Full-time actor

Iron Man!
I missed it last summer, so I have to do it this year.

The lead actor was changed from Robert Downey to Nicolas Cage.

Time is not an issue.

Slow and steady wins the race. After all, according to the original timeline, Iron Man was released in North America in early May 2008.

And it made a name for itself!
This fired the first shot in Marvel Cinematic Universe's global impact.

As for now, under Chen Yu's control, the glory of the previous life seems to be unfolding in an even more powerful manner.

However, this time history has changed.

He will write it.

Early May, around this time this year.

In its previous life, Marvel entered a period of rapid growth after being acquired by Disney.

They eventually grew into a giant in the entertainment industry.

As for this life—

Chen Yu's goals will be even more ambitious.

He hopes that New Line Cinema will merge with Marvel, which are already two super IP companies, and then create a new Hollywood giant.

One holds numerous copyrights, while the other has extensive experience in film production.

A combination of both.

This is exactly the new situation he wanted.

Moreover, he is very confident because the Marvel Cinematic Universe does indeed have the potential to support a new giant.

After all, the Marvel Universe has become a synonym for it in later generations.

It contains almost limitless potential.

However, as of now, no one knows his true strength.

of course.

None of the people present, including Liu Yifei, knew about Chen Yu's ambitions.

They were unaware that Chen Yu was fully aware of what was to come.

As for Robert Shea in front of us.

Chen Yu had already planned what he would do next.

Everyone had already found their seats: investors, partners, and the actor playing Bruce Lee.

Several people gathered together.

As investors in "Bruce Lee", they must have had a serious conversation.

No one could see the turbulent ambition surging beneath Chen Yu's calm gaze.

Everyone started chatting.

There are many things to do next, but Bruce Lee is the most important one.

"It's incredible!"

"China has already grossed $1 million at the box office, and that's only been three days!"

Robert Shea's eyes widened in surprise.

One has to admire Chen Yu's current box office appeal, and... the market in mainland China.

He could hardly believe it – over $1 million in just three days.

It's worth noting that this is a very rare occurrence even in North America.

How could such a poor and remote place as China achieve this?!

"Of course!"

"This is the prestige of our Brother Yu."

"It's really a terrifying life!"

"Especially that indomitable spirit, it's exactly like Bruce's."

Zou Wenhuai looked at Chen Yu; this was definitely the highest level of recognition.

After all, among those present, only Raymond Chow had actually met Bruce Lee.

Raymond Chow was lost in memories, and for a moment he couldn't help but sigh: "Whether it's you or Bruce Lee, Golden Harvest was lucky to be able to work with them."

This statement is true.

When Golden Harvest collaborated with Bruce Lee, it was at a critical juncture where it was making a desperate gamble.

Without Bruce Lee, he might never have become such a glamorous film mogul.

Their collaboration can be described as mutually beneficial.

To sign Bruce Lee, Raymond Chow risked almost his entire fortune.

Fortunately, everything was still in time.

His collaboration with Chen Yu also resolved his predicament.

The decline of Golden Harvest was an inevitable result of his reasoned arguments.

It was Chen Yu's appearance that turned the tide.

At least for now, he doesn't have to worry about Jiahe's future survival.

Li An promptly took over the conversation: "Brother Yu acted very well; it was truly remarkable."

"The most difficult part is not the martial arts moves, but rather capturing Bruce Lee's natural aura, which is not just a simple imitation."

"I can see your understanding through the camera."

Li An's praise was undoubtedly the most insightful.

Having worked in this industry for many years, Chen Yu is the only person who has truly understood Bruce Lee.

Anyway.

"We can rest assured that the mainland is in Brother Yu's hands!"

As a member of the older generation in Hong Kong, Raymond Chow rarely praises others.

One is Bruce Lee, and the other is Chen Yu.

All of these deserve his high praise.

"..."

Robert Shea listened to the two men and shrugged noncommittally. Before Chen Yu arrived, these two had already praised him to the skies.

Faced with the barrage of questions from the three people in front of him, Chen Yu was truly at a loss for words.

