From selling box lunches to becoming a famous Chinese chef

Chapter 359 Visiting the Contractor

After listening to Feng Zhengming's narration, Feng Jiandong was stunned for a long time with disbelief on his face.

After finally regaining consciousness after a long time, Feng Jiandong couldn't help but sigh.

"Awesome, I didn't expect that I have only been abroad for a month, and now you are not only a nationally renowned young chef, but you are also planning to contract for Huiquan House?"

Feng Zhengming responded with a smile: "Master mentioned it to me. Master thinks that I have done so well in the catering work this time, so it is better to strike while the iron is hot. It just so happens that the person who is currently contracting the business at Huiquan Building has some problems and is not ready to continue. Why don't I take over the contract and use my current reputation to contract for Huiquan Building?"

Feng Jiandong thought carefully for a moment and nodded: "What a great idea. Master Yan is really discerning."

Then Feng Jiandong said: "I was watching TV out of town and saw you reported on the news. I have been thinking, since your reputation has already been established, can you make good use of it?
My original idea was that after returning from this trip, I would lend you a loan to help you open a restaurant first.

Now having a good old sign like Huiquan Restaurant is indeed better than opening a new restaurant by yourself. "

After a slight pause, Feng Jiandong immediately said: "But to cooperate with that Chang Zongfu? I always feel that it is not very good. How about I use the company's name to get a loan? We will take all the shares ourselves."

Feng Zhengming shook his head: "I heard Luo Qing tell me that in order to win Boss Wang's order, Third Uncle, your company actually has very little money left on the books, and that money still needs to be used as funds for subsequent sales.

Grandpa Feng said with a smile: "When people pay to win the contracting rights, they will always get some benefits. We don't pay a penny. We are only responsible for the follow-up operating expenses. In this way, we still account for 70%. We already account for 70% of the total." It’s very cheap.”

Feng Jiandong thought about it and couldn't help but say: "Looking at it this way, I feel that giving Chang Zongfu 30% of the shares seems to be a bigger loss."

During this period, Luo Qing followed her third uncle to many places in the field.

Make some changes appropriately, but make changes on the basis of preserving traditional craftsmanship.

After listening to Feng Zhengming's explanation, Feng Jiandong and Luo Qing suddenly felt inspired.

As long as it tastes delicious, regardless of whether it can still be regarded as Shandong cuisine, if customers feel that this dish is worth eating, then it is right. "

Feng Jiandong hesitated and asked: "Isn't it too much if you don't let him share the subsequent operating expenses and give him 30% of the dividend? What if you lose money?"

"Uncle San is saying that after Boss Chang agrees, he will take advantage of the opportunity of cooperating with Zhengming to help his company gain a foothold in Quancheng? Then he will use this cooperation to open a restaurant or restaurant based on his own ideas. Restaurant?"

Feng Zhengming smiled and asked: "Third uncle, do you think I will lose money?"

Even though there are now Jufengde, Taifeng Tower and Jubinyuan in Quancheng, there are also other large and small restaurants.

Feng Jiandong said: "No, if he goes back and thinks about it carefully, he should agree."

Feng Jiandong nodded: "Yes, he should agree, because he is cooperating with the most famous young chef, which will be of great help to his future development."

But Feng Zhengming took advantage of his current fame to take over Huiquan Tower.

In that case, his and Huiquan Tower's reputation will only grow in Quan City.

Even if Feng Zhengming can run smoothly, maybe he can win some reception banquets.

When Feng Jiandong was asked this question, he understood instantly.

Feng Jiandong said: "Okay, you have already thought about it, then go ahead and do it. Our family will definitely support you."

Luo Qing asked in confusion: "Integrating Western food elements? Does that still count as Shandong cuisine?"

He himself puts the signboard of the time-honored Huiquanlou brand together. He dare not say that it is directly on par with the top three restaurants. At least it will not lose to other restaurants and restaurants in Quancheng.

This question stopped Luo Qing. Luo Qing really didn't know if this could be regarded as Shandong cuisine.

"Hahaha……"

After hearing this, Luo Qing fell silent and thought carefully.

After listening to Feng Zhengming's story, Third Uncle Feng Jiandong thought about it carefully and asked, "So, if you take over Huiquan Restaurant, will you make some innovations in the dishes?"

Feng Zhengming nodded: "I own the Feng Family Restaurant, which cooks a lot of home-cooked dishes, so Huiquan House must make something different."

Therefore, Master and several uncles and uncles have said that we should not stick to the pursuit of being completely unchanged. Today's times are changing with each passing day, and Shandong cuisine should also keep up with the process of the times.

