The diva and I cross each other

"Master Duo? Did I hear correctly?"

In Luo Ming's office, listening to Li Yan's report, Luo Ming had a feeling of unreality.

"Boss, you heard me right. The global sales of Fengshen in 24 hours totaled 293.55 million copies, of which 251.69 million were on Steam, and the rest were on other platforms."

"Almost 300 million copies sold in one day? How is that possible!" Luo Ming couldn't believe it. This is a 3A game! One copy costs 238, and the deluxe version costs 298. It's not just a few dozen dollars like PlayerUnknown's Battlegrounds.

A big reason why PlayerUnknown's Battlegrounds has sold more than 3000 copies so far is because it is cheap, and the fact that Investiture of the Gods 238 sold so many copies a day really refreshed Luo Ming's cognition.

It turns out that there is a big market for domestic 3A games?
But if there is such a big market for it, why isn't anyone doing it?

Or is it that Investiture of the Gods is just lucky? Or did it have strong marketing beforehand to achieve this?

Luo Ming was a little confused. He turned on his computer and went to Weibo to look at the comments of netizens. The first thing that caught his eye was a long review posted by a domestic game review blogger. This review blogger was well-known in the gaming circle. He was among the anchors invited by Zhuoguang yesterday, but he was not asked to write this.

Luo Ming casually clicked on it and started to read: "A big event happened in the domestic gaming circle yesterday, that is, the first domestic 3A masterpiece "Fengshen" was launched.

The game "Fengshen" was made by Zhuoguang Games, the same company that made "Plants vs. Zombies", "Happy Match 3", and "PlayerUnknown's Battlegrounds".

The name Zhuoguang should be familiar to everyone in China. Even if you don’t play games, you will always see it on Douyin, jokes and headlines.

Since the release date of this game was confirmed, Zhuoguang started promoting it on its own company's APP. I think most people know that Zhuoguang has such a game to be launched.

And this is the biggest external reason for the popularity of the game "Fengshen": adequate publicity.

With so many and such wide promotional channels, I am not surprised at all that this game sold so many copies.

After talking about the external factors, let’s talk about the internal factors. The internal factors are actually very simple. To put it bluntly, it is market demand. In addition, "Fengshen" is well-produced and has a solid plot. It is also promoting our traditional culture.

I bought the game "Fengshen" specifically to experience it. I think this game is absolutely top-notch in terms of both the writing and the music.
Every frame is a wallpaper, and the information density implied in each frame is very high. The Internet is full of various interpretations.

These interpretations also bring continuous popularity and influence to "Fengshen". "Fengshen" is bound to be a milestone game. The question now is whether it is a milestone for Chinese games or world games.

"Fengshen" has a dense information content and incorporates a lot of my country's traditional culture and modern reconstruction of traditional culture, integrating traditional and modern culture.

Don't narrowly view "Fengshen" as just a game. The game is just its carrier. In my opinion, the essence of this game is a work of art that organically combines advanced technology with traditional culture. It is a high-definition movie that can add its own originality. It is a grand feast of Chinese traditional culture.

Many of the gods that appear in the game "Fengshen" come from our traditional culture. If you look back, you can find the prototypes of these gods in folk stories.

If you don’t want to collect these stories one by one, you can buy the novel "Fengshen Yanyi". The game "Fengshen" was derived from it.

When talking about "The Investiture of the Gods", we have to mention that many of our country's classic works have been reinterpreted by other countries and become popular overseas.

Especially in the island countries, our Three Kingdoms was made into a game by their game companies, and "Journey to the West" has influenced many anime works in the island countries.

These are our cultural treasures, so we should create more games like "Fengshen" to spread our culture in our own form.

In fact, in this regard, we have our own unique advantages. Foreign countries need to rack their brains to find creations, but we Chinese only need to combine advanced technology with 5,000 years of long-standing culture. You don't even need to be original, just be able to copy.

Different human geography, different places of interest, various grotto temples, rich and colorful rock carvings and murals, and unique myths and legends.

The five thousand years of cultural record has never been interrupted and has been passed down from generation to generation, making it unique to all of humanity.

All forms of technological art, including but not limited to movies, music, games, etc., are just shells. What really attracts people is its core - culture.

Any vital work contains a profound cultural core, and culture gives the work vitality that transcends time and space.

I hope that Investiture of the Gods is just the beginning, not the end, and that there will be more excellent works that carry our culture in the future.”

