From selling box lunches to becoming a famous Chinese chef

Feng Zhengming led Ding Yuan, Gao Yongfu and Hou Dong all the way eastward.

The four people continued walking.

On the way, Ding Yuan, Gao Yongfu and Hou Dong continued to take the opportunity to ask Feng Zhengming for advice.

These days, the three of them listened to Feng Zhengming, Master Wang, and Luan Bosheng talking about some of the cooking methods of Boshan Sisi Xi.

There are many ideas and questions.

When four people are walking like this, many questions can be raised and ideas can be exchanged.

Feng Zhengming gave very serious answers to the three people's questions.

Ding Yuan thought that the next stop for the group would be Shouguang.

That place is famous for growing vegetables. He thought about it and asked Feng Zhengming.

"Brother Feng, living conditions are getting better and better now. Will everyone dislike eating vegetables in the future?"

When Feng Zhengming heard this, he immediately laughed: "Hahaha, how is that possible? People in our country still have a special liking for vegetables. What's more, we have many special methods for cooking vegetables."

Gao Yongfu took over the conversation and said, "It seems that it is very difficult to make vegetables delicious?"

Hou Dong also agreed: "Yes, there are many ways to cook vegetables, but I always feel that they are not as delicious as meat."

Feng Zhengming continued with a smile: "When vegetables are cooked, they taste no worse than meat. For example, there is a dish called Dinghu Shangsu in Cantonese cuisine, which is made entirely of vegetables and tastes quite delicious."

Feng Zhengming then mentioned some vegetable cooking methods in Shandong cuisine.

"You must have all tried fried eggplant, right? Isn't that a vegetable dish? There is also stir-fried cabbage and prawns. Although prawns are added, the main dish is also vegetables.

Of course, in addition to these, there are also pickled cabbage and shredded potatoes. In fact, many vegetables taste good when they are cooked well. "

After hearing what Feng Zhengming said, the three people who were accompanying him felt that there were indeed many ways to cook vegetables.

As the four of them walked along the way, Feng Zhengming taught the other three some vegetable cooking techniques.

“When cooking vegetables, you have to cook them differently according to the conditions of the dish. You can’t cook all the dishes in the same way, otherwise the dishes won’t taste good.

For example, for some dishes that easily release water, you should try to reduce the cooking time to ensure the refreshing taste of the dishes and avoid the release of water.

Some foods do not have a strong flavor by themselves and may need some strong flavors to make them taste good, so they need to be paired with some meat to enhance the flavor.

In addition, mushrooms often have a very strong flavor, so they must be used well when cooking.”

After listening to Feng Zhengming’s introduction, the three people traveling with him felt that it was not easy to cook vegetables well.

Of course, Feng Zhengming also admitted that many vegetables would indeed taste bland if cooked alone.

To make vegetables delicious and increase the flavor of vegetables.

It is necessary to add some meat, fish or shrimp during cooking to increase the flavor.

The most typical dish is probably Feng Zhengming’s specialty, the cabbage and shrimp.

Chinese cabbage itself has almost no flavor.

But Feng Zhengming's improved cabbage and shrimp has allowed the cabbage to absorb the flavor of the shrimp, making the cabbage taste completely different, even better than the shrimp in that dish.

There is also the flavored eggplant. This dish can be said to have been created by Feng Zhengming when he was selling boxed lunches at the train station.

The flour is coated to create a crispy crust on the surface, and then it is stir-fried with sweet, sour and spicy seasonings.

When it is finally served, the mixture of sweet, sour and spicy flavors is truly suitable for people of all ages.

Even when Feng Zhengming cooked the dish Oolong Xizhu, he wrapped the scallops with shredded vegetables, which not only added color but also gave the whole dish a different taste.

Through Feng Zhengming's narration, the three people realized that cooking vegetables well is also a compulsory course for a chef.

From Boshan to Shouguang, Feng Zhengming and his companions were not in a hurry. They stopped along the way and took in the scenery of the countryside.

When passing by some vegetable fields, Feng Zhengming would also ask some detailed questions.

It is to truly understand the situation of vegetable cultivation.

When they entered Shouguang, Feng Zhengming and his team also saw it clearly.

Vegetable cultivation here is indeed on a large scale.

Moreover, the vegetable cultivation technology here is relatively advanced.

It is not difficult to see that there must be professional agricultural experts guiding the planting here.

Feng Zhengming chatted with some vegetable farmers in the fields.

It is learned that many vegetable farmers are always worried that the harvest will be good but the price of the vegetables they grow will not go up.

"If the price is not high, this period of time may be wasted."

