America started its counterattack from the bum

Chapter 277 The bad relationship between Cheng Daqi and Lao Jia

"Mr. Cheng, we have had three talks, but you feel it is not suitable.

How about we make an appointment to meet and talk, and then refine the requirements, so that we can get the work done. "

Dong Zecheng is the media team leader of a well-known headhunting company. Under Cheng Daqi's entrustment, his team has tried its best to find people.

Shanhaiguan is a new star in the venture capital circle, and its future prospects are obviously good. As a headhunting company, they attach great importance to such potential customers.

But Cheng Daqi's requirements were still too high. He wanted to meet and talk with Mr. Cheng and persuade Cheng Daqi to relax his standards.

"Come to Ludao as soon as possible. It's best to see you tomorrow."

Cheng Daqi put down the phone and rubbed his temples in distress. This was his habit and it could relieve stress on a psychological level.

Shanhaiguan's live broadcast recruitment marketing was very successful, but the suitable COO was still not found.

Speaking of which, Cheng Daqi doesn't think his requirements are high because the business characteristics of Shanhaiguan are too complex.

"I used to be the advertising director of LeTV Sports, Chengdu. As you know what happened later, I returned to my hometown and joined an old friend's headhunting company to support the media team."

They are standard economical talents and can be used first.

This guy is reliable and has industry experience. He can be transferred to the human resources department in the future. The key is that the asking price will not be that high.

Finally, since Shanhaiguan exists based on the Internet short video platform, it is best for the COO to have experience in the Internet industry.

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"Boss Jia? Which Boss Jia?" Cheng Daqi made a guess.

Dong Zecheng's name is very recognizable, but he himself is a standard urban white-collar worker, with a sense of professionalism in his temperament.

"Mr. Cheng, I'm not suitable, after all, my home is not in Ludao.

what?
I?
Dong Zecheng was stunned for a moment and replied.

It's just that he and Mr. Cheng are still less interesting than Mr. Cheng. Mr. Cheng basically controls the pace of the conversation between the two.

Dong Zecheng smiled bitterly, he didn't know how to explain it.

Among the people I recommended to you before, there is a local talent from Ludao. She actually meets your requirements very well. "

There are actually quite a few people with these three types of experience, but most of them don’t need to change jobs. It’s 2018, and talents are really hard to find and valuable.

"Mr. Cheng, don't mention my experience. Speaking of which, I used to be Boss Jia's subordinate."

"Zecheng, are you interested in coming to Shanhaiguan to work?"

As an MCN organization, the COO of Shanhaiguan should have experience in media. If not, he should at least have experience in product development.

The characteristics of the cultural media industry require the COO to have the ability to grasp popular trends.

"Meiyou is working in a small track, and the people they come out... are still not suitable. I think you are quite good. Being able to be the leader of the headhunting media team means that you have experience in this industry before. "

Just when Dong Zecheng thought that the Shanhaiguan order might be illegal, Cheng Daqi changed the subject and took out the money with one hand.

As long as another year and a half... let alone a million yuan annual salary, half a million yuan will be enough to make the interviewers pass the threshold.

Cheng Daqi no longer expected to find a suitable person in a short time, especially if he didn't want someone from the Dongxin family, so he chose to try to poach Dong Zecheng.

Dong Zecheng's answer is very interesting. It has a hint of flirting, but at the same time he does not refuse, does not express his position, and is irresponsible. He looks like an old scumbag who is proficient in recruitment games.

"LeTV is half an Internet company. I remember that LeTV Sports was doing well at the time. How is it now?"

Cheng Daqi was not in a hurry and started talking to Xian Tian.

"It looks like everything is blooming, but once there is no money to support the broadcast rights, it immediately becomes a raging fire. Now LeTV Sports is basically finished, and 99% of the people have been laid off."

"What did Lao Jia think at that time, to do sports?"

“LeTV’s TV ecosystem was sweeping the market in 15, and the viewing experience on large-screen TVs was also epoch-making.

According to the data we obtained from consulting agencies, as well as LeTV’s senior management’s analysis of the needs of domestic TV users, with the development of the economy and the improvement of living standards, the domestic sports live broadcast market will show explosive growth.

There are two opinions in the industry, which are now called underlying logic.

The first is that our domestic sports culture has not yet developed. The country issued a document in 14, which probably opened admission to sports. The government will increase investment in this area.

From industrial investment to government resource allocation, this track is a good track. In fact, the 13th Five-Year Plan has also placed this aspect of work as a key work area.

The second is that our domestic TV user base is the largest in the world, and the market potential in this area is huge.

In recent years, many companies have entered the sports industry, including Evergrande, Suning, and Alibaba. Everyone has also seen the opportunities here.

LeTV’s ecological logic was not falsified at the time. "

Dong Zecheng reminded Mr. Cheng that he could buy a team if he had the opportunity in the future. The promotional role of sports events is still very important - of course, I am not talking about China here.

American sports tycoons can easily gain huge fame. Under the reform of lap dance artists, domestic teams cannot even have the names of sponsors.

“Later we studied that the domestic market is very complex, and even if something happens to Mr. Jia, LeTV Sports will not be able to go far by spending a lot of money to buy broadcast rights.

