The diva and I cross each other

Chapter 554: Saving lives is the first goal
This was the deal, but Luo Ming could see that the senior executives of Zhuoguang Technology felt that 10% of the profits was too much.

Luo Ming smiled and said, "Don't think that 10% is too much. In fact, as long as the Blazing Light Charity Foundation can succeed, its significance is definitely not as simple as contributing to charity.

Not to mention other things, if such a large charity project can be accomplished, then Zhuoguang’s reputation in the country will definitely be unrivaled. Even if it is managed well, Zhuoguang may become the world’s largest charity company.

Being able to save so many people, no matter what happens, our company naturally occupies the moral high ground in public opinion, and no opponent dares to discredit us at will.

In addition, our superiors will also look at us differently, and then they will give us the green light for the launch of various products under our company, ranging from short videos to various games, and even some APPs.

So in general, the Shining Light Charity Foundation project can not only reduce taxes, but also bring a good reputation to the company. Why not do it?"

After listening to Luo Ming's words, the company's senior executives also felt that 10% was not so difficult to accept.

"Then boss, what is the primary mission of our charity foundation?" Su Qing asked.

“I have said before that our charity foundation does not engage in those fancy things. Our mission is one and only one, which is to save as many patients’ lives as possible.

In my opinion, nothing is more important than life. Only when you are alive can you have a future and hope. When you die, you have nothing. "Luo Ming said without hesitation.

"Then boss, what is our initial development plan?" Tong Mingwei asked.

"It is tentatively estimated that within the next year, the Blazing Light Charity Foundation can help 1 people!"

What Luo Ming said about helping 30 people was not just nonsense.

The Zhuoguang Charity Foundation was founded by Luo Ming based on the Waterdrop Fundraising Fund from his previous life.

In its previous life, Shuidichou was not established by any Internet giant. Although Shuidichou has received support from many giants due to the nature of this APP, businessmen are ultimately profit-seeking, and the prerequisite for their support is that it can bring benefits to themselves.

Shuidichou obviously could not do this, so its subsequent support became verbal support, and Shuidichou had to spend its own money to attract traffic and publicity.

In the early days of Shuidichou, 4G networks were just beginning to become popular and the cost of mobile traffic was still very high.

Shuidichou's spending money to purchase traffic is bound to result in a waste of donations from netizens. In addition, the donations raised by netizens cannot all be received. The combination of the two has caused a crisis of trust and slowed down the development of Shuidichou.

Luo Ming remembered that in his previous life, when Shuidichou reached its third year of development, there were 30 fundraising users and the raised funds reached 130 billion.

In fact, only 107.5 billion yuan in donations were distributed to users. Most of the remaining money was used by Shuidichou to purchase traffic, and a small part was used for platform maintenance, according to the platform itself.

Now that Zhuoguang is doing charity gene, there is no need to worry about traffic issues. With the traffic from Douyin, Toutiao, and Neihan Duanziqi, Luo Ming can be sure that the scale and speed of dissemination of this project will definitely be higher than the original Shuidichou.

It is not impossible to reach the operating scale of Shuidichou in three years within one year.

Of course, not everyone agrees with Luo Ming's idea. Chen Junmiao objected: "Boss, I think your goal is a bit too big."

"Is it big? I think it's not that difficult! We have big data to support us, so it's not difficult to obtain user data."

Chen Junmiao shook his head when he heard this: "Boss, Huayue Entertainment has also done charity work in a high-profile manner before. Their purpose was to increase the share price of Huayue Entertainment, but they ultimately failed.

Sister Shan told me about this when she was teaching me. One of the main reasons for Huayue Entertainment’s failure at that time was that it failed to build the trust of users.

The Shining Light Charity Foundation is a charity project. In addition to the information problem, charity projects also have another big problem, which is trust.

If the Zhuoguang Charity Foundation wants to grow bigger, it must gain the trust of users. Otherwise, even if it grows bigger, trust will collapse one day, not to mention the possibility that the Zhuoguang Charity Foundation will not be able to succeed.

It takes a lot of effort to cultivate users' trust in us, and it is useless even if Zhuoguang Technology has always had a good reputation online.

As you said before, our company is capital, and our position is different from that of most netizens. Netizens may doubt our original intention, so I think we can’t help 30 people in the early stage. "

After listening to Chen Junmiao's words, Luo Ming felt that there was some truth in them. He thought about it and said, "Miaomiao is right. This is my negligence. Let's change our goal! Let's temporarily determine that our first step is to gain the trust of users!"