"Yeah, then we can only sell it at a lower price and let them buy it."

"We can't help it if we don't give them to them. If they can't be sold and rot in the fields, we will lose more money."

"Selling it cheaply can make up for some of the losses."

"Nowadays, many people grow vegetables that are in high demand, and there are some vegetables that no one wants to grow."

"Yes, that's right. Vegetables with high demand at least have a guaranteed price, so the price won't be too different."

After actually talking with the vegetable farmers, Feng Zhengming could understand the concerns in their hearts.

Everyone works hard to cultivate the land and grow vegetables, and they certainly don’t want to sell the harvest at a low price in the end.

But now vegetable farmers have no way to understand market demand well.

Except for some vegetables which may be necessary in the market.

For some other vegetables, it’s like a lottery when farmers grow them.

When it comes to harvesting, there happens to be a type of vegetable that is in high demand but relatively scarce on the market. It’s like winning the lottery and making a lot of money all at once.

But if there is too much of that vegetable in the market at harvest time, the price will really drop to a few cents.

Feng Zhengming also learned from vegetable farmers that there are many cases where the harvest is sold at a low price.

Such a situation will obviously dampen the enthusiasm of vegetable farmers to grow vegetables.

Feng Zhengming talked with the vegetable farmers and started to make plans in his mind as he walked towards Shouguang city.

In fact, the problems faced by vegetable farmers are quite common.

To put it bluntly, it is really difficult for individual vegetable farmers to obtain information in a timely manner.

Even if some information can be obtained, there is often a serious lag.

Besides, growing vegetables takes time.

Often vegetable farmers get some information and start growing a certain vegetable.

By the time the harvest comes, the news is already outdated.

It is easy to cause the hard work of vegetable farmers to go to waste.

Feng Zhengming believes that we should unify and establish a system for information sharing.

There are special people who survey the market demand in various places.

Then plan the planting reasonably according to the market demand of each region.

Ultimately, it can ensure that vegetable farmers can earn money through their hard work.

The domestic economy is now developing at an accelerated pace, and people will need to spend money on many things in the future, so we must allow vegetable farmers to make money and become rich by growing vegetables.

This is really a big deal.

Feng Zhengming thought as he walked into Shouguang city with Ding Yuan, Gao Yongfu and Hou Dong. As soon as they entered the city, a car on the side of the road honked at them.

The sound of the horn woke Feng Zhengming up.

He immediately looked in the direction of the sound.

Soon I saw Uncle San getting out of the car.

"Uncle San, you're here so quickly? We just arrived here, and I haven't even done a field inspection yet. I may not be very familiar with some of the situations here."

Feng Jiandong responded with a smile: "Get in the car. I have been here for a few days and have asked friends here for help. I have already learned about the situation here. I will take you to your accommodation first. You are exhausted from the journey. Take a shower and rest first. We will talk in detail later."

Feng Zhengming naturally agreed and asked the three people who were accompanying him to get in the car.

After getting in the car, Feng Jiandong gave Feng Zhengming a brief introduction to the situation while driving.

"Growing vegetables here is a very traditional thing. There are a lot of vegetable fields, and we have all the technology here, with specialized agricultural experts to provide guidance.

There are indeed some problems with sales here, especially what kind of vegetables to grow, which is entirely up to the farmers to decide.

This is like asking vegetable farmers to participate in a lottery. In many cases, if the vegetables they grow don’t sell well, the farmers’ work is in vain.”

Feng Zhengming also talked about some of the things he saw and learned on the way here.

"Yes, I know almost the same thing as you, Third Uncle. So I think we should find a way to gather all the households together to form a large vegetable industry area, then investigate the usage of various vegetables in various places, inform all vegetable farmers in time, and then make some allocations for the vegetable farmers' planting.

We can also differentiate our plantings so that there are no conflicts among them and everyone can make money.”

After hearing what Feng Zhengming said, Feng Jiandong said with a smile: "Zhengming, your idea is too idealistic. It is not so easy to do behind the scenes. Many problems are difficult to solve."

Feng Zhengming also agreed with his uncle's judgment: "Yes, there are indeed many details and some key nodes are difficult to control."

Feng Jiandong then introduced: "So I came here early and helped you to get through some connections. After you have a rest, we will meet some people here in the evening, and then we can tell you about your overall plan."

Feng Zhengming was a little surprised when he heard this: "Uncle San, did you invite the leader from here?"

"Hahaha, it's not me who invited them, it's them who wanted to invite us. These problems we saw had already been discovered by them a long time ago, and they have been trying to find solutions to them." Feng Jiandong said with a laugh.