"He pays, but only holds 30% of the shares, and he hardly participates in any business decisions, and he can't influence the menu design of the kitchen. Will he really agree?" Luo Qing was a little surprised.

Feng Jiandong nodded: "This should be the reason why Chang Zongfu came back from abroad."

Since Chang Zongfu wants to cooperate with me, if he can agree to my conditions, then I will give him 30% of the shares as dividends. "

These words amused Feng Zhengming, Grandpa Feng and Luo Qing who were present.

So I don’t want you, Uncle San, to take risks for me anymore. Your company doesn’t have enough funds, so I’d better stay here and use it for yourself.

She had seen a lot, and she quickly understood what her third uncle meant.

"With the support of my family, I will definitely do well." Feng Zhengming was quite high-spirited, "I not only want Huiquan House to turn losses into profits, but I also want to run Huiquan House into one of the best restaurants in Quancheng. I will wait for the opportunity." When I am mature, I will directly acquire Huiquan Building completely, and then we can establish the name of Zhenglu Xing.”

After hearing Feng Zhengming's words, grandpa, third uncle and Luo Qing were really full of expectations.

Grandpa Feng laughed and clapped his hands and said, "What Zhengming said is very good. Stick to the techniques of Shandong cuisine, integrate traditional techniques with some new techniques, and then incorporate other good flavors. As long as you can innovate a good dish, Let the people who eat it feel the care and taste the delicious food, this is a kind of inheritance. "

Similarly, it’s hard for Grandpa Feng and Feng Jiandong to say whether doing this still counts as Shandong cuisine?
Seeing everyone's hesitation, Feng Zhengming smiled and said: "In terms of seasoning, my cooking method can definitely not be regarded as Shandong cuisine. In terms of taste, it is not found in traditional Shandong cuisine. But in terms of technique, my technique is different." It is the most traditional Shandong cuisine technique.

Luo Qing continued: "I don't think that Boss Chang would agree."

Indeed, with Feng Zhengming's current reputation and his skills, as long as it operates well, he will definitely be able to get Huiquan Building back into business.

"Something different?" Luo Qing couldn't help but be curious.

Feng Zhengming also said: "He has made his attitude clear from the beginning. When he came back from abroad, he wanted to bring back what he had seen abroad. He hoped to fuse Western food with Shandong cuisine and make a This kind of Shandong cuisine combines elements of Western food, and I want to create a new and unique Shandong cuisine.”

Feng Zhengming smiled and replied: "For example, some dishes that are time-consuming, require better materials, and are not suitable for cooking in dry rice shops can be cooked in Huiquan Building."

Feng Zhengming asked with a smile: "I made a sauce-roasted beef dish at the youth conference catering work. When I made it, I added three different sauces from the north and south of China, and also added some curry from Southeast Asia. How about you? Is the braised beef I made still considered Shandong cuisine?”

Feng Jiandong laughed after hearing this: "Hahaha, I thought you had forgotten Zheng Luxing."

"How could I forget? Zhengluxing is the brand that I really want to create, but it's just that I haven't really shown off the brand yet. I want to really achieve results and then show off the Zhengluxing brand."

Feng Zhengming said seriously: "When the Zhengluxing brand is exposed, it will be the time for me to go south."

Listening to Feng Zhengming's confident declaration, the whole family can feel his determination to go south to promote Shandong cuisine.

With the support of his family, Feng Zhengming did not wait for a reply from Chang Zongfu. He directly contacted Huiquan Tower.

Although Huiquan Building has been converted from state-owned to contracted for many years, the time-honored brand is still in the province.

The person who contracted Huiquan Building was also the manager of Huiquan Building when it was state-owned.

People are approaching the age of retirement, but with the connections accumulated over the years, they can barely support Huiquan Tower and prevent Huiquan Tower from reaching the stage of Yanxi Tower. It was only in the 1990s that with the emergence of large and small restaurants and restaurants in Quancheng, there were also endless food stalls on the streets.

There are also some changes pioneered by Jufengde, Taifenglou and Jubinyuan.

This put tremendous pressure on Huiquan Tower's operations.

Since last year, the operating conditions of Huiquan Building have been deteriorating.

In addition to the various superficial reasons, the most fundamental reason is actually inside the kitchen.

It is different from Yanxi Tower because of problems in the operator's strategy.

Huiquanlou cannot continue to operate because of the departure of the chef.

The master chef of Huiquan Tower's back kitchen is quite famous in Quancheng. Precisely because of his reputation, the master chef suddenly received an invitation from his senior brother in the capital. As a result, he really left Huiquan Tower and went to the capital.

Once the master chef left, the remaining chefs in Huiquan Building didn't say they couldn't cook.

