The diva and I cross each other

Chapter 527: The Alarmed Internet Giants
"Wenwen, what's wrong with you? You look absent-minded?" Sister Shan asked tentatively when she saw "Lin Shuwen" in a daze.

"Sister Shan, do you know Douyin?" asked Luo Ming, who was playing as a female account.

Sister Shan nodded.

The publicity for Zhuo Guang has been so intense during this period, how could she not know about it?
"Sister Shan, the number of registered users of TikTok has exceeded 100 million."

"What!" Sister Shan jumped up from her chair: "Wenwen, are you serious?"

"I just received the news as well. It's impossible for Rongmu and the others to joke about this kind of thing."

Sister Shan was silent.

Tik Tok has only been online for three days!

The number of registered users exceeded 100 million in just three days. What does this mean? Is Douyin the next national-level app?
Doesn’t that mean that Zhuoguang Technology is about to become an Internet giant?
Thinking of this, Sister Shan's expression became more complicated when she looked at "Lin Shuwen".

It is hard to imagine that the star she once managed would become a big shot holding 23% of the shares of an Internet giant.

"Wenwen, if you become rich and powerful, please don't forget me!"

At the same time, in the top-floor conference room at Penguin’s Shenzhen headquarters, a group of Penguin executives looked at TikTok’s data and didn’t know what to say for a moment.

"Mr. Ma, I think we need to adjust our attitude towards Zhuo Guang." Mr. Liu, the CEO of Penguin, broke the silence.

"how to change?"

"In the past, we were mainly gentle with Zhuoguang and regarded Zhuoguang as a partner. There was no conflict of interest between the two parties, and our cooperation in many aspects could even be said to be complementary.

But the TikTok app is different. It is expanding too fast, and the business scope it covers is likely to overlap with ours. I think we can regard Zhuoguang as a competitor.”

"Is there any overlap between short videos and our business?" Mr. Ma asked with a frown.

"social contact."

The word "social" exploded in the ears of Penguin's senior executives like a bolt from the blue.

"How are short videos related to social networking?" asked Penguin's CFO Luo.

"Mr. Luo, didn't you notice? Zhuoguang Technology's Douyin itself has a strong social attribute. Their short videos are just like our Moments, and can be used to share life with family and friends.

Moreover, compared to our Moments, Douyin’s creation is much simpler, and video shooting and editing can be generated with one click. For users, this barrier-free creation method is obviously more popular.”

"Mr. Ma, I think Mr. Liu's words are too one-sided." Mr. Zhang from WeChat said: "I have also seen the relevant data on the popularity of Douyin. Keynes, the father of macroeconomics, once said: All market-related phenomena are ultimately caused by supply and demand.

The reason why Tik Tok has become so popular is that it meets the real needs of the public.

First of all, there is the powerful big data algorithm of Zhuoguang Technology. I tried to experience it with my new mobile phone. As for Douyin’s big data push, their big data is at least two generations ahead of ours.

I opened TikTok on a new phone, and the first thing I saw was a diverse and popular style, covering everything from current affairs to entertainment to sports and digital content.

But as long as I open just a few push notifications, Douyin will use its powerful background data to infer the type of push notifications you like and quickly recommend things you "might like" to you.

Humans are social animals and need a sense of identity. TikTok provides people with this sense of identity through its push mechanism.

For example, you may like to watch people torture others with pranks, but this is considered "incorrect" or even "condemned" in the eyes of ordinary people.

At this time, you open TikTok and see a few prank videos. Suddenly, you realize that there are so many people who share the same hobby as you in the TikTok push and comments. Your hobby is not strange at all!
At this time, would you like the app Tik Tok?
On the one hand, it shows you enough things you like, and on the other hand, it brings people of the same kind closer together. In this way, a sense of identity emerges.

Once you have a sense of identity, especially a certain niche sense of identity, it will be difficult to pull yourself out of it, because in the public society, these identities may not be recognized. Only on Douyin will you not feel lonely.

This is what I call "meeting people's real needs."

This sense of identity is also part of social interaction, but it is something we cannot replicate at the moment. Moreover, it does not conflict with the social approach we penguins have always taken.

Our penguins focus on stranger social interaction, and this kind of social interaction seeking a sense of identity has almost nothing to do with us.

So I think Mr. Liu’s words are too one-sided, and we don’t need to adjust our attitude towards Zhuo Guang because of this.”

Mr. Zhang's words quickly attracted the support of a group of people.

Especially Penguin Video, Penguin Music, and Timmy Studio of the IEG business group.

Recently, Timi Studio has become a super star in the mobile game industry with "Honor of Kings". Every mobile game on the market is nothing compared to "Honor of Kings".

Timmy Studio also took off directly with this game. Looking at all the mobile game studios under Penguin, none of them can compare with Timmy in terms of revenue.

Therefore, at this time, Timmy Studio is absolutely standing firmly on the side of Zhanguang Technology.

