America started its counterattack from the bum

Chapter 256 Many people inevitably want to order French fries
About 20,000 years ago, in the Late Paleolithic Age, ancient humans entered the era of primitive tribal alliances. Based on the progress of social productivity of half farming and half hunting, the scale of human tribes began to expand rapidly.

In order to maintain their rule, tribal rulers gave birth to human needs for information dissemination, and the knotted record appeared, easily killing the traditional information carrying method of stone wall carvings.

In the course of human history, the way information is carried and disseminated continues to iterate with the advancement of productivity.

From rope knots to tortoise shells and bamboo slips, the information they carry becomes increasingly complex, and the experiences and techniques they can convey become more profound.

In terms of communication methods, the stories that were propagated by word of mouth at the beginning were so-called myths, and gradually changed into more complex "books" and "scriptures". In the West, the corresponding ones are cuneiform classics recorded on clay tablets.

As mankind enters the information age, the spread of information has undergone unprecedented drastic changes, which has profoundly affected the public's understanding of the maximum consensus.

The extremely convenient form of information dissemination has created an extremely divided social consensus. A typical example is the American society that is gradually falling into ideological division.

In the general education of different modern countries, a necessary survival skill for human beings has been ignored invariably - how to process information correctly and soberly in the Internet era.

Putting aside those conspiratorial thoughts, in fact this neglect has had dire consequences.

A large number of adults who lack the necessary information processing capabilities have become poor people kidnapped by information in a modern society with highly developed information.

To give a specific example, take the hot search for scarves that many people will pay attention to.

In fact, this kind of self-confidence is composed of multiple factors.

Of course, the color of a group is always complicated. Among the blind masses, there is always no shortage of 'awakened ones'.

Every day, when you turn on your mobile phone or computer, countless information that is difficult to distinguish between true and false is displayed directly in front of a person's eyes.

But the scariest thing is hidden here - all information can be false or true, it just depends on perception.

Deconstructing it from the underlying logic, the real underlying logic behind this confidence is that in the blue ocean era of short videos, as long as you get the first opportunity, there will be a lot of leeks stretching their necks to find you and get enough to paralyze your life. content.

Since they will not really think about the twists and turns behind this information, a large part of these people will be affected by the content of hot search terms and have some preconceived malice towards Chengdaqi.

People only see that when they open Weibo every day, there are always names of successful people on the hot searches.

We are not supermen. Our brains have limits. No matter how powerfully awakened people are, there will always be moments when they stumble. When they touch the boundaries of self-awareness, if they are not careful, they will be deceived by false information.

Most people can't imagine how deep Cheng Daqi's routine is, so they really think that Cheng Daqi is an innocent striver who has been criticized by others.

There is too much information on the Internet, so much that many people cannot filter it according to their own needs. In other words, most people just want to find some French fries to fill their boring lives. As long as they can avoid thinking, they can put in a lot of information. Time is spent looking at junk information - in this case, junk information for him.

What’s even more outrageous is that almost no one could have imagined that Chengdaqi’s top search ranking for a week was a complete marketing drama.

Cheng Daqi has never worried about whether his model will fail when working in Shanhaiguan. This is a kind of strong self-confidence - even self-confidence makes him look stupid.

Some people don't understand how much of a clown Ai Guobei is, so they may really regard Ai Guobei's words as golden rules.

People can't understand that under Cheng Daqi's intentional operation, the "mutual bite" between him and Ai Guobei presented the effect of a series where you sing and then we appear, constantly impacting the minds of the viewers.

Sometimes it's a scolding, sometimes it's a neutral description of how things really are.

Most people cannot tell whether a piece of information is true or false, or whether it is true or false.

The most frightening thing is that due to the real position of the news organization itself, many news that seems to be true have actually been carefully prepared by journalists.

The content on the hot search list changes every day. Yesterday it was some sensitive incident that aroused heated public discussion. The next day it was about a celebrity cheating on the subject. The day after tomorrow it was about something a certain scientist said.

These awakened people may have an idea, a subconscious idea, that they can tell what information is false and what information is true, and they feel that they are extremely smart.

The world is such a mess, and many people have uncontrollable moments when they want to go to the dock and order French fries.
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Similarly, it is precisely because most people lack the ability to identify and absorb information that Cheng Zong's drama can be performed so wonderfully.

