The diva and I cross each other

Chapter 404: Clash of Clans is online
Afterwards, Luo Ming went to take a shower, then went to the study room, opened his laptop, logged in to his Kuaishu account, and clicked into the company's high-level work group.

It's already 1 o'clock in the morning.

Luo Ming posted in the work group: "What is the number of downloads of "Clash of Clans" in one hour?"

"Boss, the current number of downloads has exceeded 200 million." Zhao Ningyuan replied instantly. It was obvious that he had been sticking to his post.

"I remember our reservation number is over 2200 million, right?"

"Yes, but the boss has a special day today. Not many people will wait to see our game go online. It is more reliable to wait for 24-hour data." Zhao Ningyuan said.

Luo Ming thought the same thing. This year is the first day of the new year. Who would wait for a game to be launched?

In fact, when Luo Ming put "Clash of Clans" online on January 2015, 1, some people in the company opposed it. According to the normal marketing methods of the game, the game should not be launched during this special time period. During normal working days , pick a Saturday or Sunday at most, and choose a special holiday release, which will affect the download data of the game on the first day.

But Luo Ming defied all opinions and insisted on setting the release date for today, because in Luo Ming's view, the game "Clash of Clans" is of great significance to Burning Light Games, as much as the connotation jokes are to Burning Light Technology. .

Such a special game should naturally be released on a special day!
After Luo Ming set the release date, in the afternoon of the same day, Burning Light Games officially issued a statement that Clash of Clans is expected to be launched simultaneously worldwide on January 2015, 1. The game will be available for download at 1 a.m. and officially launched at 0 a.m. .

At the same time, the reservation activity will also stop on December 12. Players who have not made a reservation are asked to make a reservation as soon as possible.

To be honest, Luo Ming can also understand those players who feel that "Clash of Clans" is a game only for rich people.

Before this, no game has ever been favored by major game agencies before it was launched. This is the treatment of those world-famous game manufacturers.

Therefore, a large number of players feel that Burning Light Games will not make games exclusive to rich people.

But many players have expressed their trust in Burning Light Games, because since 2048, Burning Light Games has focused on not forcing krypton gold.

Highlighting a content that allows you to experience 100% of the game without paying any money is just too stupid at best.

But the announcement from Burning Light Games said that reservations were time-limited. Now those players who had not made reservations were anxious and made reservations immediately.

For this reason, Burning Light Games also specifically announced that it will divide servers in different regions.

For a time, the reputation of Burning Light Games in the domestic Internet industry almost reached its peak.

In fact, it is normal to have such thoughts. "Clash of Clans" is launched globally simultaneously, and many players will subconsciously feel that they may encounter many foreign players in the game.

Of course, when some people praise, others will criticize.

Netizens seem to have seen the games developed by Burning Light Games rushing out of the country and going global.

To this day, when "Clash of Clans" was launched, many users still felt that "Clash of Clans" was a game for rich people.

Because those war strategy games in the past will eventually turn into a money-spending war for rich people. If you have money, you will be awesome. This is almost a law.

Luo Ming still remembers that as soon as the announcement from Burning Light Games came out, the number of reservations for Clash of Clans surged again, directly exceeding 2000 million.

In addition to this new influx of pre-registration players, more players at that time noticed the global simultaneous launch in the Clash of Clans announcement.

According to those closed beta players, the props in the reservation gift pack are very important in the early stage of the game. They can save a lot of effort and no one will lose these props in vain.

This is because many players previously felt that the reservation event was always there anyway, and it would be too late to make a reservation before the game was launched.

Not to mention that Clash of Clans signed a contract with Polaris before the game was launched. This is the first time in the history of Chinese games.

But even so, players still feel that this kind of war game will definitely launch regional or cross-regional wars in the future. Generally, in this type of game, local tycoons take the lead in charging money, and ordinary players work for the local tycoons and wave the flag, and the civilian players are In-game foil.

In the past, the games of Burning Light Games were directly launched on the iPhone store. In a sense, they were also launched globally simultaneously. However, the iPhone store and agents are completely different concepts.

In fact, players who like tower defense war strategy games such as Clash of Clans are basically divided into three categories: liver emperor, krypton gold, and leisure.

Gandi players are the most tiring to play, but they are also the most loyal and attentive, and can best experience the original fun of the game. They will even set alarm clocks for building upgrades and troop creation time to ensure that no free time is wasted.

Needless to say, the Krypton gold party, just recharge, the upgrade time is too slow? Then spend money to buy gems. If one thousand is not enough, charge two thousand, and if two thousand is not enough, charge five thousand. If two thousand is not enough, charge ten thousand, which will always solve the problem to the greatest extent.

