From selling box lunches to becoming a famous Chinese chef

Chapter 385 Positioning must be high-end

The reopening of Huiquan Building naturally attracted the attention of many people in Quancheng.

Especially on the day when the trial opening started, many people gathered in front of Huiquan Building to watch.

However, Huiquan Building is completely different from the previous reopening of Fengjiagan Restaurant.

This time Feng Zhengming did not arrange any preferential activities.

On the contrary, on the day of the trial opening, he once again invited some reporters from newspapers and TV stations to conduct reports and interviews.

At the same time, Feng Zhengming once again invited some celebrities from Quancheng to come to Huiquan Tower to taste new dishes.

In the days after the trial opening, Feng Zhengming specially invited some famous calligraphers and painters from the Quancheng Painting and Calligraphy Association to hold several appreciations of masterpieces by famous calligraphers and painters in Huiquan Building.

After the event where celebrities and famous calligraphers and painters gathered.

Feng Zhengming organized the activities of the Quancheng local business association through some connections between his third uncle, Liu Jiasheng and the fifth brother of the Tao family.

Feng Zhengming smiled, and it could be said that the changes in Huiquan Building's business over the past month were within his expectations.

Let me tell you, no matter you are a boss in Quancheng or other places, as long as you come to Quancheng and don't book a meal in your private room in Huiquan Building, you will really feel very embarrassed. "

"Zhengming, I really didn't expect you to be so good at doing business. Your whole business strategy is really amazing.

He stated directly that in the future, Huiquan Building would focus on hosting various business banquets and wedding banquets.

Some entrepreneurs are still invited to Huiquan Building for business banquets.

It went very smoothly and the reputation of Huiquan Tower was completely spread in Quancheng.

Luo Qing is also very worried about the situation of Huiquan Tower and Feng Zhengming.

In times of adversity, those who had been hiding their dissatisfaction with Feng Zhengming began to prepare to celebrate that Huiquan Building's business was getting worse and worse, and the fact that Feng Zhengming took over Huiquan Building became a joke.

Then, as it spreads in the same circle of people.

Some bosses began to go to Huiquan Building to book private rooms for banquets.

But as time went by, everyone slowly discovered that the business situation of Huiquan Building began to change.

People who care about Feng Zhengming are either worried about him or silently helping him find a solution.

So after much publicity, Feng Zhengming didn't take the tepid business to heart at all after the Huiquan Building officially opened for business in the first month.

After such a gathering of celebrities from the art world and local business entrepreneurs in Quancheng.

It has only been a month since Huiquan Building reopened. Business was moderate from the beginning, and soon the private rooms were fully booked for various business banquets almost every night.

During that period, He Yunqing and Gu Zhicheng from Huiquan Tower were really worried.

Especially the owners and master chefs of several restaurants in Quancheng. They secretly made fun of Huiquanlou and Feng Zhengming countless times.

It’s not just Feng Zhengming and his team of chefs who are good at cooking.

No matter it is a famous person, it is a platform for Huiquan Tower.

I didn’t expect that the things you laid the foundation for before started to show their power only a month later.

It turns out that Feng Zhengming's practice of inviting celebrities from all walks of life to a series of trial openings was still considered very strange by many people?
When it was officially opened, Feng Zhengming said these words to newspaper and TV reporters and it spread.

More importantly, the Huiquan Building retains the traditional characteristics of Qilu while incorporating the new trends of the times. Celebrities all feel that the Huiquan Building is a good example of the charm of Qilu.

Even grandpa called his third uncle and second aunt in private and asked them to help recommend Huiquan House if they have friends who need to entertain.

Even in the first month, the operation of Huiquan House was almost at a loss. It was completely relying on the profit from his restaurant to supplement the expenses of Huiquan House, so that the accounts of Huiquan House in the first month could be considered to be even. .

It takes a certain amount of time for these processes to produce some effects.

In the first month after the opening of Huiquan Building, the daily business was always tepid. At that time, I was still guessing, if you took over Huiquan Building and operated it like that, would you not be able to survive until the end of the year?

These celebrities said this publicly and publicly supported Huiquan Tower.

And then through local newspapers and TV reports.

So on the day of the official opening, Feng Zhengming faced reporters from newspapers and TV stations who were reporting on the official opening of Huiquan Building.

Third uncle Feng Jiandong invited customers to Huiquan Building for dinner together.

First of all, of course, when Feng Zhengming had a trial opening, he almost paid no money to hire celebrities. They publicly stated that the style of Huiquan Building was indeed unique.