Penguin Video and Penguin Music are deeply tied to Huayue Entertainment. They are looking forward to Huayue Entertainment shooting the next drama of Misty Theater! Penguin Video and Penguin Music are deeply tied to Luo Ming and Lin Shuwen. With the songs of the two, Penguin Music can get huge traffic. In addition, many other subsidiaries of Penguin also advertise on the various apps of Zhuoguang.

If we let Penguin and Scorching Light cut each other at this time, wouldn't that be the same as cutting off one of our own arms?

So these companies naturally expressed their opposition.

Of course, there are also some senior executives who, like Mr. Liu, feel that if TikTok expands too fast, it may affect the future development of Penguin.

After a discussion among the Penguin executives, President Ma slammed the table and said, "Alright! Stop arguing! I know all your opinions. Let's put it this way! The company's attitude towards Zhuoguang Technology remains the same, but we can refer to their short video, President Zhang."

"Mr. Ma, please give your orders."

“Open a mini program window for short videos on WeChat!”

"But Mr. Ma, we don't have big data algorithms as good as those of Glowing Light Technology!"

“It’s not like we haven’t done any research on big data, we just can’t push it so accurately!
But we also have our advantages. We know our users well enough, right? "

After listening to Mr. Ma’s words, Mr. Zhang suddenly realized.

Similar conversations with Penguin are also taking place between the other two Internet giants.

But the difference is that Alibaba is very wary of Zhuoguang, while Baidu is happy to see Zhuoguang rise.

During this period, the vertical e-commerce platform jointly developed by Baidu and Zhuoguang Technology has been initially built, and the express delivery company has also been established. The next step is to find the source of fruits and vegetables while recruiting more couriers.

Once these two companies have completed their preparations, the next step will be to look at the big data of Zhuoguang Technology.

So in a sense, the better Zhuoguang Technology develops, the more subsequent benefits Baidu will get.

On the other hand, Alibaba is currently having a headache because of the rise of TikTok!

On the one hand, it is because Zhuoguang Technology has always been rude to Alibaba and has rejected Alibaba’s cooperation requests several times.

On the other hand, after evaluation, Alibaba’s senior management felt that Douyin is very suitable for being an e-commerce platform.

If Zhuoguang has the same intention in the future, it will be a huge threat to Alibaba.

In addition to these two obvious reasons, Alibaba’s senior executives also thought of a more troublesome matter, that is, Zhuoguang Technology snatched the naming rights of the Spring Festival Gala from them.

At that time, in order to obtain the facial recognition algorithm of Zhuoguang Technology, Alibaba chose to endure it, and now it is very likely that this forbearance will lead to trouble.

If Zhuoguang Technology is really doing this to advertise for Douyin, Douyin will usher in another wave of expansion, which will be even more troublesome.

Alibaba's solution to the problem is exactly the same as Penguin's. If Zhuoguang can make short videos, there is no reason why we can't. There is a gap in big data algorithms, but Taobao itself collects user information. If we take a two-pronged approach, the gap should not be that big.

So Alibaba also decided to invest in a short video software.

These things are not known to Zhuoguang Technology.

Now the entire Zhuoguang is in a state of excitement. The number of registered users of Douyin has exceeded 3 million in just three and a half days. This is definitely a miracle.

Rongmu seized the opportunity to promote it vigorously, which brought a new wave of traffic to Douyin.

In the afternoon, Luo Ming asked Lin Shuwen to use the administrator. After the two souls temporarily returned to their places, Luo Ming checked the relevant data of Douyin in detail.

The fact that Douyin was able to reach over 100 million registered users so quickly has a lot to do with the large-scale publicity at the beginning and the traffic from Neihan Duanzi and Toutiao.

Then the ancient style dress-up videos became extremely popular and brought a second wave of traffic to Douyin, which allowed Douyin to accomplish this miracle.

Luo Ming has an idea about the future development of Douyin. During this period, he will follow the trajectory of his previous life. During the Spring Festival, he will use the promotion of the Spring Festival Gala to distribute billions of red envelopes. In this way, he can completely stabilize the popularity of Douyin.

"Knock knock~" The knock on the door interrupted Luo Ming's thoughts.

"come in!"

"Click~" Li Yan pushed the door open, followed by Chen Junmiao.

"Miaomiao? Is there something wrong?" Luo Ming asked.

Chen Junmiao nodded. She came to Luo Ming to discuss the arrangements for some trainees in Zhuoguang Entertainment who were unable to make their debut.

Originally, Luo Ming didn't need to be bothered with such a small matter, but Chen Junmiao made arrangements for these trainees on Douyin.

When it comes to Douyin, it is naturally impossible to bypass Luo Ming. Chen Junmiao does not dare to make a decision on his own. He must get Luo Ming's consent before he can make the next arrangement.

(End of this chapter)