crew of "Guns, Bullets and Rain" was posted on Weibo by Xiaoxiannv's assistant, Xiannv, who claimed that Yin Xiaotian was going to hit someone.
There were countless quarrels at once.
"Yin Xiaotian acted like a big shot on the set and violently beat up a female actress in the same group~!"
"How terrible is the person behind this who touched the actress on the set?"
Under the instigation of the media, Yin Xiaotian was forced to send a clarification on Weibo, claiming that he had not touched the woman at all, and they just had an argument over the script. He also claimed that he would find the video and release it.
But many celebrities couldn't wait to get out. Some claimed that Yin Xiaotian should come out and apologize like a man, some claimed that they believed in the woman's character, and one actor claimed that he had called the woman and that she was in tears and was not faking it, so they unconditionally trusted the woman on Weibo and she was as pure and flawless as a white lotus.
There are also many very popular male actors who participated in it, just expressing their opinions casually, but the focus was still on criticizing the men.
The mountain rain is about to come and the wind fills the building,
Instead, it gives the industry a feeling of "a whale falling to the ground brings all living things to life".
You should know that at this time Yin Xiaotian could be called one of the four little fresh meat in mainland China, after he won this title in 2002 along with Huang Xiaoming, Nie Yuan, Li Chen and Du Chun.
In ten years, Yin Xiaotian has already accumulated countless resources.
At this time, the war of words started from the leader and his wife, and gradually extended to the eight Dharma protectors, including four female Dharma protectors and four male Dharma protectors.
The most miserable person among them was not Yin Xiaotian.
Wang Luodan, who had previously been in contact with Guo Jingyu and played a role in "Wild Story", almost joined the law enforcement team after sending a message in the morning. In the afternoon, she received a call from Guo Jingyu, saying that if she did not delete the message or apologize, her role in the movie would be deleted.
It's just a supporting role anyway, so it's no big deal.
Wang Luodan was so scared that he ran away with Weibo overnight.
After a direct apology and uninstallation, Yiguliu disappeared completely without a trace.
After the deletion was complete, Wang Luodan called Guo Jingyu to ask why.
Guo Jingyu just said that this was Director Guan’s order.
"Has Director Guan been alerted?"
Wang Luodan was shocked.
Although she was Guan Ling's senior sister, Wang Luodan did not dare to disobey Guan Ling at this time. When she learned that it was Guan Ling who made the decision, Wang Luodan did not even dare to question it at all.
In just three days, the truth was revealed.
The essay was so terrifying that people felt the deterrent power brought by the fairy for the first time.
"Director Guo, thank you. If I have the chance, I will also thank Director Guan in person."
At this moment, Wang Luodan felt inexplicably touched.
In fact, Guan Ling gave Wang Luodan a chance. After all, he was a student of Beijing Film Academy. And now that he had been given the opportunity to star in her own play, there was no need to criticize him so badly.
As for other people, Guan Ling didn't want to care about them at all.
……
"Ascension is just an accident in the entertainment industry. This kind of bottom-lineless entertainment industry melee is the truth that actors often encounter. Rashomon is made according to the status of the stars. Whoever has the bigger fist and the more resources has the final say.
If there had been no surveillance this time, Yin Xiaotian would have been completely finished."
Beside Yang Mi, Zeng Jia whispered.
I also thought of the previous fierce battle between Zhen Zidan and Zhao Wenzhuo. It was also a Rashomon. You said yours, I said mine, and everyone thought they were on the side of justice.
It’s just that Director Guan took sides last time.
This time, it seems that there is no station.
Zeng Jia looked at the news online, feeling disappointed and starting to feel pressured about the promotion of "Gu Jian Qi Tan".
"Mi Mi, if this play fails, I'm sure many people will be waiting to see you make a fool of yourself."
Zeng Jia felt a little panicked when she saw that although Yin Xiaotian had proved his innocence, his resources were still drastically reduced.
Although Yang Mi does not have to worry about her innocence, if the ratings flop, under such publicity, it will easily cause backlash from the audience!
Mango TV is currently the most popular channel.
But don’t be afraid of ten thousand, just be afraid of the eventuality.
"What are you afraid of?" Yang Mi looked indifferent.
"We must be prepared at all times. If something goes wrong, we must do a good job of public relations." Zeng Jia finally made a decision. "Actually, it's not necessary." Yang Mi wanted to say it, but she couldn't say it when the words came to her lips.
She knew that the screenwriter of this play was Guan Ling, but the credit was Lingyun Media.
Although she didn't know why Guan Ling did this, but with the four words "Guan Ling as screenwriter" in her mind, Yang Mi felt that there was almost no chance that this play would fail.
We just need to see how popular this drama will be.
This is the trust she has accumulated after being with Guan Ling for so long.
Director Guan told her at the time that this drama would make her famous for three years.
She believed it.
No matter how Mango TV schedules its broadcasts or promotes it, Yang Mi believes that she can still be popular for three years.
On May 5, "Gu Jian Qi Tan" held a TV series premiere press conference in Changsha, Hunan.
This is another first for Mango TV.
Film and television companies in the industry, first- and second-tier stars with schedules, and various media gathered together.
Although Guan Ling did not go to the event, Lingyun Media's TV drama manager Guo Jingyu made his first public appearance at the event, which attracted widespread attention from the industry.
