China Entertainment: I have been a director since 05

……

On the evening of July 2012, 10,

Eight O'clock,
iQiyi started broadcasting "The Rise of Phoenixes" on time.

The drama is showing the promotion process, while Guan Ling and Zhang Tian and Ai Ye are performing the real-life version of "The Promotion of the Phoenixes" on the bed.

Zhang Tianai, the Crown Princess, has put in a lot of effort.

And it keeps going.

By the time it was over, both of them were exhausted both physically and mentally.

But they all have ruddy complexions,
I guess they all feel hot.

At the same time, although Guan Ling was not interested in watching this drama, many people in the entire industry were paying attention to it.

Many TV drama producers in the industry, and even CEOs of online video platforms, are full of expectations and curiosity about this drama.

They especially wanted to know what happened after Guan Ling had just created a miracle with her low-budget movie.

Is it possible to do something so special with such a low-budget web drama?
The previous marketing was very dense, making people feel that this drama was very good.

Many people watched it very carefully, but were surprised to find that Guan Ling's name was not mentioned in the list of screenwriter, producer or director of this drama.

"Is it a scam? Or is it just for marketing?"

"Is it really the kind of TV series that was invested in by someone under Lingyun Media but Director Guan has no idea about?"

"That's it. Why is iQiyi making such a big fuss about it? And giving it such a big appearance?"

"Is it to promote the heroine?"

Many people are skeptical. They only start paying attention to iQiyi because they see it is promoting like crazy.
If you do something unreasonable to me, we will definitely start scolding you.

This is the comment before the broadcast, wait until after the broadcast.

The entire entertainment industry has changed its style after watching this TV series, basically to two extremes.

Some people are cursing these bad movies and TV series.

Some people praised the TV series for its big imagination, good looks, and funny comments.

On the entire online platform, public opinion is directly divided.

Some people say that this is a work that learned from the Qing Dynasty time-travel drama, but it's more sincere than Hua'er Lai. Although the people are struck by thunder and become covered in debris, it really couldn't be more exciting.

It’s so crispy on the outside and tender on the inside!
It does look like there is a lack of funds, but according to people's usual thinking, the producers with insufficient funds will probably cover it up, at least not let the audience feel that they are poor.

But this play does the opposite.

I am poor, but I work hard.

Not only did all kinds of weird turtle costumes appear, but the male and female protagonists and supporting roles in the costume dramas all wore sandals, ate melon seeds as snacks, and ate bananas as fruits.

The queen mother, the mistress of the harem, appeared in four episodes without changing any clothes.

It's really an eye-opener for the audience.

Don’t say anything, just have fun!
Some people like the prince's ascetic look, and think that this drama is just nonsense in a serious manner. It looks tacky, but it is interesting and is definitely entertaining for the public.

But there is another group of people,

I think this drama is a malicious hype of "ugly psychology". It is a bad movie in itself, but it attracts people through marketing. Moreover, many things in it are deliberately noisy and messy.

In a word, the reason why iQiyi would attract audiences through this drama can be summed up in one sentence: He who wins the idiots wins the world.

This play can be said to be criticized to the core.

"It's a TV show that's extremely vulgar, and the shit and piss and fart talk is like a three-year-old. I watched four episodes, and apart from feeling like I've become a loser, I don't feel like I've made any progress!"

"I've only watched four episodes of this show, but I can tell that it's obviously a prank for fools. It must be because I have a high sense of humour."

"Even this crappy show is being marketed like crazy? Did iQiyi win the lottery?"

"A disgusting drama that really makes me sick."

The collision of positive and negative reviews on the Internet has reignited the popularity of this drama.

Wait until the battle with Guan Ling is over.

Zhang Tianai continued to watch the war of words on the Internet about the drama in which she starred.

It's also very exciting to watch.

When filming, she actually didn't think that this drama would definitely be a hit, but she didn't expect that after only the first four episodes were aired, it would be quite discussed.

And she has a lot of people heading for her!
"Has this heroine starred in any movies before? She looks pretty good!"

"These long legs are really a great gun mount!"

"I think I know this heroine. If nothing unexpected happens, this is the person I worked with a Korean movie star in a short film in 2007 or 2008. I remember her! The short film seemed to be called "Falling Cherry Blossoms". The girl was chubby back then, but now she has become thin and beautiful."

"What's her name? Zhang Tianai, I remember this name!"

“The beauty is amazing!”