This post has the most likes on Weibo, and netizens have left comments below to express their agreement.

Luo Ming also gave him a thumbs up, and then continued to scroll down:

"I don't care about the announcement of promoting traditional culture. What I care about is whether there are decent 3A masterpieces in China. "Fengshen" is quite good."

"Indeed, I have been an assassin in Egypt, climbed Notre Dame in France, raced on the streets of America, and been a demon hunter, dragon hunter, and knight in Japanese and European alien worlds. But I have never been a role in a game full of Chinese atmosphere. Now "Investiture of the Gods" allows me to be Erlang Shen, and I am really satisfied."

"Another Erlang Shen starts the game. How tasteless! Is there anyone who wants to change his fate like me? I chose Jiejiao Wu Dang Shengmu to start the game. I saved more than a dozen Jiejiao masters, and I saved all three sisters."

"Did you save him? That was clearly a backup plan left by the Immortal Yangmei. It was the protagonist from the perspective of the hollow willow who saved him. You are just a tool that provided the mana."

"Am I the only one who chose Bajie to watch the whole thing?"

"What Bajie! I don't find fault with you for calling me Bajie in Journey to the West, but in Investiture of the Gods you should call me Marshal Tianpeng!"

As he was scrolling, Luo Ming discovered that netizens were all talking about the plot of the game. This shows that "Fengshen" is not just because of publicity, it does have its own unique features.

In fact, the playability of "Fengshen" is indeed quite high. Starting from the second chapter, no matter which protagonist you choose, you will enter the storyline of King Wu's conquest of King Zhou.

But the five perspectives in the first chapter and the five protagonists derived from them represent five completely different beginnings.

The hollow willow line is about the time traveler occupying the branch left by the immortal Yangmei in the prehistoric world. After transforming, he met King Zhou who was completely different from the one recorded in history. Because of King Zhou's personal charm, he joined the Shang Dynasty camp to fight against Xiqi.

Lei Zhenzi is an extension of the traditional mythological story. He was picked up by Ji Chang and adopted as his son. He then became a disciple of Yun Zhongzi. He ate a fairy apricot and grew wings. He then returned to Xiqi and participated in the war between King Wu and King Zhou. Finally, he became a saint in the flesh and ascended to heaven to be deified.

Marshal Tianpeng was a pure bystander and did not join the battle at all. He just watched King Wu's conquest of King Zhou and the subsequent Conferring of Gods from the perspective of a human being and the heaven.

Some magical changes were made to Yang Jian. After he split the mountain to save his mother, Jade Ding Zhenren came forward to mediate with the Jade Emperor, allowing Yang Jian to redeem himself by joining the Battle of the Gods.

The Holy Mother Wu Dang participated in the Conferred Gods as a disciple directly taught by the leader of the Jiejiao Sect, Tongtian. She always obeyed her master's orders, closed the mountain gate, and silently chanted the Huangting Sutra, watching her fellow disciples fall into calamity one by one. It was not until Tongtian set up the Ten Thousand Immortals Formation that she went down the mountain in person and participated in the Conferred Gods. Finally, when the Ten Thousand Immortals Formation was broken, she used her own magic power to activate the magic weapon of the protagonist of the Hollow Willow Line, and fled into the chaos with a dozen of her fellow disciples, preserving the fire of the Jiejiao Sect.

Each of these five lines is worth experiencing, and players can watch King Wu's conquest of King Zhou and the Conferred Gods from different perspectives. Some of the details and foreshadowing can also piece together interesting folk myth stories.

In a sense, buying this game is equivalent to buying 5 games.

Just for the game "Fengshen", it can be said that it is full of sincerity.

The players obviously saw the sincerity of Zhuoguang Games. In just 5 days, the sales of "Fengshen" exceeded million.

This result directly broke the first-week sales records of many 3A games on Steam that are regarded as masterpieces, and the popularity of "Fengshen" also reached a new level.

What surprised Luo Ming even more was that the sales of 1000 million copies of "Fengshen" were not all achieved in China, but overseas sales accounted for about 25% of the total sales.

In other words, "Fengshen" has also sold 250 million copies overseas.

This sales volume shows that "Fengshen" is also popular abroad.

This is indeed the case. On larger foreign live streaming platforms such as YouTube and RTS, there are many anchors broadcasting "Fengshen" and there are also quite a few viewers watching.

It can be said that the game "Fengshen" is truly popular all over the world.

