The diva and I cross each other

Chapter 369 "Defend Carrot" is online

Before you know it, the time has arrived on Thursday, August 8st, and today is the day when “Defend the Carrot” is launched.

The promotion direction of "Defend Carrot" by Burning Light Games is mainly from two aspects, one is a derivative game of "That Rabbit", and the other is a tower defense game most suitable for female players.

In fact, in the previous versions of "Defend the Carrot" 1 and 2, female players were much larger than male players, with a ratio of almost 6.5:3.5.

"Defending Carrot" 3 was launched after this IP was acquired by Penguin.

To be fair, the maps and monsters in "Defend Carrot" 3 are more refined and the playability is much higher. However, compared to "Defend Carrot" 1 and 2, 3 has become a money-hungry one that wants everything. money.

At this time, let’s not talk about the ratio of male to female players. The rest of the game is full of kryptonians, so there is no point in talking about it.

"Defend the Carrot" of Burning Light Games is the mode of previous life 1 and 2.

You don’t need to spend money to experience all the content of the game, and you only need to play it a few times at most.

To put it bluntly, this game is just to maintain the popularity of the Burning Light game and prepare for the "Clash of Clans" that will be launched at the end of the year. Whether it makes money or not is secondary.

"Defend the Carrot" was available for download at 12 o'clock in the morning. With so many advertisements on the front of the game, coupled with the good reputation gained by several previous games, the number of downloads of "Defend the Carrot" exceeded one million in less than an hour.

This data determines that the number of players in "Defend Carrot" will not be too small.

At 10 a.m. the next day, "Defend Radish" was officially launched. At this time, "Defend Radish" had been downloaded more than 500 million times.

The popularity of "Defending Carrots" in the previous life was largely due to the popularity of "Plants vs. Zombies".

Although "Plants vs. Zombies" is not the originator of tower defense games, it is the most famous tower defense game in the world.

The popularity of "Plants vs. Zombies" can be called a dimensionality reduction blow for players who are used to playing boss-type games. The two completely different game styles have aroused great interest among players.

In addition, after 2006, the number of computers in China increased exponentially, and "Plants vs. Zombies" also entered the field of vision of a large number of Chinese players.

"Defend the Carrot" has very well inherited the characteristics of "Plants vs. Zombies". Although the overall game looks very simple, if the turret is placed incorrectly, the carrot will be lost and the game will fail!
This kind of game that combines strategy, leisure, entertainment, and can be played anytime and anywhere is very popular among players.

At the same time, "Defending Carrots" also intentionally or unintentionally relied on "Plants vs. Zombies" during its promotion, which greatly attracted a wave of popularity.

At that time, some netizens even thought that these two games were produced by the same game company.

In this life, "Defending Carrots" definitely doesn't need to take advantage of the popularity of "Plants vs. Zombies".

With the huge influence brought by the good reputation that Burning Light Games has gained over the past year, coupled with the IP of "Natu", there is no need to worry about the popularity of "Defend Carrot".

Speaking of "That Rabbit", the hot search term #retiredrabbit# on Weibo's hot search at this time rushed to the top ten as soon as "Defend the Carrot" was launched.

Many netizens even started @火光娱乐 below, asking when the second season of "That Rabbit" will be released.

In fact, the second season of "That Rabbit" has basically been completed, but Luo Ming does not plan to release the second season yet, because he wants to wait until "Clash of Clans" is online before releasing "That Rabbit" second season.

Children's channels are definitely not allowed to carry advertisements when they are broadcast, but when they are replayed on Penguin Video, they can add an advertisement in front, just like the previous version of "That Rabbit", where the voice actor reads the advertisement: This video Broadcast exclusively sponsored by "Clash of Clans".

With the influence of "That Rabbit", the publicity brought by this advertising slogan should not be underestimated.

Of course, this is all at the end of the year, and the response to "Defend the Carrot" is more important now.

Today Lin Shuwen and Chen Sichu played games in the office all day.

Luo Ming didn't play. He had been paying attention to the various data of "Defend the Carrot" and would check Weibo from time to time.

The previous levels of "Defend the Carrot" are relatively simple. Most netizens encountered no obstacles and easily passed the sky map.

Online reviews of Defending Radish are mostly positive.

Luo Ming casually clicked on the Weibo hot search of Baoluobo and took a look:
"Sisters, what level have you reached?"

"I just reached the tenth map of the sky scene and unlocked the magic ball! You can attack five monsters at the same time."

"Isn't this game just about collecting monster eggs? Are turrets and other important things?"

"Huh? What monster egg? Show me!"

"Wow, so cute! Compared with the monster eggs, the turret is really not important."

There are mostly female users on Weibo, and most people are discussing the art and style of the game, while Tieba is a different story:

"By the way, why didn't Burning Light Games put out a ranking list for Defender Carrot? Don't games like "Happy Match", "2048", "Jump", and "Jumping Grid" have them?

