Reborn since 1993

Chapter 1053 Online
“This is the most shocking electronic conference I have ever attended in all these years!”

After Han Shaojun returned to the Oriental Times Shopping Mall Hotel, he couldn't wait to take out a laptop, log into the Tianya Forum, and post a message using his own account.

Han Shaojun is a senior electronics enthusiast and also an electronic product media reviewer. He did similar work to the one at Gree Tiger before joining Gree.

He has contributed articles to many media magazines such as Computer News, Science and Technology Magazine, and Post and Telecommunications News. He also has his own newspaper column and has been interviewed on TV.

Han Shaojun is quite influential in the domestic electronic product evaluation industry. Many electronic product companies sometimes invite Han Shaojun to participate in advance when releasing new products.

The current self-media is not so developed, otherwise Han Shaojun would probably be a well-known electronics unboxing and review blogger.

Han Shaojun is also quite famous in the digital electronic section of Tianya Forum. The greatest function of Tianya Forum is to provide people from all over the world with the opportunity to communicate "face to face" through the Internet.

Those who can find the digital electronics section of Tianya Forum are basically electronics enthusiasts or people who are interested in electronic products.

In the Tianya digital section, whenever there are users who want to buy a machine or build a computer configuration and seek help, Han Shaojun will answer them as soon as he sees them. This naturally makes him influential.

Han Shaojun was undoubtedly very excited today. He almost started posting in a burst mode in the digital section of Tianya Forum, sending more than a dozen posts in one breath with no intention of stopping.

“I didn’t attend the launch of Sony Walkman, but I witnessed the emergence of Feiyan MP3!”

“Feiyan MP3 will definitely become a product recorded in the history of electronic technology!”

"MP3 redefines the music player product!"

“If the Sony Walkman disappears one day, the MP3 will definitely replace it!”

From the post published by Han Shaojun, it can be seen between the lines that he is now in a state of extreme excitement.

The administrator of Tianya Forum also pinned Han Shaojun's post to the top of the entire site. Tianya Forum dare not forget who the big sponsor is. If it does not cheer for the big sponsor at this time, do it still want the funding for the next quarter?
After Han Shaojun's post was pinned to the top, the number of replies increased visibly.

"How can it replace the Sony Walkman? Isn't this exaggerating a bit too much?"

"How can the sound quality of Internet MP3 be better than that of Sony Walkman?"

There were also rebuttal replies under Han Shaojun’s post.

Han Shaojun was not angry, though. Nowadays, people on the Internet are not cursing after three sentences, and greeting their ancestors after five sentences. They can still express their own views.

“Sound quality is one thing, and technology can be improved. The Internet MP3 format has only been around for a short time, and it was not taken seriously before.

Most importantly, MP3 has redefined music players. It is lighter and easier to carry than a Walkman, and it does not require tapes. It is the standard for a new generation of music players!"

“And the MP3, which defined the next generation of music players, was developed by a domestic company!”

"It's Continental that defines a new music player!"

"This is the second electronic product in the past decade that has innovative significance in the global electronics industry, after the USB flash drive."

“Perhaps in the future, there will be many manufacturers producing MP3 players, but the world’s first MP3 player is called Feiyan Technology!”

Han Shaojun’s reply post was very long and his meaning was very clear. What excited him was not how great Feiyan MP3’s technology was.

Instead, MP3 redefined the music player, just like Sony's Walkman did back then, defining the standard for a new generation of music players.

The birth of MP3 in mainland China has a special meaning for those in the media who do electronic evaluation.

Over the past few years, domestically produced electronic products have been ridiculed as counterfeits and imitations. The emergence of Dongling Hi-Tech has broken these rumors.

The Shenzhou digital cordless phone, Shenzhou USB flash drive, Xiaolingtong mobile phone, electronic dictionary and now the Feiyan MP3 have given Han Shaojun a vague feeling that Dongling Hi-Tech is becoming a trend-setter in the electronics industry, at least in Asia.

As strong as Sony is, in recent years, it has been suspected of relying on its past success compared to Dongling Hi-Tech. In terms of the trendy electronic products it has developed, it cannot compare with the current Dongling Hi-Tech!
Han Shaojun's post caused quite a stir on the Tianya Forum. Looking at Han Shaojun's post, no one expected that Feiyan Technology's new product would cause such a big stir.

……

After the press conference, Feng Miaoyu, like other media outlets, hurriedly returned to the hotel with the people from Yanjing Business Daily and began writing. This report will be published on the front page of Yanjing Business Daily tomorrow.

As a professional media person, how could Feng Miaoyu not see what Han Shaojun could see? He also naturally understood the significance of Feiyan MP3. The price of $399 was certainly not cheap in China, but Feng Miaoyu was clear about the significance of MP3. No one could deny that MP3 was the product that was most likely to subvert the Walkman on the market!
Once the era of MP3 arrives, Feiyan Technology, as the first company to try it out, will also receive huge rewards.

