From selling box lunches to becoming a famous Chinese chef

Chapter 396: Methods of Suppression (please vote for me)
The reason why the master chefs and bosses of several large restaurants present, after seeing Feng Zhengming's promotion of the menu, almost all immediately agreed with Cheng Guosheng and everyone to join forces to suppress Huiquan Restaurant.

The menu in Cheng Guosheng's hand was exactly the wedding banquet menu sent out by Feng Zhengming and others after research.

On every promotional menu that was distributed, three levels of wedding banquets were marked: low, medium, and high.

And what kind of dishes are included in each banquet stall?
What ingredients will be included in each dish?
All are marked on this promotional menu.

It can be said that this promotional menu targets a very precise target group.

The design of the low, medium and high-end banquet menus is quite clever.

When promoting the "low, medium and high" banquets on the menu, Feng Zhengming gave each of them a festive name.

The name given to the low-end banquet is "Yongjie Tongxin".

The name given to the mid-range banquet is "A Match Made in Heaven".

The name of the high-end banquet is "Hundred Years of Harmony".

And on each banquet menu, there will also be a specially created main dish, which is a dish named after the banquet menu.

This kind of design makes it possible for you to not feel embarrassed no matter which of the three banquet levels of "low, medium or high" you choose.

Because even if you spend more money and choose a mid-range or high-end banquet, you will not be able to order the exclusive main course of the low-end banquet.

Seeing such a promotional menu, what do the people of Quancheng think?

Li Zhifeng and the others were actually a little moved.

They really didn't expect that Feng Zhengming and the others would have such a design.

The banquets at different prices were originally intended to give rich people more face.

However, Feng Zhengming named the banquets at different price points respectively, and also prepared a corresponding unique main course according to the naming.

This gives some families who cannot afford mid-range and high-end banquets a very high-sounding reason.

"I just like the meaning of eternal bonding. Wouldn't you like to eat the dish of eternal bonding?"

This design is really a bit of a dimensionality reduction blow to other big restaurants.

In the past, every family would prepare wedding banquets. In fact, there was always a private way of making extra money by taking advantage of other people's happy events. Anyway, everyone drank too much on the big day, so they didn't care how the food tasted?

Besides, whose wedding banquet is not always a one-time deal?
Therefore, even if you are a big restaurant with some conscience, you will not cook special dishes at wedding banquets.

Not to mention, for the wedding banquet, a specially designed dish that is pleasing to the eye and looks delicious is required.

Now Feng Zhengming has come up with such a wedding banquet menu.

If other families do not follow suit, they will definitely be robbed of a large number of wedding banquets by Huiquan House.

If we follow up, it will cost a lot of money for each big restaurant.

Let the master chefs design the dishes? How much more will this cost?

How much effort does it take to design this dish, which is unique, beautiful and delicious? If the customer doesn't buy it in the end, wouldn't it be a waste of manpower and material resources?
For major restaurants, no matter how they settle the accounts, it is a loss that outweighs the gains.

So the strategy Cheng Guosheng came up with was to take advantage of the reputation of each big restaurant and everyone would collectively discount the wedding banquet banquet.

At the same time, it creates the reputation of authentic and traditional Shandong cuisine.

In this way, most people will definitely still hope for benefits. In addition, the reputation of major restaurants will prevent Huiquan Tower from receiving any wedding banquets, thereby suppressing the reputation of Huiquan Tower.

As long as the reputation of Huiquan Building is not allowed to increase, the reputation of several large restaurants in Quancheng will always overwhelm Huiquan Building.

Cheng Guosheng's current thinking is very straightforward, as long as he can suppress the reputation of Huiquan Tower.

Let Huiquan Tower be ranked below Jufengde, Taifeng Tower and Jubinyuan.

As the master chef of Jubinyuan, he can steadily control Feng Zhengming.

Especially since Feng Zhengming has lost his halo as a young chef and failed to make Huiquanlou’s reputation reach the top level of Shandong cuisine. By then, Feng Zhengming and the young chefs with him will not be able to make any splash, and after all, they will be just ordinary chefs with passable skills. .

The few master chefs present and the owner of Jubinyuan had similar thoughts to Cheng Guosheng.

Li Zhifeng also knew very well what the people present were thinking.

These people came together for one purpose only, which was to suppress Feng Zhengming and Huiquanlou.

No matter what, the land of Qilu is a country of poetry and etiquette, and the tradition of respecting teachers and respecting morality must be defended.

