From selling box lunches to becoming a famous Chinese chef

In fact, Feng Zhengming didn't take Song Jinsheng seriously at all.

Song Jinsheng does have some connections in Texas.

But the more people rely on their connections, the harder it is for them to focus on making good dishes.

So it was almost impossible for him to shake Feng Zhengming.

Unless his connections are enough to directly influence the capital.

On the contrary, although Song Jinsheng was dissatisfied with Feng Zhengming in his heart, he still did not dare to confront Feng Zhengming face to face.

Especially now that Feng Zhengming’s recommended guide, the restaurant version is a must-have in the restaurant where he works.

If your own restaurant cannot be included in the recommended guide.

Not only the restaurant owner will have opinions about Song Jinsheng.

Song Jinsheng himself could not allow the restaurant he ran to fail.

The influence of the recommended guide in the province is obvious. If it cannot be included in this restaurant edition, it will definitely lag behind other restaurants in the province and its business will be affected.

In fact, it was when Senior Brother Feng Zhengming took over his branch in Texas that the branch expanded.

The restaurants run by Song Jinsheng in partnership with others, including Liang Xiaocheng's family restaurant business, were affected.

After the store was expanded and divided into two floors, it became even more attractive.

Even some business owners would give priority to that store when entertaining guests.

Because the store has private rooms on the second floor, and the soundproofing is very good, and the decoration and layout are also very exquisite.

In addition, everyone knows that the owner of that branch is the national culinary champion Feng Zhengming.

Everyone knows that the chef in the kitchen is Second Senior Brother Feng Zhengming.

So most people assume that it is more prestigious to treat guests at that store.

The key point is that it is really impossible for other stores to have this kind of status blessing.

You tell people that the chef you hired is very good.

Then people will definitely ask you, has your restaurant’s chef ever participated in a national competition?

If you have participated, what was your ranking?

These two questions are equivalent to saying that no other restaurant in Texas can compare to Feng Zhengming's branch.

Many people also know that Chen Zezhi is not only Feng Zhengming’s second senior brother, he also participated in the previous return state banquet with Feng Zhengming.

Therefore, Chen Zezhi will also be blessed with the identity of a state banquet chef.

It's like stacking BUFFs.

Other people had only one or two customers at most, but Feng Zhengming’s store was full.

How can other restaurants compare with his dry rice shop branch?
In the end, we had to settle for the second best and try our best to get included in the recommended guidelines reviewed by Editor-in-Chief Feng Zhengming.

After all, there is a recommendation effect, maybe it can improve business?

Most of the restaurants in Qi and Lu have similar ideas.

Feng Zhengming also realized that all the restaurants and their owners and chefs had the same idea.

Let each restaurant take the initiative to make changes, improve service quality, and also do a good job in quality control of dishes.

“Chairman Song, the purpose of my publishing this recommendation guide is to recommend good restaurants in our province to everyone. You should also know that it is mainly aimed at people from other places who come to our province.

Therefore, we want to give everyone a better impression, so that everyone can really taste the delicious Shandong cuisine in the restaurants we recommend. "

Song Jinsheng nodded and said, "I understand. This is a great thing. It is a good thing to promote Shandong cuisine."

Feng Zhengming: "I sincerely hope that restaurants everywhere can respond to this call, improve their service and quality control, and welcome guests from all over the world with delicious food."

Song Jinsheng immediately stated: "Please rest assured, Mr. Feng, all our restaurants in Dezhou will respond and do well according to your requirements."

Master Cui: "It's right to follow the request, but don't just follow the request for us and not for other guests."

Song Jinsheng: "Please rest assured, Mr. Cui, our restaurant has always had strict requirements in all aspects."

After listening to Song Jinsheng for a long time, Feng Zhengming and Master Cui both discovered it.

Song Jinsheng always only mentioned his own restaurant and did not take the overall situation in Texas into consideration.

Obviously this is not what a qualified president of a chefs association should look like.

Since you are the president of the local chefs association, you should be responsible for coordinating all local chefs, making sure the dishes in local restaurants are well prepared and ensuring good service and quality control.

Song Jinsheng's performance did disappoint Master Cui.

He never said a word for other restaurants and always emphasized the conditions of his own restaurant in all aspects.

After Song Jinsheng left, Master Cui was a little disappointed.

"Zhengming, I think you should ask your second senior brother to work hard and take over the position of president of the Texas Chefs Association."