"Then why didn't you say that "Plants vs. Zombies Mobile" doesn't have a ranking list?"

"I guess it's because this game, like "Plants vs. Zombies Mobile", has krypton gold items, so there is no ranking list!"

"Nonsense, "Happy Xiaoxiao Le" can also make money." "Isn't it obvious that the gameplay is different? There is no need to set up a ranking list for this kind of tower defense game."

"The correct answer upstairs, don't you think this game is too feminine compared to something as dispensable as the ranking list? I really can't stand this cuteness."

"I can't stand it +1, I've given up."

Seeing this, Luo Ming closed the post bar and did not scroll down any further.

A game cannot be liked by everyone, and the positioning of "Defend the Carrot" is indeed more feminine.

The way to win over male players is "Natura" and tower defense. There will definitely be male players who will be persuaded to quit because of the style of the game.

But for now, the number of players who have been persuaded to quit is not large, so Luo Ming is very satisfied with the current performance of Defender Carrot.

At 10 a.m. the next day, Luo Ming received the 24-hour data from "Defend the Carrot".

The cumulative number of users of "Defend Carrot" in 24 hours was 893.57 million, and the cumulative number of paying users was 54.01, which is about 6.1%. The average user income is 14 yuan, which is equivalent to each player recharging 14 yuan.

This data on the first day is already very good. After all, the previous levels of "Defend the Carrot" are the kind that a fool can pass perfectly after playing several times. It is normal for the ARPU data on the first day to be relatively low.

The next step is to look at the next-day retention rate and the seven-day retention rate. If these two data can be stable, "Defend the Carrot" will definitely be successful.

If the retention rate is low, it means that most players will not come online the next day.

This situation is the most common, also known as exposure death. The reason for this situation is either that it is not user-friendly at the novice stage, more specifically, it is difficult to get started with the game, and the guidance function is too cumbersome; or the opening is not attractive; Either the program has too many bugs, crashes, freezes, and cannot log in.

If the retention rate is not low, but a large number of players are lost on the 3rd to 4th day.

There is only one possibility for this situation, and that is that the game content is repetitive and monotonous, and the game is too frustrating.

If it is too strong, it will not be able to retain novice players.

Whether it's "Defending Carrots" or "Plants vs. Zombies Mobile Game", Burning Light Games follows what Luo Ming said, setting the first two major levels so simply for the sake of retention rate.

As long as players can start experiencing the game, players will naturally stay because of the quality of the game.

This is the experience gained by Luo Ming after spending 5 years in the gaming industry in his previous life.

"Dong dong~ Is Mr. Luo here?"

A knock on the door outside interrupted Luo Ming's thoughts.

"Here, come in!"

"Click~" The person outside the door opened the door and came in and said: "Mr. Luo, this is the information you want. Mr. Qian asked me to send it to you."

Luo Ming's eyes lit up when he heard this. He stood up, took the information, and thanked Sister Shan's secretary.

Sister Shan's secretary said you're welcome, turned and left.

Luo Ming opened the file and browsed it quickly, and murmured to himself: "I didn't expect Sister Shan's things to be so fast."

When Luo Ming first came to Shanghai from Bingzhou last week, he made a special trip to Sister Shan's office and told her that Zhuoguang Technology wanted to build its headquarters in Shanghai.

Burning Light Technology's games and jokes are all in the rising period. Building the headquarters at this time can give a signal to the outside world that Burning Light Technology is booming, and it can also stabilize the minds of employees to meet the challenges ahead.

After listening to Luo Ming's words, Sister Shan thought for a moment and asked, "Luo Ming, how much land do you want to buy?"

"40 to 50 acres is about the same. Based on the current mainstream 39-story building, the floor area should be more than 8 square meters, and the office area should be more than 6 square meters."

"Oh! Got it, let's follow the headquarters of Penguin City, right?"

"almost."

"According to the current commercial land prices in Shanghai, if you want to build a headquarters, you must need land in a relatively good location. In this case, 1 square meter is just over 4000. Calculated at 4000, if it is 40 to 50 acres, the median value is 45 acres.

One acre of land is 666.67 square meters, and 45 acres is 3 square meters. Just buying the land will cost 1.2 million. Do you have so much funds? Or are you planning to ask the bank for a loan? "Sister Shan asked.

"I have 5 million in my hand."

"The land and the money for the initial construction must be enough. Let me help you find out! If there is a suitable one, I will sort it out for you."

"Okay, then I'll trouble Sister Shen."

Among the information sent by Sister Shan, there are 5 or 6 pieces of land that are more suitable for Luo Ming's needs.

Two of the plots of land are currently open for investment. The registration deadline has long been closed. The investment bidding meeting will be held next Friday. Sister Shan specially made a note. Don’t worry about the registration deadline. If Luo Ming is interested, she Can help secure a spot to participate in the investment bidding meeting.

(End of this chapter)