The diva and I cross each other

Chapter 522: Spring Festival Gala Naming Rights

With the popularization of 4G networks, the speed of smart phone updates is getting faster and faster. On January 2007, 1, the iPhone's iOS system was released, marking the beginning of the smart phone era.

In China, it has only been about six years since smartphones began to enter the public eye.

But in just six years, the Internet sector has undergone tremendous changes. Countless new Internet companies have emerged, challenging traditional Internet giants and traditional industries.

Take-out has affected the eating habits of countless people, and online ride-hailing has affected people's travel habits. After fierce money-burning wars, the market situation of these two industries has gradually become clear.

The food delivery and taxi markets have been occupied by giants.

Although investors are unwilling to accept the result, they can only settle for the next best thing and look for new projects.

"Ah Ming, what's wrong with you? Why did you suddenly ask the driver to stop the car?"

Luo Ming smiled and pointed at the yellow bicycle in front of him and said, "Wenwen, do you see it?"

"I see it! What's the matter? It's just a bicycle, isn't it?"

"No, no, no, it's not just a bicycle. It's the fuse for the next big money-burning war on the Internet."

"Ah? That's it? Are you sure?"

Luo Ming smiled and did not directly answer Lin Shuwen's question, but asked: "Wenwen, do you know how to use this car?"

Lin Shuwen walked around the shared yellow bike and found the QR code on it. She scanned the code and understood how to use the bike.

If you want to use a bicycle, you have to pay a deposit of 99 yuan. After paying the deposit, the bicycle can be unlocked and available for users to use. The charge is one yuan per hour. After use, click "complete" on the mobile phone and the bicycle will be locked simultaneously.

Later, if users want to use shared bicycles again, they can open the Ofo official account again, which has a function to search for nearby shared bicycles.

You can also directly download the Ofo APP, which is more convenient.

"Is this car actually shared?" Lin Shuwen said with some surprise.

"Yes, it is shared, and it is a bicycle. In big cities, whether we take a taxi, subway or bus, it is often difficult to reach the destination accurately. There may be a distance of several hundred meters or even more than a kilometer after getting off the bus. Wouldn't it be much more convenient to have a bicycle at this time?"

Lin Shuwen suddenly understood what was going on when she heard this, and the way she looked at the bicycle changed.

This last mile is a huge business opportunity! Lin Shuwen just used Alipay to scan the yellow bike, which means it belongs to Alibaba. Will Penguin and Baidu let Alibaba dominate? This is obviously impossible.

"Luo Ming, how big do you think this car will be?"

"Who knows! This matter has nothing to do with us in the early stage. We will join in if there is a chance later. If there is no chance, we can just watch the show."

Lin Shuwen nodded and didn't ask any more questions.

Then everyone went to the hotel that Li Yan had booked in advance.

Luo Ming and Lin Shuwen stayed in the presidential suite, and the rest of the people stayed in standard rooms.

However, the standard room configuration of a five-star hotel is not bad either. This is the advantage of traveling on business with the boss.

At 9 o'clock the next morning, everyone came downstairs to Station C, and Lin Shuyue was waiting for them at the door.

"Wenwen here!"

When Lin Shuwen heard Lin Shuyue's voice, she immediately went to greet her.

After the two sisters exchanged pleasantries, Lin Shuwen asked, "Sister, is the competition for the title fierce this year?"

“It’s quite intense. Last year, Penguin’s WeChat promotion was so effective. This time, Penguin seems to be coming with more force. Alibaba and Baidu also have their own ideas.

In addition to Internet companies, Midea has won the naming rights of the previous Spring Festival Galas. It suffered a great loss last time when it was taken away by Penguin. It looks like it is determined to win this time. "

Luo Ming was not panicked at all when he heard this. To put it bluntly, the so-called naming rights were just a matter of money. This time, Zhuoguang Technology had prepared 10 billion, which was definitely enough.

Afterwards, under the leadership of Lin Shuyue, Luo Ming and his group of four came to the auction hall.

As soon as she entered the door, Lin Shuwen saw representatives from many large companies.

"Wow! Are there so many big companies competing for the naming rights of the Spring Festival Gala this year?" Lin Shuwen said with some surprise.

"How is that possible! Most of these people are here to join in the fun, or to help the Spring Festival Gala production team. Only a few of them actually bid.

And even if they want to pay, most people are looking at product sponsorship rather than naming rights. Your real competitors are at most three or four." Lin Shuyue, an insider, explained in a low voice.

"So that's how it is. I thought these people were just vying for the naming rights!"

