Rebirth, I want to be a prince

Chapter 610 [Marketing Methods]

"Young Master Shi, you're giving me a hard time!" As soon as the call was made, the man started pouring out bitter water.

Shi Lei didn't deliberately pretend to be ignorant, but just smiled and said: "You don't think I can pinch and count, and the house price is going to fall now?"

The other party also laughed when he heard the words: "That's not true, it's just that the result is very ugly. We bought at the highest price in the history of domestic housing prices, but the result was a round of plummeting. In short, I was scolded by the headquarters... ..."

"You are holding real estate for a long time, and you are not engaged in real estate speculation. Do you think that the price of real estate in China will continue to go down like this? Don't complain so loudly. The market suddenly goes down, and the headquarters will definitely have some opinions. , but it will not really fall on you because of this.

So, in order to express our apologies, I invite you to dinner.But not today, my queen mother, Lafayette, ordered me to go back to the palace for dinner.Tomorrow, tomorrow I will set up a table to apologize to you. "

The other party still had a somewhat reluctant voice: "Hey, Young Master Shi just doesn't leak water. I also hope that Young Master Shi will empathize with you and give us a big discount."

Shi Lei laughed loudly: "Don't even think about it, it hurts me to invite you to dinner. You are always Lafite in q years, and you don't have a few bottles hidden now."

The trial was officially over, and the other party no longer spoke in such an aggrieved tone, but said very seriously: "I had an all-night video conference call with the headquarters, and I am very dissatisfied there. Young Master Shi, I am also under pressure After all, starting from the highest position will lead to a sharp drop immediately. This is the entire stock market. The meaning of the headquarters is that we hope that the two sides can have another negotiation and re-discuss the price issue. I have tried my best to argue this point. This is not in line with the usual practice, business is business. The end result is that I also have to make some compromises, I am afraid that you will need to make some concessions on the payment method.

The headquarters hopes that we can reduce our capital expenditure by mixing shares with each other. "

Of course Shi Lei knew how annoyed the InterContinental Group's headquarters would be annoyed by this round of plummeting housing prices, but what he was planning was not to sell it at the beginning but to sell it now, the purpose was to find the highest point in the history of housing prices, how could he agree to it? The other party's request.

"Then you are looking for the wrong person. The shareholding of our Stone Group is completely transparent to you, only 15%. It is only right for you to communicate with Fortis and State-owned Assets. How do you think about it? Me?"

The other party smiled wryly: "Young Master Shi, we have been in touch for so many years. From 03 until now, even if we are not friends, we should be regarded as senior partners? Don't use it to rub the number of shares and the right to speak." You can't count your influence?"

"You're really flattering me. This involves Baihuhu's money. I can't let others pay for my so-called influence? To be honest, I feel a little bit sorry to see the market plummet. After all, this plan was originally I proposed it, but InterContinental also agrees with this plan. You need the State-owned Assets Group to help you deal with the tourism department and issue the first six-star hotel license in China. In this way, I think your main focus should be on Fortis and State-owned Assets are better, I personally suggest to impress State-owned Assets. I think the proposal of stock swap is something to be discussed, but I think it will be more competitive if you exchange the shares of your already profitable hotels. The exchange price You can refer to our transaction price for Zifeng. This is my suggestion, you can make a plan first, and then the two parties can negotiate and negotiate."

The other party let out a long sigh and seemed to think that this was the only way to go. Indeed, even if Shi Lei could make a decision, as long as he didn't hurt his muscles, he believed that neither Fortis nor state-owned assets would have much repercussions.Regarding the sales plan of the property of Zifeng Building, Shi Lei has already made the performance of these two companies look better. The profit is at least 20% higher than the original plan. Even taking into account the inflation factor, it is not a problem to earn more than [-]% .But no matter what, Shi Lei is only a small shareholder. If he is too strong, he can only use political power.Besides, this matter means that InterContinental is taking advantage of Zifeng Building Management Company, and it is even more impossible for Shi Lei to use power other than the economy.

"Thank you, Young Master Shi, for your suggestion. We will study it and come up with a pawn."

"Then let's do this first. I also have a meeting here. I'll have dinner with you tomorrow. Two bottles of Lafite."

After finishing speaking, Shi Lei hung up the phone, and leaned on the big boss chair with an arc of mouth.

To be honest, he didn't expect this round of slump to come so early. In that life, there was indeed a round of slump in real estate in 07, which lasted for almost a year and a half. It was not until the end of 08 that it gradually recovered. Around May 09, it started to show an upward trend again.It's just that Shi Lei clearly remembered that the real estate crash in 07 in that life happened in the second half of the year, but in this life, it seemed to be half a year earlier, and there was no stage of consolidation and stalemate at all. A sharp drop of more than 10%, and some areas in the city center even fell by more than 15%, which was unexpected by Shi Lei.

