Full-time actor

Chapter 273 [100] The reason why "Warm Spring" exploded at the box office in the previous life!

"Hua'er, don't call me aunt, call me mother!"

"Mother~~~"

"..."

In the quiet viewing room of the Director Department of Chinese Opera, Hao Rong, the secretary of the Acting Department, and Jiang Gang, the director of the Directing Department, all had tears in their eyes, looking at the film "Warmth" that their graduates from the Chinese Opera had just completed. spring"!

Even though Chen Yu had already read it once, he still couldn't bear it.

The macho man was in tears, not to mention several female teachers from the directing department present.

I have to admit that the movie "Warm Spring" in front of me is indeed a super tear-jerker, but it is not a tear-jerker for the sake of making tears. The plot and lines are handled very well; you can't do it by just sensationalizing and tear-jerking. To allow the audience to immerse themselves.

Only the victory of the plot is the strongest way.

"Warm Spring" tells the story of the orphan Xiaohua, who was adopted by the kind-hearted father Baozhu. Faced with the opposition of her uncle and aunt, she used her tolerance and kindness to move the people around her and her family. When she grew up, she became even more... Choose to be a rural teacher to repay the stories of your hometown.

Putting aside the plot, the actors chosen by Ulantana are also very good, especially Zhang Yan, who plays Xiaohua, a little girl who is only 9 years old; and the other outstanding one is of course the male lead, "Grandpa" Baozhu's father Tian Chengren.

"Director Jiang, can you help contact some major publishers?"

Jiang Gang's rhetorical question was also within Chen Yu's expectation. Chen Yu said with a wry smile: "Director Jiang, after asking around for a while, they all said that they would have to watch a movie before deciding, and based on the subject matter, they were not interested! "

Hao Rong also wiped the corners of his eyes and affirmed.

I don’t know how long it took, but after Hao Rong and Jiang Gang had almost recovered, Jiang just said: "This is a good movie!"

"You have to at least make people think that your movie can make money!"

Chen Yu even called Jiang Zhiqiang specifically. As soon as the other party heard about the rural theme, he said he couldn't help.

"That's for sure!"

Jiang Gang suddenly felt confused: "Contact me, I can help you ask, but you also know that the distribution company does not accept all movies, they also have to look at the commercial value of the movie itself-"

"Say, I can definitely convey it!"

Chen Yu asked there. Of course, this was also a way of talking.

“It depends on the market!”

This is actually true.

"If there is a business prospect, will they give it a try?"

Jiang Gang didn't say he wouldn't help: "The department will definitely help us with the movies made by our Chinese drama students!"

"Director Jiang, I think this movie is very good and it definitely has commercial value!"

"So, even if I help you find China Film and Television, what can I do if they don't like it?"

From time to time, people could be heard sobbing. Regardless of men or women, there were at least 10 tears in this movie. In the end, Chen Yu forced himself not to watch it, so he was in a slightly better mood; several teachers who watched it for the first time , it was completely like crying.

"Director Jiang, this movie is very realistic and educational. You should really show it to the leaders of the relevant departments!"

There is no box office, and their distribution company helps arrange the film and promote it, which is a loss.

This was what Chen Yu taught Ulan Tana to ask.

"Secretary Hao, Director Jiang, do you think this movie can be released?"

"It can arouse people's resonance and infect emotions..."

"It's sincere and touching. It's surprising that a rural subject can capture such tenderness!"

After the nearly 100-minute movie ended, the entire viewing room seemed very dull. The ending was good, but it was really uncomfortable to watch.

Jiang Gang smiled and said: "But if I ask China Film to distribute it, they may not even help me distribute it!"

Everyone here, including him, knew that "Warm Spring" was a hit; others obviously didn't think so, so he also wanted to trick Jiang Gang into saying so.

Sure enough, Jiang Gang looked at Chen Yu, smiled and said: "Chen Yu, commercial value, I say, you say, it's useless!"

Ulan Tana asked the two of them, and Hao Rong had no choice but to look at Jiang Gang. Jiang Gang pondered for a moment and said with a hint of certainty: "It will definitely be released!"

A group of teachers also discussed there at this time. After discussing for almost half an hour, everyone recovered from the excitement of the movie, and everyone finally had a smile on their face.

"Excuse me, could you please talk to the relevant leaders of China Film Group?"

Their purpose is also to make money, but they are just state-owned enterprises with specific supporting business. But how many movies are produced in the country every year, and it is impossible for him to support all movies?

It's true that "Warm Spring" is a good movie, but as I just said, it doesn't matter if they say it's good, even if China Film Group says it's good, it doesn't matter. It has to make money.

Jiang Gang was stunned for a moment, but still nodded: "Of course. As long as you can make them feel profitable, I will have the confidence to help you talk about it!"

China Film Group is not a charity. Although it has political missions, it is mostly commercial.

“Only when the issuing company thinks you have market value will they be responsible for issuing it for you!”

Jiang Gang is also half a member of the film industry, so of course he is very aware of the current situation.

This was what Chen Yu was waiting for.

Chen Yu asked.

"You know so many people, why don't you ask?"

“It’s just a matter of market acceptance!”

Director Urantana also had red eyes.

The acting skills of these two are the key to the success of this film.

Jiang Gang still has this kind of confidence.

"Okay, then I'll give it a try at the regional screening first! If there are any results, can Director Jiang help me and tell the leaders of China Film Group Corporation?"

Everyone here knows that Chen Yu invested in this movie.

