The diva and I cross each other

Chapter 270: Burning Light Entertainment’s Work Planning

With the development of the Internet, new media has also entered the public eye.

The emergence of new things will inevitably have an impact on old things. New media with the Internet as its core has a great impact on cable TV. In fact, fewer and fewer people are watching TV now.

This was before short videos came out. When short videos came out, many people’s TVs might not be turned on once a month.

This has led to the increasing status of various video APPs.

This is why Luo Ming now wants to build a good cooperative relationship with Penguin Video.

"That Rabbit" is just the beginning. Burning Light Entertainment will continue to launch its own products in the future. The first one will definitely be Director Liu's "Charlotte Trouble".

The casting process for Director Liu has ended at the end of April, and the scene is now being set up. By the way, Xin Xiaowei, who plays the second female lead Qiu Ya, and Xing Guang will enter the contract termination process.

What Director Liu was thinking was that his niece had decided to terminate the contract with Starlight anyway. If that was the case, why not start filming after entering the termination process, so that he could directly sign the contract with Xin Xiaowei himself, without the middleman making the difference. Can she give her niece some more money.

In addition to "Charlotte Troubles", Luo Ming is learning to write scripts during this time. He wants to make a sitcom as the beginning of Burning Light Entertainment's entry into the TV drama industry.

As for Su Qing, the producer of the "Natu" animation, her connections are all in the animation circle, and she has a dark eye on matters in the entertainment industry and the review department.

Of course, Luo Ming will not be left behind in animation. After the production of "That Rabbit" was completed, Luo Ming has expanded the art team into the art department of Burning Light Technology. Su Qing has been appointed as the director of the art department. Now the art department is in the process of Enrollment expansion.

Originally, Penguin thought that each episode would only be a few minutes, and a season would only have 12 episodes, so 10 yuan per episode would be enough. However, Penguin learned that "That Rabbit" could actually be broadcast on a children's channel and immediately turned it over. Ichiban gave 240 million.

Luo Ming speculated that children's channels should take this into consideration and try to extend the broadcast period of "That Rabbit" so that the popularity can slowly simmer.

TV dramas that can make you laugh after get off work are actually similar to those funny short videos that come later. They can make people free their brains and relax.

The most important reason why Luo Ming chose to shoot a sitcom is that everyone in modern society is under increasing pressure.

But for Su Qing, it doesn't matter how she got on the children's channel. The fact that "That Rabbit" was on the children's channel already allowed her to boast in front of her peers.

The premium was initially due to the favor between Shaoguang Entertainment and Lin Shuwen, but now it is due to the support of Takiye and the Children's Channel.

Sitcoms exist like this, and it is absolutely appropriate to use an excellent sitcom to build the audience's popularity with Burning Light Entertainment.

When the recruitment expansion is completed, some of them will go to Burning Light Games to be responsible for the game development of the game department, and the other part will be responsible for the new animation production of Burning Light Entertainment.

This also gives the audience a little buffering time. This anime has too much stamina and many people can't bear to watch it continuously. It's better to take their time.

He always felt that there was something he didn't know about, otherwise it would have been difficult for "That Rabbit" to be a star under normal circumstances, let alone be broadcast on CCTV.

Besides, no one knows the quality of "That Rabbit" better than her as an animation producer. Now Su Qing is too excited to sleep. She just wants to see "That Rabbit" be broadcast as soon as possible.

But then again, Luo Ming was completely confused about "That Rabbit" being broadcast on a children's channel.

Moreover, for the animation industry in this world, this price is already high. Normally, 5 to 6 yuan per episode is almost the market price.

But Luo Ming's only connection in the entertainment industry, Lin Shuwen, couldn't figure out what was going on, so Luo Ming couldn't figure out the twists and turns.

But all in all, these are things for the future, and the most important thing right now is definitely the matter of "That Rabbit".

On the other side, Chen Junmiao had already finished talking to Penguin. Penguin was shocked when he learned that "That Rabbit" could be on the children's channel. He quickly gave a reply and expressed his willingness to pay 240 million to buy "That Rabbit". 》broadcasting rights.

This sitcom is the one that everyone knew and knew about in its previous life - "Wulin Gaiden".

It's of great significance that "Natura" can be broadcast on a children's channel. The only problem is that each episode of "Natura" is too short, and the first season has very few episodes. In fact, I can finish watching it in one afternoon.

This quote is already profitable in terms of the production cost of "That Rabbit".

Regarding this price, both Luo Ming, Su Qing, who is in charge of animation production, and Chen Junmiao, the current CEO of Zhuoguang Entertainment, are quite satisfied.

"That Rabbit" has already paid back its investment and even made a lot of money, so what else do you need for a bicycle?

Besides, an anime earns not only this money, but also peripherals, audio and video, and copyright sales.

However, Lin Shuwen felt that Luo Ming might be dissatisfied with the price. After all, she saw Luo Ming's expectations for "That Rabbit".

So Lin Shuwen asked tentatively: "Luoming Penguin Video bought the broadcast rights for the first season of "That Rabbit" for 240 million. Do you feel a little uncomfortable and feel that the price is too low?"

Luo Ming shook his head when he heard this: "How is that possible! The price they gave is already much higher than the market price. Not only did we recover our capital, we also made a lot of money. I'm even a little lucky that they didn't pay more.

We were on the children's channel, and Penguin Video only offered us a price of 240 million, which was more or less to give us away.

They will feel they owe us something later when the reputation of "That Rabbit" grows. "

Hearing what Luo Ming said, Lin Shuwen smiled. Luo Ming is really rational in this regard!