Sitting on the chair and thinking carefully for a long time, Shi Lei pondered whether he should consider buying a batch of properties during this period of time, taking advantage of the sharp drop in housing prices, or real estate. Urban design has also invested more than [-] million yuan. It seems that the R&D design there has reached the point where they are allowed to do some experiments.

Can't we just talk on paper forever?

Regarding Su Doudou's mentor, after Shi Lei returned from Scotland that time, he received an email from there, and the speed was unparalleled.Shi Lei originally thought that this must be because of Su Doudou's fiery character, so he sent it to him in a hurry. When he opened it, he was a little moved by the doctor named Spike. .

That share is by no means something that Su Doudou can toss about. It seems that Spike has been always ready to seek investment. The materials at hand are systematic. When encountering possible potential investment targets , he will add the recent design and R&D results to it, and present it to investors in the simplest and most intuitive way.

The whole information is extremely simple, and the renderings and ppt presentations are very delicate. Shi Lei doesn't know how much content Spike has added to it this time, but Shi Lei believes that he has just left Scotland for less than 24 hours. As soon as Spike received Su Doudou's call, he immediately began to be busy without sleep.It is estimated that Su Doudou couldn't wait to send the mail as soon as he finished his work, and because of this earnestness, Shi Lei felt that if he didn't invest in the other party, it would be a kind of blasphemy against his ideals.Moreover, Spike's design and development, at least in terms of ideal results.It is really attractive. If you really want to move the concept of such an ecological city regardless of the cost, any investor will be tempted.It's a pity that most investors must consider the overall project benefits, and in that case, no matter how excited they are about the design of these materials, they will probably choose to give up with a sigh in the end.

True idealists, in this materialistic society, often can only meet the same ending, that is, hitting a wall everywhere.

After carefully studying this material, Shi Lei discussed it with Qin Mubei first. Qin Mubei told Shi Lei very seriously that this would definitely be a loss-making business. 20 years later to see it.Shi Lei smiled and told her,

He has already had too much money, so why not do something that he thinks is meaningful to the world while he is still alive, so Qin Mubei began to study the information patiently.

After reading it, Qin Mubei felt the same as Shi Lei, and was equally amazed, saying that she was willing to contribute to this. If the board of directors of the Stone Group failed, she and Shi Lei could jointly contribute the money.

Shi Lei laughed, in fact, what Hua wanted was this result.Once this matter is put into operation, the funds will continue to burn. No one knows how much money will be burned. If Stone Group really pays the money, he really can't open it...

In the end Shi Lei gave this information to Shen Yi, Shen Yi's attitude was even more indifferent than Qin Mubei's, she just smiled and said: "You can do it if you want, I have enough money here."

After just 48 hours, Shi Lei got in touch with Spike. When Shi Lei said that he would give him the 300 million list first, Spike excitedly said that he could fly to [China] at any time, but at the same time He also concealed that his bank was empty, and he might not even be able to afford a round-trip air ticket.

These are all trivial matters, but Shi Lei also made a request to Spike, that is, after he arrives in [China], he needs to immediately build a small model for the final value evaluation.If the value assessment passes, then there will be continuous capital investment. If the value assessment fails, he can only provide a list of 300 million as a personal donation.Spike was ecstatic, and immediately flew to Wudong, and only spent less than 50 RMB to build a micro-ecological cycle model that he could do at that time.After that, Shi Lei began to continue to provide Spike with funds.

To Shi Lei's surprise, the money finally came from the Stone Group. At that time, Shi Lei did not intend to include this investment in the future planning of the Stone Group, but only asked the investment department and all the senior management of the Stone Group to help He and Qin Mubei made a value assessment.

But when Spike's model was displayed in front of everyone, and after Spike's past experience was known to everyone, they even expressed their willingness to join this project.

Now Stone Group's shareholding composition is not as simple as it used to be, except for Shi Lei,

In addition to the four major shareholders, Qin Mubei, Feng Senlin, and Jiang Fengyue, since Shengshi Media has been listed as a project that will be separated from the group's business and sold in the next two years, Jiang Shu holds Some shares of Shengshi Communication have also been exchanged for a certain proportion of Stone Group shares.Together with Xu Le from MyGao Communications and Hou Hengzhi from Blue Flag Technology, they have also become members of the board of directors with more shares held by Stone Group.There are also several senior executives, including Duan Qinglai and He Cailan, whose shareholding exceeds that of the old executives. Now there are already more than ten members who are eligible to sit on the board of directors without anyone's permission. Therefore, although Shi Lei is still absolutely Major shareholder with a shareholding of 5

In addition, Qin Mubei's shareholding exceeds [-]%, and it is still possible to achieve absolute control.But it is no longer convenient for Shi Lei to replace the decision of the board of directors with a personal decision. After all, we have cooperated for many years, and the relationship between them is no longer a pure investment and cooperation relationship.

