Financial freedom starts with a monthly income of XNUMX

"Uh, well..."

Mr. Wang suddenly became a little nervous, and thought that he must ask his secretary to remove all the bookcases in his office when he returned, otherwise it would be too embarrassing.

After chatting for a while, Gao Yuan took him to visit the entire Yuanfang Group.

In fact, there is nothing much to visit, as the internal layout of all companies is almost the same.

Each layer represents a department, each with its own responsibilities.

Even when Gao Yuan took General Manager Wang on a tour, the employees were so busy with their work that they didn't even look up.

After casually showing Mr. Wang around a few departments, Gao Yuan asked the deputy general manager to continue the tour with Mr. Wang, while he returned to the office, made some preparations, and attended the preparatory ceremony for the upcoming Yuanfang mobile phone launch conference.

At this moment, the executives of Yuanfang Group were sitting in the conference room.

Li Wei, general manager of Yuanfang Mobile, has also returned from Xu City. From the preparations for Yuanfang Mobile to its current launch, he has been working on the front line. Most of the time, he has been at the mobile phone factory, responsible for the research and development and production of Yuanfang Mobile.

I have very few vacations and my cell phone is on almost 24 hours a day, ready for use at any time.

As Gao Yuan walked into the conference room, everyone immediately became fully prepared.

"I won't say any more polite words. We are all veterans of Yuanfang Group. We also held a meeting together to discuss this when Yuanfang Auto was about to go public last time."

"With the experience of Yuanfang Auto, I believe we will do better at this press conference." Gao Yuan is confident that the popularity of Xiaomi's hot series is enough to prove the prospects of Yuanfang mobile phones.

"The first item is the pricing of the new mobile phones at the press conference." Gao Yuan said, "Li Wei, you come first and talk about it. What is a suitable price?"

Li Wei, the general manager of Yuanfang Mobile, stood up and said slowly, "Since our Yuanfang mobile phone is positioned in the mid-to-high-end market, the lowest price should be 5,000 yuan. I think we should target Huawei mobile phones and Apple mobile phones in terms of price, and the basic model should be priced at around 5,500 yuan."

Compete with Warwick and Fruit phones at a price range of five to six thousand yuan, and snatch the high-end mobile phone market share from them.

"I think the price of 5,500 yuan is a bit high. To be honest, although our Yuanfang mobile phone has better performance, the fan base of Huawei mobile phones and Fruit mobile phones is too large." Li Mengqing objected to this price. "Take Fruit mobile phones for example. When the new models are released, there is a long queue outside the physical store the night before."

"Over the years, the fan base that Apple has accumulated is not so easy to lose.

Whether it is a Huawei phone or an Apple phone, once it is on the market, you have to pay extra to buy it.”

"Many people would rather pay a few hundred yuan more to get a new phone earlier. In comparison, our Yuanfang mobile phone does not have this advantage, so I think we can lower the price of the basic model of Yuanfang mobile phone to around 4,500 yuan."

Li Mengqing has done research on these two mobile phones. Both Warwick and Fruit phones have proved their strength in their own ways. Yuanfang phone was released for the first time and has not had a chance to prove its strength yet.

If you want to open up the high-end mobile phone market, price reduction is one of the most effective strategies.

"I don't think so." Cai Sitian objected, "People who can spend 4,500 yuan on a mobile phone won't mind paying 500 yuan more. We must not give in on the price, otherwise our morale will be lower than theirs. So what I mean is that we should increase the price of Huawei phones and Fruit phones by about 300 to 500 yuan to suppress them. Let's just set the price at 6,000 yuan."

"As a result, sales may decline slightly, but the overall revenue will be much higher."

There are currently three factions in the conference room. One faction is headed by Li Wei, who insists on pricing the same as that of Apple phones or Huawei phones.

One group is led by Li Mengqing, and their prices are several hundred yuan cheaper than Warwick phones.

The last row is Cai Sitian. She thinks the price should be several hundred yuan higher so that she can make a profit through high prices.

The people from these three factions all looked at Gao Yuan.

They just give suggestions, and the final decision is still made by Gao Yuan.

Of course, the opinions of the three of them are all reasonable, and they have also done sufficient market research.

Gao Yuan pondered for a moment and said, "Let's make the price the same as Huawei and Apple's phones."

In addition, Gao Yuan also suggested that if users purchase Yuanfang cars, Yuanfang Group can also subsidize 5%-10% to promote a better integration of Yuanfang mobile phones and Yuanfang cars.

