The diva and I cross each other

"dong dong dong~"

In the morning, just as Luo Ming arrived at the office, there was a knock on the door.

"Come in."

As soon as Luo Ming finished speaking, the office door was pushed open by Su Qing, who looked excited.

Looking at Su Qing's expression, Luo Ming knew that Su Qing came to him to report her good results.

This is indeed the case. "Nezha: The Devil Child Comes into the World" achieved a first-day box office revenue of over 2 million yuan on the first day of the summer vacation, once again breaking the first-day box office record for Chinese animated films.

And this is not just a box office record for domestic animation, it is the first-day box office record for all animated films in China, including overseas blockbusters.

The previous box office record holder for Chinese animated films was Disney's "Frozen," which grossed 24 million yuan in 1.1 hours.

Previously, the first-day box office of "The Return of the Great Sage" was only 7100 million, which was still some distance away from "Frozen", but the final total box office number exceeded that of Frozen.

This is mainly because, before "The Return of the Great Sage", the domestic animation market was not favored by investors, and the number of screenings was very low, so the first-day data was not so impressive.

From the very beginning, Zhanguang Entertainment gave a lot of publicity resources to "Nezha: The Devil Child Comes into the World". In addition, with the success of "The Return of the Great Sage", it broke the stereotype of Chinese animation among capital. At the beginning, the screening rate reached 25%, ranking second among all the movies in the summer season and first among animated movies, second only to "Life Is Not That Easy", which starred a large number of first- and second-tier stars and even two movie emperors.

However, the first-day box office of "Ne Zha" was as high as 2.12 million yuan. It should be noted that the first-day box office of the summer movie season totaled only 6.9 million yuan.

In other words, "Ne Zha" took 25% of the box office with a 30.7% share of the box office.

Just based on this point, the box office data of "Ne Zha" will definitely increase today.

Besides, leaving aside the box office later, just talking about the first-day box office, since "Ne Zha" has set a new historical record, then a celebratory poster must be released and a series of publicity must follow.

The rise of Chinese animation was just a slogan before "The Return of the Great Sage". Now there is a glimmer of hope. Once the first-day box office data of "Ne Zha" came out, it was no longer just a glimmer of hope, but a bright future.

Luo Ming asked Chen Junmiao and Su Qing to post the first-day box office data of "Ne Zha" on Weibo and hype it up a lot.

The first-day box office of 2.12 million yuan for the summer movie stunned all the filmmakers.

The first day of the summer season brought box office data comparable to the first day of the Spring Festival season, and it took 25% of the box office with 30.7% of the screenings. This is incredible! Is this really the data that an animated film can have? Did Zhuoguang Technology really not buy it?

Unlike ordinary movie people who are skeptical about life, animation people are extremely excited.

They have been keeping an eye on the performance of “Ne Zha” because the better the performance of “Ne Zha” is, the brighter their future will be.

In other words, paying attention to "Ne Zha" is actually paying attention to their own future.

To be honest, animators are definitely more confident about "Ne Zha" than filmmakers. After all, with the success of "The Monkey King: Hero is Back", even if the data of "Ne Zha" is not good, it should still make around 10 billion.

As for surpassing "The Return of the Great Sage", people think it is unlikely.

Animation people all think that "The Return of the Great Sage" should be the box office peak of domestic animated films, and it is unlikely to be broken in recent years. After all, it is a phenomenal movie.

But the box office data of "Ne Zha" on the first day was so strong, what does this mean? Of course, it means that the anime people have a small vision!

"There are also unlimited possibilities for our domestic animated films!" Wang Zhaohui, who was working on "Erlang Shen" and was invited by Su Qing to sigh.

"Yes, Director Wang, 'Ne Zha' is so amazing. Our 'Erlang Shen' and 'Ne Zha' can use the same world view to ride on the popularity. The future results will definitely be good." said the painter under Director Wang.

Wang Zhaohui nodded: "You are right, animated films are no worse than live-action films! All these years have paid off! We are finally going to make it!"

Similar conversations are taking place among many animators. For these animators who have persisted in the animation industry for so many years, if Ne Zha Zha can really surpass Hero is Back and raise the box office of Chinese animated films to a higher level.

This proves that the domestic animation market can continue to expand and the overall environment is getting better and better.

The east wind has already blown, and the domestic animation market may be the next outlet. Animation directors who have persisted for so many years are the ones most likely to take advantage of this east wind and take off.