"Boss, can I express my opinion?" Li Yan raised her little hand and said weakly.

"Of course you can. You are my secretary and you are in the meeting room now, so you have the right to speak. Go ahead!" Luo Ming said. "Boss, isn't our company going to give 10% of its profits to the Zhuoguang Charity Foundation? With so much money, you must be looking down on the profits of the Zhuoguang Charity Foundation, right?

So, I think we can announce on the official website that the Shining Light Charity Foundation is a purely charitable project, and after the app is launched, this project will never make a profit, isn’t that enough?”

"This is a good idea! Anyway, all we want is the influence and social image that this project brings to the company. We didn't intend to make money." Rong Mu expressed his affirmation immediately.

Luo Ming also thinks this proposal is good. The Shuidichou project itself is not profitable because a large amount of funds are forced to be used to attract traffic, and the Shuidichou team is still burning money.

After all, if you want to guide strangers to donate money, you need to purchase a large amount of traffic. It is not enough to just rely on some users to forward it to their friends circle. This is also the fundamental reason why Shuidichou came up with the idea of ​​raising funds from netizens.

In its previous life, Shuidichou was still a commercial company. In order to make profits, it had to make operations that were detrimental to the charity model, which further increased the crisis of trust in society.

Today, the Zhuoguang Charity Foundation has become a Zhuoguang project. If there is no need to worry about traffic, it may be able to make a profit.

But this only applies to ordinary people. For Zhuoguang, even a profit of several hundred million a year is a drop in the bucket and may not even be as much as the profit of a game.

For Zhuo Guang, it is absolutely meaningless to lose the watermelon to pick up sesame seeds just for the sake of possible profits of several hundred million yuan, which will cause suspicion from all walks of life and make the foundation lose the public's trust.

Instead of doing this, it would be better to give up profits completely and increase social trust as Li Yan said.

Thinking of this, Luo Ming also expressed his agreement: "Not making a profit is not a big problem. We at Zhuoguang don't lack this little money."

Just as Luo Ming said, Zhuoguang is not short of such a small amount of money. Although the current Zhuoguang has not reached the size of ByteDance in its previous life, Zhuoguang already has a large amount of traffic in its hands at this stage. Douyin, Toutiao, Neihan Duanzi and major games can help Zhuoguang monetize its traffic.

What is the profit of the foundation? It is just a drop in the bucket!
“If we can guarantee that we will not make a profit, we can indeed win the trust of many users, but I think it is still not enough to reach the goal of 30.” Chen Junmiao said after thinking about it.

"Li Yan's words just now reminded me. Mr. Chen, what do you think the users who donate money care about?" Luo Ming asked.

Chen Junmiao pondered for a moment and replied: "If it were me, the first thing I would consider is the fairness of the platform, and then the authenticity of the information of the person seeking help."

"That's right. The first point you're worried about is that the Shining Light Charity Foundation has the Shining Light Platform, plus the promise of never making a profit. I think this problem should be solved.

As for the second point, I think if we only build a platform, we won’t be able to confirm the accuracy of the information, so the Shining Light Charity Foundation needs to provide some offline help.”

A fatal problem of Waterdrop Fund in its previous life was that it had no way to confirm offline fundraising users.

Because the cost is too high. Of course, it is also possible that they don’t want to confirm. After all, for them, whether the user’s information is true or not is not that important. This is also a kind of business.

Although the application process for Shuidichou requires a lot of information about one's own property, income, and hospital, these can be falsified to a certain extent.

Therefore, in the past, many users of Shuidichou actually did not have such bad family conditions. They drove luxury cars and owned several houses for rent, but they still used Shuidichou to raise funds for medical treatment.

The current Zhuoguang Charity Foundation is not for profit, so it naturally needs to ensure the authenticity of the fundraising users.

"Offline? Boss, what should we do specifically? We don't have many offline staff?" Chen Junmiao asked.

Luo Ming smiled and said, "Who said there isn't? Our major apps combined have over 6 million users.

These 6 million people are scattered across the country, and there are users of our major apps in all cities in the country.

We only need to add volunteer services to major apps and arrange local people to conduct investigations in this regard intermittently to ensure that fundraising users are not suspected of fraud.”

"That's a good idea." Chen Junmiao nodded and said.

Li Yan on the side was confused. She did not understand what Luo Ming said, and she did not understand how Luo Ming was going to do it.

In her opinion, the users of the major APPs are indeed distributed all over the country, but these people are just users, not employees of Zhuoguang. Will the patients of Zhuoguang Charity Foundation agree to let them conduct verification?

(End of this chapter)