From selling box lunches to becoming a famous Chinese chef

After the Lantern Festival, Feng Zhengming drove to Yancheng with Luo Qing.

With previous hiking experience, Feng Zhengming was quite familiar with the route when driving.

In order to ensure the safe arrival of the two people, he passed through one city after another along the way.

The two also passed Shouguang on the way.

We received a warm reception from the local people in Shouguang.

Then he was scolded by the local people in Shouguang.

They said that Feng Zhengming looked down on them and did not open a branch of their dry rice shop in Shouguang.

Faced with this situation, Feng Zhengming could only assure the local people in Shouguang that once the first batch of branches opened successfully, Shouguang would be given priority for the second batch of branches.

Such a guarantee made the local people in Shouguang very satisfied, and they even gave Feng Zhengming and his team some vegetables before they left.

These were newly cultivated cucumbers and tomatoes, which Feng Zhengming and his friends could eat on the road.

"Mr. Feng, our cucumbers and tomatoes are definitely better than fruits. You can take them with you on the road."

Feng Zhengming was not polite either, but he asked Luo Qing to leave the money quietly.

After leaving Shouguang, Feng Zhengming drove with Luo Qing along the coast to Yancheng.

Along the way, Feng Zhengming explained to Luo Qing in detail what he saw and heard on the road.

After actually going there, I listened to Feng Zhengming talk about what they encountered during their hike.

This will make Luo Qing feel very involved and understand how difficult it is for Feng Zhengming and his friends when they are hiking.

The two drove along the way and even deliberately camped a few times along the way.

This allowed Luo Qing to experience the feeling of camping while Feng Zhengming and his friends were hiking.

Of course, it is natural for this young couple to have moments of difficulty controlling their emotions under the night sky during their camping nights.

The next day, Luo Qing's face will be rosy and she will look even more beautiful.

Feng Zhengming obviously looked a little sleepy.

Fortunately, both of them were relatively restrained.

Luo Qing didn't let Feng Zhengming succeed every night.

After driving and stopping along the way, Feng Zhengming and his team finally arrived in Yancheng a few days later.

Sixth Senior Brother, who already knew that Feng Zhengming and the others were coming, had already made arrangements to welcome them.

This time Feng Zhengming did not go to the big restaurant, but went directly to his sixth senior brother's house.

When they met their Sixth Brother and Sixth Sister-in-law, Feng Zhengming and Luo Qing were also warmly welcomed.

When Sixth Sister-in-law saw Luo Qing, she couldn't help but praise her.

"No wonder our top scholar is so obsessed with you. It turns out that your sister-in-law is so beautiful."

Luo Qing was a little embarrassed by what he said: "Sixth sister-in-law is good, Sixth sister-in-law is also very beautiful, and Sixth brother is also a discerning person."

The Sixth Sister-in-law responded with a smile: "Your Sixth Brother didn't like me that much back then, and he didn't take the initiative at all. In the end, I was the only one who kept clinging to him. I pestered him so much that he had no choice but to win him over."

Upon hearing this, Luo Qing immediately looked at Feng Zhengming.

Then Luo Qing leaned close to Sixth Sister-in-law's ear and whispered a few words to her.

After hearing this, Sixth Sister-in-law smiled and looked at Feng Zhengming and her husband.

"I see, you are not brothers from different sects, you are brothers. You are all the same. You are all good at cooking, but when you meet a pretty girl, you are not willing to take the initiative. You have to let us girls take the initiative."

Feng Zhengming and his sixth senior brother Zhang Minghai also smiled at each other.

In fact, this thing may be quite common in the sect.

During the Chinese New Year, I drank too much and heard my eldest and third sisters-in-law say that it was them who pursued the eldest and third brothers.

Only the fifth senior brother pursued the fifth sister-in-law himself.

Luo Qing didn't expect that Sixth Senior Brother was like this as well.

It was also the Sixth Senior Brother who was pursued by the Sixth Sister-in-law.

Feng Zhengming was quite proud after laughing: "This just shows that we brothers are focused, we only want to cook well, and we are also wholeheartedly devoted to our wives.

This further proves that my sisters-in-law and our Luo Qing are all really good at recognizing talent, and that we brothers are all potential stocks."

After hearing what Feng Zhengming said, Luo Qing and Liu Sao couldn't help laughing.

Sixth Senior Brother felt a little embarrassed by what he said.

Feng Zhengming and Luo Qing arrived in Yancheng near noon, and naturally had lunch at Sixth Senior Brother's house.

During the meal, Feng Zhengming also had a serious chat with his sixth senior brother about the Yancheng branch.

Zhang Minghai explained the situation of the Yancheng branch very seriously.

"I've already found a place. I'll wait for you to come over and take a look. Once we confirm one, we can rent it right away and start decorating."

Feng Zhengming asked directly: "Is there a shop that can be bought directly?"

