From selling box lunches to becoming a famous Chinese chef

Chapter 1023 Analysis of the Beijing Snack Market

Luo Qing's situation went even more smoothly than Feng Zhengming's, even though it was Luo Qing who registered the new brand.

However, because Feng Zhengming was backing her up, and Tao Mengran and Liu Fangyou were helping her with various documents, she was able to succeed.

It can be said that the brand registration went very smoothly, and Luo Qing quickly acquired the brand.

Tao Mengran was very happy after registering the brand.

"So, Sister Qing, are you going to stay in the capital from now on? Finally, someone can keep me company."

Upon hearing this, Liu Fangyou asked, "Sister Qing, should I stay in Beijing with you too?"

Luo Qing smiled and looked at Liu Fangyou: "Then I can't let you stay in the capital with me. If you stay here, won't Jiang Chengzhe chase you all the way to the capital?"

These words made Liu Fangyou feel embarrassed, and her face instantly turned red.

Seeing this, Tao Mengran laughed and said, "Oh, Fangyou is quite embarrassed. Haven't you two already confirmed your relationship? What's there to be embarrassed about?"

Liu Fangyou became even more embarrassed by what was said: "Sister Ran, we are still in a romantic relationship."

Tao Mengran: "A romantic relationship? Then we can't let you two be separated. Long-distance relationships are very tough."

Liu Fangyou realized that she was indeed no match for her two older sisters.

"Oh dear, but my work is also very important. If Sister Qing needs me, I will definitely stay in Beijing to help."

Luo Qing noticed that Liu Fangyou was a little anxious, so she smiled and comforted her.

"Alright, don't get excited. I think you don't need to stay in Beijing anymore. After the acquisition is completed here, you won't need to run around anymore. Just leave it to Brother Feng."

Tao Mengran asked, "What does Scholar Feng plan to do next?"

Luo Qing: "They'll definitely have to reorganize those snack shops, lay off the people who are no longer doing well, and then arrange for new people to take over."

Tao Mengran asked curiously, "Where can we find a suitable person to take over?"

Luo Qing: "Don't worry about that. He plans to bring over another batch of apprentices from all over Shandong."

Tao Mengran was somewhat surprised: "They're going to transfer people from within our province? Will those apprentices be able to handle it?"

Luo Qing: "So we still need to find suitable experienced craftsmen to train apprentices and continue the business. Zhengming has already asked someone to help him make contact in this regard."

Liu Fangyou couldn't help but say, "I really didn't expect that Brother Feng's trip to Beijing would not only open a branch, but also acquire all the old stores in Beijing."

Tao Mengran laughed: "Fangyou, when you were studying in Beijing, did you not often eat near tourist attractions?"

Liu Fangyou: "No, I couldn't afford it when I was in school. It's so expensive."

Tao Mengran nodded: "Yes, many shops in tourist attractions are not only expensive, but the food is also not good. Many still have old signs, but the old chefs are no longer making them."

Therefore, many of the shops in tourist attractions are deliberately ripping off tourists; locals don't eat there at all.

Liu Fangyou: "Isn't this the same all over the country? I've been to many tourist attractions, and locals don't eat near them, and many locals don't even go to those tourist attractions."

Luo Qing: "So this is not right, we need to change this situation."

Tao Mengran: "This is not easy to change. The main reason is that the rent for scenic spots is not cheap. In Beijing, the cost of materials alone is not low. Even if you sell things cheaply, it is still difficult to make money."

Luo Qing: "Meng Ran, you're saying this because you don't understand the catering industry. Actually, even if the prices are slightly lower, it's not that you can't make money, it's just that you'll make less."

"Our two branches sell things at relatively low prices, right? And we still make money, don't we?"

Tao Mengran: "That's different. How many people do you have in your store every day? Even with that much customer traffic, you can't make up for the losses from selling cheaply."

"So, if we can improve those snack shops and attract more customers, wouldn't we be able to lower the prices a bit?"

After hearing Luo Qing's words, Tao Mengran and Liu Fangyou both felt that they made a lot of sense.

Moreover, the tourist attractions in Beijing are never short of visitors.

It can be said that people from all over the country will always find time to come to the capital.

For most of the year, tourist attractions in Beijing are packed with visitors.

Especially during the summer holidays, tourist attractions in Beijing are often overcrowded.

With such a large customer flow, there is absolutely no shortage of people to eat.

The key is that you need to make your shop good enough.

It needs to taste good, and also have a little bit of a story to accompany the meal.

Only in this way can the snack shop's business become booming.

Feng Zhengming acquired those small shops with the aim of reorganizing them and allowing them to differentiate their products.

