China Entertainment: I have been a director since 05

With the release of the trailer for "Uncharted", the expectations for "Uncharted" on the Internet have become stronger.

Lingyun Media also put a lot of effort into publicity this time, launching a full-network interactive activity about "Uncharted" on portal websites, video websites, lifestyle websites, and fashion websites.

Zhu Yawen's tough guy face was really shown off.

"Ancient ship battles beyond imagination, thrilling close combat, and secret legendary treasures! The 2012 imported action blockbuster! What achievements will Cheng Long bring?!"

"A treasure that has been sealed for 500 years has quietly come to light. Nathan, played by Zhu Yawen, and Sullivan, played by Cheng Long, form the strongest treasure hunter team and embark on a treasure hunt together!"

"SkySky claims that the film's production team traveled around the world to film the scenes, recreating the stunning scenery in the script, including the original jungle, desert hinterland, snow-capped mountain plateau, and ancient ruins."

"Mainly featuring Jackie Chan's signature move! The trailer for Uncharted features many difficult action shots! Enough to shock the audience!"

"The cinemas are going crazy. According to the cinemas' predictions, this movie may still be able to maintain the level of Guan Ling's "Taken" series and become the number one action blockbuster in the mainland during the summer season! The box office may reach 1 billion!"

“Will Uncharted beat Ice Age 4? One is a rising star director, and the other is Ice Age: Endgame, which has reached a dead end in terms of plot. Will it be a rising star that reaches the pinnacle, or will it be a classic that achieves another success? Let’s wait and see!”

"It is reported that the Hollywood animated film "Ice Age 4" has grossed over 5 million yuan worldwide, and its release in China is expected to be a box office hit! This hit animation has already been released in 67 countries and regions around the world for several months, and the cumulative box office has exceeded 6 million US dollars, with a good reputation. On July 7, "Ice Age 27" was fully released in mainland China. Judging from the current expectations of Chinese audiences for the film, it is expected to cause another box office hit in China, and the box office record of 4 million US dollars (about 8.848 billion RMB) achieved by the third episode is expected to be broken!"

"According to foreign film reviews, the reason why Ice Age 4 has achieved such a great success is related to its theme. Previously, the producer of the film said that although the Ice Age series is an animated series, its theme is very close to real life, covering family, friendship, and love."

"Netizens on the Internet believe that Glacier 4 is a movie suitable for both adults and children: the joyful elements have a certain healing function, making stressed office workers feel relaxed; the family theme and optimistic life philosophy have educational significance."

"Uncharted is thrilling, lighthearted and humorous! It's a high-level popcorn action blockbuster with brilliant action, and it also incorporates Jackie Chan's rare treasure-hunting theme. Zhu Yawen's new movie has prominent muscles and full sexual tension! Ice Age 4 is even more hilarious, with Sid the sloth as always, and new characters that are exceptionally brilliant. These two movies may completely make this summer season hot!"

Some professional film critics are already warming up!
The competition between these two blockbusters released in the same period is really something that all the audiences are looking forward to.

Then, suddenly some netizens discovered it during the discussion.

“Why did Director Guan choose to compete with Hollywood blockbusters instead of The Four!?”

As the discussion began, people quickly understood what was going on, and then there was an uproar.

Director Guan is so generous!
Instead of fighting simple movies, they use English blockbusters to fight English movies. Isn't this giving a chance for those movies released in early July? !

What a courage!

Although there is no longer a domestic film protection month, Guan Ling has indeed taught many filmmakers a lesson.

I can give you a chance, but you have to stand up!

It can't stand up anymore. The so-called "Four" blockbuster movie is now being criticized to death!
How do you ask others to protect you?
Market competition and Darwin's law do not allow it!

Protecting you is equivalent to not allowing audiences to enter the cinema!

Along with the publicity, the first ones to be aroused were actually the cinemas.

Cinemas have been suffering from bad movies for a long time.

When "Along with the Gods" became popular some time ago, some people even printed out Guan Ling's photo and placed it in the cinema manager's office to worship her as the God of Wealth.

Even the cleaning lady is exhausted and needs a salary increase.

By the time of "The Four", the box office was about the same, enough to make a living, but cinemas in big cities definitely did not lose money, while some small cinemas in poor locations obviously had no profit.

But along with that my appetite became more sophisticated.

How could they accept not making any money or even losing money?
Therefore, all theaters are eagerly looking forward to Guan Ling's action blockbuster, which will compete with Hollywood's "Ice Age 4" at the end of July!
And in August, he still fought!

The more the cinema thinks about it, the happier it is!
You should know that the box office of the previous "Taken" trilogy was nearly 500 million.