Among them, those whose cognition is most challenged will unconsciously and inexplicably publish some comments that are slanted or even malicious, and they can gain a lot of participation through this to satisfy their own spirit. need.

President Cheng stood outside the chessboard and paid close attention to the chess game, constantly adjusting his strength and angle, and simmered for a whole week.

Finally, at the moment when the entire network was scorning Cheng Daqi, at the moment when Ai Guobei was barking, at the moment Themir began to defend Cheng Daqi.

Mr. Cheng makes a move!
Accountant Jia opened the microphone forcefully, using the power of the old traffic god of Jianzhong Internet to strike down the thunder!
In the 'darkest' moment, the situation is reversed!

Anyone who has read Shuangwen novels knows that at the climax of the story, the protagonist's rhythm is best to rush and fight continuously, so as to have the greatest impact on the readers' hearts.

Similarly, Mr. Cheng has already prepared the process of harvesting juice from the fire.

Therefore, after the overall situation turned around, Shanhaiguan Media of Chengdu held a high-profile financing signing ceremony.

The specific process of the ceremony was broadcast live on the entire Internet, with many beautiful Internet celebrities helping out, and hundreds of thousands of people voted in it.

Money is meant to be spent, and at the climax of the story, every extra point of exposure will lead to an extra point of gain.

Shanhaiguan's reputation may not be directly converted into real benefits in the short term, but Chengdu's goal has never been to stop at one round of financing. In the future, today's investment will definitely be realized in users' high regard for Shanhaiguan.
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Compared with the previous warm-up performances and lengthy speeches by various experts, the real drama of the financing signing ceremony was actually very short.

Dongxin's team had already left, and various experts were also left accompanied by Sun Dongxin. In the Science and Art Center of Xiamen University, President Cheng had a small meeting with the employees of Shanhaiguan.

The general attack has just begun, and President Cheng must ensure that his team can fight this protracted battle well.

"The first step in the counterattack, the live broadcast of the financing signing ceremony was done very well. Of course there are still details, but I won't go into details. I believe everyone will do better next time."

Sitting on the edge of the stage in a very easy-going manner, Mr. Cheng talked about the next "general attack" idea to the employees sitting in the first two rows.

It is said to be a general attack, but it is actually pushing this huge marketing campaign to its climax, and then in this climax, it will fully expand the influence of Shanhaiguan.

Specifically, it is through content marketing of Shanhaiguan's Internet celebrities to impact the minds of viewers and fans.

Whether something is good or not, and how good it is, is actually a very subjective matter, but if there are loud enough voices saying that it is good, then many people will think that it may be really good. Many of Shanhaiguan's contents are indeed excellent in this ignorant era of short videos. Coupled with some appropriate marketing, the audience's understanding of this excellence can be upgraded to excellence.

On the other hand, in this general offensive, with the help of Shanhaiguan's overall marketing, Chengdu can also further whitewash itself.

Cheng Daqi's idea of ​​​​doing things has always been to take one step and look at three steps. This is the victory he deserves.

"The several programs performed today were all very exciting, whether it was the acrobatics at the beginning, the armor strike in the second, or the dance and red lantern at the end, they were all very good."

Cheng Daqi first praised today's performers. Every time Mr. Cheng mentioned a program, the performers would feel a surge of uncontrollable joy.

Shanhaiguan has raised 15 million in its first round of financing. Shanhaiguan's employees and creators have been discussing this matter in the past two days. They know that this means that Shanhaiguan's future can reach a very high level.

Even if it doesn't become a truly top company, it will definitely become an outstanding content company. They are lucky to join this company in its early stages.

As a giant ship that is obviously about to set sail, as long as Shanhaiguan flows out a little resources, their destiny can be changed.

Everyone is looking forward to it, expecting Mr. Cheng to appreciate himself more.

"..., and finally, the story of the Red Lantern. I won't say more about this. I will only say one thing - the leaders in the audience just now were very satisfied."

Cheng Daqi glanced at Mrs. Jiang Hongyan, nodded to her with a smile, and continued.

"However, for the sake of comprehensive benefits, our next publicity must focus on the girls from the Dongxin Song and Dance Troupe."

Zhao Ying was very happy. President Cheng had set a direction, and the ten of them would receive more resources in the future.

"Xiao Cao, the specific direction is to bind the Evergrande Song and Dance Troupe. Doesn't Xu Piao also have a song and dance troupe? Let's first promote that the ten of them are from the Dongxin Song and Dance Troupe, and then take advantage of Boss Xu's popularity."

