The diva and I cross each other

Chapter 537: The Big Move of the Burning Light
"Knock knock~" The knock on the door interrupted Luo Ming's video watching.

"Come in." Luo Ming said as he turned off Douyin and put down his phone.

The person who pushed the door open was Zhao Ningyuan, CEO of Zhuoguang Games.

There are only a few days left before the holiday this year, so Zhao Ningyuan naturally has to come to the head office to report on his work.

"Senior Brother Zhao? When did you come?" Luo Ming was stunned when he saw the person coming in, then asked with a smile.

"Just arrived. Boss, this is the detailed profit situation of Zhuoguang Game this year. This is the important personnel transfer of Zhuoguang Entertainment this year. Please take a look first." Zhao Ningyuan handed two folders to Luo Ming.

Of course, these are not the only things that happened in Zhanguang Games in a year, but there is no need to report every detail to the boss, just focus on the key points.

Luo Ming took the folder, glanced through it quickly, and said, "Not bad, Brother Zhao, you've worked hard."

“It’s all for the company’s development.”

Luo Ming was amused when he heard what Zhao Ningyuan said: "Brother Zhao, there's no need to play tricks on me, right? By the way, how is your "Investiture of the Gods" going?"

“According to our plan, Conferred Gods has a total of six chapters, namely: The Great Tribulation, The Decline of Shang, The Rise of Zhou, The Defeat of Zhou, Conferred Gods, and The Later Talk.

The content of the first three chapters mainly unfolds the deification from the perspective of different characters. We have completed the first three chapters.

From the fourth chapter on, it is the stage of burning money. Various large scenes and special effects are mainly concentrated in the fourth chapter. We are currently working on the fourth chapter, and it is estimated that the fourth chapter will be completed in half a year. "

"Can the entire game be completed by the end of next year?" Luo Ming asked.

"more or less!"

"That's fine. By the way, Senior Brother Zhao, how is the progress of the battle royale game I told you about before?"

"The map construction has been basically completed. The next step is gun and character modeling. It is expected that both mobile and PC games will be launched in the second half of next year." Zhao Ningyuan replied.

"It seems that our Blazing Light Games will shake up the industry next year, with mobile games, PC games, and 3A masterpieces. Which company can have such a large lineup as us?"

"I think so too."

Luo Ming smiled and continued, "After these three games are launched, Blazing Light Games can slow down its pace a bit. In the future, we just need to produce more buyout games, maintain the frequency of one game per year, and maintain the popularity and reputation of our Blazing Light Games."

Luo Ming and Zhao Ningyuan chatted for about two hours. Seeing that it was almost noon, Luo Ming asked Zhao Ningyuan to go eat first.

In the afternoon, Zhao Ningyuan went to report his work to Rongmu, while Luo Ming called Tong Mingwei over to confirm whether there were any problems with the promotional work coordinated by Douyin and the Spring Festival Gala.

The next day, there were still five days left until the Chinese New Year, and Zhuoguang's five-blessings collection activity began on the 5th day of the twelfth lunar month.

This year's Jingyefu is still quite rare, so users of Zhuoguang will open various apps under Zhuoguang and browse for a while every day, hoping to win Jingyefu.

Today, users of Zhuoguang discovered that all major apps under Zhuoguang had flash screen recommendations, and the recommended object was actually the Spring Festival Gala.

As one of the indispensable contents of the Spring Festival, is it still necessary to buy advertisements for the Spring Festival Gala?
When some users clicked on the site with such doubts, they found out that Douyin, owned by Zhuoguang, had obtained the opportunity to sponsor the Spring Festival Gala, and Zhuoguang’s major apps were promoting this.

This time, Zhuoguang has obviously spent a lot of money to promote Douyin. When users click on the event page, they can see a banner saying that Douyin will give away gifts during the Spring Festival Gala.

On the day of the Spring Festival Gala, Douyin prepared 1 iPads, 2 iPhone 6s, 5 Xiaomi 4s, 10 Xiaomi power banks, and 100 million New Year's red envelopes worth 88.88 yuan.

In addition to these surprise prizes, every user who participates in the Douyin and Spring Festival Gala joint activities can receive rewards and share 10 billion yuan in cash.

For this promotion, Zhuoguang obviously invested a lot of money.

Starting today, not only will there be splash screen ads on Neihan Duanzi, Toutiao, and Douyin, but there will also be a large number of ads placed in the content that users click on. Basically, a user will see one or two ads after watching a dozen videos or news. These are ads linked to Douyin and the Spring Festival Gala.

It goes without saying that the publicity efforts of Zhuoguang's major APPs are enormous. In addition to its own APPs, Zhuoguang Technology has also spent money to buy advertisements on every social platform such as Weibo, Baidu Tieba, and Zhihu.

However, netizens soon discovered something wrong. The advertisements for Zhuoguang were everywhere, but the specific activities and how users could receive the rewards were not announced.

Many people became curious. How could there be an ad without informing users of the content of the activity?
Generally speaking, the content is not always disclosed first. If it is interesting or has many benefits, then in addition to advertising promotion, users will also spread the information to each other.

There is no way Zhuo Guang doesn't know about this, but he is keeping it so mysterious. For many people, there must be deep-seated reasons behind it.

At the Shenzhen Penguin headquarters, Mr. Zhang, the head of WeChat, frowned and muttered to himself after studying the promotional ads that Zhuo Guang had been pushing in all the apps: "I've seen it so many times but still can't figure it out. What is Zhuo Guang up to this time?"

