Become a top player by challenging good voices

Chapter 220 "Sichuan Observation" is here!
Mr. Lu came alone today, not with several big influencers from his company like last time.

When he first introduced Ye Lin to Director Jin, the big internet celebrities in his company, such as Daigula K, Office Ono, Seventh Uncle Nao Ye, were as popular as Ye Lin in terms of celebrity status and fans.

But now, Ye Lin has more than 2000 million fans on Douyin and more than 1000 million fans on Weibo, and has become the image ambassador of Chengdu. Those tens of millions of Internet celebrities are obviously a bit unworthy in front of him.

"Mr. Ye, please give me some advice sometime. It's too difficult for my company's several tens of millions of accounts!"

Mr. Lu took Ye Lin's hand and complained.

The biggest problem his company currently faces is that it is difficult to monetize. It has a bunch of Internet celebrities with many fans, but its monetization ability is really poor. It can't receive even a few star map ads a month.

Moreover, the salaries of these Internet celebrity experts are very high, because once they are not satisfied with the salary you offer, they may switch to another company the next day.

From the time an account is set up, it basically has a core personality. The account can grow from 0 followers to millions or even tens of millions of followers. Netizens are looking for the person who appears in the photo.

Once this expert changes jobs, this account will be useless. If you replace it with someone else, netizens will not recognize it at all and will only lose followers.

At present, Mr. Lu's biggest worry is that it is difficult to monetize his account and the high salary expenditure required to maintain these Internet celebrities, so he wants to ask Ye Lin to help him give him advice.

"Mr. Lu, I think among the experts in your company, only one Daigula K has a good talent. Although the others have some specialties, they are still ordinary people after all, and their upper limit is relatively low..."

"Your company's current problem is that your account has too many fans. In fact, your experts are not worthy of so many fans, so the monetization ability is naturally lower than the number of fans. Do you understand?"

Ye Lin analyzed that it is difficult to monetize. One problem is the account type, and the other is the problem of the Internet celebrity himself.

For example, what is the use of a plot account like Qijiu Naoye with 2000 million fans?Implanting any advertisement will feel inconsistent and the effect will be very poor. Advertisers will definitely not invest again if they see no effect after placing one or two ads.

On the other hand, because you have many fans, your advertising bids are also very high, but advertisers think you are not worth so much money, and naturally they are not willing to invest in you.

Mr. Lu thought for a while, nodded and said, "Yes, Mr. Ye, your analysis makes sense. I also think that Daigula K's path is broader..."

"So, do you have any good suggestions for Daigula K? That is, should she still follow the current dance route? But the traffic of her recently released dance videos is average!"

The topic came to Daigula K. Daigula K can be said to be the leading actress of Onion Media. First of all, she has a good appearance and dancing talent. It is difficult for this kind of girl to be popular. Mr. Lu is naturally right. She takes it very seriously.

However, after the few dancing videos of Daigula K became popular, there has been no popular video for a long time, and it can be regarded as entering a period of silence, which made Mr. Lu very melancholy.

"Of course, she can just keep dancing. Otherwise, what else can she do? As for not being so popular, it's because she hasn't produced any popular dances recently. Your team, study the dance carefully, she will definitely It can become popular again!”

Ye Lin's words were like a reassurance. After hearing this, Mr. Lu felt relieved and continued to let Daigula K dance.

"By the way, Mr. Lu, have you heard of subject three?"

Ye Lin suddenly said that the dance of Subject [-] would become very popular a few years later, leading to the global shaker competition. Why is it that the English area is not big, but it creates a myth...

"Subject three? Mr. Ye, are you going to take the driver's license test soon?"

Mr. Lu asked doubtfully.

Ye Linbai glanced at him and was about to say something. At this time, Su Peng and Director Jin came along.

Also following were the male and female officers who had returned from last time. Among them, the female officer Meng Yi was already very familiar to Ye Lin. They had worked together during the filming of the "Chengdu" promotional video, and she had an unusual fondness for Ye Lin.

