Reborn since 1993

Chapter 103 Predicted your prediction

"Where did these two brands come from, and what do they have to do with Shenzhou?"

Frankel got up from the ground in a daze. With red eyes, he grabbed the collar of the manager of the Siemens Telephone Marketing Department and shook it vigorously. When he saw these two brands, he already knew that he was finished, but he just refused to give in. Or still holding on to the last glimmer of hope.

Not only Frankel, but all the supervisors of Siemens Telephone were a little confused and at a loss. How could they not think of what Frankel could think of?

"I haven't seen any statements from these two brands yet, but the sales channels they use are the sales channels of Shenzhou Telephone, and they are also Shenzhou's sales staff, promoting these two brands!" the marketing director said to Frankel numbly. .

"Manager Frankel, do you want to reduce the price today?" A sales manager walked in and asked Frankel.

Frankel glared at him fiercely, and then a look of despair appeared on his face, "Surrender!"

The price of the Siemens phone was once again reduced by five dollars. Just five minutes later, Frankl received the news that made him completely give up.

After Siemens lowered the price to US$130 per phone, the Shenzhou Phone maintained its price at US$150. Coolpad immediately lowered its price to the same price as Siemens, and it insisted on keeping its eyes on Siemens, as if it had the same brand value as Siemens!

As for Simon Electric, the price was reduced to ninety dollars in one fell swoop, double the price of Siemens!

This wave of linkage is a feast for the eyes of the various media who are watching. It really feels like it can still be played like this.

"Siemens phone call over!"

Chris Jones, president of Conax Data Consulting, made a judgment when he saw that Coolpad was closely eyeing Siemens' pricing, while Simon Electric's pricing was always cheaper than Siemens.

Chris Jones shook his head. He was now really interested in the traders and directors on the Shenzhou phone. In this competition, in his eyes, Shenzhou had almost mastered Siemens and predicted all its predictions. Judgment, it is unjustifiable for Siemens to be undefeated.

From the moment Siemens lowered its price, it was no longer the benchmark for Shenzhou. Such Siemens' position is very embarrassing.

It voluntarily gave up the high-end brand market, and followed an "unknown" brand Cool Party. There is also a brand cheaper than it. No matter whether Siemens cuts or raises prices now, it is already in a quagmire. Shenzhou, Coolpad, The three major brands of Simon, staged a tiger fight with three brothers, and beat Siemens to death!

"Shenzhou Phone has become the dominant player in the European digital cordless phone market. This is a classic that can be recorded in business school textbooks. Siemens has lost!"

The Times of London made the same judgment as Chris Jones, “Coolpad Electronics and Simon Electric, both new companies on the market, belong to Shenzhou Telephone Company.

Compared with Shenzhou, Coolpad and Simon have fewer functions such as rejection function, number recognition, time display, etc., but they meet the basic needs of cordless phones and are respectively positioned in the mid-range and mass affordable markets. In the future, Shenzhou will move towards the high-end brand market. Market development, this war of digital cordless phones has come to an end the moment Siemens took the initiative to lower prices!

The commander of the war between Shenzhou and Siemens shows us that the two sides are not opponents at the same level at all. Frankl should bear the main responsibility for Siemens's defeat, but as the president of Siemens, does Soupile really have no responsibility? ! "

Other European media have also made the same judgment as The Times. At this time, the war between Shenzhou and Siemens is impossible to watch. Siemens has sold more than 40,000 units in a single day, and Shenzhou plus Coolpad and Simon , sales of 140,000 machines in a single day, how can we fight this? Even if Napoleon comes now, he will have to suffer another defeat at Waterloo. Such a moment of overwhelming defeat cannot be restored by human power. Got it!

"Let Frankel move his stuff!"

At the Siemens headquarters, Su Bi Le took off his glasses and said tiredly to the assistant on the side. At this time, Su Bi Luo remained polite and saved the last face for Frankel. He did not directly blast him out and threw everything away. It was already him. Maintain maximum restraint.

"Let the deputy manager of the telephone department take over the Siemens telephone department!"

"Except for the German market, stop spending money on advertising in other markets and turn to the American market as soon as possible. That is the next battlefield for Siemens!"

"Let the technology department develop a new generation of Siemens digital cordless phones as soon as possible, and launch a new brand!"

A series of orders came from Su Biluo's mouth. Su Biluo, who had experienced big scenes, was a little angry with Frankel, but at this time, he could still maintain his handsome demeanor and did not mess up his position. Instead, he gave the current Siemens telephone and made the most suitable arrangement.

Frankl was kicked out, and whoever replaced him in the Siemens Telephone Department would make no big difference, as long as it wasn't Supere himself in charge.

At present, Siemens has no advantage in Europe, and there is no hope in the short term. Superix will jump out of Europe directly, preparing to enter the American market first, and then launch a new brand and a new generation of telephones. Subile believes that time is the best medicine. As long as it can gain a firm foothold in America and North America, Siemens Telephone still has hope of returning to Europe!

"Aventurine Hi-Tech!"

Su Biluo was the only one left in the office. He leaned on his chair and squinted his eyes, tapping his fingers on a document. It was Tanglin Hi-Tech's information.