I thought that such a project would be an absolute loss for at least ten years, even a guy like Feng Linlin who would conditionally support Shi Lei would not be willing to waste money in vain, but he didn't expect Spike's sincerity and ideals It actually moved almost all the shareholders of the Stone Group. When they learned that Shi Lei was going to invest in Spike with the funds of the s people, they jointly suggested that this investment project should be discussed at the board of directors, and the future approval was absolutely unanimous. Over five years, invest about [-] million RMB in design and R&D for Spike in installments.And the agreement shows that if Spike finally completes the final design within the time limit, Stone Group is willing to contribute to build the world's first ecological city. Of course, the scale of the city needs to be planned according to the permission of funds.

Since then, Spike's R&D design has completely become a high-end remote project invested by the Stone Group Investment Department.After receiving the first funding, Spike returned to Edinburgh, Scotland, to continue his design and development, and Stone Group's funds were continuously consumed by him.

With the guarantee of sufficient funds, Spike's R&D and design process has quickly stabilized. Now, Shi Lei seems to be able to see that a small city that has applied various high-tech methods, but is extremely low-carbon and environmentally friendly has taken shape. .How long it will take to complete, Shi Lei doesn't know, but, taking advantage of the current real estate downturn, it seems necessary to buy some real estate for future contingencies.

Of course, this also requires a long-term plan, and this round of real estate decline has just begun and is far from over. Shi Lei is not in a hurry to start at this time, but just put it in his schedule as a work plan.

He found a secretary and asked him to put this plan on record, and Shi Lei refocused on the release of the first electronic product in the pure 3G era. This product was named rop by Shi Lei.

, and the word tablet has become the most popular word at the moment because of the pre-release of this product of Stone Group.

The product continues the simple and beautiful features of the ro series products. It is almost the same as the rop in appearance. It looks like an enlarged version of the mobile phone as a whole, but without the phone function of the mobile phone.

The global press conference of rop is scheduled for April 4st, which looks more or less like a big joke on April Fool's Day, but since the physical machine has already been exposed through some channels, no one will think that Stone Group It was meant to be a joke.

Regarding the exposure of the physical device, the Stone Group showed enough indignation, and said that it would sue the person who exposed it, but Shi Lei knew very well that this was just his first electronic device that was purely for danger in the 3G era. It's just an alternative marketing of the product.

In that life, Apple's ophone once had such a situation. A prototype of an ophone was picked up in a certain wine, and then exposed on the Internet. Apple and Jobs expressed extreme indignation about this, and of course they made a The vice is to sue and kill the other party's attitude.It's just that this matter was left alone later, Shi Lei always suspected that this was a play directed and acted by Apple, and its purpose was just for marketing.As for the mobile phone released by Apple later, most people thought that they would make some changes in the design, but when Apple officially released it, it did not change at all, it was exactly the same as that machine.But even so, no matter whether it is Apple's deliberate marketing strategy or not, at least the final result is what they like.

In the case that the copycat culture in that life was crazy enough, Apple could still achieve good marketing results. Naturally, Shi Lei would not believe that at the beginning of 07, the copycat culture had not even started, at most it was a toddler stage. He will not succeed in such a marketing strategy.

But whether it is successful or not, Shi Lei can only wait until after the global press conference on April 4 to find out from the sales results. What Stone Group needs to do now is to speed up the production schedule, prepare as much inventory as possible, and The media put on a posture of being immortal with the person who exposed the prototype machine, so as to better attract the attention of the media and form the focus of the news.

At the beginning, the group members were a little worried about Shi Lei's sudden whim. What they were worried about was not the premature leakage of the model, which would lead to many followers.Shi Lei persuaded them with only one sentence at that time, Shi Lei said: "In these years, since we started to produce digital products, Apple and Samsung have been imitating to varying degrees (of course, Shi Lei was very guilty when he said this. ), but even imitators like them can’t take away our market, let alone those famous manufacturers?”

It may be that they are used to Shi Lei's ingenuity in marketing methods, and being unique for a long time can easily make people blindly trust him, so the board of directors finally agreed to Shi Lei's marketing plan.I don't know what the result is now, but from the scope of the news coverage and the degree of heated discussions, including the debates of many experts in the digital product industry, they also have skeptics. Khan was worried about affecting the final sales performance. Such endless debates seemed to have achieved the purpose of advertising, but this round of Xuanjing hardly made Stone Group pay half a dime.

Today is definitely [-] words, and there is no better day for code words than this. @.

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