From selling box lunches to becoming a famous Chinese chef

Chapter 364: High-profile publicity campaign (please vote for me)
After Feng Zhengming made a high-profile announcement in the newspaper that he had taken over the contract for Huiquan Building, he immediately contacted his uncle Huang Tao and asked him to conduct exclusive interviews in the newspaper to introduce the young chefs in the kitchen.

There was even a serial published in the newspaper, introducing every young chef’s experience in the kitchen.

The first young chef is Gu Zhicheng, who will serve as Feng Zhengming's sous chef.

Gu Zhicheng was born and raised in Daocheng, and it can be said that he grew up by the sea.

Newspapers read about some of his experiences as a child, and later when he entered a vocational school to learn to be a chef. At first, he just listened to his family and wanted to learn a craft so that he could make a living from it.

Later he met his master, who was also a famous master in the island city.

Inspired by his master, Gu Zhicheng gradually fell in love with cooking and began to study and specialize in cooking with his master.

Gu Zhicheng also won eighth place in the first provincial young chef cooking exchange competition.

At this year's International Youth Conference, he and Feng Zhengming were selected to be responsible for the catering work.

Before Feng Zhengming introduced the chef in such a high-profile newspaper.

Through the magazine, Feng Zhengming bluntly stated that the chef teams at Huiquan House and Feng Jiagan Restaurant are all affiliated with the catering culture company Zhenglu Xing he founded.

Through Feng Zhengming's high-profile promotion, everyone has a new understanding of Feng Zhengming and his group of young chefs.

Although Qilu is the birthplace of Shandong cuisine, and Shandong cuisine has a very high status in the world, no one has ever blatantly introduced the behavior of chefs.

Feng Zhengming even said in a TV interview: "We cook at the train station food stalls. I think it is also a way to promote Shandong cuisine to outsiders who don't know our Shandong cuisine, so that people from other places who come to Quancheng can, for the first time, They can see the most authentic Shandong cuisine at once, which arouses their interest in learning about Shandong cuisine. ”

After saying these words, it will naturally gain the support of more people.

And when publishing photos to introduce the chef team, Feng Zhengming launched the "Zhengluxing" brand for the first time.

He even contacted the TV station and asked the TV station to film Feng Zhengming leading the young chefs to cook at the street food stalls of the train station.

It has to be said that Feng Zhengming's series of publicity campaigns have shocked the kitchen industry, catering industry and people from all walks of life.

People who don't understand the kitchen industry and catering industry all find this kind of publicity very interesting.

Feng Zhengming published it in the newspaper in such a high-profile manner, and also used a serialized method to introduce the experiences of the chefs in the kitchen one by one.

The photos of the group photo were also published in provincial magazines.

This makes everyone look forward to the reopening of Huiquan Building even more.

The young chef and everyone in the back kitchen of the dry rice shop were gathered together to take a group photo.

For the first time, the kitchen industry and the catering industry saw that publicity can be played like this.

It really made many people feel novel. At the same time, through the serialization in newspapers, everyone really learned a lot about the inside story of the chef profession for the first time.

The magazine also asked his uncle Huang Tao to help write that the meaning of Zhengluxing is that young chefs like them will become a generation of Shandong cuisine chefs who will carry forward the past and open up the future. They will make the most authentic Shandong cuisine and shoulder the responsibility of prospering Shandong cuisine.

In today's era, many people still don't understand what it means to establish a personality and use people's love for their hometown as a means of publicity.

The most unexpected thing is that Feng Zhengming not only asked his uncle Huang Tao to help write articles in newspapers to promote it.

In the process of serializing the young chef's resume in the newspaper, Feng Zhengming was working on his new chef uniform.

Can such a group of young chefs make Shandong cuisine truly prosperous?

Many people in Quancheng are looking forward to what changes will happen to Huiquan Building after Feng Zhengming contracted it?

Therefore, many people from Quancheng and even Qilu were included in various reports in newspapers and TV.

It is natural to think that Feng Zhengming, the top young chef, is the young man who truly works hard to inherit and promote Shandong cuisine.

Master chefs from all over the world, even those masters of Shandong cuisine who have left Qilu.

After reading relevant reports, everyone has a very good impression of Feng Zhengming.

A certain Shandong cuisine master who has been working in the capital for half his life, and was once responsible for receptions of state banquets, but now relegated to the second line to teach apprentices, even wrote directly to the province.

Said that aspiring young chefs like Feng Zhengming should receive more support.

I hope the province can provide more support and allow Feng Zhengming, the top young chef, to lead young chefs to inherit and promote Shandong cuisine.