The basic model is 5999, the pro version is priced at 9999, and the ultimate version is priced at 19999.

In addition, a founding edition will be launched, limited to 99999 units, priced at 1 each. These founding edition phones will be equipped with the latest -nanometer chip developed by Yuanfang Group.

"It's not that easy to buy the founding edition. Your identity needs to be verified. You must have your own business, and the net profit of this business must be greater than five million for three consecutive years."

The price of the basic version of Yuanfang mobile phone at 5999 yuan was also a well-considered decision by Gao Yuan.

At this price, the actual profit is very limited.

When a new mobile phone is launched on the market, the first thing to do is to calculate the cost of the phone, among which the biggest costs are factory construction costs, research and development costs, and employee salaries.

In this case, the only way to spread the cost is to increase the sales volume of mobile phones.

Gao Yuan has invested more than 100 billion yuan in this mobile phone. Taking 100 billion yuan as an example, when 20 million mobile phones were sold, the factory construction and R&D costs of each mobile phone should be around 5,000 yuan. Adding other costs, it is obviously a loss.

By the time 30 million units were sold, the cost of building the factory and research and development had dropped to more than 3,000 yuan. If other costs were taken into account, each mobile phone would break even, but would not make much money either.

When 40 million units are sold, the profit will be around 50 to 60 billion. If 50 million units are sold, the profit will be considerable.

At the same time, the annual sales of Warwick mobile phone 60 series were about million units. The specific sales of Apple mobile phones have not been announced, but according to the predictions of some bloggers, the sales of Apple's latest mobile phones in China should be around million to million units.

According to this estimate, the sales volume of high-end mobile phones in China is approximately 80 to 90 million units per year.

If Yuanfang Mobile wants to surpass Huawei and Fruit Mobile, it must have at least 60% market share in the first year of the launch of its new mobile phone, which means about 40 million units, squeezing the market share of Huawei and Fruit Mobile to less than %.

As for the discounts for Yuanfang Auto's customers, Gao Yuan intends to treat Yuanfang Auto's millions of car owners as the first batch of mobile phone users.

This is the best publicity channel. Through word of mouth from millions of car owners, I believe that Yuanfang mobile phones will be a big seller.

The main purpose of the founding version is to reap the profits and satisfy the vanity of some bigwigs.

Gao Yuan did not release the 0.5-nanometer chip, which is the most advanced technology in the world and must be kept secret first. However, the 1-nanometer chip is enough to shock the world.

The founding edition’s price of 99999 yuan may seem expensive, but in fact, Gao Yuan intends to take into account both the lower-end market and the highest-end market.

Requiring a company's annual net profit to be greater than five million is to satisfy these people's vanity. I believe that bosses with a net worth of several million to several hundred million will definitely go crazy buying things.

This kind of thing is not uncommon, and the large number of luxury sports cars in the country is enough to prove the authenticity of this road.

When rich people buy things, they always follow only one rule: they don’t buy the best, they only buy the most expensive. Only the most expensive things can show their status.

This time, he wants to make a profit from the mobile phone factory with his first mobile phone. This certainly cannot be achieved by relying solely on the domestic market, the foreign market is the key.

"The next step is the second project, which is the name of the phone," Gao Yuan said. "I personally suggest that we stick with the name Yuanfang Phone and don't change it. As for the series, keep it simple, like 1 series, 2 series, or 3 series."

"Next year, the Yuanfang smartphone 2 series will be released and will be fully upgraded. The basic model will use 1-nanometer chips, and the pro models and above will use our self-developed 0.5-nanometer chips. At the same time, the price of the pro models will be raised. By that time, Yuanfang smartphones will have a huge user base, and advertising and promotion costs should be reduced a lot."

"..."

The seminar lasted nearly four hours.

In addition to the pricing and the name of the phone, the specific time of the press conference was set at the end of May. The specific circumstances of the press conference were also coordinated, and the planning department was required to produce a set of detailed copy.

At present, Yuanfang Mobile Phones has 700 million units in stock, and if it reaches the end of the month, it will be able to produce about million units in stock.

The sales volume of high-end mobile phones is definitely not as strong as that of low-end mobile phones. The sales volume of Xiaomi's hot series in the first month reached nearly 30 million units. Gao Yuan does not have such a high goal. As long as the sales volume of Yuanfang mobile phone can exceed 10 million units in the first month, the task will be successfully completed.

