The diva and I cross each other

Chapter 529 The End of Internet Celebrities is to Promote Products
"Then Mr. Luo, which people are suitable to become Internet celebrities? According to your previous theory, I feel that not all of these eliminated trainees under me are suitable to become Internet celebrities." Chen Junmiao asked.

"Miao Miao, you think the threshold for becoming an internet celebrity is too high. In fact, anyone can become an internet celebrity. Internet celebrities don't need professional skills like celebrities. Celebrities may need to be able to rap, sing, dance, and act. In short, it requires skills such as singing, dancing, and acting.

Internet celebrities can have these skills or not. Take my secretary for example: Li Yan, come here. "

Upon hearing this, Li Yan came over obediently.

“Have you ever seen a ballet?”

Li Yan nodded.

"Twirl around like a ballerina."

Li Yan was full of questions. Is this something she can do? She has no dance skills at all!
But since the boss had given the order, Li Yan had no choice but to do as he was told.

"Puchi~" Chen Junmiao couldn't help laughing when he saw Li Yan spinning around.

There was no beauty in Li Yan's movements. Her body was as stiff as steel and her limbs even looked a little uncoordinated. Chen Junmiao was used to seeing trainees with dancing skills spinning in circles, but Li Yan's movements made him laugh.

Luo Ming also smiled.

Li Yan blushed and said, "Boss Luo, Boss Chen is going too far!"

"Ahem! Li Yan, you misunderstood. I'm not laughing at you. I just remembered something happy." Luo Ming cleared his throat.

"Me too!" Chen Junmiao echoed.

"Miaomiao, do you think my secretary is suitable to become an Internet celebrity?" Luo Ming brought the topic back to the topic.

"Not really suitable! I feel like Secretary Li doesn't have any talent."

"No, you're wrong. Li Yan is actually very suitable to be an internet celebrity. She can't dance and her singing is out of tune, but she is very beautiful, has a good figure, strong working ability, and is very good at figuring out other people's thoughts. She is a standard intellectual big sister image.

We just need to package her in this direction, and then let Li Yan act out her true self during the live broadcast according to this character setting. As long as the resources we provide are sufficient and nothing unexpected happens, Li Yan will become popular soon.

Internet celebrities like this only need to be pretty, have a sense of fashion, be good at socializing, and have strong interaction with fans. "

Chen Junmiao understood, and she said to Luo Ming: "Boss Luo, does that mean that as long as someone is good at communication, approachable, down-to-earth, and has a good image and temperament, then he or she is suitable to become an Internet celebrity?"

“Yes, this is the first category, that is, ordinary internet celebrities. The second type is those who mainly create content. For example, there are many such internet celebrities in my daily headlines and jokes.

They can be self-media, using Weibo, WeChat public accounts, video and audio platforms as carriers to output original content articles, jokes, and comments, or they can create something on the spot, such as comics and novels.

This kind of internet celebrity needs to have certain professional qualities, at least be better than ordinary people in a certain field.

The third type of internet celebrity is the anchor internet celebrity launched by the live broadcast platforms that are now in the limelight.

Anchor internet celebrities are generally grassroots celebrities born on live broadcast platforms. They are professional anchors who become popular by showcasing their talents, outputting knowledge content, and interacting with fans in real time through video and voice.

For example, League of Legends anchors can show themselves through rushing for points, and singing anchors can show themselves through their singing voices. These are all ways for Internet celebrities to become popular. Miaomiao, do you understand?"

Chen Junmiao nodded.

She now has a deep understanding of the profession of internet celebrity, and also knows how to plan for those trainees under her who are unable to make their debut.

"Boss Luo, after telling me so much, have you already decided to enter the live broadcasting field?"

"Yes, the main reason is that Douyin may use the live broadcast channel in the future." Luo Ming replied.

"Use the live broadcast channel? Then why doesn't our company set up a live broadcast platform of our own? Compared with introducing a live broadcast section on Douyin, isn't it more convenient to set up a live broadcast platform of our own?" Chen Junmiao continued to ask.

“No, no, no, Miaomiao, you are wrong again. I am not talking about the live streaming platform, but the live streaming channel, and the live streaming channel in Douyin.

The cake of live broadcast platform is not big enough for Zhuo Guang to be interested in it and to participate in it personally. All I want is to let Douyin introduce live broadcast channel. "

"Does our company look down on the business opportunity of the live streaming platform?" Chen Junmiao asked.

“That’s not the case. The internet celebrity economy is very important to our company, but Zhuo Guang doesn’t plan to develop his own internet celebrity economy on the live streaming platform.

Moreover, if Zhuo Guang wants to use the internet celebrity economy to realize his profits, he will most likely use the commercial economic value attached to the internet celebrity economy, and Zhuo Guang really doesn't think highly of the live broadcast platform. "Luo Ming said with a smile.