"No, Wenwen, let me tell you." Lin Shuyue lowered her voice and talked to Lin Shuwen a lot about the bidding for the naming rights of the Spring Festival Gala.

Lin Shuwen took note of it all.

At 10 am, the bidding officially began.

Just as Lin Shuyue said, 90% of the people here are here to watch the fun, and most of them are competing only for product sponsorship. When it comes to the final naming rights, only Alibaba, Penguin, and Midea are competing.

Baidu only made two bids before giving up, apparently just waiting to see the fun. Compared with the two Internet companies, Midea was somewhat inferior and was quickly defeated.

"6 million!" the Penguin representative shouted, holding up a sign.

"6.5 million." Alibaba's representative directly added 5000 million.

"6.6."

"7 million!"

The penguin was silent, and it seemed that it was ready to give up.

"Aming, are you still not bidding?" Lin Shuwen asked.

"Li Yan, go ahead and shout! Just shout 8 million."

Li Yan nodded, raised the sign and quoted a price of 8 million.

Penguin and Alibaba were shocked. Which company would add 100 million yuan directly? This is the bidding meeting for the Spring Festival Gala! This bidding meeting represents the face of the government. No company dares to shout nonsense in such a meeting.

The representative of Alibaba quickly turned around and glanced at Li Yan, then frowned. She didn’t know the girl who was bidding the price!
"Zhaoguang Technology offered 8 million. Is there anyone who offers a higher price?" After hearing the words from the person on the podium, the representative of Alibaba realized that it was Zhuoguang who had called out this price.

Faced with Zhuoguang Technology, Alibaba’s representative weighed the pros and cons and did not raise the price.

The main reason is that Alibaba now needs help from Zhuoguang and wants to obtain Zhuoguang's facial recognition algorithm. There is no need to offend Zhuoguang at this time.

Alibaba wants the naming rights of the Spring Festival Gala in order to promote Alipay. If it can get the facial recognition of Zhuoguang, it doesn’t matter whether it has the naming rights of the Spring Festival Gala for promotion.

As for Penguin, their budget is 7 million. It would be best if they can get it, but it doesn't matter if they can't.

Moreover, Zhuoguang Technology and Penguin are companies in the same camp. It is better to let Zhuoguang get the naming rights of the Spring Festival Gala than to let the hostile Alibaba take it.

In the end, Zhuoguang bid 8 million yuan to win the naming rights of the Spring Festival Gala.

After winning the naming rights, Luo Ming and Lin Shuwen were invited to an office to discuss the specific agreement.

The person who came to contact them was Director Guo, an "old acquaintance" of Lin Shuwen, who was the person Qi Suling wanted to find for "Ruyuan" before.

Lin Shuwen learned about this person from Lin Shuyue, and Director Guo naturally knew Lin Shuwen, but he also knew that some unpleasant things had happened between him and Lin Shuwen, so he simply pretended not to know her and reestablished their relationship.

"Boss Luo, Boss Lin, hello. I have heard of you for a long time. My last name is Guo, and I am the person in charge of this year's Spring Festival Gala project team."

"Hello, Team Leader Guo!" Luo Ming responded politely.

Lin Shuwen just nodded.

Luo Ming was a little surprised when he saw this. Did this person offend Wenwen?
A hint of embarrassment flashed across Team Leader Guo's eyes. He no longer had any thoughts of building relationships with others, and directly asked Luo Ming, "Boss Luo, is the title sponsor of this Spring Festival Gala from Zhuoguang Co., Ltd.? Or is it a subsidiary project of your company?"

“It’s a project under our company.”

“Which project of your company is this?”

"Tik Tok."

"Does your company have this project?" asked Team Leader Guo.

"It will be available after New Year's Day."

Team leader Guo understood that this Douyin should be a new project of Zhuoguang Technology.

"Does Mr. Luo have any specific requirements for our Spring Festival Gala program team?" Team Leader Guo continued to ask.

Upon hearing this, Luo Ming took out the plan and handed it to Team Leader Guo.

Team Leader Guo took the plan and quickly glanced through it before saying, "Is everything in this plan, Mr. Luo, true? There is no false advertising involved, right?"

"of course it's true."

"That's no problem. I'll have the host include the procedures you requested, Mr. Luo, in the link."

"Can we sign the contract then?"

"of course can."

Afterwards, Team Leader Guo drafted the contract and both parties signed their names on it.

"Mr. Luo, happy cooperation!"

"Well, happy working together!"

After saying that, the two of them stretched out their hands and shook them.

(End of this chapter)