Moreover, how should I put it, this was also Jiang Gang's fault at the beginning; Wu Lan Tana came to China Theater to seek help to see if anyone would invest. It was the hospital leader that Jiang Gang approached. Only then did Chang Li tell Chen Yu about this. , so Jiang Gang still has some responsibility.

"How do you plan to implement regional releases?"

"Does a distribution company not need a regional release?"

Jiang Gang has never heard of this kind of promotion strategy, and everyone here, including Wu Lantana, has never heard of this operation.

In fact, the success of "Warm Spring" was partly due to the movie itself, but the Shanxi Film Studio in its previous life was the real operator behind the scenes.

Shanying can become one of the few profitable studios in the wave of losses and closures of so many film studios across the country. Li Shuihe, the director of Shanying, is indeed a very awesome person.

His unique marketing techniques were later adopted by countless low-budget films.

"I remember that the state provides corresponding support for rural films, right?"

Chen Yu looked at Jiang Gang, who smiled a little: "You kid, do you even know this?"

"Director Jiang, this is my idea. Can you tell me if it's feasible?" "Let's license it to the secondary cinema market in a certain area and town for free for a few days. Let's see the response first!"

"free?"

"Yes, if it's not free, they will definitely not be in our movie!"

"and then?"

"Then, promote it through the local propaganda department. Is this national policy support?"

"Haha, you kid, is this a rural area surrounding a city?"

Jiang Gang looked at Hao Rong, but Hao Rong did not smile. After a rare analysis, he said: "I think Chen Yu's method is feasible. There is currently no unified distribution network in the secondary market. If they taste the benefits, they will give priority to issuance." Our movie!”

"What about people?"

"The secondary issuance market needs people to run around!"

As soon as Jiang finished speaking, Hao Rong glanced at him, and Chen Yu immediately said: "Our company can reimburse all expenses!"

"no--"

"Just in time for senior graduates to do some internship!"

Hao Rong smiled and said: "The development of the secondary market, this is a very good practical course!"

"..."

Jiang Gang shook his head: "Okay, students can run!"

"That's no problem!"

What Chen Yu was talking about was Li Shuihe's strategy in his previous life, which was to surround the city with the countryside.

Moreover, this is exactly the urban-rural integration currently advocated in China.

Before the box office explosion of "Warm Spring", in fact, let alone Anle, even China Film Group had never paid attention to the domestic secondary market, let alone rural areas.

Because they always feel like they can’t make much money.

They will definitely not approve a ticket worth 10 yuan; but precisely, it is the ticket price of 10 yuan that makes "Warm Spring" counterattack throughout the winter and summer!

"Let's go to Shanxi, the filming location of "Warm Spring" first!"

“Let’s go to Shanxi to try it first, and the prototype of the story is also in Shanxi, so it must be representative!”

"As long as Shanxi rises, all parts of the country can learn from this model!"

"Moreover, we can also ask students to go to governments and schools to discuss cooperation and sell group tickets. They also have movie-watching needs!"

"If we can detonate the secondary market, we can talk to China Film about distribution in first-tier cities..."

"..."

When Chen Yu said this, he found that the entire viewing room was surprisingly quiet.

Jiang Gang and Hao Rong looked at him as if they didn't recognize him. Isn't this guy an actor? Why...does he know about film and television promotions?

This method is a set of methods.

"You didn't come up with it on the spur of the moment after watching the movie, right?"

Jiang Gang asked there.

Of course Chen Yu shook his head: "No, I've been thinking about it for a long time!"

Moreover, Chen Yu has not yet unleashed his two final killer weapons.

In the previous life, "Warm Spring" was directly listed in the "National Recommended Excellent Film and Television Films for Primary and Secondary School Students" in 04. At the same time, various units across the country organized viewings.

These two are Chen Yu's ultimate goals.

All the momentum and influence are for these three final kills.

"Senior sister, you have worked hard during this period, but I may not have time to participate!"

"But if you need anything, you can call me!"

"It's okay, leave it to me!"

Wu Lantana also suddenly became confident in his film: "If it succeeds, we will be equivalent to winning the channels for the secondary market!"

"Yes, you can do this if similar movies are released in the future!"

"For a low-budget movie, that's a good thing!"

“It’s also a good thing for the country’s film development!”

Hao Rong suddenly came over and said to the two of them: "I will also report this matter to the corresponding leaders. If it succeeds, it will also be a political achievement!"

"This is no longer just your business. How many small-budget movies can survive in the future?"

Of course Hao Rong knew the pros and cons.

As the future dean of the Chinese Theater Company, Hao Rong's sense of smell is still very keen.

"Chen Yu, this student, is not simple!"

After Chen Yu and Ulan Tana left, Jiang Gang said something to Hao Rong; Hao Rong grinned: "You just know?"

"I didn't mean he was acting!"

"But his brain-"

"Can you act well without brains?"

Hao Rong smiled and patted Jiang Gang on the shoulder: "Director Jiang, you have to admit that young people's brains are better than ours!"

"Haha, okay!"

"Then it seems that I have to help him?"

"Good for us too!"

This is the reason why the two people are willing to help Chen Yu and Ulantana. If there is no profit, who is willing to help?

Chen Yu had actually told them all the benefits.

This is a clear plan. The survival of Shanying in the previous life was due to this secondary market!

Later box office champions, such as "Wolf Warrior 2" and "Changjin Lake", are also the development of this market.

The explosion of this channel is the only way to go.

If Chen Yu really takes over the market operation of this channel, it will really be of great benefit to the release of his future movies!

(End of this chapter)