“General Manager Cheng, our company has many foreign bloggers in China, and I think we can make use of this resource.

In addition, as you told us before, we should develop our own daily popular marketing account, meme guide marketing account, and Internet celebrity inventory marketing account. These have also been done and can be used. "

Xiao Cao added below that she does have a bit of an elite demeanor now.

"Okay! The general idea is to focus on the beauty topic first, and then after it becomes popular, we will highlight the performers of the other three shows. The core values ​​and topic points will be as I just said, and the details can be optimized.

Through this, Shanhaiguan's momentum has been further built up. A round of financing is just the beginning, and the company's valuation is only 50 million, which completely fails to reflect everyone's capabilities!
Finally, as I said before, I also want to ask everyone to do me a favor. I was bitten badly by a mad dog recently. Many people on the Internet who don’t know the truth think that I am really bad. Oh, I am in so much trouble. "

In fact, the misfortune of the strong does not get much resonance, but Mr. Cheng is indeed "very miserable". The audience in the audience was amused by Mr. Cheng's misery.

Who knows how difficult it is to become a great person? Employees who are bitten by dogs are the only ones who need help from their own homes.

"Mr. Cheng, can we take a look at Ai Guobei's past? He has become famous recently because of your popularity.

We can't let him eat up our traffic in vain, and what he did is too much! "

This kind of suggestion is somewhere between pragmatism and flattery. Despite Mr. Cheng's ability, he doesn't know whether to criticize or agree at the moment - he is a master.

"This matter... Let's find two content creators under our banner to share it. At the company level, it's better not to touch on the outline. We are a company that focuses on content, opinion leaders and so on. After all, it is a double-edged sword. ”

Unlike these big-headed soldiers below, Cheng Daqi considers the problem from a higher perspective. He does not want many opinion leader Internet celebrities to appear in his Shanhaiguan, which will be very troublesome.

The specific reason is ___.

Xiao Cao originally wanted to ask Mr. Cheng how he would deal with Ai Guobei next, but hearing that Mr. Cheng was unwilling to talk more about this topic, she realized that there might be too many people now.

If I were to ask what the biggest experience I have learned after entering Shanhaiguan for more than a month, Xiao Cao would definitely choose "information gap is a very necessary means of risk avoidance".

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Night, Wuyuan Bay, the villa that Sun Dongxin lent to Mr. Cheng.

Tonight, Cheng Daqi made an appointment with lawyer Wu Ming and Guo Chongyang to discuss, on the one hand, how to deal with Ai Guobei, and on the other hand, about the prospects of cooperation between Shanhaiguan and Ludao Art Vocational College.

The first thing is the most important, but the second thing should be discussed first in order.

"Mr. Cheng, I, Mr. Guo, don't know much about short videos, but I know that Brother Sun is optimistic about you, so you must be able to do it."

Guo Chongyang's attitude towards Cheng Daqi has actually changed several times. After all, he has only barely reached the level of an entry-level boss, and his vision and knowledge are a bit behind.

But this kind of Lao Guo is actually a good partner - Mr. Cheng has been talking to Xiamen University for a long time, and Xiamen University's conditions are not low and they have not let go, so he can only find a replacement.

"There is a difference between art vocational education and real art undergraduate education. Mr. Guo, my idea is that Shanhaiguan will establish a new teaching and research platform at Ludao Art Vocational College.

In the early stage, targeted training can be carried out for fresh graduates, so that they can reach the level of signing Internet celebrities as soon as possible, or the level of joining Shanhaiguan. "

What President Cheng actually wants is fame, but when he talks about it, he can’t talk about this, he should talk about benefits.

Although Ludao Art Vocational College has a low reputation, things are done step by step after all. It is better to start first than to have nothing at all.

While other MCNs are still gathering together to eat leeks, Mr. Cheng has begun to practice his own internal skills professionally and scientifically.

The benefits may not be obvious in the short term, but if you want to achieve truly outstanding results, long-termism is a must-have quality.

"Mr. Cheng, my idea is that I have people and you have experience in Shanhaiguan. We can start a new mcn company together."

Lao Guo's vision is poor, but he is not a fool. Shanhaiguan can raise 15 million in the first round, and the valuation in the second round may exceed his entire net worth.

If you don't take a ride on such an express train, how can you live up to your opportunity?

(End of this chapter)