"Except for the looks, there is nothing else. This drama is poisonous. My eyes have long been blinded by the plot. The Crown Princess wears a cool mat that costs 9.9 yuan with free shipping, the eunuchs wear black stockings with their calves exposed, and it seems that these actors all use the same lipstick! Oh my god! I am completely confused."

"Besides the appearance, there is no other interest."

"Today our colleagues are discussing this drama, but I will only give it one point on Douban, and I give this point to the female lead's appearance."

After seeing so many comments, Zhang Tianai had no idea whether she should cry or laugh.

Some people criticized the drama and also criticized her, which made her mentality a little unbalanced, but more people criticized the drama.

Regardless of whether you like it or not, you are generally quite satisfied with your own appearance.

And the professional team of the production department and online video department.

The class became bigger, but it also made us more lonely.

Especially the heads of several video websites such as Tudou and Sohu. When they found themselves making a big fanfare to deal with it, iQiyi came up with this thing.
I almost got mad to death.

Specialized television companies such as Hairun, Tangren, and Xiaoma Pentium also frowned.

I almost couldn't breathe the whole night.

bad movie!

I forced myself to watch four episodes, and these people almost got PTSD!

"It's sick! This TV show is totally sick!"

This brings back everyone's collective memories of bad movies.

"Guan Ling must be teasing us. He must have some tricks up his sleeve! Otherwise, iQiyi wouldn't have made a movie like this!"

"Always pay attention! Don't let iQiyi catch you off guard!"

After thinking about it, several competitors of Tudou and Sohu all started to get nervous.

Looking at the series of negative reviews online.

Even Zhang Tianai herself actually had some doubts about herself.

But if this drama doesn’t become popular…

Zhang Tianai drew circles on Guan Ling's chest and said that he didn't know what to do.

"Where are you going?"

Guan Ling wasn't too panicked.

"Besides, you've already clocked in for work, how could I possibly let you down? Don't worry, I have a plan for everything.

You will definitely become popular.

Just like how you feel now.

It feels so hot and spicy! "

……

The next day.

When iQiyi started to collect relevant data about this TV series, it found that the drama had a relatively high proportion of traffic and retention.

It’s even higher than some serious dramas. It’s only been online for twelve hours, and the number of views is about to exceed 600 million. I believe that by o’clock in the evening, it is not just a dream!
This discovery surprised Gong Yu very much.

And there is an irresistible surprise.

Because the so-called playback volume is actually the VIP number of moviegoers, and everyone contributes a lot of money to iQiyi.

"Continue marketing, increase the amount, increase the amount for me!"

Gong Yu assigned tasks again and asked the entire marketing department to continue to work hard.

"Zhang Tianai became an instant hit, and 'Go Princess Go' received collective praise from netizens for its funny and novel topics!"

“This is a sincere comedy that makes you laugh like crazy. When you are tired from work, you might as well relax yourself!”

“Although Go Princess Go has only been aired for one day, Zhang Tianai’s popularity is already comparable to Guli Nezha’s when Beginning was aired. It can be said that she has skyrocketed!”

Many more news items were sent out.

The so-called publicity is essentially bragging.

Although the drama "The Princess Weiyoung" has received many negative reviews, I will omit them all when I brag.

Just praise the good parts!

And the coverage area should be large!
Therefore, related news is not only spreading on Weibo, but also on major Internet portals and forums!
At this moment,
The topic on the Internet about whether Guan Ling filmed this drama directly topped the Weibo hot search list the next day.

"Criticizing bad movies, but making a really bad movie herself, is Guan Ling's behavior double standard?"

"Lingyun Media criticizes the conflicts of interest in the domestic bad film environment!"

As the previous incident seemed to be settled, at this moment, an unexpected event suddenly occurred!

The bad movie incident, which had not been responded to before, has once again become a hot topic.

And Guan Ling was also scolded and listed on the hot search list.

Weibo's little brother called Guan Ling as soon as he could while he was at it.

He thought that someone bought the hot search for Guan Ling and was shocked.

"Director Guan, how about we delete this entry for you?"

"Don't delete it, don't delete it. I created this entry." Guan Ling said, "You don't have to worry about anything, just let the situation develop."

I was confused as I came and went: ??? Huh?

For two consecutive days, the related news remained on the hot search list.

But Guan Ling remained motionless.

The Chinese Film Association was the first to get anxious.

When Li Shaohong saw that the topic of the previous bad movie was hyped up again on the Internet, her face turned as black as charcoal.