Li Dongling and a group of senior executives also returned to the Dongling Hi-Tech office building. The press conference was over, but it was not the time to pop open the champagne. The MP3 would go on sale worldwide tomorrow, and that would be the time to see the real results.

"Put all the ads on the air!"

“The marketing department, Focus Media, Himalaya Radio, etc., all need to start promoting Feiyan MP3!”

Li Dongling spoke to Ren Yuefeng, Zhang Ao, Fu Cheng and other senior executives. Now everything is ready for the MP3 player. It all depends on whether Dongfeng can borrow it.

In the Dongling Hi-Tech office building, Mr. Li was having a midnight snack, looking at the TV from time to time. This press conference had consumed a lot of Mr. Li's physical energy.

The TV station was playing footage of Pingyang TV, and the advertisement for Feiyan MP3 player must have first appeared on Pingyang TV.

As a local TV station in Pingyang, it must cheer for Pingyang's largest taxpayer and the largest advertising sponsor of Pingyang TV Station. The same is basically true for the entire Hanxi TV Station.

Li Dongling didn't have to wait long. During the TV series' commercial break, the scene changed and a white-collar girl walked out of an office building, dragging her tired body.

The white-collar girl was visibly tired, and the entire TV screen was a little dim. She walked out of the office building, came to the bus stop, and stood in the crowded carriage. In just a few scenes, the atmosphere was a little depressing, but this is also the real situation of countless office workers.

It seems that you are sitting in the office, protected from the wind and rain, and unlike your parents who have to work hard in the fields or on the construction site, but in the office, that one square meter of space, countless people's lives may be trapped in it.

The white-collar girl was in a crowded bus, her body swaying with the car. At this moment, the girl seemed to remember something.

He took out a Feiyan MP3 player from his backpack and the camera gave a close-up of the player.

I took out my MP3 player and plugged in headphones. Suddenly, a melodious sound came out from the advertisement.

Amid the song of "da la da la da la", the song "I caught a cold in that corner" came out from the background music. As the background music appeared, the color of the advertisement screen changed from gray to warm.

As the music played, the scene changed from a white-collar girl on a crowded bus to a scene of her running on the beach under the blue sky and white clouds.

The scene turns back to the bus. The girl closes her eyes and listens to the melody of the song. Music becomes the best companion on her commute to get off work.

The slogan "Feiyan MP3, accompany the beauty" also appeared in the advertisement.

Feiyan MP3 does not have complicated advertisements, nor does it need to have any fancy stuff. It just needs to tell the audience what this thing is for through advertising!

The English version of the Flying Goose MP3 advertisement was also aired in media in America, Canada and other places at this time. Except for the foreign actors, the content of the other two commercials was basically the same.

……

In Yangcheng, early in the morning, Chen Zuhan distributed 3 Feiyan MP players to major distributors of Hanhai Trading. The products have been distributed to counters in major shopping malls, computer malls and other sales channels in Guangdong Province, including Yangcheng and Pengcheng.

But this time, to be honest, Chen Zuhan felt a little unsure, or rather, he felt that he had boasted a little too much.

This time when he returned from Hanxi, Chen Zuhan brought back a total of 3 Feiyan MP players, but he had no idea how they would sell this time.

Chen Zuhan feels that the Feiyan MP3 player is the most exquisitely designed and made among all the Dongling Hi-Tech products he has represented over the years.

But there is one drawback, that is, it is too expensive. At the price of US$399, the domestic selling price is RMB 3190, which is almost enough to buy a mid-to-high-end mobile phone.

It is hard to say how many people in China are willing to use the money they would spend on a mobile phone to buy an MP3 player for entertainment.

The first batch of Feiyan MP3 players was 25 units, one third of which were sold in the domestic market and Shenzhou stores. Together with the units taken away by agents such as Chen Zuhan, there were a total of 7.5 units, and the rest were distributed overseas.

The 7.5 MP3 players in China are all placed in big cities with strong consumption power, such as Yanjing, Shanghai, Yangcheng, Pengcheng, and Hangzhou. If MP3 players can't be sold in big cities, don't expect other small cities.

Just as Chen Zuhan worried, the launch of the Feiyan MP3 player did not cause a rush of buyers as did previous products such as electronic pet players, PHS, and electronic dictionaries as soon as they went online.

According to the sales statistics of Chen Zuhan in the morning, only 3 Feiyan MP1170s were sold in Guangdong Province, and a considerable number of them were snatched away by backpackers and scalpers who wanted to hoard the machines and make a profit.

When Chen Zuhan was feeling somewhat worried, those scalpers who were hoarding goods felt even more disheartened, wondering if they were going to be ripped off this time!

(End of this chapter)