The huge success of "Bruce Lee" certainly made the atmosphere very relaxed.

As for Liu Yifei, who was standing to the side, she was also looking at the man beside her with sparkling eyes.

The praise from everyone made Chen Yu feel honored.

Her man is just that capable.

Everyone who has worked with him praises him.

After learning about the situation in mainland China, the group turned their attention to the North American promotional campaign for "Bruce Lee".

Robert Shea is now putting all of New Line Cinema's money into the movie "Bruce Lee".

He actually felt some regret when discussing this issue.

Why did we only hold 25% of the shares initially?

If he had invested in New Line Cement back then, he would definitely be rolling in money by now.

Let’s not talk about anything else for now.

He was already envious just hearing that the box office in mainland China had exceeded 100 million yuan in three days.

Unfortunately.

What we're making now isn't even enough to cover the losses from "Golden Compass".

For now, we can only take it one step at a time, making a little money to cover our losses.

This time, the losses from "Golden Compass" were outrageously large; he had invested almost all of his wealth.

Fortunately, there's still Bruce Lee.

We should be able to recoup some profits.

Even if it cannot solve the root cause of the problem, it can at least provide temporary relief.

"Rest assured, everyone, Newline has top-tier distribution channels and mature marketing strategies in the North American market!"

"We can connect with nationwide movie theater chains and promote our products and services across all media and the internet."

"In terms of marketing, we will definitely cooperate with the top television networks and authoritative newspapers."

"That's enough to create a wave across America!"

"Plus Chan's global box office appeal and Bruce's influence, it's hard for the movie not to be a box office hit, hahaha..."

Robert Shea was speaking eloquently, clearly very optimistic about the box office performance of "Bruce Lee" in North America.

As the saying goes, a skinny camel is bigger than a horse.

Even though the new line is currently facing an unprecedented crisis, their technology and market presence are undoubtedly still strong.

Whether it's marketing strategies, publicity, or distribution channels, New Line Cinema, as one of the eight major Hollywood studios, is naturally very strong.

"correct!"

Robert Shea looked solemnly at the three people before him: "The premiere of 'Bruce Lee' was held at a Hollywood landmark, the most prestigious one—"

"Held at the Kodak Theatre."

"At that time, we can also invite a lot of Hollywood stars to help promote it."

"This is also a form of publicity."

"I've invited many Hollywood celebrities; such a large-scale event is sure to be a focal point!"

at this point.

No one raised any objections.

Li An and Zou Wenhuai certainly approve of New Line North America's marketing and distribution strategy.

The massive publicity campaign for "The Lord of the Rings" back then was their doing.

That was definitely the boldest and most successful case in the history of film marketing.

Just by cultivating the market in advance, coupled with precise material distribution and scarcity marketing.

So much so that "The Lord of the Rings" caused a frenzy online at the time, even leading to server crashes.

Putting everything else aside, they were indeed incredibly popular at the time.

That absolutely stemmed from Robert Shea's do-or-die attitude and his masterful strategic planning.

This also made "The Lord of the Rings" a global cultural earthquake at the time.

"Shay, I have a new idea for a publicity campaign."

Chen Yu, who had been silent all along, spoke up, causing Robert Shea, who was looking to the future, to stop what he was thinking.

"Oh, Chan, tell me!"

Since they are in a cooperative relationship, they should draw on everyone's ideas.

"Promote the phenomenal box office success of China."

"Especially in the Chinese community."

"This is good!"

Zou Wenhuai understood immediately upon hearing this.

However, Shay was somewhat confused by their conversation.

"and many more!"

"Isn't Bruce Lee a hero to you Chinese people? Surely all Chinese people would go to see him, right?"

Why is it still necessary to pay special attention to the Chinese community?

"We've definitely been promoting this a lot!"

Robert Shea didn't quite understand.

In his view, anyone with passion and enthusiasm would definitely come to support the event, so there was no need to do any special promotion.

"That's right, Chinese people will definitely watch Bruce Lee!"

