Jin Yuanyuan's best match life

Chapter 27 Focus on telling a sincere story
  After sending Zhao Zhuoran and his friends away, Jin Yuanyuan opened the live broadcast software again. Even if Jin Jiya sells a lot of socks during her live broadcast and there are few people in her live broadcast room, she should persevere.

For three days in a row, she walked around the Jin Yaya socks knitting workshop several times, live broadcasting the progress of the renovation of the warehouse that was blackened by the fire. Then she walked around the warehouse several times to express that it was the end of the year and the order volume was high. It's very big, and there will be a lot of discounts... Anyway, there will be hundreds of people watching the live broadcast room.

While taking inventory, Jin Yuanyuan found 100,000 pairs of strange socks piled in the corner.

"What is this?" she asked the warehouse manager.

The warehouse manager smiled bitterly and said: "Speaking of this... hey... during the Winter Olympics last year, a customer ordered 100,000 pairs of socks, which were special-shaped toe socks, and the boss took the next step. When the delivery was coming, the customer suddenly said No, I only paid half the money and then it’s gone.”

"What is this? Why don't you want it?" Jin Yuanyuan thought for a while, "This is a lot of money?"

"This reason is very strange. It is said that a master told his fortune and said that the items he used should not contain the letter C, otherwise there would be a bloody disaster. So all his socks had the letter C, which was very conspicuous. He just Call Mr. Zhu and say no."

"...There is still such a saying...What happened next?" Jin Yuanyuan was speechless.

"Mr. Zhu took the socks and asked someone to push them, but these socks are not easy to sell because they are special-shaped. Originally, this batch of goods was made to ride on the popularity of the Winter Olympics, but... I missed it , it can’t be sold.”

Jin Yuanyuan took out a pair from the box and touched them carefully. The quality was quite good. Toe socks are actually equivalent to gloves. They are put on every toe, and they look very personalized and creative.

It looks really good, but how do you sell it?

This has been sitting in the warehouse, and good things can go bad.

Jin Yuanyuan started the live broadcast and started chatting again, talking about the socks in stock. This kind of socks was originally designed for athletes. The most famous one is Yuzuru Hanyu's toe socks, which have been specially reported.

During the BJ Winter Olympics, she went to the event as a brand representative, met Yuzuru Hanyu, and talked about his sports equipment...

Although Jin Yuanyuan is not a fan of Yuzuru Hanyu, she still has an excellent impression of him.

During the live chat, when she was gossiping about this part, she suddenly found that many people came into the live broadcast room. Everyone left messages saying that they wanted to know more about this part of the content.

Jin Yuanyuan thought that this topic was also a good one, so she started talking about Toe Socks and Yuzuru Hanyu with everyone.

"For athletes, especially those who need to run and jump for a long time or whose feet must withstand high pressure, this kind of socks may be a real treasure! Because the design of a single room for each toe is not only moisture-proof and sweat-absorbent, but also very good The more important thing is to prevent the toes from squeezing and rubbing against each other, thereby reducing the probability of injury.”

"Hanyu has very high requirements for socks, and the most important thing is the stitching design of the big toe and little toe."

“In figure skating, it is very important to shift the center of gravity from the inside edge to the outside edge, control the inside and outside of the skates, and maintain the balance of the big toe and little toe when jumping, especially like the Axel triple When jumping, the little toe needs to withstand a lot of pressure, which is particularly important for Hanyu.” ˆ ˆ ˆ “After many tests and modifications, Japanese designers decided to strengthen the stretching effect of the big toe and little toe. Giving the toes more room to stretch and relieve pressure was the longest part of the development process.”

When we were talking about this, someone suddenly left a message in the live broadcast room asking for a link to toe socks, saying that he wanted to buy them. Jin Yuanyuan thought she had made a mistake and asked again. Unexpectedly, several people left messages at the same time saying they wanted to buy it.

"These are not Hanyu's socks, they are just simple toe socks. They are made of combed cotton and are more comfortable to wear. In fact, they are most suitable for friends who wear flip-flops. They look very personalized..." Jin Yuanyuan emphasized again, Just posted the link.

But orders really started to come in in the background, and they are still increasing. Zhang Meizi, who was in Jin Yaya's marketing department doing backend data compilation for Jin Yuanyuan, even rushed into Jin Yuanyuan's office. Just as he was about to open his mouth, he saw her live broadcast and quickly backed out. Then he held up a piece of white paper and wrote: One thousand pairs! Sold out!

Jin Yuanyuan was also in a daze. She kept recalling what she had said, which touched the consumers' purchasing enthusiasm. Perhaps just being associated with a celebrity can generate unexpected sales heat.

However, she just continued to talk about the material and some combinations of these socks in the live broadcast room, and they were already sold out!
  After the one-hour live broadcast ended, everyone rushed to Jin Yuanyuan's office, and they were all very excited, because they didn't expect that the goods sold during the live broadcast actually made money.

"How about another live broadcast tomorrow?" Zhang Meizi was particularly excited, "This is a lot more than what Jin Jiya next door buys for children's socks."

"Hey, let me think about it." Jin Yuanyuan laughed. What she wanted was not repetition, but innovation. If everyone liked the way of chatting, she could actually chat. Because she is really good at chatting, telling stories, and all kinds of gossip.

"Sister, do you know any other celebrities? We want to know!" Several girls came over and brought milk tea, "Can Tang Dachao do it? We really like him!"

"No, he has nothing to do with socks, we can't tell." Jin Yuanyuan was quite serious, "How can we, who sell socks, rely on the general popularity? We must rely on popular celebrities!"

"Yes, yes, the Tang Dynasty is no longer popular. Let's find someone who is popular. It's the TV series that is currently on the air. It can have any fate."

Finally, there are sales, and there is a little hope in the new media sales road. Jin Yuanyuan also felt a sense of accomplishment. At least she bought some socks with her own efforts.

She posted a screenshot of her chatting in the live broadcast room on Moments, with more than 10,000 viewers. "How do you know if something will work if you don't do it?"

I made some chicken soup and posted it, and it immediately got a lot of likes from a group of people. There were actually many former colleagues who left her messages saying good luck, and some even asked if she needed help. Some even directly asked to post the link on Moments.

Jin Yuanyuan was really touched.

From the time she left her job to the present, in just one and a half months, her little world has undergone tremendous changes.

Is everything worth it?
  (End of this chapter)