The key point is that that was the market three or four years ago. The current market is changing every day, but this result three or four years ago would indeed make these theaters bow down and give Guan Ling a higher share.

And now, Guan Ling is finally back with the action blockbuster he collaborated with Jackie Chan!
……

On July 7, at the premiere of Uncharted.

Since Guan Ling did not appear as a producer, he was still busy filming "Hong Kong Trip" in Hong Kong.

So the main creators present were the actors of this film, Cheng Long and Zhu Yawen,

But even so, with Cheng Long's influence, he still attracted a lot of media.

"Director Guan doesn't take this movie seriously? Your question is quite aggressive." Cheng Long glanced at the reporter who asked the question. "In fact, the online publicity is overwhelming, and everyone knows that this is Director Guan's script. If I was unable to attend the filming due to filming obligations, I don't think this is not taking it seriously. Director Guan even attended the premiere of The Four a while ago. Do you think that's taking it seriously?"

"How did you feel about the shooting? This time, Director Guan, as the financier, requested that the fighting scenes be designed to be particularly complex and varied, so we invited many martial arts instructors such as Cheng Jiaban and Yuan Heping to shoot in many places and carefully design the actions, whether it is climbing an airplane or fighting in a spaceship in the movie, or sliding down from the outside of a building, which is similar to many movies I have starred in before, we have everything."

"The difference with the dad in Taken? I feel like the protagonist isn't as ruthless as the secret agent, so the action design this time is mainly to be varied and beautiful. The difference in strength between the two sides is not that big, so no one was killed in the fight."

With the interview with Jackie Chan, people got a general idea of ​​the plot of the movie.

But in fact, many audiences naturally give extra points to movies about treasure hunting.

Especially the treasure hunting themes starring Cheng Long are naturally easy to cause a sensation in the country.

Since Guan Ling did not come to the premiere, some big bosses naturally did not come either. However, Liu Yifei, Luo Jin, Yang Mi, Fan Bingbing, Ye Ning, Yan Yu and others were all present, which still made the exposure rate of this movie far exceed that of "Ice Age 4".

After all, it's a home game.

Over in Hollywood, Guy Ritter and the film's director Olivia Meganton also began frantically promoting and scheduling the film.

After the film is released in mainland China, Jackie Chan will come to the United States to promote it!
Soon, as the media interview ended, the entire movie began to be screened in advance. After it ended.

"Whoa Whoah"

The whole theater was applauding.

This movie does not have any overly subtle twists or elaborate suspense.

From this point of view, it is not like an ordinary treasure hunting movie.
But you can't say that the whole movie is a bad movie, with its exquisite action design and dazzling fighting scenes.

Especially the shots of spaceship battles and climbing planes in the blue sky, with Hollywood visual effects that absolutely make your adrenaline rush and make your soul tremble.

Compared to "Taken", the visuals of this movie are definitely evolved!
Ma Yufei sat in the center of the film critics below, watching the movie with his eyes narrowed.

Every movie has a different style.

As for this film produced by Guan Ling, the treasure hunting theme is a good choice in the plot, which makes the whole movie absolutely direct and does not deviate from the main line.

This is very smart!

In terms of setting, the story is a familiar adventure story, the plot is simple and has some minor flaws.
The younger brother who grew up in an orphanage is obsessed with his older brother. When he grows up, he is dragged into adventures by his older brother's friends. He has sufficient motivation.
Therefore, there is no need to explain the subsequent plot, just keep running along the main line!
The first adventure point is a script designed specifically for Cheng Long.
The underground adventure starts out shrouded in mystery, and it seems like the money is not wasted when special effects are needed.

Overall, it is an above-average adventure movie, with laughs and breath-taking scenes. The villain is a little mentally retarded, but Jackie Chan's cute old man-like acting is indeed highly consistent with his style.

Ma Yufei even thought that this was a movie that Guan Ling wrote specifically for Jackie Chan.

Not a bad movie!

Worth the ticket price!

It's just an average movie, not a masterpiece like "Inception".

Ma Yufei came to a conclusion and then began to write a cool film review! …………

"Your imperial pen has turned against us?!"

The next day, at China Film Group, Han Sanpin was drinking tea at work and reading yesterday's review of Uncharted.

Among them, Han Sanpin had seen the name Ma Yufei many times.

It’s just that the topic this time is a little unusual.

"Uncharted is just another mediocre action movie among Director Guan's many films!"

Thinking of this, Han Sanpin became excited and immediately called Guan Ling to chat.

Han Sanpin was very interested in this film review. It was indeed a rare thing to see Guan Ling being humiliated, especially from someone who had always praised Guan Ling in the past.