"However, if the word-of-mouth and box office results are good in China, we Chinese will automatically promote it." What?

Robert Shea shrugged.

He was clearly confused by Zou Wenhuai's explanation.

Robert Shea might not fully understand this explanation.

After all, in his understanding, such a publicity stunt does not exist.

In his view, he might choose a more straightforward approach.

Chen Yu chimed in, "Xie Yi, let me give you an example. If this movie had its first global premiere in North America, wouldn't Chinese people be the first to buy tickets and go in?"

Upon hearing Chen Yu's words, Robert Shea nodded very solemnly.

"Of course!"

"That's for sure, Bruce is a hero to you Chinese."

"I believe they will definitely be there to show their support as soon as possible."

"Just like Elvis Presley, if a biopic of him were released, it would definitely attract people all over the United States to watch it."

This is absolutely epic.

It is also a kind of nostalgic respect.

"Yes."

"If the movie gets good reviews, will they brag about it to their Black or White neighbors?"

Faced with Chen Yu's follow-up question, Robert Shea relaxed his brow thoughtfully: "Of course!"

"If it were me, I would have done the same."

In fact, everyone present already understood Chen Yu's thoughts.

This is something unique to China, passed down from one person to ten, and from ten to a hundred.

Publicity for tap water.

However, it still requires deliberate guidance to help Robert Shea understand the underlying principles.

"But they have to see it themselves before they can tell anyone else!"

"But now there is a market, and it is the Chinese market that they know very well, which has verified the film's reputation and box office performance."

"What do you think—"

Chen Yu's voice abruptly stopped.

As for Robert Shea, he was already applauding.

He finally understood Chen Yu's strategy.

"Understood! High reputation and box office success in the Chinese market will be precisely targeted at the Chinese community!"

"This shortens the time it takes for word-of-mouth to spread, allowing them to tell their neighbors before the film is even released!"

He spoke first, saying what Chen Yu was about to say.

The latter smiled in agreement: "Yes, and this is also beneficial for box office pre-sales, screenings, and so on!"

"Chinese people who want to see Bruce Lee will call the cinema!"

In North America, you can request them to schedule screenings, provided you have a large enough audience.

For them, making money is king.

Bruce Lee's influence is enough to support the Chinese community.

They will be among the first to buy tickets for the North American premiere, but having a base of fans isn't enough; they need to give the film positive reviews.

Only when Chinese people promote something in North America will it arouse the curiosity of others.

Furthermore, Bruce Lee was a kung fu star worldwide.

People are probably still in a wait-and-see state regarding the movie.

Unless someone firmly tells them that this movie is really great.

That's what really drew them into the movie theater.

So far, the Chinese market has already achieved tremendous success.

Box office success, critical acclaim, and positive reviews poured in like a tidal wave.

This is what the audience can boast about.

In this way, the process of word-of-mouth spreading is brought forward.

This kind of global marketing is what allows them to achieve the best results during the pre-sale period.

“That’s a good idea!”

Robert Shea looked at Chen Yu with a complicated expression.

This Grand Slam Best Actor winner is no longer an actor in the traditional sense.

He commands respect.

Everything seemed to have been arranged perfectly.

The very topics they discussed were enough to prove that they were racing against time to boost box office sales.

Only by doing all the preparations before the film's release can we ensure that everything is done properly.

Only then can we win a battle.

"Chan, you are truly the most opinionated person I have ever met."

"I am very fortunate to have been able to cooperate with you this time."

Robert Shea's words were not untrue; his company was on the verge of bankruptcy, and "The Golden Compass" had plunged him into despair.

As for whether they can turn things around?
Whether or not there will be a chance to catch our breath depends entirely on this "Bruce Lee" movie.

Before this, he might have had doubts, or even reached the point of taking a desperate gamble.

but now--

Chen Yu gave him the courage and encouragement to keep going.

Li An and Zou Wenhuai looked at Chen Yu in front of them, and the saying "the younger generation is truly formidable" was not just empty words.