Malcolm Gladwell, a writer that Luo Ming liked very much in his previous life, proposed a theory in his book "The Tipping Point", which roughly means that the explosion of popularity requires a hotbed of environmental development. When an environment is formed, other factors are not important. In Luo Ming's view, the popularity of live broadcast platforms is in line with the point of this book. In the words of our Chinese side, it is the right time, right place, and right people.

The timing was right because from 2014 to the end of 2015, because of the huge impact of a certain event, a lot of capital began to abandon the empty bubble and began to seek ways to have strong monetization targets, and live streaming was taken by them.

The reason for the good location is that the live broadcast infrastructure has become more mature and the bandwidth cost has decreased, which has lowered the business cost.

The popularity of League of Legends has created a large number of star players and allowed investors to see the economic benefits of Internet celebrities.

Live streaming officially emerged in 2014. Due to the loose regulation during that period, live streaming reached its peak in 2016, which is also known as the "first year of live streaming."

Douyu, Huya, Panda, Longzhu... major live streaming platforms have sprung up like mushrooms after a rain. Many internet celebrities have also jumped from an unknown small anchor to a big star who makes a fortune every day this year.

It is no exaggeration to say that the live streaming industry was in its heyday at that time. As long as there was capital to support it, a pig could take off.

The wild development of live streaming continued until the end of 2017, when the number of users watching online live streaming exceeded 40 million, equivalent to % of the total number of Internet users in China.

However, no matter how an industry develops, it cannot avoid decline.

Since the beginning of 2018, live streaming has begun to decline. Since 2018, there have been very few so-called "big anchors". In addition, relevant departments have carried out rectification on the issue of live streaming norms, and gradually the popularity of those big anchors has become lower and lower.

At this time, a special form of live broadcast has emerged, that is, live broadcast with goods.

A professor of social relations at Harvard University once said: The trend of development of human civilization is to gradually democratize and popularize the wealth, rights, resources, information, etc. owned by a small number of people.

In Luo Ming's opinion, the same is true for live streaming.

From the beginning, people were chasing after big anchors, who could bring traffic monetization, to the subsequent live streaming and selling of goods, the internet celebrity economy rose rapidly.

The live streaming cake has not actually become smaller, but has become bigger. However, this cake is no longer exclusive to certain big anchors. A large part of it has become shared by hundreds of thousands of anchors who sell goods.

The end of internet celebrities is live streaming and selling goods. This sentence was very popular before Luo Ming traveled through time, and it can be said to have revealed the essence of the internet celebrity economy.

"Miao Miao, since you are here today, let me be frank with you. Introducing the live broadcast section in Douyin is very important to us. It is not an exaggeration to say that it is a major strategic decision.

Therefore, the company will give opportunities to all the trainees under your command who are unable to debut. As long as they are obedient and willing to act according to the company's arrangements, the company will not treat them unfairly. In fact, their future will be much brighter than debuting as stars.

You can tell these words directly to your trainees who are unable to debut. As long as they obey, the company will arrange a way out for them. "

"I understand, Luo Ming, don't worry, I will talk to them properly."

Luo Ming nodded with satisfaction.

After Chen Junmiao returned to Zhuoguang Entertainment, he immediately gathered all the trainees who failed to debut.

Currently, there are more than 60 trainees in Zhuoguang Entertainment, 22 of whom have not been able to make their debut successfully despite being given many opportunities by Chen Junmiao. If they were in ordinary companies, they would have been abandoned long ago.

Zhuoguang Entertainment has the financial support of Zhuoguang Technology and more opportunities. These trainees were all trained by Zhuoguang Entertainment and have a certain degree of loyalty to the company. Therefore, Chen Junmiao will give them some more opportunities.

But the company is not a charity. After many failed debuts, these trainees realized that it is only a matter of time before the company gives up on them.

Today, Chen Junmiao called them all over at once. These 22 trainees were very nervous, fearing that Chen Junmiao would directly announce that the company was going to give up on them.

After Chen Junmiao came over, he glanced at the trainees and said, "I called you here for two things. First, the company will not give you another chance to debut."

After hearing Chen Junmiao's words, even though they were mentally prepared, the trainees still felt like the sky was falling. Some of the more emotional girls even had tears in their eyes.

They have put in so much effort since they were young, but in the end they still couldn't make their debut. This is a huge blow to them.

"The second thing is, although the company will no longer give you the opportunity to debut, the company has left you a way out."

Upon hearing this, the trainees immediately looked up at Chen Junmiao.

“Do you know Tik Tok?”

The trainees nodded one after another. Previously, the company ordered all artists to register on TikTok and help attract traffic to TikTok.

Although they didn't have many fans and didn't make a successful debut, they still actively responded to the company's call, registered on TikTok, and posted some videos.

(End of this chapter)