From selling box lunches to becoming a famous Chinese chef

Chapter 197 The idea of ​​creating a brand

The exchange in Jubin Garden ended, and the master and senior brothers also left.

It seems that Feng Zhengming's life has returned to its original dullness.

He never thought about changing anything.

I still buy meat every morning, make handfuls of meat, five-spice boneless braised hooves and Sixi meatballs, and go to the South Railway Station to sell lunch boxes at noon.

In the afternoon, prepare some ingredients for the evening in the dry rice shop, and make stir-fries in the dry rice shop in the evening.

However, after reports from newspapers and TV stations came out.

Feng Zhengming's calmness slowly began to change.

First of all, there are obviously more customers coming to Fengjiagang Restaurant at noon and evening.

Even at noon, some people went to the South Railway Station to buy from Feng Zhengming’s box lunch stall.

According to some customers.

Finding Feng Zhengming to buy in person made them feel more at ease and felt that the pork trotters, pig trotters and Sixi meatballs they bought were more authentic.

Many people on the streets began to talk about the cooking exchange at the Binyuan Garden.

At the same time, Jubinyuan’s business also became popular.

When Boss Du of Jubinyuan saw that his restaurant's business was booming, he smiled from ear to ear. He even came to express his gratitude to Master Wang.

However, Jubinyuan's business has improved, which has put a lot of pressure on the chef.

Because in order to maintain the good business of Jubinyuan, Boss Du had no choice but to hire Master Wang back as the chef.

Not only did he give Master Wang a high salary, he also gave Master Wang great power as the chef.

Master Wang officially returned to Jubinyuan's kitchen, which naturally became a nightmare for the young chefs in Jubinyuan's kitchen.

Boss Du invited Master Wang back. Seeing the reputation and popularity of Jubinyuan rising steadily, he was naturally very happy.

But while he was happy, Boss Du had another plan.

News reports in newspapers and television portrayed Feng Zhengming as the representative of young chefs in Quancheng.

On the one hand, there are reporters who witnessed Feng Zhengming’s cooking skills on the spot that day. They admired Feng Zhengming from the bottom of their hearts, and they had some feelings of admiration for Feng Zhengming and intended to promote him.

This is especially because the Culinary Association also hopes to shape Feng Zhengming into a model young chef.

When Boss Du saw the business opportunity, he immediately came to the door.

"Master Xiao Feng, I know. You must feel that Master Wang and the others are in the back kitchen, and it might be a little embarrassing for you to go there again. You really don't have to feel embarrassed. If you are willing, I am willing to hire you as the chef of Jubinyuan. Master, I think Master Wang will definitely agree."

Feng Zhengming did not expect that Boss Du would come to the South Railway Station to find him in person in order to find him in the kitchen of Jubinyuan.

Apparently Boss Du was worried that he might be stopped by Feng Zonggu when he went to the restaurant to find Feng Zhengming.

Moreover, the Feng family’s rice shop is now well-known, and many people go to the rice shop every day.

Boss Du was also worried that someone interested would notice him, so he spread the news to Jubinyuan's back kitchen in advance that he wanted to recruit Feng Zhengming to work as a chef in the back kitchen of Jubinyuan.

Feng Zhengming saw various reports about himself in newspapers and TV.

Later, people began to come to the South Station to buy lunch boxes from me. I probably guessed that because of the publicity of the report, there would definitely be restaurants or restaurant owners looking for me.

He just didn't expect that the first person he found would be Boss Jubinyuan Du.

Feng Zhengming could only say: "Thank you, Boss Du, for looking up to me, but as you can see, I just sell box lunches on the street, so I really can't work in a big restaurant like Jubinyuan."

Before Boss Du could speak again, Feng Zhengming continued: "Boss Du, you really don't need to waste your time with me. I can't go to Jubinyuan. Master Wang is my uncle and Cheng Guosheng is my senior brother. You come to me about this matter." , I can not tell them for now, but if you continue to pester me, I can only tell them."

When Boss Du saw Feng Zhengming's resolute attitude, he had no choice but to say: "Okay, it seems I can't invite you, Master Feng."

After dismissing Boss Du, Feng Zhengming closed the stall and returned to the dry rice shop at noon.

In the dry rice shop, he saw another new problem caused by his fame.

Feng Zhengming just walked into the dry rice shop and saw that although the meal was over, there were still many people sitting in the shop, most of them young people.

When these people saw Feng Zhengming coming in, they immediately stood up and shouted to apply for the job and apprenticeship.