The sudden popularity of “Fengshen” made Luo Ming think of “Black Myth: Wukong” which he was unable to play in his previous life.

If 2017's "Fengshen" was so popular, then "Black Myth: Wukong" which will be launched in 2024 should be even more popular, right?
In addition, the IP of Sun Wukong is actually more well-known than Fengshen. Throughout Asia, anyone in the Chinese cultural circle should know Sun Wukong.

"Black Myth: Wukong" should be more eye-catching than "Fengshen".

Thinking of this, Luo Ming smiled.

When the performance of "Fengshen" was rising steadily.

Pinduoduo’s 10 billion yuan subsidy has also been officially launched.

The first step of providing a 10 billion yuan subsidy is to spend money, directly giving out cash.

This kind of cash distribution is similar to the rules of Pinduoduo in the previous life, but the specific operations are somewhat different. In the previous life, Pinduoduo's cash distribution was a deceptive routine, and it was possible to get 1 by constantly inviting people.

It is almost impossible to get more than 500. It starts from a difference of 0.01 yuan to a difference of dozens of diamonds, and then to a difference of a few points of energy. It is like an infinite nesting doll.

This means that even if users can get more than 500 cash or items, they have to pay a huge price, such as being blocked by many friends.

However, the cash distribution of Pinduoduo in this life is different. It is still cash distribution, but the maximum amount of cash given out by Pinduoduo in this life is 100 yuan, and the cost of getting this 100 yuan is about the same as in the previous life.

If you want to get cash or goods, you must recruit people. As long as you recruit enough people, you will get money.

Apart from the highest tier, the ones worth a dozen or twenty yuan can be obtained with the help of just one new user, or dozens of old users.

The difficulty of thirty or forty doubles, and the difficulty of fifty or more doubles again, and when it reaches one hundred, the difficulty increases exponentially. However, no matter how difficult it is, you can 10% get the money if you attract at most 100 new users. There is no nesting doll.

Of course, not all users have such an opportunity. These are benefits for new users. Old users do not have the opportunity to receive cash. They can only support some products, and the maximum value of the products does not exceed 200 yuan.

As for the money given out, it has already been earned back through the continuous sending of links between users and the free advertising for Pinduoduo.

By giving money directly in this way, the number of Pinduoduo users is increasing at an incredible rate.

By June 6.18th, Pinduoduo's user base had surpassed that of all e-commerce platforms except Taobao and JD.com.

On June 6.18th, Pinduoduo also had an event, which was the simplest and most straightforward kind - sending red envelopes.

As long as you click into the Pinduoduo APP at a fixed time, you can grab red envelopes, but the red envelopes you grab at this time are not many, just 5 cents or one yuan, and occasionally a few dozen yuan.

On the evening of June 6.18, Luo Ming discovered that his parents were also scrambling for Pinduoduo's red envelopes.

Luo Ming's parents came over in early June. They attached great importance to Lin Shuwen's childbirth, after all, she was the eldest grandson in their family.

Yes, Lin Shuwen’s first baby is a boy.

After Luo Ming learned that his first baby was a boy, he felt relieved. At the moment, he didn't really want to experience what it was like to give birth to a child. He would wait until he was mentally prepared.

"Mom and Dad, did you just download Pinduoduo?" Luo Ming sat over and asked.

"Your mother is. I downloaded it a long time ago. Many people in our town are selling fruits and vegetables on Pinduoduo. I help sell the vegetables for your grandfather's family on Pinduoduo." Luo Jianguo replied.

"Is that so? Then, have you ever bought anything on Pinduoduo?"

"Yes! I bought a bag of 6 rolls of plastic wrap, and later I got a coupon and bought a bag of tissue paper.

Pinduoduo is really cheap. The cling film that costs more than 5 yuan on Taobao is only one yuan, and the coupons given at the back are also quite big. A bag of tissue paper is only yuan after using the coupons. "

"Speaking of which, my son, you won't lose money by giving me this subsidy, right?" Luo Jianguo asked.

"Will not."

I don’t know how many new users like Luomu have used Pinduoduo tonight. Orders from Pinduoduo’s backend are coming in like snowflakes.

The next day, Luo Ming received a call from Mr. Li, who said excitedly, "Mr. Luo, this Pinduoduo event was a great success! Our registered users have exceeded 3 million, and last night's orders were close to 4 million.

If it can retain these users, Pinduoduo will probably become the third largest e-commerce platform after Taobao and JD.com." (End of this chapter)