In fact, the province had already noticed Feng Zhengming when he promoted him in a high-profile manner.

The province also held a special meeting to discuss Feng Zhengming's high-profile promotion of his contracting for the Huiquan Building.

At the meeting, both Tao Jingwen and Chen Zhiheng publicly expressed their support for Feng Zhengming's approach.

Tao Jingwen said: "There are all kinds of advertisements on TV and newspapers nowadays. Compared with those advertisements for strange products, I think Feng Zhengming's advertisements that openly promote himself, young chefs and Huiquan House are more positive advertisements. Promote that their young chefs are the future of Shandong cuisine.”

Chen Zhiheng said from another aspect: "Feng Zhengming's high-profile is what Shandong cuisine lacks now. In the past, the old masters and master chefs all maintained a low-key approach to their craftsmanship, but now it seems that Shandong cuisine If you want to go out and achieve better development, you may need to be more high-profile.”

Li Zhifeng, who was invited to participate in this provincial seminar, saw that Tao Jingwen and Chen Zhiheng were obviously biased towards Feng Zhengming.

He originally had some objections to Feng Zhengming's high profile.

Seeing this situation, Li Zhifeng couldn't express his opinion openly.

He could only say: "Young people are indeed more courageous than us. We at the Culinary Association did not expect that before Huiquan Building reopened, a group of their young chefs would have already made such a big splash."

Chen Zhiheng said: "This cannot be regarded as trying to show off. There is nothing untrue about their propaganda in newspapers and TV. They are introducing themselves seriously and at the same time introducing the history of Huiquan Tower. Isn't this a kind of disrespect to Lu?" Food promotion?”

When Li Zhifeng heard what Chen Zhiheng said, he couldn't help but express his own opinions.

"In any case, they are still a group of young chefs. Not to mention the old chefs are still there, but the few master chefs of our generation are probably more qualified to represent the inheritors of Shandong cuisine."

These words not only express some of Li Zhifeng's inner opinions, but also represent the general opinions of the middle-aged masters.

Previously, Li Zhifeng admired Feng Zhengming because Feng Zhengming was good at his craftsmanship and always remained humble.

But this time, Feng Zhengming was so high-profile about the contracting of Huiquan Building.

Many masters have great opinions. He had objections to Feng Zhengming and asked the master chefs to get together and complain to Li Zhifeng and the Culinary Association.

After receiving the opinions of the masters on Feng Zhengming, Li Zhifeng, as a middle-aged man, could easily sympathize with the masters and was naturally dissatisfied with Feng Zhengming's high profile.

So when Li Zhifeng came to participate in the provincial forum today, he had already prepared to take the opportunity to beat Feng Zhengming.

Tao Jingwen was somewhat surprised when he heard Li Zhifeng's words.

Li Zhifeng had always admired Feng Zhengming in the past, and even made an exception to let Feng Zhengming become a director of the Municipal Culinary Association, and also allowed him to successfully join the Provincial Culinary Association.

Why do you seem to come here today with some resentment towards Feng Zhengming?
Are you taking this opportunity to give Feng Zhengming some eye drops?
Tao Jingwen immediately said: "President Li, it seems that Feng Zhengming and others did not say that they can represent Shandong cuisine, and as young chefs, they are indeed the hope for the future development of Shandong cuisine. They are also promoting Shandong cuisine in their own way. Is this right?" Isn’t that what your culinary association wants to see?”

Li Zhifeng continued: "They are so high-profile. Huiquan Restaurant has not yet opened. Whether they, a group of young people, can cook traditional Shandong cuisine well in the restaurant is still a question mark. They are so high-profile at this time. If Huiquan Restaurant is opened in the future." When Quanlou opens, if we can't cook well, it will lose the face of our Shandong cuisine. "

Chen Zhiheng spoke again: "President Li, you should know Feng Zhengming's craftsmanship very well. The young chefs who took over Huiquan Building with him have also been tested in the catering work of the Youth Conference. There should not be any of them who can't cook well. Question."

Li Zhifeng also realized that his statement was somewhat far-fetched.

Feng Zhengming and the others' technical abilities were there, and they could even take over the catering work for the youth conference.

Opening a restaurant is certainly not a difficult task for them.

Li Zhifeng still insisted on his opinion: "No matter what, I still think they are too high-profile. It is really unnecessary to do so much publicity before the opening of Huiquan Building."