Young people should not be too arrogant. Not only must they have enough respect for their master, but they must also be courteous to their seniors.

Since Feng Zhengming is becoming more and more high-profile, let young people suffer a little.

Everyone agreed with Cheng Guosheng's method and discussed working together to provide discounts at the wedding banquet.

The manager of Jufeng Delai suddenly said: "Our joint discount can indeed attract more people who need to hold wedding banquets to come to our restaurants, but will the discounts also make some bosses feel that they can't come to our big restaurants?" Eating is no longer as grand and generous as it used to be?”

Manager Jufengde's words immediately broke the atmosphere of the heated discussion on how to discount.

These words really reminded everyone present at once.

The current owner of Tai Fung House also said: "It seems true that if we give a discount, we will indeed be a bit degraded."

But Cheng Guosheng said with a smile: "You two are wrong. Our discount is for the wedding banquet banquet launched by Huiquan Restaurant. The consumption standard of our restaurant's private rooms will definitely not be reduced. What I want to say Another supporting strategy is to improve the specifications of the restaurant’s private dining rooms.”

When Cheng Guosheng said this, everyone present immediately looked at him, waiting for him to continue with the details.

Seeing that everyone was attracted by his words, Cheng Guosheng continued to speak out his plan confidently.

"Aren't the private rooms in Huiquan Building full of reservations now? Those bosses who pay attention to pomp and status all feel that ordering food in Huiquan Building can reflect their status and financial resources, so we will also improve the specifications of the dishes in the private rooms.

And we can introduce that all the dishes in the private room are cooked by ourselves, and we can even let our master cook it himself.

In this way, in line with our slogan of promoting orthodox traditional Shandong cuisine, we can successfully suppress Feng Zhengming and Huiquanlou's limelight. "

After listening to Cheng Guosheng's follow-up strategy, everyone present felt that the idea was great.

Li Zhifeng almost couldn't help but clap his hands and applaud.

The combination of these two methods used by Cheng Guosheng was really aimed at Feng Zhengming's Huiquan Tower.

Use discounts to cut off wedding banquet banquets.

Then the master chef and the master chef are personally responsible for ordering dishes for the private rooms to attract the bosses. These two measures can be regarded as meeting the needs of two different groups of customers.

It is completely targeted at Feng Zhengming's method of attracting customers.

After this discussion, everyone present reached an agreement.

In short, some lessons must be taught to Feng Zhengming and the young chefs who followed him.

Let young people understand that several large restaurants have a profound foundation and cannot be easily challenged by a group of young people just relying on their passion.

Feng Zhengming didn't know that several big restaurants in Quancheng had already discussed and planned to join forces to target Huiquan Tower.

After contacting several vocational schools, he asked Gu Zhicheng to lead a team to select apprentices who could be interviewed at Huiquan Building.

Originally, Gu Zhicheng asked Feng Zhengming to go with him.

But Feng Zhengming smiled and said: "Lao Gu, you are all the chefs at Huiquan House. Don't you even dare to make the decision to recruit apprentices yourself?"

These words made Gu Zhicheng and others feel a little embarrassed.

In the end, Gu Zhicheng naturally took on the responsibility of the sous chef and led the team to the vocational school to select apprentices.

Gu Zhicheng led the team, and Qi Jiale, Bao Feng, Yao Zhenhui, and Guan Wei rushed to Quancheng Vocational School first.

As agreed, they first found Tian Zhongfu.

When Tian Zhongfu saw Gu Zhicheng leading the team, he was a little curious: "Zhengming didn't come?"

Gu Zhicheng explained with a smile: "This time we were recruiting apprentices. The chef had other things to deal with, so he didn't come over. However, the chef asked us to bring something to Director Tian."

As he said this, Gu Zhicheng and the others took out the things they had brought.

Tian Zhongfu was also very polite when he saw things.

"Look, what are you doing? You are the chefs in the back kitchen of Huiquan House. You have also won the rankings in the young chef cooking competition. You are considered young talents. Why are you doing this with me when you recruit apprentices?"

Qi Jiale said: "Director Tian, ​​the chef told us that you are our senior, and we come to you to help recruit apprentices. We must show that it is disrespectful to come to you empty-handed."

Several other people also expressed that Tian Zhongfu must accept the things.

When Tian Zhongfu saw how polite the other party was, even though Feng Zhengming didn't come, he accepted the things just as politely.