After listening to his uncle's introduction, Feng Zhengming also understood.

Locals are also aware of the predicament they face.

So the locals have been trying to find a solution.

This time, Feng Jiandong drove over early and talked to some of his local friends to find out more.

Local friends immediately recommended him to the leadership.

Learned the purpose of Feng Jiandong's visit and knew that Feng Zhengming was on the way.

The local people immediately began to make preparations, expecting Feng Zhengming to bring them some solutions.

If Feng Jiandong hadn't stopped them, they would have sent a car to pick up Feng Zhengming and the others long ago.

The car arrived at a hotel in the city.

Feng Jiandong smiled and said, "Originally the local authorities insisted on arranging a hotel for us, but I refused. It is better for us to pay for this cheaper hotel ourselves."

Feng Zhengming understood what his uncle meant. He was worried about the local arrangements for him to make for accommodation.

If your solution fails to meet the other party's expectations, you will feel guilty about providing them with food and lodging.

However, although Feng Jiandong arranged a separate accommodation for him.

But as soon as Feng Zhengming and his companions got off the car, they saw local people waiting around them.

"Is this our top chef? I've heard of your name for a long time. I've seen you on TV, but I didn't expect you to be so young in person. You're really young and promising."

Feng Jiandong introduced Feng Zhengming: "This is the local leader."

Feng Zhengming quickly stretched out his hands and shook hands with the other party.

"Hello, hello, how can I ask you to wait for me here in person? I am just an ordinary cook, I dare not trouble you to greet me here."

The other person looks like a very simple person.

Some have bronzed skin and calloused hands.

It is not difficult to see that this person must have really been to the ground.

After hearing what Feng Zhengming said, the other party smiled and said, "Don't be polite, Mr. Feng. When we learned that you were coming, we were all looking forward to your coming and giving us advice and solutions to our urgent needs."

It can be seen that the other party is indeed very anxious. It should be said that many local people in Shouguang are anxious.

After all, their vegetables are indeed not bad, but they cannot be sold at a good price.

The local leaders are indeed very anxious as vegetable farmers have been disappointed time and time again.

Feng Zhengming simply didn't even bother to take a shower or change clothes. He went straight into the hotel with the other party and found a place to sit down and chat.

Sitting down in the hotel room, Feng Zhengming spoke out some of his thoughts on the road in front of his leader and his third uncle.

"I know that collecting information and transporting it are urgent issues for you, so I asked my third uncle to come here. We can be considered to be promoting the best without avoiding relatives. Of course, if you have better cooperation options, you can also use my method to openly bid."

After saying this, Feng Zhengming looked at his third uncle and felt a little embarrassed.

Feng Jiandong smiled and waved his hands: "It's okay. If the cooperation fails, it means that the conditions I offer are not good. I still have room for improvement."

After listening to Feng Zhengming's introduction of the entire plan, the local leaders' faces were full of surprise.

It can be said that Feng Zhengming’s overall plan is indeed what Shouguang needs most now.

Collect vegetable information from all over the country, integrate a better transportation fleet, and establish a transit transportation center in Shouguang.

There is also a need to carry out differentiated planting of vegetables in Shouguang.

And introduce some vegetable seeds from abroad for planting.

Cultivate more new varieties of vegetables.

More importantly, new planting technologies need to be introduced.

Feng Zhengming's entire set of things matches many of the things they discussed locally.

After the locals conducted research in the fields and got to know some of the markets outside.

We also put forward the slogan that we should be able to achieve "If others have it, we are better than them; if others don't have it, we must have it too."

This slogan just happened to coincide with Feng Zhengming's plan.

Moreover, Feng Jiandong's company has foreign trade business and also has some domestic sales networks.

The resources he has are very much needed in Shouguang right now.

Maybe if we really put it up for bidding, we can indeed find someone with the same resources.

But now the leader is looking at Feng Zhengming and Feng Jiandong, the uncle and nephew.

I feel like they came here specifically with a plan.

In addition, Feng Zhengming is the champion of the National Cooking Competition.

The leaders feel that they can trust them more.

The leader immediately made the decision: "Okay, Feng Zhuangyuan is worthy of being the number one scholar. I didn't expect you to come up with such a good plan. I will go back and make arrangements. We will hold a special symposium in the next few days.

When the time comes, please ask Mr. Feng Zhuangyuan to be present so that we can discuss the feasibility together.

If a plan is confirmed, we will give priority to cooperating with Mr. Feng’s company.”

Feng Jiandong was naturally very happy to receive the other party's promise. (End of this chapter)