Feng Zhengming smiled: "Master Cui, my second brother helps me manage such a big store. He is actually quite busy. I think he may not have enough energy to manage the Chefs Association here."

Master Cui understood what Feng Zhengming meant as soon as he heard it.

Chen Zezhi has no roots in Texas.

If we rashly let Chen Zezhi replace Song Jinsheng as the president of the chefs association here.

I'm afraid that it will be difficult for Chen Zezhi to handle some things within the Chefs Association in the future.

Besides, Song Jinsheng may really not have a sense of the overall situation, but he still has a large network of local contacts in Texas.

Otherwise, he, as the president of the Chefs Association, would not have received so much support from so many people in Texas.

So no matter from which perspective, it is indeed very difficult for Chen Zezhi to replace Song Jinsheng.

Master Cui was somewhat helpless: "Forget it, forget it. Now it's not like the past. We really can't influence other places too much. Let Song Jinsheng do it himself."

Feng Zhengming smiled and comforted Master Cui.

"Master, don't be so nervous. I think there's nothing wrong with Song Jinsheng being the president. Although he doesn't have a big picture perspective, he doesn't care too much about other restaurants in Texas.

But at least he can still do his job well, and the Texas Chefs Association is well managed by him. "

Master Cui: "He just said so much. Was there a sentence that he wanted the Chefs Association to manage other restaurants?"

Feng Zhengming: "Nowadays, they are all private restaurants and hotels. As the president of the Chefs Association, it is not easy for him to intervene in other people's affairs. In this regard, he still has to rely on our recommendations and guidelines."

After listening to what Feng Zhengming said, Master Cui thought about it carefully.

"You're right. In the end, we still have to rely on recommended guidelines to restrain them."

Speaking of this, Master Cui feels from the bottom of his heart that the recommended guide sponsored by Feng Zhengming is indeed correct.

“It is clear that you have a long-term vision. Start with those small restaurants and street food stalls at the night market, so that everyone can see the appeal of your recommended guide.

Then we can make a restaurant recommendation guide so that they can all voluntarily accept the recommendation guide standards.”

Feng Zhengming smiled and said, "Uncle Master, you have a good eye. You can see through my plan."

Master Cui also laughed.

"Stop flattering me, kid. Your plan is clearly known to everyone. Do you think Song Jinsheng doesn't know about your plan?

But even if you know those people, there is nothing you can do because of your status in the culinary industry.

They know full well that you are imitating the recommended guidelines designed abroad in order to force them to comply with the standards you set.

But they are reluctant to give up the influence of your recommended guide. Especially those small restaurants with your recommended signs and those street food stalls have seen a significant increase in business.

How could they not be moved? "

Master Cui stared at Feng Zhengming.

He also admitted that Feng Zhengming's plan was really ingenious.

It forces everyone to take the initiative to follow the standards set by his recommended guidelines.

why?
Because the referral guide will bring you more customers.

So everyone should take the initiative to comply with the standards.

The reason why no one dared to question this domestic recommendation guide that Feng Zhengming personally prepared was that

Or it is because all of Feng Zhengming’s own stores can meet these standards.

In fact, the recommended guideline standards are what restaurants should follow, in the opinion of the old masters.

It’s just that for a long time before, most restaurants were only thinking about making more money, and they neglected to manage the service or the quality of the food.

Besides, there weren’t many restaurants and hotels at that time.

Most restaurants and hotels are still state-owned, and there are not many choices available to everyone.

But now it’s different. A large number of restaurants and hotels have emerged everywhere.

The better apprentices of the old masters, including Master Cui, were hired by major restaurants and even hotel restaurants.

Those who were less successful also opened their own restaurants.

In this situation, the masters cannot give instructions to their apprentices all the time.

Therefore, when apprentices do not cook according to the rules and the dishes they make have quality control problems, the masters are helpless.

It would be fine if the guests didn’t know the disciples’ background.

Once they know the apprentices' background, some restaurants, especially those in hotels, will now tell customers the chef's background and master.

That really ruined the reputation of the masters.

In this dilemma, Feng Zhengming issued a recommended guide.

It suddenly became a tight hoop for the masters to restrain their apprentices.

This is also the reason why the old masters are willing to support Feng Zhengming and choose to support him in launching this recommendation guide.