Zhang Minghai also thought of his junior brother asking this question.

“There are two, but the location is not very good.”

Sister-in-law Liu also chimed in: "Yes, both are in the middle of the street. One of them is quite big, but we went to see several other stores around it, and their business wasn't that good."

Feng Zhengming immediately smiled and said, "It's okay, Sixth Sister. Once our store opens, it will be the place with the best business."

This confidence surprised the Sixth Brother and Sixth Sister-in-law at first.

Then the Sixth Senior Brother smiled and agreed: "That's right, with a top scholar like you here, no matter how remote the location is, as long as the store opens, it will definitely attract customers."

The Sixth Sister-in-law immediately asked, "So which store should we go to first this afternoon?"

Feng Zhengming thought for a moment and said, "Let's go check out a few other shops first. Although I'm confident that we can open a branch in a more remote location, it's never a bad thing to have a better location."

The Sixth Brother agreed: "Yes, let's go check out some other shops first."

Then the Sixth Senior Brother asked, "Zhengming, have you found the personnel?"

Feng Zhengming smiled and nodded: "I found a few, all of them are young chefs who participated in the provincial youth chef competition in Yancheng before. Although their results in the competition were not ideal, their skills are not bad."

The Sixth Sister-in-law asked with a smile, "So, Zhengming, you have selected a lot of people in the provincial young chef competition?"

Feng Zhengming nodded: "Yes, I have found some young chefs. I also recruited a group of new apprentices before, and they have all been trained."

Sixth Senior Brother strongly agrees with his junior brother's approach.

"It's good to be prepared in advance. I believe you will succeed this time, Zhengming."

Feng Zhengming laughed, "It's not that I will succeed, but that our branch store will become a big hit in Yancheng. I hope that you and your sister-in-law can make money from the branch store in the future."

These words startled both the Sixth Brother and the Sixth Sister-in-law.

The couple looked at each other.

The Sixth Senior Brother asked, "Didn't we agree that we would help you manage the branch store, but it would still be your main business?"

Luo Qing spoke up at this time: "Sixth brother, Zhengming hopes that the Yancheng branch will belong to you and Sixth Sister-in-law. We only take a part of the shares, and the majority will be given to you and Sixth Sister-in-law."

These words shocked the Sixth Brother and the Sixth Sister-in-law again.

The Sixth Senior Brother refused with a serious face: "No, we didn't pay, how can we take the lion's share?"

The Sixth Sister-in-law also agreed: "Yes, yes, Zhengming, you don't have to do this. Your Sixth Brother and I work in your store."

Feng Zhengming shook his head and put away his smile: "Sixth brother, Sixth sister-in-law, you must agree that I am an orphan, and in my heart you are my brother and sister-in-law.

As the younger brother has achieved something, I cannot let the older brothers suffer anymore. We should make money together."

After talking about feelings, Feng Zhengming went on to analyze it from other aspects.

"As for the business of the branch in Yancheng, I definitely won't be able to come here often. I can only count on you, Sixth Brother and Sixth Sister-in-law. The reason I let you take the lion's share is that I hope you can run it as your own store."

The sixth senior brother immediately interrupted: "Even if you don't give us a penny, we will run it as our own store." Feng Zhengming also interrupted the sixth senior brother's next words.

"Sixth brother, listen to me on this matter. I'm telling you the truth. If you and Sixth Sister-in-law weren't in Yancheng, I wouldn't have opened my first branch here. I opened this store just for you."

When Feng Zhengming said this, Sixth Senior Brother and Sixth Sister-in-law were stunned again.

Luo Qing continued to persuade: "Sixth brother, Sixth sister-in-law, to Zhengming, you are his real brother and sister-in-law. Giving you the lion's share is not only a favor, but also a franchise model for Zhengming's future branches.

Of course, if someone else joins, Zhengming will definitely charge a franchise fee, and will only send a chef to take charge of the kitchen."

After hearing what Luo Qing said, Sixth Senior Brother and Sixth Sister-in-law were still surprised.

However, after thinking about it carefully, the couple felt that Feng Zhengming's approach was not wrong.

If we want to expand our dry rice shop across the province in the future, we certainly cannot run all the stores ourselves.

It is better to let others join and run the business yourself.

Feng Zhengming is only responsible for arranging trained chefs to take charge of the kitchen.

As for guaranteeing the quality of the food in the kitchen and other business matters, the franchisee is definitely responsible for them.

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So in fact, from a commercial perspective, the Yancheng branch is also a franchise.

In the end, the Sixth Brother and his wife were no match for Feng Zhengming and Luo Qing.

The couple had no choice but to agree to Feng Zhengming's arrangement.

After lunch, I rested for a while at Sixth Brother’s house.

Feng Zhengming drove and took his sixth senior brother and his family out.

After getting in the car, the sixth brother’s son and daughter looked excited.