"We finally waited for the incident to pass and public opinion to calm down, but how come it's on the hot search again?"

She really didn't like the feeling of being dragged out for a stroll for no reason.

In her opinion, whether a director makes a bad movie or not is not the association's business.

Because some people just keep making bad movies, there's nothing we can do about it.

Take Brother Chen Kai as an example, who can control him?
Due to the identities of many people, there are many things that even Li Shaohong cannot say at a glance, let alone control.

Who can guarantee that they won’t make a bad movie in their lifetime?

Are you Guan Ling?
Isn’t he still being scolded and trending on the search now? !
Even Li Shaohong, her version of "Dream of Red Mansions" is known as the most sinister Red Mansion in history.

"How is it? I told you, his group of fans are like dog-skin plasters, they can't be shaken off."

Han Sanpin called, and the hearty smile on the other end made Li Shaohong feel even more helpless.

"Even if they make a TV show, they can drag us out and whip our corpses!"

Li Shaohong shook her head, helpless.

"Just wait, as long as Guan Ling has time and interest, he will continue at any time."

Li Shaohong was furious.

"... "

The matter was passed to her again.

As the chairman, Li Shaohong was completely numb.

On the same day, the China Film Association finally responded to what Guan Ling had said before.

"The China Film Association is committed to the high-quality development of Chinese films. It will cooperate with film directors in the industry to produce better films and more acclaimed films for the audience. Regarding the issue of unqualified films raised by well-known directors, the China Film Association will take a more responsible attitude and conduct more prudent reviews to strictly prevent the emergence of such films..."

I wrote a lot, but it was all clichés and official language.

It seems perfunctory.

There was no mention of the issue of pre-determined awards for the Hundred Flowers Awards and Golden Rooster Awards raised by Guan Ling.

But at least he responded for the sake of face.

Guan Ling couldn't help but smile when he heard the news.

After Han Sanpin finished his persuasion, he came over and told Guan Ling to show mercy while he could.

"Why is President Han still talking about forgiving others when you can? I didn't do anything. According to what you said, I am just bullying others."

"You don't bully a group of people alone?"

Han Sanpin said, "These old guys are almost going to live in a nursing home. You punched them one by one and just opened fire. You're lucky that some of them didn't have heart attacks and go in."

Guan Ling asked with a smile: "It's time for you to go to a nursing home. Is Mr. Han okay?"

"Go to hell."

Han Sanpin laughed and scolded, "What happened to you recently? Did you mess up the TV series?"

Guan Ling said: "How can that be possible? Isn't this just trying to make the association look bad?"

"And you said you didn't bully me."

"How about we just leave it at that? They have officially issued a statement, which is actually an apology. You know, it's not easy for an association like this to issue such an official document."

Han Sanpin was still persuading.

"Okay. But I can't control what netizens say. Look, some of them are scolding me now."

"I understand. Just don't mention it again."

Guan Ling hung up the phone with a cold expression.

He did not think that he could shake the huge vested interest classes and groups in a short period of time.

But this group of people will eventually be swept into the dustbin of history.

At this time, the playback rate and evaluation curve of "The Rise of Phoenixes" became more and more weird.

As the plot develops, more people are willing to accept the madness in this play.

People are also increasingly accepting the charm of satirical comedies.

Everyone is complaining that this drama is bad.
But once you click in, you can’t get out!

It’s just that when I wait for the update, everyone will curse even more fiercely.

The number of views exceeded 30 million in three days.

The number of views exceeded 60 million in five weeks.

iQiyi's drama purchasing manager and Gong Yu were both very happy.
Although they were skeptical before,

But seeing that this low-cost web drama could achieve such a result is simply a confusing blow to their spiritual world!
With the popularity of this drama, Zhang Tianai directly jumped to the fifth place in the popularity of female stars, except for Fan Bingbing, Liu Yifei and Yang Mi who have been dominating the list for many years.

Zhang Tianai ranked just behind Dong Jie.
From being unknown to becoming an instant hit, all the female stars in the circle suddenly felt inexplicably distressed...

A bad movie?
Can a bad movie make people soar?!
Or is this drama, we just can’t understand it! ?

Is it just a kind of unconventional power? !
Guan Ling didn't say a word from beginning to end, but not only did the Film Association issue an official document,

Moreover, as to whether it is a bad movie or not, many people actually argued for it, which is really a strange sight!
It's jaw-dropping! Shocking!
(End of this chapter)