"Director Jin, Captain Su..."

Ye Lin stepped forward to greet them and expressed his sincere gratitude to the two of them. To a certain extent, both of them were noble people in Ye Lin's life.

"Brother Ye, you have been very popular in the past two days! All the news on the Internet is about you!"

Captain Su smiled and stepped forward and patted Ye Lin on the shoulder. Yesterday's "Chengdu", today's "The Beauty of the World is Intertwined with You", plus Ke Yimin's farce, Ye Lin was so popular!

"I'm about to ask Mr. Ye to sign my autograph for me!"

The female clerk Meng Yi smiled and joked. She was dressed very delicately today, as if she knew she was coming to see Ye Lin.

“Yes, this is worthy of the status of Chengdu’s image ambassador!”

Director Jin looked at Ye Lin, he was really talented, and nodded with great satisfaction.

Ye Lin smiled and said some flattering words, invited the four people into the box and arranged them to sit one by one.

The waiter began to serve the food. There were eight people at the table, and it was quite lively.

Everyone's topic was Ye Lin. They first discussed the response to Ye Lin's song "Chengdu" after it was released, and talked about the opinions of people around him on Ye Lin becoming the image ambassador of Chengdu.

Then we talked about the video "Beauty in the World is Connected with You" released by Ye Lin today, as well as the grudges between Ke Yimin and him.

"This time Ke Yimin has been really miserable by you. Although she has not been revoked as a judge, I believe she will not dare to make things difficult for you next time!"

Captain Su smiled and said that he also had a taste of Ke Yimin today. He watched Ke Yimin in the live broadcast room for more than 40 minutes. Ke Yimin was really miserable.

"I heard that the next round of competition will be broadcast live. I believe no judge would dare to deliberately target Mr. Ye with so many eyes, right?"

Meng Yi smiled and said that she had been paying attention to the competition that Ye Lin participated in. She knew the rules of the competition quite well and felt that Ye Lin would probably advance directly in the next round.

Ye Lin smiled and waved his hand, saying that these were all trivial matters, trivial and not worth mentioning. The Voice competition was just a matter of course for him to participate in.

Then everyone talked about Mr. Lu's company and the accounts under his company, and they all helped him make suggestions and opinions.

At the dinner, everyone was very casual. It was either a business table or simply celebrating Ye Lin becoming the Chengdu ambassador, so we talked about all kinds of topics.

Director Jin also talked about official matters, revealing some of the future plans for Chengdu, as well as some internal news.

Captain Su talked about some weird and interesting things he encountered at work, such as how many mistresses a certain official had just got caught. Everyone was eye-opening after listening to this.

"Ye Lin, what are your plans later? Do you want to finish the The Voice competition first?"

Director Jin looked at Ye Lin, and the topic eventually returned to Ye Lin.

Ye Lin revealed that his company now has three major departments: food department, film and television department, and music department. Next, he plans to add two new departments, namely the live broadcast department and the agency operations department.

The live broadcast is easy to understand, but the term agent operation seems a bit new to Director Jin and Mr. Lu.

"What does the acting operations department do?" Director Jin asked.

"The agency operation department is to help other companies or institutions operate new media accounts, such as Douyin, Kuaishou, Weibo, official accounts and Bilibili..."

"Because after all, many companies are not specialized in media, but they still need to promote new media accounts. If they ask people from their own companies to do it, the results will be unsatisfactory, and they will not be able to gain many fans in a few months..."

"In a situation like this, they can find our operating company, and we can help their company make one. For example, help them make a Douyin account, and make a plan, how many videos to post in a month, and how many fans to increase in a year. , and then what’s the cost?”

Ye Lin briefly explained the business of the Next Generation Operations Department to everyone present.

At this point in time, there are actually many companies that want to make Douyin accounts, but the business of agent operation has not yet emerged. This is undoubtedly a big business opportunity.

"I understand, it's just to help others make short videos, right?"

Director Jin understood it all at once. In fact, after all that, the main field of this agency operation is Douyin short video.

