America started its counterattack from the bum

Chapter 81 When will you return to China?

Everyone has potential.

As long as you are a healthy and self-motivated person, most of the time, after enough training, you can do most jobs.

Sani was worried that he would not be able to shoot short videos, but Cheng Daqi had no such worries at all.

If you don’t know how to learn, practice more if you can’t learn well.

The work in the short video industry, after stripping away the parts that require creativity, can be understood using a popular metaphor. The essence is to move bricks.

There is no difficulty in moving bricks, and you can earn as much income as you move.

Cheng Daqi’s short video business idea is to move bricks.

Many people will question, how can a short video be a trick? Doesn’t it require creative content?

If short videos are just tricks, then why can some people become tens of millions of Internet celebrities or millions of Internet celebrities, but it is so difficult for so many people to have more than 10,000 followers?

There are two answers. One is that times have changed, and the other is that the starting point is different.

The blue ocean era of horse racing and staking does not require so many conditions and requirements.

Hundreds of millions of users watch tens of billions of videos every day, creating a huge demand for high-quality content.

As long as the quality reaches a certain level and the number of updates is maintained, the traffic will naturally increase.

This is the reason for the rise of many grassroots Internet celebrities, catching up with the good times.

What Cheng Daqi does is MCN. For MCN, what he pursues is not to create super Internet celebrities, but to use a replicable model to produce some "small" Internet celebrities.

Just having a dozen accounts with hundreds of thousands of fans is enough.

With the cooperation of the company, keeping their updates stable and of good quality over the long term, these accounts will gain millions or even tens of millions of followers on their own.

Starting from the goal of growing a larger company rather than a single account, Chengdaqi’s operating philosophy is to build accounts by building bricks and cultivate Internet celebrities by casting a wide net.

This idea is not outdated in 2023, but the resources that need to be invested in operations are more scarce.

Let's take Wuyou Media as an example. This top MCN has signed up a large number of beautiful young internet celebrities with tens of thousands and hundreds of thousands of fans, and has in-depth creation and repackaging. It is essentially a high-end move.

Cheng Daqi's ideas were tested by the market environment after the previous MCN organization minced meat.

The local fitness account matrix he created in Ludao was operated based on this idea.

This idea has four key points, which will be common knowledge in the industry by 2024.

If you write it down, don’t learn from it. You won’t be able to write it down.

The first thing is to have a clear discussion with the person responsible for appearing on the account in advance, and then use a contract to clarify the division of interests and account rights.

How many big internet celebrities have been backstabbed by MCNs, or MCNs have been backstabbed by big internet celebrities they have trained, all because the contracts were not standardized and left too many loopholes.

Secondly, we must clarify the content red lines and do not touch the untouchable areas. This should also be emphasized every now and then in internal meetings to make everyone pay attention to their words and deeds.

The third and most important one is created by the screenwriting team.

Whether the script written by the screenwriter is good or not will directly affect whether the content output by the account is liked by people.

Cheng Daqi has made and watched short videos. He knows very well how different screenwriting levels affect the content of short videos.

Screenwriters are the indispensable soul for companies to create short video account matrix.

Personal creations can be supported by personal characteristics and inspiration. They can gain fans because of their characteristics.

Enterprises are different, and large-scale account creation requires a strong team of writers.

Only when the strength of the screenwriting team is guaranteed can high-quality and stable content be output.

The fourth is data analysis, which analyzes changes in account video data and determines the user psychology behind different data changes.

Data analysis may seem redundant, but it is actually an essential part of the daily work of many big influencer studios.

There are even companies that specialize in data analysis for MCN organizations.

They will list the data of the leading internet celebrities in the same category one by one and sell it to people in need on the track.

The other side can be sold to advertisers to let advertisers know which one is more worthy of cooperation.
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America, San Roto, ten o'clock in the evening.

Cheng Daqi went to bed late today and was watching jumping videos quickly.

He has no login account and can only watch five seconds of any video.

The purpose is to take a look at what the videos of these creators are like now, so that I can have a rough idea.

He had been brushing it for hours.

Fetion's message notification flashed, it was Cao Yueyue. Opening the chat box with Cao Yueyue, the girl sent a long message explaining her initial contact with the recruitment agency, and also sent an excel form.

The name of the table is still ‘New Microsoft Excel Worksheet (4)’.

Not professional.

Cheng Daqi smiled and found it very interesting.

The most powerful leader in his previous life is still a young boy and doesn't understand anything.

I can’t even understand it when sending a report, it’s so interesting.

‘Next time you send this kind of report, remember to change the name, and put the relevant textual description directly into the table. You don’t need me to teach you how to merge cells, right? ’

Capitalists also like to joke with their subordinates, but Cao Yueyue is really under a lot of pressure.

She really didn't expect that she forgot to change the file name.

I just wanted to finish the work quickly and let the boss of the new company know that I was a reliable worker.

If you make a mistake while busy, it is a yes.

‘I don’t know about other companies, but I need you to add a date to the file name,

For example, today is 1014, China time is one day ahead of the United States, so you write according to the United States time. ’

Looking at the message on the screen, Cao Yueyue only replied "received".

This is what working as a worker is like.

Cheng Daqi on the other side took a look at the conditions and advantages of the agency recruitment company. The conditions were basically the same, but the advantages were all based on deception.

He thought for a while and gave the next step of instructions to the hard-working Xiao Cao.

‘Let the one with the highest bid do it. ’

Damn it, I told you to just find the most expensive one, and also told me what information to look for and who to contact.

Xiao Cao clenched his fists, his teeth itching with hatred.

In his previous life, Cheng Daqi was responsible for recruiting people himself, but now that it was inconvenient for him to be in Meili, he hired an agency recruitment company.

The most expensive thing is not that he is taking advantage of others, but that he does not understand how genuine these companies are.

Try it first, the deposit is not expensive.

‘The screenwriting team is the top priority. I can’t interview the rest. I’ll let the recruitment agency handle it themselves. If the person you find is unreliable, don’t expect me to pay.

I have to interview three screenwriters for two rounds, and they have to find at least ten people for me to put on the line. Do you understand? ’

Cheng Daqi only cares about whether the screenwriting team can be assembled well. Even if it is inconvenient for him to interview online, he still has to interview in person.

'receive! ’

‘Boss, when will you return to China? I can go to the company to work after I return to Ludao tomorrow.

But now I am the only one in the company. You are still abroad and our company is still in Dongxin's building. I am afraid of going there alone. ’

Cao Yueyue was really scared because she really couldn't figure out the way of her new company.

She, a technical secondary school graduate, was put in charge of the recruitment, and her office shared the headquarters with the famous Dongxin.

The boss has paid in a registered capital of 1 million, but he is in the United States.

Weird, Cao Yueyue didn't know much about it, but she really felt that Shanhaiguan Culture Media was a little weird.

Twitching the corner of his mouth, Cheng Daqi thought of Brother Sun.

I need help from Big Brother on this matter.

Hey, luckily Changfan cheated Dongxin with enough money, otherwise he would have been embarrassed to ask Sun Dongxin for help.

Thank you, Changfan, because you are so cheating, but you have helped me a lot!

‘Don’t worry, I will greet the people in Dongxin and ask them to receive you. ’

As for when to return to China...

Cheng Daqi thought for a while and typed a few words with a smile.

‘Go back home next week! ’

(End of this chapter)