Casual players are pure Buddhists. They don’t pursue game progress excessively, and they don’t give money to games. They just play games for fun. Such players are also called server bugs.

Basically all games are supported by these three types of players, and most of the games will eventually compromise with the money-paying players and become awesome games just by paying money.

However, in Clash of Clans, krypton gold will not seriously affect the balance of the game. Clash of Clans is a relatively balanced game. Because the core gameplay of Clash of Clans is not real-time battles, but the gameplay of setting up a formation in advance and waiting for online players to attack.

Ordinary players can catch up with the progress of gold-earning players by spending more time.

Moreover, the krypton gold in Clash of Clans does not add attributes to troops, weapons, or buildings. It only reduces the time for upgrading buildings and creating troops.

To put it bluntly, what this game tests more is the ability to organize troops.

The game is relatively balanced, and there is not much difference between the money-based and non-money-based games. This is also the main factor why Clash of Clans has been popular for so many years and attracted so many players.

As for the casual party, it doesn't matter whether they have gift packs, whether they can fight or not, they just like the feeling of complete freedom in upgrading and arranging formations.

Therefore, to sum up, Luo Ming feels that the game Clash of Clans does not violate the game production style of Burning Light Games. It is also a game where you can experience 100% of the content without spending money. Of course, Krypton It will definitely be easier for you to play.

And because of the existence of Burning Light Technology in this life, "Clash of Clans" will not be represented by Penguin and deteriorate the game.

Luo Ming believes that with Burning Light Technology, he will run "Clash of Clans" better and have a longer lifespan than in his previous life.

Thinking of this, Luo Ming lowered his head and glanced at the time in the lower right corner of the computer. It was already 1: in the morning.

He stretched and went back to sleep.

The next day, Luo Ming got up early. In the interweaving state, he casually found a nightgown and put it on, then ran to the study to check the relevant data of "Clash of Clans".

If you calculate it carefully, the investment in "Clash of Clans" is still very large, with the investment in game research and development being around 25 million.

A total of 15 million was spent on domestic advertising costs. Although foreign promotions were not paid for by Burning Light Games, they were all included in the commission ratio.

The domestic investment in Clash of Clans is 40 million. The more you earn abroad, the more investment you will make. This is the largest game project that Luo Ming has invested in since its creation. It is difficult for Luo Ming to not care about it.

However, Luo Ming can be sure that this money will not be wasted. With Clash of Clans' ability to make money, if everything goes well, it will be able to repay the capital in about three months, and the follow-up will be pure profit.

During this period, most of the focus of Burning Light Games has been on Clash of Clans.

Luo Ming estimates that after "Clash of Clans" is launched, the profitability of Burning Light Games will basically stabilize.

In the next period of time, Luo Ming does not plan to develop new mobile games. The focus of Burning Light Games will be on the updates of Happy Match and Clash of Clans, and will not focus on mobile games for the time being. Something big has happened.

It’s time to launch “Peace Elite” when smartphones go further.

Of course, stopping research and development in the field of mobile games does not mean that it will stop investing in client games.

Luo Ming has long thought that after the profitability of "Clash of Clans" stabilizes, Burning Light Games will develop the first 3A game.

The so-called 3A games refer to games that have high development costs, long development cycles, and consume a lot of resources.

The first AAA game Luo Ming played in his previous life was "God of War: Ascension". This game left a deep impression on Luo Ming at that time, and also gave Luo Ming a deeper understanding of the QTE gameplay.

In this life, Luo Ming does not intend to copy the 3A masterpieces of the previous life. The gameplay can be used as a reference, but at the core of the story, Luo Ming intends to write a story that is in line with Chinese culture.

At present, this is just an idea of ​​Luo Ming's own, and everything will be considered after the profitability of "Clash of Clans" is stable.

"Ding ding ding~" The sudden ringing of the cell phone interrupted Luo Ming's thoughts.

Luo Ming picked up the phone casually, and Chen Junmiao's voice came from the receiver: "Sister Wen, the review of "Charlotte Troubles" passed yesterday!"

"Well, if you pass, let's start promoting it!" Luo Ming said nonchalantly.

"Sister Wen, do you really want to go to the Spring Festival stall? Why don't you help persuade Mr. Luo?"

"No need to persuade, just do as he says!"

Chen Junmiao didn't expect that Sister Wen would actually support Mr. Luo's decision. Originally, she was thinking of asking Sister Wen to help persuade Mr. Luo!

"Miaomiao, I know you are worried that the poor performance of the company's first film will affect the promotion of subsequent films, but Luo Ming insists on releasing it during the Spring Festival, and neither I nor Rong Mu will interfere. Whatever he decides, you just follow his plan!" Luo Ming said, imitating Lin Shuwen's tone.

(End of this chapter)