Financial freedom starts with a monthly income of XNUMX

"There are both opportunities and challenges in the business world. You have already achieved something in the business world. If you encounter opportunities, you may soar to the sky, but if you encounter challenges, you may fall apart. Here, I would like to offer you three suggestions."

“The first piece of advice is to try every opportunity. A company may face hundreds of opportunities, but only one or two of them can transform you. Only by trying every opportunity and trying to seize them can you achieve transformation.”

"The second suggestion is that in today's Internet age, we must keep up with the development of the times and learn to build our own IP as an entrepreneur. Now more and more entrepreneurs are building their own IP, such as Lei Jun and Lao Zhou in red..."

"Third suggestion..."

"..."

Gao Yuan gave these students three suggestions, all of which are crucial.

Many bosses feel that they are worth tens of millions or hundreds of millions and are unwilling to show their faces on the Internet.

In fact, the Internet is also equivalent to a small business revolution. Integrating with the Internet and building your own personal IP is not only conducive to enhancing your own influence, but also equivalent to advertising for your own company.

The cost of acquiring customers on Internet platforms is gradually decreasing, and a good boss can save at least several million in advertising fees every year.

At Lei Jun's level, the advertising costs saved every year would be billions.

As a teacher, Gao Yuan is still very qualified. As long as they follow these suggestions seriously, they will definitely be fine.

The last person to take the stage was student representative Fang Hui.

Last year, in Gao Yuan’s class, Fang Hui wanted to enter the medical field and research some scarce drugs.

Gao Yuan's advice to him was to start with the elderly care industry, first enter the health care product industry, produce truly effective health care products, serve the majority of middle-aged and elderly people, and then deeply integrate with the elderly care industry.

Once we make money from the elderly care industry, we can invest the funds in the research and development of scarce drugs.

Gao Yuan believes that this approach can form a virtuous business cycle. If they directly enter the scarce drug industry and invest heavily in research and development, if they fail to develop any outstanding results, their company will be completely ruined.

Over the years, countless pharmaceutical companies have failed in the research and development of rare diseases.

So-called rare diseases refer to diseases with a prevalence of less than one in ten thousand and a patient population of less than 140,000.

If all rare diseases are added together, the number is huge. There are nearly 20 million rare disease patients in China, and there are more than 1,400 known types of rare diseases.

There are more than 15,000 known rare diseases in the world, and more than 300 million people suffer from rare diseases.

This number may seem huge at first glance, but it is actually quite troublesome. Take ALS for example, there are about 100,000 ALS patients in China.

It is obviously unrealistic to expect the country to invest a large amount of money in research and development for these 100,000 people.

Because the country has more important things to do, the first thing is to ensure the health and safety of the vast majority of people, and financial investment is mainly based on commonly known cases.

This has led to extremely few scientific research institutes and companies studying ALS. When patients become ill, the medical expenses required are extremely high, often costing hundreds of thousands or even millions.

Sick people cannot afford medical expenses, companies have little income, and R&D cannot continue, forming a vicious cycle. Many pharmaceutical companies have collapsed due to R&D.

This is also the reason why we need to crack down on pirated drugs. If some pharmaceutical companies have no income and no external capital injection, it will be difficult for them to survive. The emergence of pirated drugs has hindered the development of these pharmaceutical companies.

However, there are still some pharmaceutical companies that have obviously made a lot of money from their special-effect drugs and achieved returns of dozens or even hundreds of times, but they are still unwilling to lower the prices of their drugs and are unwilling to benefit the people. There are also many such unscrupulous pharmaceutical companies.

Fang Hui on the stage told everyone about what he had gained in Zhejiang University's MBA class, and the smile on his face almost never stopped while he was speaking.

He was undoubtedly the biggest beneficiary of Zhejiang University's MBA class, as Gao Yuan gave him an investment of over ten figures.

Originally, Fang Hui was just the vice president of a company. After returning, he was directly promoted to CEO and was specifically responsible for the development of the elderly care industry.

The people in the audience looked at Fang Hui with envy.

During the class, many people proposed projects, but they were all rejected by Gao Yuan.