Taking advantage of the trial opening period, Feng Zhengming completed the positioning of Huiquan Building very accurately.

However, it quickly gained recognition and support from many people.

As long as there is a successful banquet, it will leave an impression on some people who participated in the banquet.

The service of the service staff in Huiquan Building is also very good.

Almost all of these celebrities said that Huiquanlou brought them a brand new dining experience.

Naturally, the reputation of Huiquan Tower has increased in Quancheng and even in Qilu Province.

The purpose of our Huiquan Restaurant is to allow people in Quancheng and even Qilu to mention it to the outside world. We can straighten our backs and say to others that we have a restaurant in Quancheng that is worthy of everyone's first choice for dinner. "

"After all, Huiquan House is not my Feng Family Restaurant. It is more about letting everyone eat well and at a very affordable price. Huiquan House is more about giving everyone a different experience. I believe that Huiquan House will It will become the first choice for everyone to gather for important moments in life and for some business banquets.

Next, Feng Zhengming received many calls from business owners in Quancheng and Qilu to make reservations.

He told Feng Zhengming privately.

Huiquan Tower's reputation and reputation quickly began to spread wider and wider.

The real reversal occurred when a boss from out of town came to Quancheng to discuss business.

The local boss in Quancheng who was negotiating with the other party was hesitant about the treat. When thinking about how to receive the other party, the local boss couldn't make up his mind for a moment.

The local boss asked people in the company, and after some analysis, the people in the company recommended Huiquan Building to the local boss.

Indicates which foreign boss can be invited to the private room in Huiquan Building corresponding to the city where the foreign boss comes.

Feng Zhengming's series of designs, early publicity, and celebrity platforms finally played their due role at the critical moment.

The boss from out of town started by stepping into the private room in Huiquan Building corresponding to the city where he came.

I saw the enlarged photos of their local scenery on the wall in the private room.

The boss was really shocked. Later, I tasted the classic Shandong dishes made by Feng Zhengming and his team of young chefs in Huiquan Building, as well as some creative dishes, which made the boss from out of town quite satisfied.

Afterwards, the boss outside Quancheng was satisfied with the reception, and the local boss in Quancheng was also satisfied with the successful signing of the contract.

The result was natural. Both the local boss in Quancheng and the out-of-town boss spared no effort to praise and recommend Huiquan Building to others.

A banquet that satisfies both the guest and the recipient.

Naturally, it will receive vigorous promotion and publicity from both the hosting party and the invited party.

With the promotion of some bosses, the reputation and reputation of Huiquan Building have been continuously improved.

So now a month later, there will be some private rooms reserved for business banquets every night.

After listening to his third uncle's words, Feng Zhengming smiled and said to him in a low voice: "The business of Huiquan Building is indeed going well now, but overall, we have not been able to turn losses into profits. I estimate that by the end of this month, At best, we can only break even, and I don’t need to continue to use the money earned from the dry rice shop to fill it in. "

Feng Jiandong understood what Feng Zhengming meant almost immediately.

Huiquan Tower is not making money yet.

Even if you can make ends meet, you can cover your expenses with the money you earn.

However, the money Feng Zhengming invested in Huiquan Tower in the early stage was still not repaid.

If this situation continues, then by the end of the year, contracting fees will need to be paid, and Feng Zhengming may still lose money.

Feng Jiandong sighed: "A restaurant is really different from your restaurant."

After sighing, Feng Jiandong asked: "Have you ever thought about what to do next?"

Feng Zhengming was not in a hurry: "There is no rush, there is still time. Now the reputation and reputation have been steadily improving. Next, we have to see whether the hall can be better used."

Feng Jiandong thought for a while and said: "By the way, Jubinyuan and Taifeng Building will give out coupons. Those coupons can be deducted by eating in their halls at noon. Why don't you also learn from it?"

Feng Zhengming shook his head decisively and refused: "No, that move is not good."

"Not good?" Feng Jiandong doesn't understand? "Why is that move bad? I think the utilization rate of the noon halls in Jubinyuan and Taifeng Building is still very high."

Feng Zhengming said with a smile: "They did that firstly to increase the attendance rate in the hall and increase some popularity. Secondly, they actually took advantage of the customers in the hall who used discount coupons at noon to give the apprentices in the kitchen a chance to work on the stove. ”

After hearing this explanation, Feng Jiandong suddenly understood.

