Reborn since 1993

Chapter 1062 No comparison, no harm

"The biggest weakness of Feiyan MP3 right now is its song copyright library!"

Li Dongling continued, everyone now knows that what can really restrict the sales of MP3s is the copyright library of song downloads. Himalaya's own shabby song library alone cannot meet user needs.

If the Napster website suddenly collapsed and MP3 users lost their channel for downloading songs, then the machines would naturally not sell well.

"No matter what, Napster must withstand the pressure from the five major record companies!

Napster will not fall until the record companies open their copyright libraries to the Himalaya music platform!"

Even though there is no discussion outside about who supported the suddenly emerging and popular Napster website, many people know the answer.

It seems that Feiyan MP3 has nothing to do with Napster, but everyone knows that the two sides are now interdependent. They are not allies in name, but they are allies in reality!

To protect Napster is to protect the sales of Feiyan MP3.

If we don’t let the record companies hand over the copyright libraries of their records to Himalaya Radio, they will continue to bleed!

Unless the entire record group's business is destroyed, the discs it releases cannot be sold, and its revenue plummets, unless they are hit hard, those record giants probably won't accept their fate.

When the record companies can no longer hold on, the only paid music website left in the Internet industry will be Himalaya Music Platform. If they don’t choose Himalaya, which one else can they choose?

"The five major record groups are not a monolithic entity. In recent years, the record groups have also been merging with each other. Perhaps the Himalaya Music Platform can find one of them as a breakthrough!" Ren Yuefeng said.

Within the record groups, headed by the five major record groups, they often fight with each other, sabotage each other, snatch each other's superstars, expose each other's singers' dirty laundry, and so on.

It was this time that the major record companies were reluctant to unite in the face of Napster, which wanted to cut off their financial resources, but they were also forced to do so by the situation.

Ren Yuefeng’s meaning is very clear. Among the five major record groups, attitudes towards cooperating with Himalaya are definitely different.

Sony Records, for example, is quite hostile to Himalaya Music. It is estimated that they will never cooperate with the Himalaya Music platform unless they have no other choice, and will give away their copyright library to Feiyan MP3 for nothing.

But apart from Sony Records, the attitude of the other record giants is worth discussing. It is certainly not all record giants who refuse to cooperate with Himalaya Music.

As long as one of the five major record groups starts cooperating with Himalaya Music, the tacit understanding will be broken, and the biggest change in the history of the global record industry will occur!

The fortress is breached from within. As long as the five major record giants fight among themselves and one of them surrenders to Internet music and makes money, the others will probably be in chaos.

Li Dongling thought for a moment and said to Fu Cheng, "Let Feiyan Technology America and Tang Jun find a public relations company to contact the executives of the five major record companies and try to lobby a record giant to start cooperation with the Himalaya Music platform!"

“We need to tackle the copyright issue of Himalaya Music in two ways.

On the one hand, we lobbied the record giants with public relations, and on the other hand, we must not let Napster go down before we get the record copyright library!"

Anyway, Napster is a knife in Feiyan Technology's hand, which continues to bleed the five major record groups. It depends on how long the giants like Warner Records can last.

Ren Yuefeng, Fu Cheng and others all nodded. Dongling Hi-Tech and Feiyan Technology will have a lot of things to do next, so they can't sit back and relax.

……

Whether a product becomes popular may depend on many reasons, but there is probably no reason for any popular product to exist.

As for MP3, when it became popular all over the world, it was no longer meaningful to find out why it became popular. In any case, young people in countless regions began to consider it fashionable to own a Feiyan MP3 player, a trendy electronic product.

When a school has its first student who gets a Feiyan MP3 player, within a week, all students from well-off families, as long as they have enough pocket money, will be holding an MP3 player in their hands, wearing headphones, and listening to songs while nodding their heads, attracting envious looks from those around them.

This is human nature. Just like in the 1970s and 1980s, if any family in a community or village bought a TV, they would be the envy of the entire community and village.

Although young people around the world receive different cultures and education, in fact, their basic characteristics are similar. They like trends, new things, hope to attract attention from the outside world, etc. Feiyan MP3 can enable buyers to fully possess these attributes.

The Japanese market is no exception. Although the Japanese market is conservative, Japanese young people are not old-fashioned. The current household computer rate and the scale of Internet users in Japan are higher than those in China, exceeding 15 million.

It is just that due to the conservatism of Japanese society, it is difficult for Internet companies to survive in Japan. In other words, if it were not for the Japanese giant companies getting involved in the Internet, other ordinary people who are not born into wealthy and powerful families in Japan would basically have a dead end if they wanted to start an Internet company.