Making short videos does require a certain threshold. Whether it’s shooting and editing, content and plot, or the appearance of the person appearing in the video, the threshold is quite high.

It is quite difficult for ordinary people to create a short video account, so it is better to hire a professional company to do it for them. The agency operation business that Ye Lin talked about came into being.

"In fact, we are not just helping ordinary companies to create short video accounts. Some media companies such as TV stations can also ask us to operate them on their behalf. After all, they are engaged in traditional media and are definitely not as professional as us in new media..."

"Director Jin, I think our Sichuan Province actually needs an official Douyin account. I have an idea. The name of the account is "Sichuan Observation". What do you think..."

Speaking of this, Ye Lin suddenly had an idea and started to fool Director Jin again, hoping to take on a big project from Director Jin.

He spent a few minutes telling Director Jin the idea of ​​"Sichuan Observation". Director Jin nodded after listening, thought for a while, and felt that Ye Lin's proposal was really good, not to mention it.

"You mean, this "Sichuan Observation" will observe other places except our Shuchuan?"

Director Jin found it quite interesting. This news media account is very unique and memorable.

Ye Lin smiled and nodded, indicating that there was such a statement.

"Okay, I think it's quite innovative. It's different from traditional news media. If we follow the direction you mentioned, I believe this account will become popular..."

"We Chengdu must build itself into the country's leading Internet celebrity city, and news reporting cannot lag behind the trend. Your idea of ​​"Sichuan Observation" is indeed a good one, and it can also promote our Sichuan to a certain extent! "

After thinking about it for a while, Director Jin praised Ye Lin's proposal even more. The more he thought about it, the "Sichuan Observation" really seemed like a great proposal.

"Director Jin's vision is indeed extraordinary!"

Ye Lin gave Director Jin a thumbs up sincerely.

He really admired a leader like Director Jin who had such vision and insights. No wonder Chengdu has developed so rapidly in recent years.

When he finished describing the overall concept of "Sichuan Observation", Mr. Lu, Captain Su, Meng Yi and others all looked at a loss. They couldn't understand how awesome his proposal was, and they were even worried that he wouldn't be able to produce any results. .However, it only took Director Jin a few minutes to realize the beauty of what Ye Lin said. His thinking is indeed much better than those of the people here.

"Look back, I'll ask the person in charge of Shuchuan TV station to contact you and see how this "Sichuan Observation" is going to be done..."

Director Jin made the decision that the account "Sichuan Observation" must be created.

However, this project should be handled by Shuchuan TV Station, and the TV station entrusts Ye Lin's company to operate it on its behalf. It is up to them to deal with the details slowly.

"Don't worry, Director Jin, I am confident that this "Sichuan Observation" account will definitely become the leading new media account in the country!"

Ye Lin immediately toasted Director Jin. He didn't expect it to go so smoothly, and a big business deal followed while talking and laughing.

You know, this "Sichuan Observation" project is much fatter than the previous "Chengdu" promotional video project. The total cost of that promotional video was 90 W, and the cost of operating the "Sichuan Observation" account for one year It's far more than this number.

Next to them, Brother Fat and Brother Bin looked at each other, unable to hide the shock in their hearts. Damn it, isn't this just an ordinary meal? Why did Ye Zi negotiate a big deal worth millions?
Mr. Lu also looked envious, admiring Ye Lin's business acumen. Once Ye Lin's agency operations department is established, I believe there will be a lot of business coming to him. This department alone can support the entire company.

However, if Mr. Lu's company was asked to do the "Sichuan Observation" project like the one in front of him, he really didn't dare to take it on because he didn't have the confidence to start this account at all.

Maybe this is the gap between people. Ye Lin always strives for opportunities when faced with them, but Mr. Lu is a bit conservative in his thinking and doesn't dare to do things he is unsure of.

……

Hangzhou, in the hotel.

Ke Yimin smashed everything that could be smashed in the hotel. The waiter came in after hearing the commotion and was confused when he saw the mess on the floor.

