Full-time actor

Chapter 508 [73] "Chen Yu was cheated on"!
"Initial D's midnight screening grossed NT$112 million, setting a record for the midnight screening in 2005!"

"Pre-sales of Initial D nationwide have exceeded 1500 million, and sales on the first day are expected to exceed 1000 million!"

"One shot to the end, Chen Yu's new film challenges the highest driving skills!"

……

When he woke up the next day, Chen Yu saw the relevant push notification on his phone; although he knew that the box office of "Initial D" should not be bad, the 112 million at the midnight show still surprised everyone.

Chen Yu is still quite popular in China.

Industry analysts even predict that the first-day box office of "Initial D" could exceed 700 million, which is higher than Jay Chou's million in his previous life.

This proves Chen Yu's personal box office appeal.

"Next, it depends on how word of mouth spreads!"

After Chen Yu washed up and went downstairs to eat, he took the test points of "Appreciation of Drama and Film" and started to study them.

Actually, this thing is about theoretical knowledge points, but even a "senior" practitioner like Chen Yu can remember them very well after reading them once, because there are indeed some things that are not memorized by rote, but test analysis and key points.

After watching for about an hour, Chen Yu quickly got up to relax and took the time to read the related reviews of "Initial D" on Star Sky Network.

At present, the number of registered users of the entire Star Network has reached more than 300 million, the number of web users has exceeded million, and the daily page views are also in the millions.

"What the hell?"

Chen Yu looked at the first comment with the highest number of likes.

【Chen Yu was cheated on】!
More than 300 likes.

"Haha, I was indeed cheated!"

"This ending is too tragic. I won the game but lost my girlfriend!"

“The racing scenes are very exciting!”

"Brother Yu is really good at acting. The fighting scenes are beautifully shot, and the racing car is so cool!"

"From today on, I declare that Brother Yu is the new Akina Mountain Racing God..."

"Chen Yu is so handsome, but I choose Chen Guanxi!"

"..."

Chen Yu was so amused by the jokes in these comments.

They are all really talented.

Moreover, after reading the long review about "Initial D", I found that the first short review that was greened had more than 400 likes.

It can be seen that this kind of meme-like comments are very popular.

Fortunately, there is no Tik Tok yet, otherwise wouldn’t this be the number one trending search in a minute?
Chen Yu smiled, but suddenly he was stunned.

"No. 1 trending search?"

The later Douyin movie marketing was all done through hot searches; but at the time when there were no Weibo and Douyin, the media was the best promotion channel, especially those mobile phones and web browsers, especially the four major portals Sina, NetEase, Sohu and Tencent.

This is the first explosive point in the current movie marketing. Smartphones are not yet popular, but the use of computers is so widespread that Internet cafes are flooded with them.

Many netizens will open these four portals to take a look whenever they have nothing to do.

For example, the small window news on QQ has a very expensive quote.

When you log in to QQ now, you will be given a forced pop-up window with news in the middle frame, and from time to time, a small window will appear in the lower right corner; you have to admit that the Penguin company has no bottom line and uses all kinds of forced operating methods.

But Chen Yu doesn’t care about this now. He has found an idea that can be marketed, just like the number one hot search in later generations.

"Chen Yu was cheated on."

This is a very eye-catching point.

Thinking of this, Chen Yu directly called Liu Weiqiang. It could be heard that Director Liu was still very excited.

After all, "Initial D" is going to be a big hit, and the response from the entire Asian market has been very good; and in Europe and the United States, several companies want to buy out the distribution rights.

"You're being cheated on?"

After hearing Chen Yu's suggestion, even Liu Weiqiang laughed a little: "Brother Yu, your loss is a bit big, isn't it?"

"It's okay, this is all for the box office, and everyone knows what's going on!"

The marketing of a movie actually has little to do with the person himself.

Because this is not true. When the news is clicked, everyone knows that it was his character in the movie and he was just cheated on. In his previous life, you can refer to "All or Nothing" and "Gone Girl". The marketing of these two movies are very successful cases.

The former took in nearly 40 billion yuan at the box office. Although it was related to the popularity of telecom fraud, the most popular search in it was that Wang Chuanjun's telecom fraud leader did not seem to be acting.

Will the audience think he is the leader of the online fraud?

Obviously not, they are just jokes.

"She Was Missing" also earned nearly 36 billion yuan at the box office. One of its hot spots was "Waking up to find that the wife next to you has turned into Janice Man."

The effects are similar.