Chen Zhiheng said: "At the previous youth conference, compared with foreign youth, our domestic youth lacked some courage to show and express themselves, so this time Feng Zhengming's high profile, I think it can be regarded as setting an example for domestic youth. , since you have such ability, you should be brave enough to show yourself.”

These remarks were recognized by many people at the meeting.

In the end, the province made a decision to continue to provide certain support to Feng Zhengming and others.

Of course, in order to balance the opinions of other restaurants and culinary associations in Quan City.

They did not provide direct support to Feng Zhengming and others, but only allowed newspapers and TV stations to continue to help him publicize.

Chang Zongfu was surprised and pleased with Feng Zhengming's high profile.

Because he saw in Feng Zhengming characteristics that other young people in the country did not have.

Courageous yet very attentive, capable yet brave enough to show off his abilities.

These made Chang Zongfu feel that it was indeed the right choice to cooperate with Feng Zhengming.

Feng Zhengming was busy with the renovation of Huiquan Building and various publicity, and did not have time to go to the driving school. Fortunately, he was already proficient in driving, and with the private teaching from the driving school instructor, he was quite confident about the test.

And his high-profile publicity was naturally known to his classmates at the driving school.

Ren Manling and Tao Mengran were in driving school together. She picked up the newspaper in the driving school and flipped through it. When she saw the report about Feng Zhengming in the newspaper, she handed it to Tao Mengran to read.

"Look, it's him again. This Feng Zhengming seems to have become more and more famous since he became the chef of the Youth Conference. His contracting of Huiquan Building has been continuously reported by newspapers and TV stations."

Tao Mengran glanced at the newspaper and said, "Isn't this normal? He is now considered a role model for youth."

Ren Manling was a little surprised: "He, he is considered a model for youth?"

Tao Mengran nodded, and then listed Feng Zhengming's achievements to Ren Manling.

"You see, he was born as an orphan. He learned cooking step by step from a handyman in Yanxi Tower. He was accepted by Master Yan as his last apprentice. After Yanxi Tower closed down, he relied on his skills to sell lunch boxes on the street. It is the traditional meat that makes it so famous.

Then relying on his own skills, he first won the challenge from Jubinyuan head-on, and he was evenly matched with the master chef of Jubinyuan in terms of cooking skills.

In the first provincial young chef cooking exchange competition, he defeated the outstanding young chefs in the province and became the top young chef in the province.

He became the chef in charge of catering at the Youth Conference and was awarded an award by the International Youth Federation. "

Listening to Tao Mengran's name of dishes as if they were treasures from every household.

Ren Manling slowly opened her mouth as she spoke.

After Tao Mengran finished talking about Feng Zhengming's achievements, he looked at his dumbfounded friend and asked: "He has such inspiring and outstanding achievements, and now when Huiquan Building is about to close down like Yanxi Building, he takes the initiative to contract Huiquan Building, and He took a group of young chefs to take over Huiquan Building.

Put all this together, can he be called a role model for youth? "

When Ren Manling heard this, she thought about it carefully and could only nod.

"If you put it that way, he is really a role model for young people."

Tao Mengran then repeated her father's words at home to her friends.

"If young people can be like Feng Zhengming, work conscientiously and strive for the top in their positions, more and more Feng Zhengming will emerge, and everyone will be more confident when facing foreign youths."

Ren Manling nodded subconsciously, and then she asked strangely: "You didn't say that, right?"

Tao Mengran laughed: "My dad said this at home."

"Let me just say, it's not something you can say with such a strong tone." Ren Manling then asked, "Have you gone to see Feng Zhengming recently?"

When Tao Mengran was asked this question, she immediately remembered the scene when she went to the food stall to look for Feng Zhengming but could not find him.

"Why should I go looking for him? We are just classmates in the driving school, and we meet by chance. They are too busy to come to the driving school to learn how to drive. Why should I bother them and ask for trouble."

After Ren Manling listened to Tao Mengran's words, she looked at Tao Mengran's slightly disappointed expression.

She whispered: "Excellent men are not easy to find."

Tao Mengran came back to her senses, looked at Ren Manling and said, "What are you thinking about? If you pounce on a good man when you see him, what's the point? What's more, he has a girlfriend."

Ren Manling knew Tao Mengran well and knew that the topic could not be continued, otherwise Tao Mengran would fall out.

She quickly changed the subject: "By the way, do you think he can really rebuild Huiquan Building with such a high profile? I heard that his high profile has made several other big restaurants very dissatisfied."

Tao Mengran thought for a while and said: "It still depends on whether the reopening of Huiquan Building can meet everyone's already raised expectations."

(End of this chapter)