Back to 80: My literary life.

Chapter 599 Rag Tiger Series
Mao Dun Literature Prize?!

"Teacher Minghua, do you mean that Chen Zhongshi's "White Deer Plain" can win the next Mao Dun Prize?" Zhou Ming's voice became hurried.

"Since everyone thinks this novel has very high literary value, why can't it win the Mao Dun Literature Prize?" Fang Minghua asked in return. "And I think it meets the Mao Dun Literature Prize's selection criteria very well."

"There are standards for the Mao Dun Literature Prize?" Zhou Ming was surprised when he heard this for the first time.

"First: realistic works. Second: epic quality. Third: national character." Fang Minghua listed the three criteria in one breath.

"Take a look at the three award-winning works that have been announced. Do most of them meet these standards? Does White Deer Plain also meet these three standards?!"

Su Bin and Zhou Ming thought about it carefully and found that what Fang Minghua said did make sense.

"Teacher Minghua, why do you think "White Deer Plain" will win the next Mao Dun Literature Prize instead of the next World Chinese Literature Award?!" Zhou Ming suddenly asked this question.

Fang Minghua laughed when he heard this.

"It's hard to say, since the Chinese Literature Award only selects one novel. But the Mao Award selects four or five. Which one is easier?"

After saying this, Fang Minghua smiled mysteriously again: "I am quite accurate in predicting the Mao Dun Literature Prize."

Of course, Su Bin and Zhou Ming were both skeptical about the last statement.

But considering the quality of the novel "White Deer Plain", it still has a chance to win the Mao Dun Prize.

"Su Bin, since you are here today, I would like to give you my personal opinion on the future development of Shengshi Books. Of course, it is for reference only." Fang Minghua suddenly changed the subject and his tone became serious.

Su Bin's expression suddenly froze.

He rarely saw Fang Minghua talking about things with such a serious expression.

He also understood in his heart that although Fang Minghua said that it was just a personal opinion for reference, was it just for reference?

He is the real boss, and I am at best just a senior worker!
The decision is in their hands.

"Minghua, go ahead." Su Bin couldn't help but straighten up.

"Under your leadership, Shengshi Books has developed rapidly in recent years, published many best-selling books, and achieved huge economic benefits."

Fang Minghua praised it first, then suddenly changed the subject: "But I think that bestsellers are not limited to popular literature such as romance, martial arts, and housewives. Pure literature is also very likely to become a bestseller, or even a phenomenal work, and gain huge economic and social benefits. We must not ignore this treasure of pure literature."

“For example, in the book White Deer Plain, when the author wrote this book, he had already considered how to attract readers and made a good attempt:
"First, he applied the theory of cultural psychological structure. He did not use the image description like traditional realistic novels, but started from the psychology of the characters, which increased the readability of the novel."

"Also, there are a lot of erotic descriptions, which in a way also makes the novel more exciting, but I want to emphasize that this is a serious novel, not an erotic novel. The author's sexual descriptions are not for profit, but to better express the inner world of the characters."

Fang Minghua talked about several aspects in one breath, and Su Bin nodded frequently as he listened.

Finally, he said sincerely: "Minghua, you are the one who reads deeply."

"Haha, thank you for the compliment. This is just my personal opinion." Fang Minghua said.

After listening to this, Su Bin pondered for a moment and said:
"Well, Shengshi Books will publish this book and give Chen Zhongshi 10% of the royalties."

Fang Minghua smiled slightly. In fact, he had been prepared for this.

This book must be published by Shengshi Books!

If Su Bin disagrees, it is best to reason with him and "convince him with virtue."

Still don't listen? You're welcome, I'm the boss, I have the final say!
Of course, the current situation is a win-win situation for everyone.

Since the decision to publish was made, Su Bin and Zhou Ming began to discuss how to promote and publicize the book.

Fang Minghua generally does not express his personal opinions on specific tasks such as advertising in appropriate media, new book launches, author book signings, participation in book fairs, meetings with readers, etc. He believes that Su Bin can do a good job.

But today he said a few more words.

"Su Bin, I think we should not only establish the Shengshi Books brand, but also make the books we publish into a series brand to maximize the brand effect."

Zhou Ming was shocked and interrupted: "Teacher Minghua, how can a published book become a brand? It's not written by one person."

Fang Minghua smiled slightly: "For example, this book "White Deer Plain" is a novel, pure literature, and has high literary value. These are its three labels. If we publish novels of the same nature in the future, won't this form a series of books? We can give the series a name, and this name is the brand! When readers see this brand series, they will know that it is a high-quality pure literature novel!"

"Teacher Minghua, this is a good idea!" Zhou Ming became excited after hearing it.

"I think a novel like White Deer Plain should be called a series of famous domestic novels. Mr. Su, Mr. Minghua, what do you think?"

"Too long, not eye-catching." Su Bin rejected Zhou Ming's proposal out of hand: "Which publishing house doesn't claim that a novel published nowadays is a famous writer? It's already everywhere."

"Let's call it the Rag Tiger Series." Fang Minghua suddenly said.

"Cloth tiger? Teacher Minghua, why is it called cloth tiger? Does it have any special meaning?" Zhou Ming couldn't help but ask.

"Haha, there is no special meaning. Didn't your President Su say that it should be eye-catching? I think this is quite eye-catching." Fang Minghua replied.

"Oh" Zhou Ming said "oh" and said nothing.

Su Bin, who had been silent just now, suddenly said, "Xiao Zhou, you have been deceived by Teacher Minghua!"

"Cheated?"

"In fact, the meaning of his brand name is very profound." Su Bin suddenly became eloquent: "Cloth tigers have existed since ancient times and are a traditional art image with oriental characteristics. It originated from the ancient Chinese culture of worshipping the tiger god and is an indispensable part of traditional culture."

"It not only represents the people's totem worship of the tiger, but also implies cultural connotations such as curing diseases, warding off evil spirits, and ensuring peace and good fortune. As a book brand, Cloth Tiger Su, Minghua skillfully combines traditional elements with modern design, bringing readers a unique visual experience. Seconds, seconds!"

After hearing Su Bin's long speech, Fang Minghua was stunned.

shit
Is it really?

I just used a brand of books that had appeared before.

Maybe, people really think so?
After everything was discussed, Fang Minghua said goodbye and left, and then went to Bailuyuan to meet Chen Zhongshi in the afternoon.

(End of this chapter)