In the evening, Lin Shuwen received another call from her sister. Lin Shuyue said excitedly: "Wenwen, the children's channel said that "That Rabbit" will be broadcast at 9pm next Monday."

"Next Monday? So soon!"

"It is indeed very fast, but "NaRabbit" is broadcast together with other anime. One episode of "NaRabbit" is broadcast, and then another episode of other anime is broadcast. It is to adjust the broadcast order of the programs. This is what "Narabbit" can do. The reason why it was broadcast so quickly," Lin Shuyue explained.

"So that's it. Then I need to tell Luo Ming quickly and let him prepare for publicity."

"Well, you have to take it seriously."

"I know, thank you sister."

"If you really want to thank me, come to the last issue of "National Treasure"!"

"Okay! Sister, let me know which episode you want me to appear on. I promise to be there right away."

"This is what you said! I take it seriously!"

"You must take it seriously! Sister, you can just arrange it."

"Okay, it's settled then." The two sisters finished talking about the business and chatted for a few more words before hanging up the phone.

"Luo Ming just said what my sister said." Lin Shuwen put down her phone and conveyed to Luo Ming what Lin Shuyue had just said.

Luo Ming was also a little surprised when he heard this. He didn't expect the children's channel to be so efficient.

"Then let's almost start promoting it!"

"How do you plan to promote it?" Lin Shuwen asked curiously.

"Of course we'll start with Takiha, who is currently in full swing."

Then Luo Ming skillfully turned on the computer, logged on to Weibo, and started the rhythm in Taki Ye's super words: "Sisters, I just played Taki Ye's playlist, and when it came to the song "Chasing Dreams, Pure Heart" I found that there is a suffix next to the song title - the ending song of "That Rabbit's Things That Year". Does any sister know what "That Rabbit's Things That Year" is?"

Takiye has become so popular recently, and Luo Ming’s issue quickly attracted some people’s attention and discussion.

"I also noticed what the poster said, and I'm also curious about what "Those Things About That Rabbit That Year" is?"

"Don't tell me I haven't discovered it yet! What kind of work is Takiha writing the ending theme for?"

"It's also possible that the copyright of this song was sold and some money was made."

"I think so. It's quite common for songwriters to make money selling songs these days, but I have to say, this song sounds really good and makes people feel powerful."

"The song is good, but when I look at the title of the work, I think it's terrible."

"+1, using rabbit as a name is too offensive."

Under Luo Ming's deliberate guidance, netizens discussed "Chasing Dreams" more and more, and even new hot search terms appeared on Weibo.

Therefore, more and more people want to know, what exactly is "That Rabbit"?
Is it a drama, a movie, or an anime?
Under this circumstance, Burning Light Entertainment began to promote "That Rabbit".

It's just that this promotion seems a bit too conventional and does not conform to the current promotion style at all.

Burning Light Entertainment just announced on its official account that "That Year of the Rabbit" will be broadcast in the animation section of the children's channel at 9pm next Monday, and attached a large poster.

Then there is no more.

This kind of publicity, and there seems to be no way of publicity, netizens can't handle it. This is how little confidence they have in their own works!

In fact, Zhuoguang Entertainment will adopt this kind of publicity method. On the one hand, the theme of "That Rabbit" itself is serious. In addition, "That Rabbit" will be broadcast on a children's channel, so it is naturally more serious. .

Soon after the Weibo post of Zhuoguang Entertainment was posted, it was forwarded by children's channels and Penguin Video.

Three celebrities, Lin Shuwen, Gao Lan, and Zhang Songzhi, also retweeted it.

Luo Ming also registered Weibo in the name of Taki Ye. Of course, since Taki Ye is so popular now, Luo Ming will definitely not be able to register the name Taki Ye.

The name he gave was Takiye himself, and after asking Lin Shuwen and others to help authenticate it, they also forwarded this Weibo post from Zhuoguang Entertainment.

So many people forwarded it, and Takiha, who has always remained mysterious, appeared in public for the first time, still brought a lot of attention to "Nasagi".

But when netizens clicked in and saw the poster of "That Rabbit", many people still felt a little incredible.

"This poster depicts a rabbit, right? So "That Rabbit That Year" is a cartoon with a rabbit as the protagonist?"

"It looks like it should be, rabbit + animation = hit the street."

"Why does the bald eagle on the poster look so mean?"

"Eh? You guys, look at the script section, the script is actually Takiha!"

"It's true! Takiha has crossed the line?"

"Who said it was a cross-border job? Maybe this is their job!"

"You still have to read the script written by Takiha. I hope it won't be too bad."

In fact, not to mention netizens, the singers who have been paying attention to Takiye are also a little confused now.

What is Takiha doing, going to capture the children's market?

Or does Takiye want to improve her nationality and prepare more people of different age groups to know her?
Otherwise, no matter how much you think about it, you can’t explain why a good lyricist went to write an anime script.

Can I touch anime?

The road is narrow!

Even Sister Shan, who was always calm, called Luo Ming.

"Luo Ming, what's going on with you?" Sister Shan asked straight to the point.

"It's nothing! I just wrote an animation script and asked Burning Light Entertainment to make the animation."

Sister Shan was speechless: "Luo Ming, don't you know you need to plan your career? People's energy is also limited. You shouldn't just do whatever you want when your brain gets hot.

You run such a big company and you still have to write songs, so how can you still have the energy to do these things? "

Luo Ming smiled and said: "Sister Shan, I'm actually fine here. Don't worry! It won't delay things."

After Luo Ming said so, Sister Shan sighed and didn't ask any more questions.

And "That Year of the Rabbit" took advantage of the hot topic of Takiha's crossover and received a lot of attention in just one day. It became popular before it was aired.

(End of this chapter)