Chen Yu's idea was even more comprehensive than they had imagined.

In any case, such a perfect plan is bound to achieve good results.

The box office success in mainland China has already demonstrated Chen Yu's talent to them.

Next, they are already looking forward to Chen Yu making a name for himself in North America with "Bruce Lee".

After all, box office figures are the only true measure.

They are going to launch a blitzkrieg to win the box office. As long as the momentum is strong enough in the early stages, "Bruce Lee" will definitely become the box office king.

The three of them wholeheartedly agreed with this method.

As for Liu Yifei, she had already witnessed Chen Yu's business acumen!

He was involved in the entire promotion and distribution of "Better Days".

He didn't just act in one production.

Instead, they had already planned out all the procedures during the performance!

So much so that when it comes to ideas for publicity, he can talk about them so fluently.

Both his ideas and the blueprint he constructed.

All of these qualities demonstrate his own strength.

Amidst the praise from the crowd, Chen Yu did not react much.

All of this is in line with his plan; it's just proceeding step by step right now.

For him, it is natural to have a long-term perspective.

After all, from the very beginning, what he wanted was not just a short-term box office gain.

It's important to know that with the combined influence of Bruce Lee and Li An, he would likely receive votes from virtually everyone across the United States.

However, the most important thing now is to spread the word thoroughly before the film's release.

This boosted pre-sales and opening day box office, resulting in the highest possible box office revenue.

That was exactly what Chen Yu was planning.

He wanted far more than just attention; he wanted explosive word-of-mouth even before the film's release.

In this way, when the film is released, the media and reporters will not be comparing it to other movies.

Instead, they went to the cinema to watch this critically acclaimed film.

With both opening day box office and pre-sale box office guaranteed, North American theater managers will naturally not hesitate to schedule more screenings.

He wants to make the starting point the destination for everyone.

In North America, Chen Yu has never lacked box office appeal.

But his highest domestic box office is only 3 million+.

Chen Yu hoped to leverage Bruce Lee's influence in North America to the point of impacting the Oscars.

This time, we have to go for it!

And this was just one step in his plan.

What he ultimately wants to do is to let the world see the strength of Chinese films.

Reborn into this world, his goals are no longer limited to box office success, awards, and acting.

His ambitions have never been limited to just these.

Rather, the goal is to use this publicity campaign to deeply etch his name into the cultural landscape of North America and the world.

These problems have all been addressed.

However, no one breathed a sigh of relief. The problems had been solved one by one, and the next step was to arrange publicity and promotion.

In addition, there's the Kodak Theatre premiere tomorrow.

These things combined are enough for them to consider.

Fortunately, all the tangled mess has been untangled, and all they need to do next is to follow the established procedures and complete the tasks as they are supposed to.

"Then it's time for Shay to take control of the whole situation."

Li An looked at Robert Shea in front of him; he was naturally adept at this kind of thing.

Even if it's handed over to him, there's no need to worry.

"This was simply a perfect collaboration."

"Do not worry."

"My publicity and public relations teams have already entered a state of combat readiness."

"Now we are just waiting for my order."

"Leave all the problems to me."

Robert Shea was more excited than anyone else, after all, "Bruce Lee" meant something different to him.

Others are simply investing in order to earn dividends.

As for him——

Whether they can turn the tide depends on this one game.

At present, it seems that they have everything under control.

He didn't believe in himself, but in Chen Yu and Bruce Lee.

"All right."

"That concludes today's meeting. Tomorrow will be the first battle."

"Wishing our 'Bruce Lee' film a huge box office success in North America."

Chen Yu's words resonated with others.

Even Li An and Zou Wenhuai couldn't help but get excited!

"Go for it! May 'Bruce Lee' be a box office smash!"

"gogogo!"

Shay laughed heartily, his gloom from the recent "Golden Compass" incident gone. He seemed to see hope in Chen Yu; he seemed to understand why Chen Yu could play Bruce Lee so well!
Perhaps, the two of them do share some kind of trait!

That is... the sharp edge of confidence! (End of Chapter)