As he continued reading, Han Sanpin felt more and more that something was wrong.

"First of all, this movie does not bring out Guan Ling's profound skills as an Oscar-winning screenwriter. The plot is quite slick and seems to be just a casual creation...

Afterwards, Guan Ling carefully polished all the grand scenes and action scenes of the film. Although the action is more gorgeous than "Taken", the rhythm is a bit slow, and it seems that it is intended to relax the audience, which is quite similar to Cheng Long's Hong Kong movies.
Furthermore, although the special effects are gorgeous and worth the price of admission, they cannot cover up the mediocrity of this film in terms of its wild imagination...

In short, although this movie is full of joyful elements and the fighting scenes are as exciting as ever, the fusion of the two is slightly off, and it is estimated that the Douban score will not exceed eight points.

Mediocre. This is a movie worth the money and worth going to the theater for, but it's just a mediocre popcorn thriller and not worth mentioning! "

Han Sanpin's eyes widened.

"Your mother, are you committing fraud?!"

But the call has already been made to Guan Ling, and the call was connected.

"What is the Imperial Pen's betrayal?!"

"It's okay." Han Sanpin had nothing to say, "Starting today, the film will be launched in full force. How much do you estimate the box office of this movie will be?"

Not wanting to dwell on the previous topic again, Han Sanpin began to chat casually.

"This movie is just average..."

Guan Ling's response made Han Sanpin's brain a little confused.
“Nothing special?!”

You and Ma Yufei must have colluded with each other!
Han Sanpin thought it was quite interesting.

Guan Ling actually used the same adjective as Ma Yufei.

If that's the case, why did they have to choose Ice Age 4 when scheduling the release date?

Rather than domestic films.

Han Sanpin didn't quite understand, but before he could ask,
Then I heard Guan Ling's voice full of laziness and exhaustion,

"I estimate that it would be good if there are 600 to 700 million people in the mainland, and I don't know if we can reach 500 million globally..."

???

A very niche word.

500 million worldwide, Han Sanpin naturally wouldn't think that this was referring to RMB.

Especially as mentioned earlier, there must be about 600 to 700 million people in the mainland.

Han Sanpin felt a little mentally confused.

"What did you say?!"

It's a mediocre movie, I wonder if the global box office can exceed 500 million! ?

Are you talking like a human?!

Han Sanpin is almost sixty years old. He felt his blood pressure rising suddenly and rushed to the top of his head. This old man almost made him cry!

This is so ordinary, how the hell can it be used like this!
Wait until the call is hung up.

There was silence in the office.

Han Sanpin was silent for a long time.

I still feel like I haven't recovered from the shock.

After thinking about it carefully, Han Sanpin felt that Guan Ling's words were very dirty.

A mediocre movie.

I can also deal with you two "Four Famous Detectives". Having no attack power is the greatest attack power.

Han Sanpin couldn't help but laugh.

"I want to see if your movie can make 600 to 700 million in the mainland as you said.

If it really works, I will fight with the higher-ups for my life. What’s the use of giving them the third license?
If it can bring about long-term cooperation between China Film Group and Guan Ling, does it matter whether it is a monopoly or not? !
If this continues, Guan Ling will soon become a monopoly..."

...

In the first day battle between "Uncharted" and "Ice Age 4", "Uncharted" had the upper hand.

In addition to the high screening rate of 46%, the attendance rate is also far ahead.

Seeing that the situation was not good, China Film Distribution Company immediately launched a larger publicity method to try to increase the attendance of "Ice Age 4".

As overseas audiences and media have given unanimous praise,
The foreign media Le Parisien gave it a five-star rating, praising "everything emphasized in the humorous dialogue is full of contemporary sense."

"20 Minutes" believes that "the audience will not be able to fall asleep because the film has a lot of humor."

“The 3D effect is very good, it’s very immersive and I can feel like I can touch the animals’ hair.”

“The audience will follow these animals on their adventures, and 3D will make them feel more like they are in the situation. When Manny, Diego and Sid fight against the huge waves in the storm, 3D makes the audience feel like they are standing on the waves.”

Trying to get the audience to go to the cinema to watch the movie, in this hot summer, to see the joyful return of the invincible, cute and miserable little squirrel and his team of glacier heroes, and experience a cool and exciting sea adventure.

But the effect was minimal. A Weibo poll showed that the release of "Uncharted" was the real arrival of the summer season, and the film would be their first choice for viewing at the end of July.

The old state-owned enterprises are furious.

The next day, the first day box office was released.

That number shocked the industry instantly!
Then Guan Ling posted a message on Weibo.

This once again completely stunned the circle! (End of this chapter)