Instead, Ke Yimin scolded the waiter, saying, "What kind of expression are you looking at? Can't the labor and management afford compensation?"No matter how much I smash, my labor and management will compensate you. What do you mean by looking at me like this?
The waiter was frightened, thinking that the man was mentally ill, so he quickly went out and notified the lobby manager to deal with it.

Not long after, the Datang manager came to negotiate with Ke Yimin. Ke Yimin paid the compensation and the Datang manager gave her a new room.

"No, I can't just give up!"

Ke Yimin calmed down and sat on the sofa, supporting her chin with her hands and meditating. She felt that she couldn't just suffer the loss of being mute.

After thinking for a long time, she suddenly had an idea and took out her mobile phone to dial a number.

"Hey, hello, Brother Kanglang, do you know? I need you to help me film some scandals about Brother Kanglang. As long as I can get evidence of his scandal, the price is negotiable..."

She dialed the number of a senior paparazzi organization. As long as she pays, the other party can help you track the person you designate.

These paparazzi are very patient and can be at work 24 hours a day, tracking and monitoring celebrities and artists. Over time, they can always take pictures of some unknown secrets.

"OK, he is in Chengdu now, right? If you want to be sure, I will fly to Chengdu tonight?"

Across the street, the paparazzi took the job and asked Ke Yimin for part of the deposit.

Ke Yimin was also very happy. She paid directly and let the paparazzi start working immediately. She couldn't wait to get the photos of Ye Lin's scandal.

……

Chengdu.

The dinner tonight was very enjoyable. Both Director Jin and Captain Su were very satisfied with the meal and drank happily. Ye Lin arranged for them to be sent back.

Mr. Lu also called a driver and drove away, leaving only Brother Ye Lin and Brother Bin.

"Yi Zi, I feel like Director Jin and Captain Su both look up to you. It's not easy for people of their status to get along with common people like us!"

Brother Bin lamented that after this meal, the relationship between Ye Lin and Director Jin, Captain Su, became closer.

Director Jin obviously trusted Ye Lin very much. The big project of "Sichuan Observation" was handed over to Ye Lin so easily. He was so kind to Ye Lin!

"Director Jin appreciates Ye Zi's talent and trusts him so much based on Ye Zi's talent. Ye Zi's song "Chengdu" has indeed made Director Jin's internet celebrity city plan a big step forward!"

Fat Brother said that Director Jin belongs to that kind of rare leader. He is very accurate in judging people, has avant-garde thinking, and has the courage to hire people boldly.

In comparison, Captain Su does not have that kind of foresight and intelligence, but Captain Su is honest and capable, and is also highly appreciated by Director Jin.

Ye Lin was really grateful to Director Jin and Captain Su, and said to Brother Fat and Brother Bin: "Let's go back."

It's getting late, it's almost ten o'clock in the evening.

Fat Brother found a driver and drove the three of them back to their apartment in his car.

Since last night, many businesses on these streets in Chengdu have been playing the song "Chengdu", and Chengdu promotional videos have been played in places with big screens. Every time they see these, Brother Bin and Brother Pang feel very proud. .

……

Back at the apartment, Liu Chen came out to greet the three of them. Xu Fengjiao was still playing at Reba's place and hadn't returned yet.

A group of four people first came to Ye Lin's room, each found a place to sit down, and started chatting.

"Yi Zi, you told us about the agent operation a few days ago, and I understand what's going on, but what about the live broadcast department? The only ones doing live broadcast in our company now are Xiaopang and that Xing Yingying, right? "

"And Xiaopang only broadcasts live when he has nothing to do. He has no time to live broadcast when he goes to a commercial performance. After all, the only one who is actually live broadcasting every day is the Xing Yingying you poached..."

Brother Fat and Brother Bin talked about the live broadcast department that Ye Lin mentioned, and they didn't understand what Ye Lin planned.