On the one hand, can you supervise your apprentices to see if they can maintain their skills?
On the other hand, it is better to have Shandong cuisine's own set of standards than to let others set standards for you at will.

Song Jinsheng met Master Cui and Feng Zhengming and returned to his restaurant.

As soon as I entered the door, I met the owner of the restaurant, who is also his partner.

"How is Old Song? What do Master Cui and Feng Zhuangyuan say?"

Song Jinsheng looked at his partner and answered hesitantly: "They said everything should be done according to the standard. What was the standard in the recommended guidelines? The review is based on that standard."

The partner was a little surprised: "No, Lao Song, did you tell Master Cui about it when you went there?"

Song Jinsheng looked at his partner. Of course he understood what his partner wanted him to say.
"Teacher Cui is always strict and meticulous in cooking. It's impossible to get a backdoor from him."

After receiving this answer, the partner felt it was a pity at first, but then he changed his mind.

“It doesn’t matter. There aren’t many restaurants in Texas. Our restaurant used to be run by veterans from state-owned restaurants, and our staffing in all aspects is much better than other restaurants.

I believe that with you, Old Song, in charge of the kitchen, we should be able to easily get five stars."

Song Jinsheng shook his head: "Forget about five stars. I heard that outside of Quancheng, only two restaurants have received five stars so far. Let's strive to get a four-star rating."

The partner looked incredulous: "No, is five stars that difficult?"

Song Jinsheng: "It's difficult. The standard set by Feng Zhengming is actually very high."

Partner: "So you really went to see them just to catch up?"

Song Jinsheng nodded: "Yes, it's just a reunion. It's almost impossible for Teacher Cui and Feng Zhengming to show any favoritism to us."

The partner stared at Song Jinsheng and said, "Old Song, is it because you have offended Feng Zhuangyuan before? I heard that your nephew almost ruined Feng Zhuangyuan's reputation."

Song Jinsheng's face changed, but facing the questioning of his partner, he couldn't say a word in the end.

Because Song Jinsheng knew very well that he was indeed in the wrong in the original incident.

It was also because Feng Zhengming did not take it seriously. If Feng Zhengming had really taken it seriously, he would have definitely been removed from his position as chairman.

This time, Feng Zhengming obviously wanted to remove him as chairman.

It was only because Teacher Cui spoke up for him that Feng Zhengming finally did not move.

Thinking of this, Song Jinsheng felt grateful to Master Cui.

Seeing that Song Jinsheng didn't say anything, the partner didn't continue to ask.

In fact, Song Jinsheng’s partner was also very clear about what happened in Texas.

"Okay, Lao Song, just ignore what I said, and let's try our best to get four stars."

After hearing what his partner said, Song Jinsheng looked calm.

"Have a good mental expectation and try your best to get four stars. If you can't get it, three stars is also very good, which is the average level of restaurants in the province."

The partner was a little upset: "No, Song Jinsheng, didn't you say it could be four stars?"

Song Jinsheng: "When did I say I would definitely get four stars? I just said I would strive for it."

The partner looked helpless: "So you're still not sure if you can get four stars in the end?"

Song Jinsheng: "It's uncertain, we can only strive for it."

At this moment, the partner was really annoyed.

But Song Jinsheng didn't give him the chance to get angry.

"If you think there is a better candidate, you can replace me and I can withdraw my shares and leave."

This sentence was a killer move that instantly extinguished all the partners' anger.

After finally swallowing his anger, the partner had no choice but to accept it.

"Okay, we're sure we can get three stars, right?"

Song Jinsheng: "I'm sure it'll get three stars."

The partner was really helpless: "Three stars is three stars. Anyway, the highest rating for restaurants abroad is three stars. We can pretend to be a three-star restaurant when the time comes."

Song Jinsheng was amused by his partner's words.

As a partner, he really knows how to regulate his emotions.

Song Jinsheng agreed with a smile: "Don't worry, I will try my best to get it. If I can get four stars, I will definitely try my best to get it."

Partner: "I will fully cooperate, and everyone in the restaurant will definitely cooperate."

Four stars is indeed the rating that partners would prefer to obtain.

Two days after arriving in Texas, three groups of judges began to review the restaurants in Texas.

All the restaurants in Dezhou were very nervous. Although they had prepared in advance, no one dared to say that they were not afraid at all when they saw several respected masters coming to judge. (End of this chapter)