"Uncle, your car is so cool."

"Is this car very expensive, uncle?"

Feng Zhengming smiled and said, "Isn't it cool? This car is a new model, bought by my uncle from abroad. When your dad's store opens up and he makes money, I'll let him buy one for you and your mom and drive him to Quancheng to play."

The two children are naturally very happy and are looking forward to their father buying a car in the future.

The Sixth Senior Brother smiled bitterly after hearing this: "You kid, do you think I can be like you and buy a car without caring about anything?"

Feng Zhengming smiled and asked, "Why? Sixth brother, do you not believe in your own skills? Or do you not believe in my reputation as the top scholar in the country? Do you think your branch can't make money?"

The Sixth Senior Brother laughed: "Okay, you are awesome. I believe you."

The two children quickly asked.

"Can Dad buy a car too?"

"Can Dad buy an identical one?"

Feng Zhengming started the car and responded: "It will definitely work."

The two children looked at their father again.

Zhang Minghai finally agreed: "Okay, when Dad makes enough money in the future, I will definitely buy one, and then I will drive you to Quancheng with Mom to visit your uncle and a few other uncles."

The two children then cheered happily.

In the following afternoon, Feng Zhengming drove according to the instructions of his sixth brother and sister-in-law.

I looked at all the shops that my sixth brother and sister-in-law had helped me find one by one.

There are indeed several places with very good locations.

They are all located in the more prosperous areas of Yancheng.

But Feng Zhengming still wanted to buy the shop directly instead of renting it.

Therefore, it would be very difficult for him to buy these shops with good locations directly.

Finally, the group arrived at a big store that the Sixth Brother and Sixth Sister-in-law had mentioned.

I have to admit that the location of this store is indeed relatively remote.

Although it is also located on a relatively well-known street in Yancheng, its location on the street is not very good.

It is still at a corner. Although the entire shop is large, it presents an "L" corner shape.

But Feng Zhengming fell in love with this store almost at first sight.

Because this store has two floors.

Feng Zhengming thinks that when the branch opens, the basement can be used as a fast food area, and the upstairs can be used as a romantic ordering area.

Moreover, Feng Zhengming was standing on the second floor and could overlook the entire street below through the window.

This immediately gave Feng Zhengming an idea for a more interesting decoration.

Tear down the walls on the second floor and make them all into huge floor-to-ceiling windows.

In this way, customers on the second floor can enjoy a different kind of atmosphere.

Looking at the bustling streets below, you can also overlook the sea view in the distance.

Feng Zhengming felt that such a branch would definitely become a good place where many people in Yancheng would be willing to check in.

The first floor is also used as a fast food restaurant serving braised pork with rice.

In this way, we can accommodate a variety of customers with different requirements.

While fantasizing, Feng Zhengming directly expressed his thoughts to Luo Qing and Sixth Senior Brother's family.

After listening to his ideas and decoration designs, Senior Brother Six and his family were a little surprised.

Luo Qing could understand Feng Zhengming's design.

Because Luo Qing understands Feng Zhengming.

Know that he has an artistic heart in his heart.

Just like the branch store at Quancheng Brewery, the decoration style is different from the old shop.

This is Feng Zhengming's pursuit.

That is, his branches in various places must not only have local characteristics in their dishes, but even the decoration and design of the branches must be unique.

He wants to make the branch a local attraction in each place.

It's not just a place where people eat.

At the same time, the prices of dishes must always be kept affordable.

Feng Zhengming doesn’t dare to say that it will definitely be the cheapest, but at least he will make sure that the locals can afford it.

After confirming the store, Sixth Brother went downstairs to negotiate with the other party.

Later, Sister-in-law Liu and Luo Qing also went downstairs to negotiate.

Soon, not long after Luo Qing joined, the other party finally gave his bottom price.

Then the store was successfully taken over.

On the way back, the sixth sister-in-law couldn't help but praise: "Zhengming, you really found a good wife. When Xiao Luo opened his mouth this afternoon, he shocked the other party, and then he lowered the price again with just a few words."

Luo Qing quickly said modestly: "Sister-in-law Liu, I am not that great. It's because of you and Brother Liu's face that matters."

The Sixth Sister-in-law smiled and waved her hands: "How can we have any face? If we have any, it is Zhengming, the top scholar."

The Sixth Senior Brother followed with a smile: "It is indeed you who are good at speaking, Xiao Luo."

Luo Qing was embarrassed by what he said: "I wasn't very good before, I learned it by following Uncle San outside to do business. Does it seem a bit like I'm very fussy?"

Feng Zhengming suddenly reached out and took Luo Qing's hand.

"It doesn't matter. I just like to be fussy. That's how we cook."

Luo Qing was very moved by these words, and the Sixth Senior Brother and Sixth Sister-in-law who were standing behind him also smiled at each other. (End of this chapter)