Moreover, the focus of their conversation also fell on Xing Yingying. In the past few days since she joined the company, Xing Yingying has been broadcasting on a certain fish platform for six hours every day. Sometimes she does not leave after get off work and continues to broadcast in the company.

But the problem is that the popularity of her live broadcast is too low. There are not many people watching at all. The gift money at the end of the day is only about ten or 20 yuan, which is not enough to pay her salary.

"But there's nothing wrong with Xing Yingying's work attitude, and she works really hard..."

Liu Chen added that what is bad about Xing Yingying is not his work attitude, but his live broadcasting ability.

Fat Brother also said that if Xing Yingying’s live broadcast cannot be done, then there seems to be no need for their company to set up a live broadcast department.

Ye Lin looked at the three good brothers and suddenly smiled and said: "These are all trivial matters. I want to make Xing Yingying famous, which is only a matter of a day or two!"

He was busy the past few days, filming the "Chengdu" promotional video, participating in the National Good Voice Competition, and recording songs with Reba, so he didn't care about Xing Yingying.

"Really fake?"

Brother Bin looked at Ye Lin sideways. He wondered if this guy had drunk too much. He could make Xing Yingying angry in a day or two. Why does it sound so unreliable?

Fat Brother and Liu Chen looked at each other and smiled. They also felt that Ye Lin's words were a bit arrogant at the moment. We can't take his words seriously.

……

The next day, August 6th.

The second round of The Voice is set for June 6th, with four days left.

Zhao Xuening continued to practice songs to prepare for the second round of the voice competition. In the food department, work was going on normally. Qin Qin was going to shoot a food shop video today.

As Qin Qin's Gourmet Shop account now has more than 100 million followers, the fee for filming a shop visit video has also increased. It now costs [-] yuan to shoot a shop visit video.

This fee is still relatively high for some smaller gourmet restaurants, which to a certain extent dissuades some potential customers. However, there are too many gourmet restaurants in Chengdu, and there are still many merchants who can afford this fee, so Qin Qin's schedule is basically full.

Ye Linxian called Xu Fengjiao to the office. Xu Fengjiao excitedly told her what she had done with Reba last night.

After chatting for a while, Ye Lin started to get into the topic: "I heard that Qin Qin's account fee has been increased to 1.2 per video. How many videos can he take in a month now?"

In the gourmet food department that Xu Fengjiao is in charge of, Qin Qin is currently the only gourmet expert. She almost supports the entire department by herself.

"Yes, it only increased to 1.2 this month. Generally speaking, I can shoot four videos a week. In a month, it will only be [-] or [-] videos. If I work overtime, I can shoot [-] videos!"

Xu Fengjiao reported that the workload of other people in her department was not bad, but Qin Qin's workload was full.

Ye Lin nodded. Even if he shoots 24 videos a month and charges [-] yuan per video, he can earn a total of [-] yuan. The income is still very considerable.

However, we can see that the upper limit has been reached. Ye Lin said: "Your food department should continue to recruit people, and hire a few more food shop anchors. If the other copywriters, cameramen and editors can't keep up, we will hire more." Some……"

Qin Qin’s Food Exploration Account is already a successful case from 0 to 1. All you need to do is copy this gameplay later. If you create more Food Exploration Accounts, your income will double.

"We need to have Gourmet Shop accounts with different charging standards, do you understand?"

Seeing that Xu Fengjiao was a little confused, Ye Lin added, "For Qin Qin's current account, the charging standard is [-] per video. In fact, some merchants can only accept [-] per video, and some merchants can only accept [-]. There are thousands of videos, so are we turning away these customers?"

Ye Lin's meaning is very clear. Let's create a few more food store exploration accounts. For example, if this account has 20 fans, then it can cost 5000 yuan to shoot a store exploration video. If that account has 90 million fans, then it can cost 1 yuan. Qian made a video of visiting the store.

You need to have different levels of Gourmet Shop accounts, so that you can make all the money. You can’t just focus on the high-end market. The income from the lower-tier market is also very considerable. When we start a business, we are just going to make money.

(End of this chapter)