After Fang Hui finished his speech, Gao Yuan, President Huang and other Zhejiang University leaders took the stage together to issue completion certificates to the students of this MBA training class.

The graduation ceremony was completed at six o'clock in the afternoon.

After staying here for such a long time, some students were reluctant to leave and wandered around the campus. Some students made an appointment to go out for a drink tonight and find a club to relax.

Gao Yuan went to a restaurant for dinner with the leaders of Zhejiang University, and was accompanied by Fang Hui, a representative of outstanding students.

"Mr. Gao, our company has begun to get involved in the elderly care industry. The research and development of health products and the construction of nursing homes are in progress. We solemnly invite you to come over and guide our work."

Fang Hui said.

Gao Yuan is his benefactor, and even if Fang Hui prostrates himself, it is not enough to prove his gratitude to Gao Yuan.

"Okay, the graduation ceremony is over today, let's set off early tomorrow morning." Gao Yuan said.

"Okay, Mr. Gao!"

Fang Hui immediately became excited.

During the meal, he went to the toilet and quickly informed his company's boss.

It is a great honor for their company that Mr. Gao is going to visit and inspect.

……

The next day, early in the morning.

A Coaster stopped in front of the gate of Zhejiang University.

Gao Yuan got into the car with Principal Huang.

While having dinner last night, Gao Yuan talked about visiting the students' companies, which aroused the interest of Principal Huang.

So Gao Yuan took the opportunity to invite Principal Huang to visit together.

Fang Hui's company is called Zhejiang Longcheng Technology Co., Ltd., and its main business before was the import and export of medical equipment.

With the economic downturn in recent years, import and export trade has been greatly affected, so their companies have been seeking transformation and want to change industries.

After Gao Yuan pointed out the way forward for their company, Fang Hui reported to the chairman.

The chairman immediately convened a board meeting and decided on the company's next development direction, which was to move into the elderly care industry. "Mr. Gao, our company's chairman is not in the country recently. He has gone abroad for inspection. I will host you this time." Fang Hui said.

Originally, the chairman of their company wanted to rush back immediately to meet Gao Yuan, express his gratitude to Gao Yuan in person, and deepen his relationship with Gao Yuan.

Unfortunately, it was raining heavily where he was recently, so flights were grounded. He was stranded abroad and couldn't return in a short time.

Longcheng Technology Company is not located in Hangzhou, but in a prefecture-level city about one and a half hours away from Hangzhou.

Along the way, everyone talked and laughed, discussing the future development direction.

Time passed quickly, and soon the Coaster arrived at the door of a nursing home in the neighboring city.

After getting off the car, Fang Hui introduced to everyone, "Mr. Gao, Principal Huang, this nursing home is a template that our company has invested heavily in creating. Future nursing homes will be promoted based on this template."

Fang Hui led everyone into the nursing home and introduced it to everyone as they walked, "This nursing home covers an area of ​​50 acres, with a total investment of nearly 3000 million yuan."

"When we designed it, we mainly targeted high-end people. In the past, people always thought that nursing homes only covered ordinary people, but our company conducted market research. High-end people also have a great demand for nursing homes."

"First, most of the elderly are seriously ill. There is a severe shortage of top-level caregivers on the market, and their prices are extremely high. It is very troublesome to take care of these elderly people."

"There are still many elderly people who stay at home all day. Although they have nannies to take care of them, it's too boring. It's better to send them to nursing homes. There are many people of the same age in our nursing homes, which can enrich their daily lives."

"..."

Fang Hui talked about many advantages, and these advantages sounded very reasonable.

"You overlooked the most critical issue!"

Principal Huang, who had been listening for a long time, said, "In China, many people think that sending their elderly family members to a nursing home is an act of filial piety."

"For those high-end people with decent family conditions, face is their biggest concern. If they send their elderly family members to a nursing home, they will definitely be talked about by people they know, and they will lose face."

If this problem is not solved, it will be difficult to open a high-end nursing home. Even if the nursing home provides good care, they are unwilling to send their children there.

"Change your thinking, Mr. Fang, are you willing to send your parents to a nursing home?"

Principal Huang looked at Fang Hui and asked.