In 05 when there were no such things as hot searches and explosive marketing, Chen Yu could imagine that if this news spread, how many of his fans would buy tickets to the cinema to see whether he was cheated on or not.
Liu Weiqiang was indeed convinced by Chen Yu.

Even during the roadshow in the afternoon, he smiled when he saw Chen Yu, because almost all the marketing channels across the country had been notified to hype up the story of him being cheated on.

For a time, many fans online were also discussing this topic.

Even Liu Yifei, who was studying hard for the exam, found out belatedly; of course, she was told by someone through a message.

"No, you're being cheated on. Why are they texting me about this?"

Liu Yifei was talking to Chen Yu on the phone, feeling a little amused and helpless.

"how could I know!"

Chen Yu had just finished running around two cinemas and was eating backstage while looking at the test sites.

"It's spread like crazy, even my mom knows the news!"

Liu Yifei said unhappily, but Chen Yu smiled: "That means this marketing event is quite successful!"

"It makes me want to go to the cinema to watch it. Ahhh, this exam is too torturous!"

Liu Yifei was extremely mad and her head was swollen after watching for a whole day.

Chen Yu chuckled and said, "Then let's go watch a movie to relax. This movie is very enjoyable and has a pretty good reputation online!"

"What's so cool about that? Didn't you say you were cheated on?"

"Yeah, being cheated on doesn't affect the fun of the movie!"

"What you said makes my heart itch..."

Liu Yifei was actually browsing the web. It seemed that the character played by Chen Yu in "Initial D" was cuckolded by the female lead. Is this kind of plot considered cool?
However, deep down, she really wanted to see it; to say something that Chen Yu might not like to hear, she really wanted to see how Chen Yu was cheated on.

Her boyfriend is so outstanding, is the heroine's eyes fixed on the flat tire?

You dare to cheat on my man?!

"Go ahead, I'll reimburse you!"

"I have to get busy..."

Chen Yu hung up the phone with Liu Yifei, who could no longer hold back.

Test sites, please eliminate them for me.

She said to Liu Xiaoli who was outside looking at her phone, "Mom, do you want to go to the movies?"

"This movie where Xiao Chen was cheated on? I was watching the news too. How could he play such a role..."

"Haha, he said it's nothing, the movie is great!" "This is nothing, the hero being dumped by the heroine is better than this!"

"..."

In fact it does.

The mother and daughter disguised themselves and drove directly to a nearby movie theater. When Liu Yifei saw the long queue of people buying tickets, she immediately retreated.

How could she have forgotten about this?

"Mom, go buy two tickets for the earliest show..."

She thought she could see it right away, but she didn't expect there to be so many people queuing. Liu Xiaoli queued for more than ten minutes and finally bought two tickets for tomorrow Saturday morning at around 10 o'clock, which were seats in the third row.

“The weekend nights are all gone!”

"Xiao Chen's movie is very popular!"

Liu Xiaoli put the ticket in her bag, and the two drove home, while Liu Yifei reported the news to Chen Yu.

After finally running through the last cinema in the capital, Chen Yu and Liu Weiqiang and their group went to attend Media Asia's celebration banquet; the first day's pre-sales + final box office had already exceeded 1300 million, which was more than 200 million more than the previously analyzed data.

I don’t know if this has anything to do with marketing, but the pre-sales over the weekend have exceeded 1500 million. This must be because Chen Yu was cheated on.

Many cinemas were basically full at 8 o'clock on the weekend.

There are still some left on Monday.

"So far, the total box office is 1081 million, and the total pre-sale box office has exceeded 2000 million, an increase of 500 million in pre-sales compared to this morning!"

It is obvious that Chen Yu's marketing was very successful.

Many people went to the cinema to buy movie tickets to support him because he was cheated on.

"That's sharp. How did Brother Yu come up with this idea?"

At the celebration banquet, Media Asia CEO Lam Kin-lok was grinning from ear to ear.

This red envelope must be a big one for Chen Yu, a full 100 million.

It is conservatively estimated that Chen Yu's idea will bring an additional 2000 million in box office revenue to "Initial D". This is just a conservative figure, and the exact number will only be known after the final domestic box office results are released.

“I was suddenly inspired by the comments too!”

"On the film review website, this comment received thousands of likes, so I called Director Liu!"

Chen Yu covered his face with his hands and laughed, and everyone at the table looked silly with laughter.

This kind of publicity really piques the curiosity of fans!
"Based on this pre-sale, the first weekend box office is likely to exceed 4000 million!"

“The mainland alone could potentially exceed 100 million!”