It’s just a matter of which thunder explodes first. "Seeing that Daqi fell into deep thought, Dong Zecheng added.

Lao Dong is very frank, and this frankness is actually a manifestation of his anxiety.

Shanhaiguan is a start-up company with great potential. If you can work as a manager in such a company, your development prospects are likely to be better than being a headhunter, but his past career experience is indeed outrageous.

Especially since President Cheng and Lao Jia are still friends, people across the country know this.

Dong Zecheng is now in a state where he wants to accept President Cheng's invitation, but is worried that it is still a trap.

The situation is somewhat strange.

“There is no problem with Lao Jia’s idea of ​​doing ecology, and there is no problem with his idea of ​​doing electric vehicles. They are both very good ideas.

It's just that the stall is too big, the luck is not good, and... forget it, let's not talk about him.

If you come here, your salary will be increased by 30%. The option pool will be set up during the second round of financing. Are you interested in taking a challenge, old director? "

Mr. Cheng is very sincere, but Dong Zecheng is not a ignorant Cao, he also has concerns.

"Chengzong, there are currently few large-scale MCN institutions at home and abroad, and Zoomin, Broadband, etc. have not found a good profit model.

What are Shanhaiguan's future business expectations? Do you have any ideas? "

Cheng Daqi knew that Dong Zecheng was moved.

“The two you mentioned are different from what Shanhaiguan does. One of them is doing YouTube, and the other is doing contract photography.

In China, Shanhaiguan is the first above-scale MCN in the short video field. Shanhaiguan’s future development will closely follow the development of short videos.

As for how far Shanhaiguan can go, it depends on whether you have confidence in the short video industry. I am confident.

Compared with traditional TV programs and article-based media, short videos have higher information density, stronger emotional stimulation effect, and greater impact on users' minds.

And due to the algorithm of survival of the fittest in short videos, it is destined to iterate very quickly and evolve very quickly.

Shanhaiguan has taken the lead in this field, and its future development potential will not be low. "

There are actually many institutions that make short video MCNs in China, but Shanhaiguan is indeed the most famous, and what Cheng Daqi said is not wrong.

"Chengzong, there is another question. In a broad or traditional sense, mcn is more of an intermediary platform that connects content parties and advertiser resource parties.

Models like Shanhaiguan are also available in China, but the replicability of top influencers is not strong enough.

There is a word called eyeball economy. Some people say that the model of Internet celebrities is eyeball economy, and Shanhaiguan’s model of signing Internet celebrities is a variant of eyeball economy.

However, because the replicability of top internet celebrities is not strong, we cannot stably produce one top internet celebrity after another. Do you have any solutions to break the situation? "

Cheng Daqi nodded appreciatively. Dong Zecheng had thought deeply about it. He had put a lot of effort into finding a coo for Shanhaiguan.

Today's sudden invitation was not notified in advance, but Dong Zecheng's response showed his high professionalism.

“The particularities of the cultural media industry and the short video industry do exist, including the problems you talked about, which are even difficult for me to solve.

But there is a logic that I think is consistent. First entrants in all walks of life are always more likely to seize more advantages and market growth.

The market growth in the short video industry will continue for a long time, and we in Shanhaiguan can fully seize more advantages and headspace while the market growth is still maintained.

When we enter an era of shrinking growth in the future, gaining an advantage in advance can keep us ahead for a long time.

Even if one day Shanhaiguan will be eliminated by the market, this is normal. There have been so many companies in the world, and only a few have been passed down for hundreds of years. "

Cheng Daqi is actually humble. He has the information advantage of his own rebirth. What he brings to Shanhaiguan is not just the opportunity to seize incremental growth!
Brother Yang has been signed, and various tracks with great potential have been laid out.

The rural short video department has been established, the automotive short video matrix has set sail, and new Internet celebrity companies have also set up their presence.

Having just raised 1500 million yuan, Shanhaiguan will have to run for a while.

The next step is to build a nationwide matrix of local Internet celebrities, spread a bunch of branches across the country, and take advantage of local traffic.

At the same time, when Shanhaiguan controls enough traffic, it can build its own brand. If there is traffic, there will be a brand - isn't this the money printing machine in the short video era?
"Mr. Cheng, you may need to give me a few more days. I want to finish handing over the work there."

Dong Zecheng made his own decision.

"You can bring your family to Ludao, and the company will arrange accommodation for you. Dongxin can also help you with your children's schooling. You can choose from the best primary and secondary schools in Ludao."

"Thank you, Mr. Cheng, thank you, Mr. Cheng!"

Dong Zecheng felt that the benefit of choosing a school at will, as Cheng Daqi mentioned at the end, was his biggest gain from changing jobs.

"The handover work will be completed as soon as possible. If you have any reliable people, you can bring them over. Shanhaiguan is currently very short of people."

Cheng Daqi is also very happy. Dong Zecheng is a compound talent and has seen great success in LeTV.

From the perspective of salary level, Lao Dong is somewhat of an economical talent.

As far as his ability is concerned, it is absolutely fine to be a transitional coo for a period of time.

(End of this chapter)