After coming out of the meeting room, Gao Yuan returned to his office.

He lay in the chair and rubbed his temples.

This kind of high-intensity meeting is quite torturous, but for the launch of Yuanfang Mobile Phone, it is all worth it.

If the task can be completed in the first month and 10 million units can be sold, Yuanfang Group can recover more than 60 billion in cash flow.

"You must be exhausted!"

Lin Wanyu walked into Gao Yuan's office and gave him a massage.

"The launch of a new product is like a battle in the market," Gao Yuan said. "We don't have any problems at the moment, but Huawei and Apple will definitely not give up their market share so easily."

"They will probably try every possible way to target distant phones."

These two mobile phone companies have already formed a monopoly position. Over the years, many mobile phone companies have been jealous of the profits of high-end mobile phones and rushed in to get a piece of the pie, but without exception, those mobile phone companies all lost.

The fact that Huawei and Fruit phones have occupied the high-end market in China for so many years should not be underestimated.

"So, do we still need to give out red envelopes or something like that during this live press conference?" Lin Wanyu asked.

"Of course we have to!" Gao Yuan said, "The more people in the live broadcast room, the better. Let's prepare 1 billion in cash to be used to distribute benefits to the users during the live broadcast."

"We need to build momentum for this live broadcast in advance, and strive to get more than 20 million users to watch online. In addition, you should notify the person in charge of your app. There must be no technical errors. Don't let the large number of people in the live broadcast room cause network lag and affect the user experience of the live broadcast."

"In addition, this time we will also adopt offline live broadcast, use my account to post videos, and invite my fans to watch. The initial reservation is about 1000 people. These people will come to Hangzhou to attend the press conference, and our Yuanfang Group will contract the air tickets and hotels."

"At the same time, one hundred places will be released. I can take these one hundred people to visit the Yuanfang mobile phone factory."

All Gao Yuan did was to increase the popularity of Yuanfang mobile phone.

As long as it can become a hot search, it is equivalent to advertising for Yuanfang Mobile Phone, and more and more people will pay attention to this mobile phone.

When they want to buy a mobile phone, they will subconsciously think of Yuanfang mobile phone.

Many advertisers place advertisements on subways and buses, but most people feel that if they place advertisements here, many people will not see them and the advertising fees will be wasted.

In fact, this is not the case. The so-called advertising enters your life imperceptibly.

When you want to buy something, the advertisements you have seen will appear in your mind invisibly. Maybe you have forgotten where you have seen the advertisement, but this product is the only one in your mind.

There are also soft advertisements inserted in film and television dramas, and advertisements inserted in variety shows... These are all effective methods. The bosses of those companies can't be fools, right?
The same is true for the so-called popularity. The more users watch the product on the hot search, the greater the probability that they will consider Yuanfang mobile phones when buying a mobile phone.

As traditional media is declining, Internet short videos have become particularly important.

"Bang bang bang..."

At this time, there was a knock on the door.

"Enter!"

Gao Yuan said.

"Boss Gao, is your meeting over?"

Mr. Wang walked in with a sullen smile.

He hasn't left yet after the tour?
Gao Yuan smiled and said, "Mr. Wang, how was the tour?"

"Yes, it is worthy of being Yuanfang Group. I have benefited a lot from this visit. When I return, I will definitely imitate the structure of Yuanfang Group and make changes to my company."

"I have to say that this visit to Yuanfang Group not only satisfied my curiosity, but also made me understand that if a company wants to develop, it must have a good corporate culture. Mr. Gao, you taught me a lesson today, which I am afraid I can't buy even if I spend several months."

Mr. Wang blurted out the flattering words.

Since saying nice things doesn't cost any tax, you can just say as much as you can.

"Mr. Wang, do you have anything else to say?"

Gao Yuan frowned slightly.

Others might like to hear such flattery, but Gao Yuan finds it quite offensive.

It’s not that Gao Yuan doesn’t like to hear flattery, but Mr. Wang’s flattery is of too poor quality and has no nutritional value.

What Gao Yuan meant by this sentence was that he was chasing someone away.

The smart thing to do is to quit.

"Ahem... it's nothing serious. I just want to invite Mr. Gao to dinner." Mr. Wang said, "I hope Mr. Gao won't mind. I'm visiting you, and it would be a shame if I didn't invite you to dinner. (End of this chapter)