Know your enemy and your ally, and you can fight a hundred battles without danger. Su Biluo has read the "Art of War" praised by countless celebrities around the world. He knows the key to intelligence. If you haven't put Shenzhou and the parent company behind it, Tanglin Hi-Tech, in your eyes before, Now he is wary of Dongling Hi-Tech.

I opened my eyes and took a look at Dongling Hi-Tech's information. There were also photos of Li Dongling, Yao Luoying, Zhang Ao and others. The photo of Li Dongling was taken at the entrance of the Manhattan Court in New York. He had just won the lawsuit and received a huge settlement from Microsoft. The golden Li Dongling had a cheerful smile on his face, but when Su Bi Le looked at Li Dongling's smile, he felt it was dazzling.

Putting the information about Tanglin Hi-Tech aside, Su BiLe felt that Siemens might have a chance to compete with Tanglin Hi-Tech in the future. Next time, when encountering Tanglin Hi-Tech, Su BiLe would take action himself!

"The Shenzhou series of digital cordless phones have achieved sales of over 140,000 units in a single day in Europe, global daily sales have exceeded 200,000 units, and sales have exceeded US$25.92 million, creating the best sales volume in the history of telephones!"

"Frankl, manager of Siemens Telephone Department, officially resigned!"

"Siemens President Supile declared that he would not give up the telephone department, but admitted that there were mistakes in the previous sales strategy!"

“Many business schools, including Harvard Business School, London Business School, and Booth School of Business, have successively announced that they will formally introduce the Shenzhou-Siemens telephone dispute into their case library. A professor at London Business School declared that this is the most recent case study in recent years. A wonderful brand battle, even a classic battle in which the weak defeat the strong, London Business School intends to invite the person in charge of Shenzhou Phone to give a speech at London Business School..."

Paine, who was in the BBC office in the port city, saw the news coming from Europe. He angrily tore the newspaper into pieces. Siemens was defeated. He had just finished writing a message for Siemens, claiming that the beast had awakened. We were about to start hunting, but instead of seeing news of wild beasts biting prey, we saw wild beasts being killed...

Paine really didn't know why Siemens was hampered in every way when facing Shenzhou this time. It lost so simply and failed to show its ability to crush the giants at all.

But no matter how angry Paine is, and he scolds Siemens and Frankl bloody, it can't change the fact. Even Harvard Business School and London Business School have introduced this war into textbook cases. It is conceivable that Siemens is How difficult is it for Europe to make a comeback? I’m not saying it’s impossible, but the chances are really slim. If it really could do it, Harvard Business School would probably have to include Siemens in its textbooks.

"Celebrate the rollout of Shenzhou Telephone's one millionth digital cordless phone!"

Zhong Lifei, the editor-in-chief of "Football Club" magazine, was driving by the entrance of Tangling Hi-Tech Electronics Industrial Park when he saw a banner hanging on the unbuilt gate of Tanglin Hi-Tech.

Shenzhou Phone, coupled with the sales of Coolpad and Simon, the current global sales of the Shenzhou series of phones have exceeded one million units, with total sales exceeding US$130 million!

Zhong Lifei came to Pingyang a long time ago and wanted to interview Li Dongling, but he never found the opportunity. He was a little anxious at first, but now he is numb, and he is determined not to leave until he interviews Li Dongling.

However, it was precisely because of his time in Pingyang that Zhong Lifei saw a big show. The same is true in football. Ronaldo was once ridiculed when he received eight million US dollars in endorsements, but he faced Eredivisie champions Arsenal Jax scored a hat trick and let everyone see his superstar potential.

But immediately after, came the news that Shenzhou's sales in Europe were bleak, and Ronaldo was also disliked by advertisers. But what Zhong Lifei didn't expect was that Shenzhou Phone could make a comeback. When Shenzhou's sales surpassed Siemens, Ronaldo also stopped advertising. Poison has become the player with the highest commercial value in European football.

Coupled with Ronaldo's explosive performance this year, the title "Alien" is resounding in the football world. Judging from the news obtained by Zhong Lifei, Adidas, Nike, Puma, and Reebok, several major sneaker giant brands, in order to grab Ronaldo This spokesperson is almost breaking the bank, and the endorsement fees are rising again and again. Now there are rumors that Ronaldo's sneaker endorsement fees may set a new record in the global sports industry.

In addition, many wealthy clubs in Europe, including Milan, Real Madrid, Barcelona, ​​Bayern Munich and other wealthy teams, all want to introduce Ronaldo.

What makes Zhong Lifei wait in Pingyang for so many days, apart from the fact that the Shenzhou phone call and Ronaldo are too reversible, too eye-catching and too topical, he also has some thoughts of his own. If the "Football Club" magazine can pass Zhong Lifei did not dare to think about what would happen if Dongling Hi-Tech, the parent company of Shenzhou Telephone, brought Ronaldo to the inland for activities.

After the car left the city, the road became a bit bumpy. The place where Li Dongling and Zhong Lifei met today was not at the Dongling Hi-Tech headquarters, but outside the city.

(End of this chapter)