Japan's tens of millions of Internet users also have a demand for Internet music. When the server was set up in Hong Kong and Napster was launched to Japanese Internet users, it also started a sweeping mode after it went online in Japan. Within less than a week of its launch, it had attracted more than 150,000 Internet users in Japan!
The Japanese record industry is very powerful. The four major Japanese record giants, Sony, Avex, Universal Japan, and Emperor Records, together account for 20% of the global record market in terms of annual record sales.

It is easy to imagine how powerful Japan's traditional record companies are, but they are facing the same troubles as the Big Five record companies in America.

Japan also does not have any laws related to Internet music. No matter how powerful the local record companies are, they cannot directly shut down the Napster Japanese website.

The most important thing is that Napster is an American company. No matter whether Napster is welcomed in America or not, it is a company of America, the father of Japan. Before the father speaks, which department in Japan dares to say that Napster will be closed down?

This led to a strange scene in the Japanese record industry. The Japanese record industry was constantly wailing and collectively boycotting the Napster Japanese website, believing that it would lead to the proliferation of copycat music in the Japanese record industry.

But no matter how much they wailed, the Japanese city government turned a blind eye and did not dare to issue an order to shut down Napster.

As long as Napster exists in Japan, the number of Internet users in Japan will increase like a flood or a beast, and the sales of Feiyan MP3 will continue to grow in Japan, the home of Sony's Walkman!

"President, Feiyan MP3's daily sales in Japan have exceeded units, and sales may continue to increase in the future.

Our market analysts believe that within two years, the Japanese MP3 market will reach a scale of to million units!"

In SoftBank, after hearing the report from his subordinates, Masayoshi Son nodded with satisfaction, feeling that it was worth it for him to withstand the pressure and let SoftBank represent the Himalaya music platform in SoftBank.

The agency rights of Feiyan MP3 in Nippon Benz belong to SoftBank!

Previously, Feiyan Technology approached Masayoshi Son and wanted Japan's SoftBank to be the agent for Himalaya Music's Japanese website. At that time, Masayoshi Son felt that something was amiss.

In Japan, where traditional record companies are so powerful, it is obviously wrong for the Himalaya Music platform to plant its flag in Japan.

However, Masayoshi Son, against all odds, allowed SoftBank to take over the agency rights of Himalaya Nichiren.

But Masayoshi Son did not expect that Feiyan Technology's killer weapon would be the MP3 player. What he did not expect was that Napster would emerge to compete with the four major Japanese record giants.

"Napster's timing of entering the Japanese market is too delicate, and the server is set up in Hong Kong. I'm afraid that, as the rumors say, Napster has a close relationship with Feiyan Technology!"

Like Yoshitaka Kitao, Ken Miyauchi, who is Masayoshi Son's right-hand man, spoke to Masayoshi Son.

Upon hearing this, Son Masayoshi sighed and said, "Even if it is Napster supported by Feiyan Technology, it is estimated that only this method can force the record giant to make concessions!"

To be honest, even if it was Masayoshi Son himself, he couldn't think of a better way than launching the Napster website to kill with a borrowed knife. Apart from that, he couldn't think of any other way to break through the iron-clad traditional record industry.

"Don't worry about the record industry, just keep promoting Feiyan MP3!"

Masayoshi Son explained to SoftBank executives that SoftBank, as the agent of Feiyan MP3, would receive a 15% channel fee for each machine sold.

If the sales volume of Feiyan MP3 in Nippon Benz can exceed one million units, SoftBank can earn to million US dollars every year just from agency fees. Money is attractive, and SoftBank is standing with the US dollar, not Nippon Benz.

Some are happy while others are sad. When Softbank, a Japanese company, began to promote Feiyan MP3 on a large scale in Japan in order to get commissions, and even went so far as to compete with Sony's Walkman, another Japanese company was somewhat gloomy.

"Currently, due to shortages and price wars, Xiaolingtong's market share in mainland China has fallen by more than 28%!"

"In Japan, the market share of PHS has also declined significantly!"

"In markets such as Colombia and Brazil, Xiaolingtong is also under attack from mobile phone brands such as Nokia."

"Nokia has announced its full entry into the mainland market. Xiaolingtong will face even greater challenges in the future!"

"The foundry we are looking for for Xiaolingtong has a low yield rate due to problems with parts and processes, and the production capacity is still being improved..."

"enough!"

After listening to the report from Kentaro Takada, the head of the mobile phone business department of Nippon Telephone and Telegraph Company, Nakamura Sue finally couldn't bear it anymore.

(End of this chapter)