Mai Zhaohui said excitedly on the side that even without actors with high box office appeal like Jackie Chan and Stephen Chow, the box office of Hong Kong films in the mainland could exceed 1 million yuan. In their opinion, this was something that they had never dared to think about before.

"4000 million in the first weekend, isn't that worse than Zhang Yimou and other directors?"

"Master Xing, Master Xing's can't be surpassed!"

"That's great, Yuzi... Oh, no, Yuzi is really popular in the Mainland now!"

"Hong Kong is a treasure island, Japan will bomb it too!"

Countless people are flattering them. Today is the first day in Hong Kong and it is very likely that the sales will exceed 500 million. In Japan, 5 million in a single day will be no problem. The entire Asian market combined can reach 1000 million US dollars.

This was something that Lam Chien-lok never dared to imagine before the release of "Initial D".

His original target for the mainland was only 3000 million, and this was set based on Chen Yu's popularity in the mainland.

Just like in the previous life, Lam Kin Lok only set a box office of 1500 million for the mainland, who could have thought that it would earn nearly 4000 million in the final week; in this life, Chen Yu's popularity plus marketing obviously shocked the film circles in Hong Kong, Taiwan and the mainland.

If this is not considered the box office appeal of an individual, then what are other stars?
It has almost swept the entire Asian market; although there are the added benefits of IP, director, and "Infernal Affairs", these are all complementary to each other.

"Brother Yu, come, let me toast you a glass!"

"Brother Yu!"

A group of Hong Kong actors and directors, including Lam Kin-lok, also raised their glasses with Chen Yu.

When Chen Yu got home that night, it was already early morning.

Before he had time to check his phone, Shen Xiaoqin looked at her son who had just returned home with a worried look on her face: "Xiaoyu, did you have a fight with Yifei?"

"No ah!"

Chen Yu drank a little too much. Although it was not alcohol but a drink, he still felt full.

"Then why did someone tell you that you were dumped?"

"It is said that Yifei cheated on her husband..."

Chen Yu: "..."

This is what Chen Yu was worried about, but this kind of rumor is also normal. Many people just read the news and start spreading rumors. Of course, Chen Yu doesn't take it to heart.

"No, it's not a movie. In the movie, the character I played was cheated on by the leading actress!"

"I was so scared, I thought it was Yifei!"

"I think it's impossible. Xixi is such a good child, how could she do such a stupid thing?"

Shen Xiaoqin hasn't slept yet because she is still worried about this matter.

Chen Yu did teach her how to read the news on her mobile phone, but so many people told her about it that she forgot about it in her haste.

"Then I'm going to sleep!"

"Go ahead, go ahead. Mom needs to slow down. These people just gossip about me behind my back all day long. I need to reply to them and call them to explain!"

Shen Xiaoqin was holding the phone, feeling very confident at the moment.

Chen Yu looked at her with amusement, and pushed her shoulders towards the room: "Mom, let's talk about it tomorrow, and you should go to bed early too!"

But how could Shen Xiaoqin sleep? This matter must be explained clearly to them.

Chen Yu also knew that he couldn't persuade his mother, so he took a shower and went to bed directly.

He spent the next few days on roadshows and research.

In its first weekend, "Initial D" took in 4400 million, setting the best first weekend box office record in 05.

In 3 days, 4400 million was spent!
On Sunday, it almost reached 2000 million.

This result ranks fourth only after the blockbusters "Kung Fu", "Hero" and "House of Flying Daggers".

The Hong Kong box office also exceeded the 2000 million Hong Kong dollars mark in three days, which is also a very outstanding record; as for the Japanese market, it took in 18 billion yen in the first weekend, breaking the first weekend box office record for Chinese-language films in Japan that had been maintained for 32 years.

Originally, it was created by Bruce Lee's "Enter the Dragon".

The box office in Asia as a whole, including Taiwan, South Korea and Singapore, was also very encouraging, with the total box office in the first weekend reaching 3654 million.

Chen Yu is creating his own record in Asia, not just in China.

You know, if a movie is popular in all regions of Asia, it is the most powerful proof of its box office appeal; at the very least, it proves that you have strong popularity and strength in this region.

Even Zhou Runfa has never done this.

Only a few, such as Jackie Chan, Jet Li, Stephen Chow, and Bruce Lee, have done it.

Back then, Bruce Lee was the first person to start counting Asian box office revenue.

It became popular throughout Asia and then influenced Hollywood.

Now, Chen Yu should be regarded as the fifth person in the Chinese-speaking circle!
(End of this chapter)