"So that's it. I've heard before that the food in the Jubinyuan and Taifeng Building halls is clearly not good. They say it's not the master chef who cooks it himself, but probably the apprentices in the back kitchen."

Feng Jiandong contacted Huiquan Building's kitchen situation and continued: "That is really not suitable for your Huiquan Building. After all, they do it that way. Even if the customers are dissatisfied, they can use the excuse that the original deduction coupons are for the apprentices in the kitchen to cook. Their master chef takes off work at noon to prepare for the banquet in the evening. "

Feng Zhengming nodded: "Yes, we all have skilled chefs in the kitchen. Learning from them would be tantamount to lowering our standards, and it would even make some bosses feel that we are lowering our standards."

Feng Jiandong laughed: "Don't tell me it's true. The bosses I know now say privately that Quancheng is a high-end restaurant that meets their status. Now the only ones left are Jufengde and your Huiquan Restaurant. If we want to treat guests, Jubinyuan and Taifeng Tower will make people look down upon and reluctant to spend money.”

Feng Zhengming also laughed: "This is the impression I hope Huiquan Tower will give others."

Feng Jiandong stared at Feng Zhengming, waiting for his next words.

After a short pause, Feng Zhengming said seriously: "I want others to think of the top Shandong cuisine in advance of Huiquan Restaurant in the future, so as to satisfy everyone's pursuit of better things."

After hearing what Feng Zhengming said, Feng Jiandong thought for a while and said: "If that's the case, then the best way for you to use the hall of Huiquan Building is to receive the wedding banquet."

Feng Zhengming also nodded in agreement.

"Yes, we need to take care of some wedding banquets, whether they are wedding banquets, some children's full-moon banquets, children's college entrance banquets, and birthday banquets for the elderly. We need to take care of all these. It will also help enhance the reputation of Huiquan Building, and also The hall can be better utilized.”

Feng Jiandong lowered his voice and said: "And by accepting the wedding banquet, we can better control costs and make money."

Of course Feng Zhengming understood what his third uncle meant, as many large restaurants had similar practices for hosting wedding banquets.

Wedding banquets often have a high price per table, but in fact the cost per table is often not high.

In a festive atmosphere, people attending wedding banquets often drink a lot of wine.

They often don’t care much about the quality of food.

But Feng Zhengming didn't intend to do that.

"Third Uncle, since my Huiquan Building is hosting a wedding banquet, it must also prepare a wedding banquet. I will design several sets of wedding banquet packages with my chef team. I want people who come to Huiquan Building to hold wedding banquets to see it. , Come to Huiquan House to hold a wedding banquet so that they can have dignity and face. Not only will the ceremony be decent, but the quality of the food will also be guaranteed. "

Feng Jiandong was a little puzzled after hearing this: "Why are you doing this? Even if there is a wedding banquet in Fengde, it is impossible to guarantee that the dishes will be cooked as usual."

In fact, this is quite normal. After all, a wedding banquet requires a lot of work at one time.

Even if the chef of a large restaurant is operating at full capacity, it is impossible to guarantee that every dish will be cooked to perfection.

But Feng Zhengming insists on this truth: "Huiquan Tower is about being different from others and doing what others can't do."

These words really shocked Feng Jiandong.

Seeing Feng Zhengming's serious expression, his momentum really made Feng Jiandong speechless.

But think about it carefully, if Feng Zhengming really did it.

Then in the future, wedding banquets must be held at Huiquan Tower.

Will it become a mantra known to everyone in Quancheng, just like if you have to go to the Feng Family Restaurant to eat a handful of meat?

By then, will Huiquan Tower still have to worry about business?

What's more, Feng Zhengming only clearly marked the price of the wedding banquet, and did not say that Huiquan House would lose money by hosting the wedding banquet.

After Feng Jiandong figured this out, he suddenly understood Feng Zhengming's approach completely.

No matter he doesn't want to learn from other restaurants giving discount coupons.

We still have to insist on clearly marking the prices of wedding banquets of different specifications.

In fact, he wanted to make it clear that Huiquan Building has its own set of standards.

Huiquan Restaurant is different from other large restaurants in Quancheng and even the entire Qilu Province.

We must create our own set of standards and become synonymous with truly high-end atmosphere and class.

Only in this way can the reputation of Huiquan Tower be improved.

Feng Zhengming wants others to think of Huiquan Tower immediately when they mention the restaurants in Qilu and Quancheng, and in the future, when outsiders come to Quancheng, they will also consider Huiquan Tower as their first choice for tasting Shandong cuisine.

(End of this chapter)