The scene in the Feng family restaurant was very crazy for a time.

In the end, Feng Zhengming slammed the table and shouted: "Shut up, everyone."

Finally, the shop was temporarily quiet.

Feng Zhengming looked at more than ten people in front of him.

He said directly and clearly: "You all can go, we don't need manpower for the time being. I'm just a small dry rice shop and I can't use so many of you."

Then I heard Feng Zhengming say that he didn’t need manpower.

These people still have no intention of leaving.

"Chef Feng, you don't need any help, then can I become your master?"

"Master Feng, I have learned cooking. I have skills. I am willing to become your teacher. I am willing to learn from you again."

"Master Feng, I have never learned to cook, but I have the strength. I am willing to learn from scratch. I can endure hardships."

"Please, Master Feng, I really like cooking. Please accept me as your apprentice."

……

A group of people turned around and wanted to become their disciples.

It really made Feng Zhengming dumbfounded.

"Stop talking, you must have read the newspapers and TV news, right?"

I saw a group of people nodding and saying they came here after reading the news.

Feng Zhengming continued: "Since you have read the news, you must not have read it carefully. I made it clear to reporters in the news that I am still young and I have just started teaching. I still have a lot to learn, so I will temporarily You won’t and can’t accept disciples.”

After saying this, he did not wait for the group of people present to speak.

Feng Zhengming continued: "There are many local chefs in Quancheng who are better than me, such as Master Cheng from Jubinyuan, some chefs from Taifeng Tower, and Jufengde. That is the real foundation of Shandong cuisine in Quancheng." If you really want to learn something from the restaurant where I am, you should go to those three restaurants and not come to me."

Hearing what Feng Zhengming said, the group of people who came to the door still refused to leave like this.

One of the middle-aged men, who looked about the same age as Shen Rongsen, stood up.

"Master Feng, I came to you to learn how to make a handful of pork. I know that I am already old enough to learn to cook. I just want to learn how to cook a handful of pork. I can make one myself. Small business.”

When the middle-aged man said this, everyone else immediately changed their tune.

"Yes, I also want to learn how to make meat."

"I also want to learn how to make pig's trotters."

"There's also the Sixi Meatballs. I can also learn how to make the Sixi Meatballs."

"I really want to learn some skills and start a small business. I don't want to become a chef like you, Master Feng." ...

This time, before Feng Zhengming could speak, Zhang Hongwei couldn't help but stand up from inside.

"Why are you guys so shameless? The meat, pig's trotters, and Sixi meatballs are my brother's secret recipe. You just want to learn it? Do you think you can learn everything from a teacher?"

Feng Shengnan was also inside helping and said, "That's our family's secret recipe and we don't teach it to anyone casually."

When Feng Zhengming saw his younger siblings speaking, he glanced at his grandfather who was standing inside without speaking.

He said with a serious face: "Okay, you all go back. The recipe for pork meat cannot be taught casually. It is an ancestral recipe passed down by our family. Do you want to do business? You can do something else. The business that can be done now a lot of."

After several tug-of-wars, the group of people gathered in the shop were finally told to leave by Feng Zhengming.

Of course, the reason why he was able to talk about everything has something to do with Feng Zhengming's strong physique.

Faced at close range, Feng Zhengming's height of 185cm, coupled with his strong muscles, is indeed very oppressive.

Get rid of these guys who first want to apply for a job, then become apprentices, and finally reveal that their real purpose is to learn the recipe for pork meat.

Feng Zhengming simply locked the shop door from the inside.

Anyway, the business is over at noon, so I will lock the door temporarily to avoid the trouble of anyone coming to the door again.

After locking the door, Feng Zhengming watched his grandfather walk out.

"Grandpa, don't worry, I won't teach the recipe to others casually."

Feng Zong smiled and said, "It doesn't matter if you teach me."

Grandpa then asked: "Zhengming, do you think our meat should be registered as a trademark?"

Feng Zhengming looked at his grandfather with some surprise: "Registered trademark?"

Grandpa nodded: "Aren't we paying attention to branding now? So many advertisements on TV are promoting their own brands. Shouldn't our meat also have its own brand?"

When grandpa said this, Feng Zhengming thought for a moment and asked: "Grandpa, what you mean is that we register a trademark and then use that trademark to open branches? Or we can learn from some foreign restaurants and let people join us? We provide trademark brands, and we Homemade pork, five-spice boneless pork trotters, and the recipe for Sixi meatballs?"