But in terms of craftsmanship, he is obviously inferior to the master master.

In addition, the time-honored signboard of Huiquan Building is placed there.

People will unconsciously raise their expectations for the dishes at Huiquanlou.

Maybe if the dishes that are not bad cooked in small restaurants and restaurants are served in Huiquan Restaurant, customers will unconsciously become picky.

Not long after, news spread that the master of Huiquan Tower had left, which intensified everyone's impression that Huiquan Tower was not good enough.

So now the manager who contracted Huiquan Building is really at his wits end. He has exhausted all methods and ideas, but there is really no way to reverse the decline of Huiquan Building.

I plan to stop contracting the management rights of Huiquan Building when the contract expires this year, and go home to wait for retirement.

Feng Zhengming understood the specific situation of Huiquan Tower through his master.

He did not go directly to the province to propose that he take over Huiquan Building. Instead, he first visited the home of the old manager who was currently contracting Huiquan Building.

The old manager’s name is: He Yunqing.

He is already fifty-seven years old.

Feng Zhengming learned from his master that He Yunqing had been a waiter in Huiquan Tower since he was seventeen years old.

From a waiter serving food in the Huiquan Building, he worked step by step to the manager level of the Huiquan Building.

When individuals were first allowed to contract, he immediately stepped forward and contracted the Huiquan Building.

Huiquan Building also had its highlight moments during the period when He Yunqing was contracted.

It even surpassed Taifeng Tower and Jubinyuan in terms of reputation at one time, surpassing Yanxi Tower. It was the second restaurant in Quancheng under Jufengde.

This was certainly due to the strong team of chefs in the back kitchen of Huiquan House at that time.

But the more important reason lies in He Yunqing's management.

Feng Zhengming once heard his master say that at the beginning, there were several restaurants in Quancheng including Jufengde, Huiquanlou, Yanxilou, Taifenglou, and Jubinyuan. Each of them had their own specialty and a strong team of chefs. Sit down.

However, in terms of operation, Huiquan Tower was definitely the best in Quancheng at that time.

Almost all customers said that going to Huiquanlou to eat is the most satisfying and more comfortable.

The reason for this is still not understood by several old masters.

Feng Zhengming was listening to his master talk about some situations in Qinghuiquan Tower, and then he decided to visit He Yunqing first.

He wanted to understand how He Yunqing managed Huiquan Building?
Perhaps Feng Zhengming was absolutely sure of what was in the kitchen, but running a restaurant was different from running a restaurant after all.

Restaurants need to face different customers.

In other words, if the same customer eats at a dry rice shop and a restaurant like Huiquan House, his requirements for the two restaurants will be very different. The moment he steps in, his psychological expectations will be different.

Therefore, Feng Zhengming believes that professional people must be consulted and let professional people do professional things.

According to the address, Feng Zhengming found He Yunqing's home carrying fruits and health products.

Knocking on the door of He Yunqing's house, a woman's voice sounded inside.

"Who?"

Feng Zhengming replied: "Is this Manager He's house?"

Not long after, the door was opened.

Inside the door was a woman who looked to be in her forties or fifties.

"Who are you? What do you want from our Mr. He?"

Feng Zhengming immediately said with a smile: "Hello, aunt, my name is Feng Zhengming. I would like to ask Manager He for advice about the contracting of Huiquan Building."

After listening to Feng Zhengming's words, the other party stood inside the door and looked him up and down carefully.

"Are you that Feng Zhengming who was the provincial young chef champion on TV?"

Feng Zhengming smiled and nodded: "Yes."

Then a smile appeared on the other person's face, and he opened the door to let Feng Zhengming in.

While letting Feng Zhengming in, the woman walked quickly towards the house and shouted: "Old He, come out quickly. Look who is here. It's the young chef you often talk about, Feng Zhengming, he's here." The family is looking at you."

Feng Zhengming walked in, closed the door gently, stood at the door and looked around the room, without going directly in.

Not long after, a middle-aged uncle with gray hair but still energetic walked out of the room quickly.

Feng Zhengming stood at the door after looking carefully.

A smile appeared on He Yunqing's face and said: "Quick, come in quickly, my wife will pour water for Feng Zhuangyuan."

Feng Zhengming walked in with his things and said with a smile: "You're welcome, Manager He. I've taken the liberty to come to visit and disturb your rest."

He Yunqing warmly greeted Feng Zhengming to come in and sit down: "You're welcome, Feng Zhuangyuan, you can come, you really respect me, an old man who is about to retire, sit down quickly, sit down quickly."

Under He Yunqing's warm greeting, Feng Zhengming walked into the living room and sat down.

(End of this chapter)