"Well...well..." Fang Hui really didn't know what to say and began to hesitate.

His annual salary now is several million. If he does well in the elderly care industry, his annual salary may be as high as tens of millions or even over 100 million.

Fang Hui had never considered sending his parents to a nursing home. His parents were in their sixties, and the family only hired a nanny to take care of their daily life.

If he sends his parents to a nursing home, some relatives will definitely talk about him behind his back and say that he is unfilial.

"If you don't even want to send your own parents to a nursing home, let alone others," said Principal Huang. "If you want to make this kind of high-end nursing home a success, the first thing you need to do is change everyone's mindset."

Principal Huang's statement makes sense, and this is what Gao Yuan wanted to say, "How is the price of such a high-end nursing home determined?"

"There are three models. The most basic model has an annual fee of 100,000 yuan, VIP customers have an annual fee of 180,000 yuan, and high-end VIP customers have an annual fee of 280,000 yuan." Fang Hui said, "The most basic model is a dedicated caregiver service. For VIP customers, in addition to the basic service model, they also have a dedicated doctor, regular physical examinations, and special meals prepared by a nutritionist. The supreme VIP service is based on the ordinary VIP model, with a number of value-added services added."

"If we only consider these value-added services, the annual fee of 280,000 is definitely a good deal."

Many people are actually unable to take good care of these elderly people. Sending them to a nursing home not only provides them with dedicated care, but also unified management.

"I think you can change your charging method." Gao Yuan said, "There are many high-income singles in China. Take the major Internet companies as an example. Many programmers have high salaries, but they are unlikely to get married in their lifetime."

"Without offspring, there is naturally no one to take care of them. Entering a nursing home is a good option for them when they get old."

The marriage rate is declining every year, and the number of single people is increasing.

It is a good choice to target this group of customers.

"Well... this method is really good." Principal Huang nodded. "The salaries of those big companies are very high, more than 200,000 yuan a year, and those programmers work overtime all day and spend very little money. When they retire, the money in their pockets will not be a small amount, and it should be no problem to pay for decades of retirement expenses."

Gao Yuan's words pointed Fang Hui in the right direction.

Fang Hui suddenly had an epiphany. "I have benefited a lot from listening to Mr. Gao's speech. Tomorrow I will consult with the company's board of directors to change the strategic development direction of the nursing home."

Since this road doesn't work, then find another way.

The nursing home has already been built, so it is definitely impossible to demolish it. Our only option now is to change our thinking.

Next, Fang Hui took Gao Yuan and Principal Huang to visit the entire nursing home.

It’s no wonder that the nursing home, which cost tens of millions of dollars to build, is really well built. The equipment, decoration and layout inside all made Gao Yuan’s eyes light up.

After visiting the nursing home, Fang Hui took everyone to their newly opened research center.

The research center mainly studies health products.

"We are currently testing a new product we recently developed," Fang Hui said. "This product can treat osteoporosis, supplement vitamins, and treat blood deficiency, sallow complexion, dizziness, palpitations, restlessness, insomnia, dry cough, etc."

The effect is still very powerful.

Many companies’ health supplements are advertised as being highly effective, but in reality they are of little use.

As long as it doesn't kill people, it's fine.

This has led to a mixed bag of health products on the market, with scammers running rampant.

A few years ago, the most classic way to market health products was to sell the products to small towns, hold lectures in the towns, and lure the elderly to attend the lectures.

In order to motivate the elderly, as long as they are willing to go, they can receive a pound of eggs after each lecture.

Those elderly people got up very early to attend the lecture for the sake of eggs, but in the end they were fooled by the experts on the stage. It seemed that they got a good deal, as they listened to a week's lecture and got a week's worth of eggs for free.

But in fact, those people are eyeing the money in their pockets, and end up spending hundreds of dollars on health products.

After they take these health supplements home, if their family members find out about it, they will oppose them doing so, thinking that they are being ripped off. However, they do not think so and keep refuting the argument, thinking that they have done nothing wrong, and even cite various examples to prove that the health supplements they bought are worth the money.

Even though the family was angry, they could do nothing about it and the matter was left unresolved. (End of this chapter)