Grandpa nodded again: "Originally, I didn't have such an idea, but this time you went to Jubin Garden to exchange cooking skills. The reports in newspapers and TV made you famous overnight. Now you are considered a famous celebrity in Quan City.

Maybe we can take advantage of your current fame and register our brand first. "

After Feng Zhengming heard what his grandfather said, he was really surprised. He didn't expect that his grandfather's thinking was so advanced.

Grandpa's words made Feng Zhengming start thinking. He thought of registering a catering brand.

For the time being, it may just be a jerky rice shop, and it can open branches or let others join.

In the future, when the catering brand becomes bigger, you can open restaurants and restaurants, or even acquire some time-honored brands.

Feng Zhengming suddenly thought of acquiring a time-honored brand.

Why do you want to be a chef in Jubinyuan?

In the future, if your catering brand becomes bigger, you can definitely acquire Jubinyuan.

Having such an idea made Feng Zhengming laugh a little uncontrollably.

Seeing his sudden smile, everyone in the shop was a little strange?

"Brother, why are you laughing?"

"Brother Zhengming, do you think of anything happy?"

"Boss, your smile is so weird."

"Did you come up with some good ideas?"

"It's really a bit strange to laugh."

Grandpa didn't find it strange. Instead, he vaguely guessed what Feng Zhengming was laughing at.

"You must have some good idea, right? And we have registered a catering brand. If it can really grow in the future, you can use the catering brand company to buy back the Yanxi Building signboard. It will be easier than buying it personally."

Feng Zhengming naturally understood what his grandfather meant.

Time-honored brands such as Yanxi Building, Jubinyuan, Taifeng Building and Jufengde never belong to any one person.

Including Boss Du of Jubinyuan and the managers who previously ran Yanxi Building.

They actually rent time-honored signboards.

So Yanxi Building was closed and the iconic building was auctioned.

The time-honored signboard was temporarily taken back.

If time-honored restaurants like Jubinyuan, Taifenglou and Jufengde still exist, of course they can be contracted and operated by individuals.

But now the original site of Yanxi Tower has been auctioned off.

It may be difficult for an individual to get the sign back.

If Feng Zhengming were to directly acquire the Yanxi Building signboard in the name of his company, it would be relatively easy.

Feng Zonggu looked at Feng Zhengming, waiting quietly for him to digest all the information.

Feng Zhengming thought about it and said: "Grandpa, let's register a catering brand. Just like what you said, Grandpa, while I am in the limelight, we can make our brand famous, and then we can expand our operations and open branches." Or let others join us to really make the brand bigger.”

Seeing that Feng Zhengming agreed, Feng Zongguo pointed out a way for Feng Zhengming.

"You can talk to your third uncle about this matter and listen to his opinion."

Feng Zhengming laughed: "I think so too, and I'm going to ask my third uncle for help."

When Shen Rongsen heard this, he couldn't help but asked: "Boss, if you register your own trademark, can I join? Learn the art of making meat from you."

Feng Zhengming looked at Shen Rongsen and said, "Of course. If you, Old Shen, are willing to join, we will give you a discount on the franchise fee."

After making a decision, Feng Zhengming called his third uncle Feng Jiandong in the afternoon and asked him to talk to his grandfather's house in the evening.

After Feng Jiandong roughly understood the situation on the phone, he immediately agreed to go home to discuss it in detail in the evening.

After hanging up the phone, Feng Jiandong sat in his office, thinking about what Feng Zhengming had mentioned to him.

A smile appeared on his face, then he picked up the phone and dialed his second sister's number.

After Feng Suying listened to her brother's narration, she replied decisively: "I don't understand business. Just go home and discuss it with your father and Zhengming at night. You are the third uncle, so help as much as you can."

When Feng Jiandong heard what the second sister said, he joked: "What? Does the second sister completely approve of Zhengming, his eldest nephew?"

Feng Suying held the newspaper in her hand and looked at the extensive report on the cooking exchange in Jubinyuan, especially the black and white photo of Feng Zhengming holding a dish.

"Why don't you recognize such a capable nephew?"

Feng Jiandong couldn't help laughing: "Hahaha, that's right, the children of our old Feng family are destined to never be ordinary."

Feng Suying said: "Okay, don't get carried away. I also remind Zhengming not to rush to open branches and recruit people to join in to expand. It is better to take things more slowly. If you need to tell us, don't be polite to the second aunt and third uncle."

Feng Jiandong agreed: "Don't worry, sister, I will definitely bring the message to you."

(End of this chapter)