On the second day of the summer season, the total national box office of all movies added together was 8.1 million, which does not include the pre-sale box office in the following days, which means that compared with the first day, the overall box office data has increased. This phenomenon basically only occurs in the summer season. In other seasons, the number of people watching movies on the first day is often the peak, and the box office data will be worse day by day. Only the summer season is a long-term market that depends purely on word of mouth.
Today, the box office of "Ne Zha" is 2.23 million, an increase of 1100 million compared to yesterday. Although the box office share has dropped to only 27.5%, it still exceeds the filming rate of 25%.

Generally speaking, no matter which period a movie is released on the first day, there will be no worries about no one watching it. The higher the screening rate, the more advantageous the first-day box office will be. This is inevitable.

But it’s different the next time, what matters next is word of mouth! Especially in the summer season, the box office share on the second day of the summer season is higher than the screening rate, which is a very scary thing.

The major theaters are not stupid either. Since "Nezha: The Devil Child Comes into the World" performed so well in the first two days of the summer season, many theaters have increased its screening volume. From the third day of the summer season, the screening rate of Nezha exceeded 30%, making it the movie with the highest screening rate in the summer season.

In addition, Nezha has another advantage, that is, the price of Nezha's movie tickets is lower than that of several other movies.

Even in the same cinema with a theater of the same size, the ticket price for "Ne Zha" will be several dollars cheaper.

This may also be the reason why the audience chose "Ne Zha".

Originally, the heads of major cinema chains felt that the screening schedule of "Ne Zha" had already increased to 30% and should not need to be adjusted for the time being.

But what they didn't expect was that as Nezha's reputation spread, and Chen Junmiao and Su Qing announced yesterday that "Ne Zha" surpassed "Frozen" to win the highest first-day box office for a Chinese animated film.

The audience seemed to be stimulated by something, and a large number of them began to buy tickets frantically. Those who failed to get tickets today bought tickets for tomorrow's pre-sale session which had already been opened.

This made the pre-sale box office of "Ne Zha" far surpass that of other movies.
This caused all the major cinema chains to fall silent.

Pre-sale can reflect the enthusiasm and attitude of the audience. If you can’t get a ticket today, buy tomorrow. If you can’t get a ticket tomorrow, buy the day after tomorrow.

Seeing how popular this movie is, all major cinema chains have only one thought: "The number of screenings is still too small!"

Therefore, on the fourth day of the summer vacation, the shooting rate of "Ne Zha" was increased again to 35%.

After this adjustment, it took only 4 days for "Ne Zha" to break the 10 billion box office.

Now, many people in the film industry have attracted the attention of "Ne Zha".

Many professional forecasters feel that, judging from the current momentum, it is a foregone conclusion that Ne Zha (Ne Zha) will surpass Hero is Back (Monkey King) in terms of box office, and the final box office is likely to reach 30 billion.

Luo Ming glanced at the data and didn't pay any more attention to it, because the cooperation between Zhuoguang Technology and the Shanghai police had been very successful in recent days. Zhuoguang's image recognition technology had been fully recognized by the police, and they wanted to promote it nationwide.

Since it is a nationwide promotion, cameras are part of the image recognition track, and Zhuoguang Technology cannot be left behind. Luo Ming and Rong Mu both feel that the company should at least have a production line that can produce cameras.

On the one hand, cameras are also a derivative industry of image recognition algorithms. On the other hand, adding one more camera production line can create more jobs and increase tax items, which is also good for the corporate image of Zhuoguang Technology.

In addition, as a monitoring product with a wide range of applications, cameras can be deployed in personal homes, factories, and public places.

As the region with the largest population base in the world, China is under great pressure in the field of security management. Security cameras can help law enforcement agencies in their daily work and protect people’s personal and property safety.

Many consumers now choose to install cameras at home or on their doors.

Whether for one's own personal safety or to keep abreast of the living conditions of family members, network cameras are installed at home.

Especially in recent years, as the number of people living alone has increased, some single women are often harassed. In order to prevent such incidents from happening, many people choose to use technical means to protect themselves.

The emergence of the Internet has brought people closer together. The immediacy of communication has become increasingly important, and being able to see the people or things you care about at any time has become a strong need.

People can use cameras to get to know their family and pets, regardless of the distance between them. Even if we are in a different place, we can know the real-time situation of the place we care about.

To sum up, in addition to the cooperation of the police, the market size of the camera itself is also not small.

Since Zhuoguang Technology has a technological advantage in the field of image recognition, there is no reason for it to launch this money-making project.

In addition to cameras, the smart door locks and smart terminals that Rongmu had previously asked the technical department to invest in research and development are already finished products.

This will allow cameras to be incorporated into the smart home ecosystem of Zhuoguang, just like the sweeping robot Xiaoguang, making the smart home ecosystem of Zhuoguang even richer. (End of this chapter)