It's pointless to have every small shop make the same thing.

In Feng Zhengming's design, tourists visit these attractions in Beijing.

I queued up at one shop to buy sesame seed cakes, queued up at another shop to buy boiled mutton head, and then queued up at yet another shop to buy a serving of fried liver.

Finally, have a bowl of authentic Zha Jiang Mian (noodles with minced meat sauce) at the Ganfanpu branch, or a bowl of Rou Rou Mian (noodles with braised pork) at the small shop next door.

After you've eaten your fill, you can have a candied hawthorn, or a donkey roll, or a pea flour cake as dessert.

This way, tourists can enjoy the unique snacks of Beijing in different shops while they are sightseeing.

This whole package allows tourists to take a side trip and experience the everyday life of Beijing.

Tao Mengran and Liu Fangyou were both surprised by Feng Zhengming's design.

"Brother Feng is really amazing. How did he come up with such a great idea?"

"Actually, I think it's not that others can't think of such an idea, it's just that others may not be able to acquire so many small shops, or integrate so many Beijing specialty snacks."

Hearing Tao Mengran say this, Liu Fangyou nodded in agreement: "Yes, yes, no one else can do it."

Luo Qing: "Integrating all of this isn't easy for us either. Didn't someone sue him before?"

Tao Mengran laughed: "I heard about it. Apparently, several old shops have sued Brother Feng for using illegal means to coerce them into buying their shops, and they also say that Brother Feng has disrupted the market in Beijing."

Luo Qing: "Yes, a lot of people are watching him, trying to find out what's wrong with him."

Liu Fangyou said with a serious expression, "I will help Brother Feng avoid all kinds of legal disputes, I will not let Brother Feng's reputation be damaged, and I will not let Brother Feng be falsely accused by others."

Tao Mengran smiled and said, "You're such a good sister. I'll come to you if my company ever needs anything legal in the future."

Liu Fangyou was a little embarrassed: "Sister Ran, I'm actually still learning. There are many cases I haven't handled before, so I might need to find someone to help me."

Luo Qing smiled and said, "It's okay, you'll naturally learn as you do more."

The three women strolled around the streets together, and Luo Qing even treated the two women to coffee at a Western-style cafe.

After trying some desserts at the cafe, Liu Fangyou couldn't help but complain.

"This is really not tasty."

Luo Qing said helplessly, "We've all become picky eaters."

Tao Mengran was both amused and exasperated: "Look at what you two are saying, it seems like I've been eating nothing but dregs before."

Then Tao Mengran asked, "Could Brother Feng also open a dessert shop in Beijing? I think the business would definitely be good."

Luo Qing laughed after hearing this: "Where would he find the time to open a dessert shop? Besides, he's not good at making desserts."

These words left Tao Mengran somewhat helpless: "In Beijing now, the good dessert shops are too expensive, and the slightly cheaper ones are inconsistent in quality."

Luo Qing also seriously stated that it was not a good idea to open a dessert shop.

"Firstly, opening another dessert shop would be too much of a crossover for us. Secondly, there are already too many dessert shops. It's unnecessary for us to get involved. We should focus on cooking and traditional snacks instead."

Tao Mengran nodded in agreement: "That's right, we still can't cross too many boundaries." After drinking coffee, Luo Qing asked Tao Mengran to drive her to a good professional dessert shop in Beijing.

Upon entering the store, the three received a very warm welcome.

After looking around, Luo Qing had to admit that the desserts here were quite pleasing to the eye.

Then she picked out a very pretty little cake.

"Take this back for our Youyou to eat."

Tao Mengran laughed: "Your daughter has really been eating well since she was little. When she grows up, she probably won't be easily fooled by any bad boys, because bad boys can't afford to support her."

Liu Fangyou also said with a smile: "I'm afraid that in the future, if I want to win over Xiaoyouyou, I'll first have to know how to cook."

Luo Qing laughed: "Just like you, Da Youyou."

Liu Fangyou's cheeks immediately turned red again.

"Oh, Sister Qing, why are you talking about me again?"

The three women carried the cake back to the hotel together.

To their surprise, Feng Zhengming had already brought his daughter back.

When Feng Nuanyou saw her mother return, she immediately ran to greet her.

"Hehehe, Mom, you're back."

Then, when she saw Tao Mengran and Liu Fangyou, the little girl would greet them.

"Hello Aunt Tao, hello Sister Liu."

Tao Mengran was displeased upon hearing this: "Why are you calling her 'sister' and me 'auntie'?"

Then Feng Nuanyou immediately changed her address: "Oh, hello Sister Tao."

