The diva and I cross each other

Juhuasuan was a product of Taobao in 2010. At that time, group buying websites were on the rise and many investors turned their attention to the group buying field of online shopping.

Although the express delivery industry in 2010 was far less developed than it is now and the cost of express delivery was very high, there were indeed many people entering the market.

As the largest shopping website in the country, Alibaba is naturally very concerned and vigilant about any competitors or business models that may pose a threat.

Just like Tmall Mall, it was launched by Alibaba to compete with JD.com.

In response to the increasing number of group buying websites, Alibaba naturally took action and established Juhuasuan. Relying on Alibaba's huge offline resource advantages, logistics advantages, payment advantages, and capital advantages, Juhuasuan easily defeated all other players and forced the entire group buying loose-leaf industry to switch to the service industry.

Meituan was the first to try something new at that time, and was able to achieve great success in the future. One of the reasons for this was that it avoided the fight with Alibaba first.

But Juhuasuan is different from Tmall. The former is a product launched by Alibaba to retain shopping traffic, and its own profit is very low. Tmall was launched by Taobao because it was jealous of JD.com's profit margin.

After the group buying industry changed its business, Alibaba began to slowly abandon Juhuasuan.

Instead, they began to fully support Tmall Mall, allowing Tmall to suck blood from Taobao so that Tmall Mall could rise up to fight against JD.com.

In this life, Alibaba also launched Juhuasuan, which is similar to that in the previous life, in the group buying war. Now that new challengers have made a comeback using group buying, Mr. Ma naturally thought of Juhuasuan, which they had given up long ago.

It is easy to see that Mr. Ma has been involved in e-commerce platforms for many years. Pinduoduo first started as a vertical e-commerce company using fruits to attract users, and then quickly transformed into other commodity areas.

In addition, Pinduoduo purchased traffic from Zhuoguang and Baidu, so Penguin probably wanted to make things difficult for them by allowing Pinduoduo to directly post links on its own social software.

Due to the superposition of multiple factors, Pinduoduo's transformation was so fast that even Alibaba was unable to react.

Therefore, Mr. Ma’s first reaction was to use Alibaba’s existing means to snipe at Pinduoduo, at least to prevent them from expanding so smoothly.

After hearing what Mr. Ma said, Qiao Duanyang shook his head and said, "Mr. Ma, I'm afraid Juhuasuan is not going to work. Although Pinduoduo's model is very similar to the previous group buying, it is actually quite different when you look closely. They mainly use the social relationships between users to attract new customers.

But we can’t imitate this trick. Not to mention other things, our Taobao or Tmall shopping information can’t be uploaded to QQ, WX, and even our links can’t be posted on Kuaishu.”

Mr. Ma sighed. He also knew that as a competitor, Taobao would never be able to obtain Penguin's traffic. Zhuoguang has always been at odds with Alibaba and is in the same boat with Penguin. Zhuoguang would probably not agree.

Alibaba has always spent huge amounts of money on advertising for Taobao, and even acquired so many companies, with a big purpose in attracting traffic to Taobao or Alipay.

However, the companies that are able to be acquired are still far from meeting Taobao's needs in terms of traffic, which has always been Alibaba's biggest weakness.

Mr. Ma thought about it and had to settle for the next best thing. He said to Qiao Duanyang: "Duanyang, study their operations carefully first. Although this way of communication does not cost much, the subsidy cost must be very high.

In addition, in order to expand the company quickly, they also purchased traffic from Zhuoguang and Baidu. The traffic of these two companies is not cheap. Based on their registered capital of 10 billion, it is estimated that they will need to raise funds soon. "

Qiao Duanyang immediately understood what Mr. Ma meant. He asked tentatively, "Do you mean that we should send someone to contact them?" "Yes, once Pinduoduo releases the news, you should immediately send someone to contact them and see if you can get a share. As long as you can get on the board of directors, their development in the future can be controlled by us, and even a complete acquisition is not impossible."

"Okay, I'll arrange someone to try it!" Qiao Duanyang nodded in response.

"Remember to act quickly. If there are similar opportunities, I think Penguin, Zhaoguang, and even Baidu may be interested in this company."

"I understand, but what if we can't get it, Mr. Ma?"

"If you can't take it down, we'll have to face a tough battle," Mr. Ma said in a serious tone.

In Mr. Ma’s opinion, no matter what the reason is, as long as they fail to acquire Pinduoduo’s shares, it means that Taobao’s mid- and low-end market will suffer a huge blow.

If Pinduoduo themselves refused, it means that they are an ambitious entrepreneurial team.

A startup team without ambitions is easily impressed by money. As long as Alibaba is willing to pay, it is enough and it is easier to control.

But if you are someone with some ambition and goals, then when accepting financing, you will definitely not accept investment from giants in the same industry. Instead, you will tend to favor the giants' competitors.

Moreover, what new companies value is generally traffic. However, among the current major Internet giants, only Alibaba has no traffic.

If other companies get ahead of them, based on Pinduoduo's current base, both Zhuoguang and Penguin can use Pinduoduo to leverage Alibaba's base.

Of course, in addition to this, there is another possibility that Mr. Ma does not want to see the most - Pinduoduo itself was created by a domestic giant with the purpose of competing with Alibaba for the market.

In Mr. Ma's opinion, the company most likely to create Pinduoduo is Baidu.

Because Penguin has always been in cahoots with JD.com, it is unlikely that they would set up a shopping platform, and JD.com would not agree to them setting up this shopping platform.

Once Penguin is involved in e-commerce related business, JD.com will definitely not tolerate it. Now there seems to be nothing wrong between the two sides, which means that this business is most likely nothing to do with Penguin.

The same is true for Zhuoguang. Zhuoguang and Penguin are in the same camp. There are too many areas for the two sides to cooperate. If Zhuoguang sets up an e-commerce platform, wouldn’t that be a slap in the face of Penguin and JD.com? The cooperation relationship between the two sides will also be damaged.

But recently, Zhuoguang and Penguin formed the PlayerUnknown's Battlegrounds League together. No matter how you think about it, it is impossible that it is Zhuoguang, so the only suspect is actually Baidu.

"Duan Yang, you should keep a close eye on Baidu recently to see if they have any big moves." Mr. Ma ordered.

After hearing what Mr. Ma said, Qiao Duanyang was not surprised at all, because he was also wondering if Baidu was causing trouble.

He also felt that it was necessary for Mr. Ma to keep an eye on Baidu, so Qiao Duanyang immediately nodded in agreement and then turned and left. (End of this chapter)