"Xiao Gu, I won't hide it from you. To be honest, Huiquan Building is recruiting apprentices now. It is definitely not as famous as Jufengde, Taifeng Building and Jubinyuan, so the top students , he might still be assigned to those famous restaurants.

But don’t worry, I have already made arrangements for you. They must all be students with good abilities in the culinary department of our vocational school. How about you go and have a look later? "

Gu Zhicheng said: "Director Tian, ​​you are too polite. Our Huiquan Restaurant has just started. To be honest, it all relies on the reputation of the chef. Otherwise, Huiquan Restaurant would not be able to turn a profit. Our business is still neither salty nor weak. The main purpose of recruiting some apprentices this time is to expand the kitchen, and then we want to start hosting wedding banquets.”

Tian Zhongfu nodded: "I know all this. Zhengming told you last time when I came with you."

Then, Tian Zhongfu lowered his voice and reminded a few words.

"I was embarrassed to say last time that you are all still young and inexperienced in making wedding banquets. Ordinary families only hold wedding banquets once in a lifetime. The price and food requirements are generally not high, but wedding banquets are also We need to pay attention to pomp and circumstance, so we will definitely give priority to big restaurants.”

After all, Tian Zhongfu also worked in a big restaurant, so he still knew some of the tricks of the wedding banquet.

Since he accepted the things brought by Gu Zhicheng and the others today, he still gave some reminders based on his own experience.

"I think your Huiquan Restaurant is not that well-known for the time being. Your wedding banquets and banquets are not as popular as those of other big restaurants. You might as well stick to your current characteristics. Don't mess around with wedding banquets and banquets, but lose your characteristics. That's terrible. It’s not worth the loss.”

Gu Zhicheng smiled and said, "Thank you, Director Tian, ​​for the warning. We will tell the chef when we get back."

Then after Gu Zhicheng winked, Bao Feng took out the Huiquanlou wedding banquet promotion menu.

"Director Tian, ​​this is the menu for the wedding banquet that our Huiquan Building is about to launch. This is our promotional menu. Take a look. If you have any relatives or friends at home who need it, you can contact us and we will definitely prepare it well. "

Tian Zhongfu took the menu and just glanced at it, causing his expression to change immediately.

"Is this the wedding banquet you are planning to introduce?"

Seeing Tian Zhongfu's surprised expression, Gu Zhicheng and others nodded together.

Gu Zhicheng then asked: "Director Tian, ​​what do you think is the problem?"

Tian Zhongfu looked at it carefully again, and then he became more and more surprised.

Just like Cheng Guosheng and the others saw this promotional menu, Tian Zhongfu never thought that a wedding banquet could be done like this?

The banquet menus of different specifications, low, medium and high, are really displayed openly.

Clearly label the dishes for each different banquet.

The most important thing is that there will be a unique dish on the three different price range menus.

It is clearly written on the leaflet that the unique dishes on the menu at different price points will only be available if you order that menu. Huiquan Restaurant will not order that dish separately, and if you order wedding banquet banquets at different price points, they will not be given. Get that exclusive dish from the rest of the menu.

This type of wedding banquet was something Tian Zhongfu had never seen before.

After being silent for a while, Tian Zhongfu raised his head and looked at Gu Zhicheng and the others.

"Your chef must have come up with this idea, right?"

Gu Zhicheng and the others nodded almost at the same time.

Tian Zhongfu gave a thumbs up and said, "Hey, this design is really clever. No matter what price the customer orders for the wedding banquet, there will be a unique dish. This really gives the family who is planning a wedding a good face."

Qi Jiale said: "Director Tian also thinks this trick is very clever? When we saw this design, we all thought that the chef is really a master of ideas."

Tian Zhongfu said: "Yes, it is indeed an idea that only an idea king can come up with."

Gu Zhicheng then changed the topic back to recruiting apprentices.

"So we need to recruit a group of apprentices. After all, if we really take over the wedding banquet and don't have enough manpower, we really can't serve many tables now."

Tian Zhongfu agreed: "That's right, let's go, I'll take you there. Anyway, I'll select a batch first and try it out at your place. You can select it again. I'm looking forward to it. Your idea for the wedding banquet at Huiquan House is recommended." come out."

Gu Zhicheng and others quickly said: "That's really troublesome for Director Tian."

Tian Zhongfu suddenly became enthusiastic and personally took Gu Zhicheng and others to select apprentices.

(End of this chapter)