Luo Qing smiled and patted her daughter's head: "You little girl, you're so sweet-talking. You have to call me Auntie, not Sister."

Feng Nuanyou nodded with a smile, but showed no intention of changing her mind.

Luo Qing had no choice but to take out the cake and give it to her daughter.

"Okay, here's the little cake I brought back for you."

Feng Nuanyou immediately clapped her hands and cheered happily.

"Hehehe, hello Mom, Youyou loves Mom."

Looking at her, Liu Fangyou couldn't help but praise, "This girl is really smart."

Tao Mengran: "This child has traveled all over the country with his parents since he was a child, and has seen a lot of things, so he seems to be smarter than other children his age."

Liu Fangyou asked curiously, "Does being exposed to more things from a young age make you smarter?"

Tao Mengran asked with a smile, "Think about it yourself, what kind of environment were you in when you were a child? And think about this little girl, what kind of environment were she in when she was a child?"

After hearing this, Liu Fangyou thought about it carefully and quickly realized that Tao Mengran was right.

Liu Fangyou grew up in a village.

Later, when her father went into business and brought her to a school in Jinan, she was initially quite self-conscious.

She was bullied at school, but her brother stood up for her a few times, scaring the bullies away from bullying her.

Later, after living in the city with his parents for a while, he gradually overcame his inferiority complex.

Thinking about it this way, Feng Nuanyou may seem smart and sensible, but in reality, she has seen too much traveling around with her parents since she was a child.

Especially through her father, Feng Zhengming, Feng Nuanyou was able to meet many people of different backgrounds.

This naturally broadens the little girl's horizons, and under the influence of what she sees and hears, she becomes precocious.

Feng Nuanyou, holding a small cake, ran to her father to show him.

Feng Zhengming picked up his daughter and placed her on the sofa, then slowly opened the door in front of her.

While opening the app for his daughter, Feng Zhengming chatted with his wife and the others.

“Most students at culinary schools are probably not interested in learning how to make snacks; they have more ambitions. So we need to bring people from our hometown.”

Luo Qing: "After all, it's in the capital, they might have better options."

Feng Zhengming: "Yes, there are many time-honored restaurants in Beijing, so there are indeed many choices."

Tao Mengran: "Even if they can't stay in Beijing after they leave, they will still have many opportunities, which is why they are unwilling to learn how to make snacks."

Liu Fangyou was still a little puzzled: "But it was Feng Zhuangyuan who taught them how to make snacks. They would definitely get a better platform if they followed Feng Zhuangyuan."

Tao Mengran smiled and said, "Most people can't see that far ahead; they only look at what's in front of them."

Luo Qing: "You definitely didn't tell them how much salary you'd be paid, right?"

Feng Zhengming: "We definitely can't tell them, otherwise they'll all want to come to our store, right?"

These words made Tao Mengran and Liu Fangyou laugh.

Everyone knows that Feng Zhengming's shop usually provides very high salaries and benefits.

However, if Feng Zhengming didn't say it to their faces, those students naturally wouldn't be willing to follow him.

Moreover, learning to make snacks is considered a dead-end job by some students.

In reality, they didn't know that Feng Zhengming would support them in learning how to make snacks, and would also give them opportunities to learn cooking skills in the future.

These benefits cannot be disclosed to the students.

Because if I tell people, I'm sure many people will be willing to learn how to make these snacks.

Feng Zhengming doesn't need that many people.

He always wants young people who are truly thoughtful.

They need to be willing to endure hardship.

Just like he said in school, being a chef is a very tough job.

If you can't endure the hardship, you can't be a good chef.

Feng Nuanyou's face lit up with a smile when she saw the opened cake.

"Hehehe, it's so pretty, Mom has such good taste in buying things."

Luo Qing laughed: "Don't eat too much."

Feng Nuanyou: "Okay, I'll just eat a little bit."

Feng Zhengming: "It's such a small cake, and you're only going to eat a tiny bit?"

Luo Qing: "The cake is too sweet. It's not good to eat too much sugar and cream."

Feng Zhengming used the small spoon that had been given to him to scoop up a small spoonful and feed it to his daughter.

My daughter opened her little mouth and took a bite, immediately tasting the sweetness and the sensation of cream melting on her tongue.

Seeing the look of enjoyment on his daughter's face, Feng Zhengming continued talking about the snack apprenticeship.

"It's alright. We've brought a group of apprentices from our hometown to help them keep the small shops we acquired in Beijing afloat. As long as we do a good job, I believe more people will be willing to learn in the future." (End of Chapter)

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