The diva and I cross each other

After the meeting, Chen Junmiao returned to Zhuoguang Entertainment immediately.

Chen Junmiao first asked the agents of Zhuoguang Entertainment to go to the artists of their own company and ask them to prepare for the ice bucket challenge in cooperation with the company's publicity.

Then Chen Junmiao called Sister Shan.

"Ice bucket challenge? This guy Luo Ming always comes up with something new!" Sister Shan exclaimed.

"Sister Shan, I think Mr. Luo's plan is very good." Chen Junmiao said.

"That's right, so you want Huayue to cooperate with the promotion?"

"Ah."

"That's no problem. Let me know after your event starts and I'll make the arrangements."

After getting Sister Shan’s approval, Chen Junmiao hung up the phone and continued to contact other entertainment companies.

Zhuoguang Entertainment Company is actually nothing in the entertainment industry. The main reason is that the company is too small. There are only a few signed artists in the entire company. At best, it is a second-rate entertainment company.

If it weren’t for being under the umbrella of Zhuoguang Entertainment and the company being affiliated with Zhang Songzhi and Sun Ling’s studios, it wouldn’t even be considered a second-rate entertainment company.

But no company in the entire entertainment industry dares to underestimate Zhuoguang Entertainment, because behind Zhuoguang Entertainment stands Zhuoguang Technology.

Although Zhuoguang has not yet announced that the number of registered users of Douyin has exceeded 5 million, no company will doubt the potential of Zhuoguang Technology. In fact, many people even think that Zhuoguang Technology is already the fourth Internet giant.

No company in the entertainment industry can afford to offend such a behemoth.

Therefore, after receiving the contact from Zhuoguang, they agreed to Zhuoguang's request without thinking and expressed their willingness to let their stars cooperate.

That evening, Luo Ming and Lin Shuwen completed the filming of the ice bucket challenge at home.

The two of them helped each other record videos and sent them to Li Yan and Chen Sichu respectively.

The next morning, all the official accounts of Zhuoguang Technology simultaneously released an announcement. The content of the announcement was quite long, with a lot of words written in a fluent manner. The keywords are: "Douyin has exceeded 5 million registered users. To celebrate this event, Douyin will launch the Ice Bucket Challenge. For every person who takes the Ice Bucket Challenge, Douyin will send a red envelope to that person. The amount in the red envelope is random, and Douyin will also donate 1 yuan to the Zhuoguang Charity Foundation."

The entire network was in an uproar as soon as the announcement came out:
“Holy crap, TikTok has already surpassed 5 million users? A new national-level app just appeared like this?”

"TikTok has 5 million registered users. Doesn't this mean that Zhuoguang has become an Internet giant?"

"Zhaoguang's rise is too fast! Zhaoguang has only been established for less than three years!"

"No matter how fast the Shining Light rises, it has nothing to do with ordinary people like us. I only care about whether this ice bucket challenge will really donate money to the Shining Light Charity Foundation."

"Kenneth would do it, right? If they make such a high-profile announcement but don't donate money in the end, wouldn't that be a scam?"

"I don't know how to do the ice bucket challenge. If it's not complicated, I'll go and show my love."

"Count me in."

“+1.” When the internet was arguing, Li Yan logged into Zhuoguang’s various official Weibo accounts and Luo Ming’s personal TikTok, posted a video of Luo Ming’s ice bucket challenge, and tagged Lin Shuwen.

Lin Shuwen is preparing for her concert, and Chen Sichu is looking at her Weibo.

Chen Sichu immediately used Lin Shuwen's Weibo to express his acceptance of the challenge, and then posted the ice bucket challenge video he had filmed yesterday on Weibo and Douyin.

With the entry of Lin Shuwen, more and more stars responded.

At first, everyone was confused. What were these celebrities doing? It wasn't even summer yet! Why would someone pour a bucket of ice water over themselves because they were so hot?
But netizens soon discovered that the stars were pouring ice water on themselves as part of an activity called the Ice Bucket Challenge. They did this because the challenge was linked to the charity event of the Shining Light Charity Foundation.

The official website of the Shining Light Charity Foundation also released the rules of the Ice Bucket Challenge relay. The Ice Bucket Challenge is that one person pours a bucket of ice water over his head, then films the process and sends it to his friends.

If your friends accept the challenge, they have to do the same thing and send the video out. If they do not accept the challenge, they have to donate money to the patients in need of the Zhuoguang Charity Foundation.

With the announcement of the rules, more and more people have participated in the Ice Bucket Challenge.

In just half a day, the Ice Bucket Challenge became the number one trending topic on Weibo.

Ice bucket challenge videos can be seen everywhere on TikTok.

With such a huge amount of traffic hype, the topic of the Ice Bucket Challenge is becoming more and more popular.

In just one day, the number of Douyin users increased by 600 million, and the number of registered users of the Zhuoguang Charity Foundation increased by 1000 million. Many people also donated to patients on the Zhuoguang Charity Foundation.

Perhaps God was helping Luo Ming. The temperature started to rise in May this year, and it was extremely hot in June. Even though it has been a month since the ice bucket challenge began, the heat is still high.

The stars’ ice bucket challenge was spread on Weibo, and the videos were posted on both TikTok and Weibo.

Isn’t this just using Weibo to direct traffic to Douyin?

Weibo originally thought that the Ice Bucket Challenge wouldn't last long. After all, the Internet is like this, where popularity comes and goes quickly.

As a result, the Ice Bucket Challenge lasted for a whole month. Weibo hesitated again and again, but finally gritted its teeth and decided not to endure it!
On that day, Weibo directly inserted videos related to the Ice Bucket Challenge.

Luo Ming learned the news as soon as possible, but he didn't care about it. Given the popularity of Douyin, the promotion on Weibo was dispensable.

Besides, more than a month has passed, and those who should have participated have already participated.

Moreover, this activity cannot be repeated. Anyone who is willing to participate will only participate once. No fool will splash water on himself a second time. Anyone who has not participated for more than a month will definitely not participate again.

However, Luo Ming did not miss this opportunity. He asked Rong Mu to mobilize the company's public relations department to spread the news of the ice bucket challenge video on Weibo.

The Ice Bucket Challenge itself is nothing special, but this activity is for charity, and Weibo's actions are not supporting charity activities. For a time, netizens began to criticize this Weibo.

However, playing dead is a basic skill for large Internet companies. No matter how much netizens scold, Weibo does not take any action.

Since Weibo dared to do this, it was ready to be scolded. They had thought about it long ago. When the heat of the ice bucket challenge was basically over, they issued an announcement stating that there was a technical problem some time ago, which had some impact on the video push. After a period of emergency repairs, the technical problem has been fixed. The matter is likely to be fooled. (End of this chapter)