Ever since Penguin decided to create a short video window on WeChat, Mr. Zhang has often been studying Douyin.

After seeing the Douyin ad today, Mr. Zhang immediately clicked on it and watched it several times. After hearing what Mr. Zhang said, Mr. Zhang's secretary said, "Mr. Zhang, Zhuoguang's ad is very popular this time. Other subsidiaries of our company are also helping with the ad. Do you want me to ask?"

Mr. Zhang shook his head and said, "No need. They definitely don't know what Zhuo Guang is planning."

"Looking at the situation, Zhuo Guang must be preparing for a big event. He has not revealed the content of the event until now, so the secrets must be quite big."

Mr. Zhang nodded. He thought so too. He had heard before that Zhuoguang spent 8 million yuan to directly win the naming rights of the Spring Festival Gala.

It was only after TikTok’s strong rise that Penguin speculated whether Zhuo Guang wanted to advertise TikTok during the Spring Festival Gala.
And now, this speculation has been confirmed. There is no doubt that Zhuo Guang won the naming rights of the Spring Festival Gala in order to promote Douyin.

In Mr. Zhang’s impression, this is the first time that Zhuoguang has placed an APP in such an important position.

Previously, none of Zhuoguang’s various apps had been treated so seriously. It can even be said that Toutiao + Neihan Duanzi combined are not as popular as Douyin.

This time, Douyin and the Spring Festival Gala are directly linked, and the Spring Festival Gala brings in traffic from hundreds of millions of users. Once Luo Ming successfully converts some of the people who watch the Spring Festival Gala into Douyin users, Douyin may really become the next national-level APP.

"Ding-ling-ling~" The sudden ringing of the phone interrupted Mr. Zhang's thoughts.

Mr. Zhang picked up the phone subconsciously, and Mr. Ma's voice came from the receiver: "Mr. Zhang, come to my office."

Mr. Zhang responded and stood up to leave. Before leaving, he told his secretary to keep an eye on Zhuo Guang at all times and notify him immediately if there was any major movement.

A few minutes later, Mr. Zhang came to Mr. Ma's office, and Penguin's shareholders and senior executives also arrived.

"Tell me! What do you think of Zhuo Guang's event?" Mr. Ma asked expressionlessly.

"Boss Ma, I think Zhuo Guang's event this time is probably unusual. Zhuo Guang's previous events were kept secret before each launch, but this time is extremely special. Their momentum is too big, and they didn't even mention the content of the event during the promotion. It's obvious that they are afraid that some company will replicate their event in the next few days.

Zhuoguang itself has advantages in big data, which is a unique technological advantage within Zhuoguang. In fact, they are not afraid of us copying many of their activities.

But this time, the information was kept so strictly secret, which means that this activity is different from the previous ones. The activity of Zhan Guang should be relatively simple and easy to get started, but the idea is relatively novel.

That’s why they did this. I estimate that the glare will most likely be announced on the evening of the Spring Festival Gala, or one or two days before. ” Mr. Liu speculated.

"I agree with Mr. Liu's opinion. Mr. Ma, I feel that the fact that Zhuoguang is so strict in its defense shows that this event can be easily copied by major Internet companies. We can refer to their activities and if we can't use them this year, we can use them next year." Mr. Luo said.

"I agree. Since it can be easily copied, it should be an online activity. We just need to let the technical staff be on standby and record the event directly when it comes out. If it is suitable for us, it would be nice to copy it next year." said another senior executive of Penguin.

Then everyone expressed their opinions around this idea.

Mr. Zhang never expressed his opinion, as he always felt that this matter was not that simple.

Before we knew it, it was February 2th, which was the 5th day of the twelfth lunar month.

The annual meeting of Zhuoguang is held today.

It is worth mentioning that Luo Ming and Lin Shuwen discussed it and decided to bring their parents to Shanghai to celebrate the New Year this year.

Only Lin Shuwen's mother Zhou Qingping has lived in the villa in Shanghai. The other three have never been there. Chinese people have a deep obsession with houses. Luo Ming and Lin Shuwen both think that they should invite the parents of both families to come and let them recognize where their home is in Shanghai.

Naturally, both parents readily agreed. Luo Ming and Lin Shuwen sent people to pick up their parents respectively, and they will come over this afternoon.

Also early this morning, major apps under Zhuoguang began pushing detailed information about the Spring Festival Gala activities.

The name of this activity is: "Shake it and win a gift."

Just by looking at the name, users can roughly know what it means.

The shake function is actually not new. A similar function was available when WeChat promoted it on a large scale a few years ago. The only difference is that the shake function of Douyin is tied to the Spring Festival Gala.

Throughout the Spring Festival Gala, Zhuoguang prepared 6 “shake” activities to give out red envelopes.

Users can open TikTok at the designated time according to the host's prompts and shake their phones continuously, then they will slowly receive red envelopes of various sizes.

The red envelopes are big and small, and there will also be various mysterious gifts, such as the iPads, mobile phones, power banks, and cash red envelopes that were previously advertised.

In addition, all winning information of users on Douyin can be forwarded to Toutiao or sent directly to Moments, and there is also a chance to receive extra red envelopes after sending.

At this point, all of Zhuo Guang’s activities on the Spring Festival Gala have been officially announced.

(End of this chapter)