These actions add a layer of long clothing to the play that is difficult to take off.
"How popular will this play be?"
It has become something that the entire industry is waiting and looking forward to.
……
Hong Kong, filming site of "Travel to Hong Kong".
Since this play requires many big scenes, a lot of preparation was done beforehand.
In order to achieve a better final effect, Guan Ling also specially selected a number of directing techniques.
For example, when shooting, it was actually shot according to an aspect ratio of 1.85, so that the film can be shot as a rounded visual feast, with a seamless combination of clever camera movements and refined shots.
In fact, the style of this film is not difficult. In order to avoid too much cutting, everything has to start from simplicity.
Most action thrillers rely too much on a lot of cutting, making it difficult to present a dynamic, high-speed film.
So when shooting, Guan Ling only needs to perfectly replicate the scene he wants to shoot.
However, problems still arise from time to time during on-site scheduling.
"Wu Jing, your role is not just a brainless muscular hunk. Don't turn yourself into a weirdo who only knows how to fight extras. Try to relax your breathing. You have to know that these extras on the scene have learned breakdancing to cooperate with everyone in the acting. This is how their bodies can perform some very strange dances and unnatural movements, just like a broken arm.
Every time you make a mistake, it becomes a burden to them."
Zombies can be acted out by xjb, because these are not special effects, but real-life shots.
Any action they take is reasonable.
Many animators might take a CG-heavy approach, but Guan Ling didn’t use that approach in “Hong Kong Trip” this time, instead it was all dance moves, but in this case, the zombies’ weird and believable crazy movements still make them not only scary, but also terrifying.
Compared to big-budget Hollywood films, Guan Ling believes that this type of zombie is obviously easier for the audience to resonate with because the characters in this film are particularly realistic.
It's not a mutant like in Resident Evil. At most, it's a character like Wu Jing, who has some fighting power.
This is also one of the main points of the original "Train to Busan", that is, the villains and the protagonists are very ordinary and very ordinary people, which makes it easier for the audience to get close to them because everyone has similar emotions.
This is the core of the play, and Guan Ling certainly grasped it very thoroughly.
Wu Jing and Gu Tianle both have strong comprehension abilities, and there were indeed no major omissions during the filming process.
During the intense filming process, the first news that came out was that Wang Jianlin was about to acquire 100% of the shares of AMC Entertainment Holdings Inc. (hereinafter referred to as "AMC Entertainment"), the second largest cinema group in the United States at the time.
As soon as the news came out, it caused an uproar in the industry.
Guan Ling also knew it very well.
Wang Jianlin's plan has begun.
After calling Fang Ping to discuss the situation with Maoyan and ByteDance and asking him to keep an eye on it and be prepared for acquisitions at any time, Guan Ling continued to devote himself to the filming rhythm.
……
"Gu Jian Qi Tan" has started airing.
In the past two years, due to the influence of online video websites, TV station ratings have generally declined significantly.
However, as soon as this TV series was aired, it became so popular that it immediately sparked a huge discussion.
When the results came out the next day.
The director of Mango TV went offline first.
Then the director of Mango TV was shocked.
After that, competitors such as Tangren Film and Television, Xiaoma Pentium, Hairun Film and Television and other companies were suddenly speechless.
On the first day, it won the first place in the average ratings of evening TV dramas on the national network and provincial satellite TV stations with a national network rating of 1.73 and a share of 11.99%, successfully becoming the first weekly drama in the late May period.
The next day, the national network average ratings were 2.02, and the CSM50 city (50 cities across the country) average ratings were 1.674.
iQiyi’s daily online click volume reached 13590 million, firmly ranking first!
Gong Yuren was almost stunned.
The drama set a new record in ratings, becoming the hottest drama of the summer and igniting a new round of fairy-tale craze.
You should know that the previous "Legend of Zhen Huan" had a highest viewership rating of only 1.48%.
And now, "Gu Jian Qi Tan" has raised the ratings by more than one third!
"Yang Mi has completely ascended! Her position is secure."
"Creating another hit, starting with Far Cry, Yang Mi has completely opened the door to traffic in the entertainment industry!"
This news instantly caused countless female stars in the industry to be dumbfounded and envious.
The influence of "Gu Jian Qi Tan" continues.
The pony gallops.
When Brother Da Gou saw the ratings of "Gu Jian Qi Tan", a smile appeared on his face.
Since the completion of financing last year, Big Dog has been full of confidence recently.
After CCB Culture took the lead, several other venture capital firms including Kaixin Venture Capital, CreditEase, Zero7.7IPO, and Hanli Prospect Fund followed suit, investing a total of 25 million yuan and holding % of the shares, surpassing the IPO amount of Bona Film Group in the United States and setting a record for financing in China's film and television industry.
In order to stabilize the IPO, Big Dog decided to focus on TV series this year, rather than competing with Hollywood blockbusters for the movie market.
Therefore, the performance of "Gu Jian Qi Tan" gave him great confidence.
"If Ling Yun can do it, we can do it too!"
When being interviewed, Brother Big Dog was full of energy and ambition.
"We are also gradually establishing our own cinema chain. In the future, Pony.com, like Lingyun Media, will stand at the forefront of Chinese film production companies."
Big Dog said so. (End of this chapter)
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