Reborn since 1993

Chapter 112 Wolf Pack Tactics

Nippon Toshiba and several companies have obviously calculated that even if the price increases, Tanglin Hi-tech has no substitutes, so they dare to do this because they want to kill Tanglin Hi-tech as a fat sheep!

This is the situation when trying to replicate Wanyan VCD in Dongling Hi-tech. Increasing the price is definitely just the first step. Just like with Wanyan VCD, first the price of parts is continuously increased, and then the parts are sold to other manufacturers. Digital cordless phone manufacturers let them compete with Shenzhou, but in the end the profits were taken away by Toshiba and other foreign companies.

VCDs seem to be booming in China now. The industry's annual shipment volume has reached six million units of VCDs. A tens of billions-level industry has been born from scratch. Doesn't it look promising? !

But in fact, just in the first half of this year, a large number of VCD production companies, large and small, suddenly appeared in China. There are ten manufacturers with an annual output of 50 VCDs, three with an annual output of 150 million units, and the rest. Needless to mention the small workshop.

Especially in the Pearl River Delta region, as long as decoding chips, movements, and motherboards are imported from abroad, and other parts are purchased, a skilled worker can assemble more than ten or twenty VCDs in a day. This has led to an explosion in China this year. There are more than two hundred VCD brand companies. Even though there is a mixed bag and the quality of the machines depends on luck, all the machines they produce are sold out. The fanatical market has led to more and more companies entering this market.

But in such a fanatical VCD market, the real profits have been taken away by Goldberg and Eshi, which produce decoders, as well as Philips and Sony, which control the movement. Domestic VCD companies basically work for these four companies. , the more VCDs sold, the higher the profits of these four companies. I wish that domestic VCD companies could break through and sell machines. No matter what the price of domestic VCDs is, Goldberg, ESE, Philips and Sony will not lower the prices of parts. !

"Donngling Hi-Tech owns more than 70 patents for digital cordless phones and is applying for more than patents. In addition to the patents in the hands of Siemens, as long as we and Siemens do not relax patent restrictions, digital cordless phones will not appear like VCDs. The same overwhelming situation!”

Ren Yuefeng said solemnly, the biggest difference between Dongling Hi-tech and Wanyan now is that Tangling Hi-tech really has a patent for digital cordless phones, while Wanyan has not registered any patent at all.

Sometimes patents are not important, but what they have is extremely important. Just like the patent of an electronic pet machine, it is of little use to domestic pirated copycat manufacturers, but in overseas markets, it is quite useful to giant companies such as Bandai, Sony, and Nintendo. Binding.

There is no problem for other small companies to imitate, at best it will be a small fuss. If these giant companies dare to do it, they can wait to be sued for compensation. There are some vulture law firms who are willing to do this, and the compensation may be more than the profit from selling the machine!

"No matter whether the news said by Yamako Makoto is true or false, we must be prepared!"

Li Dongling pondered for a moment and said, "Now for Shenzhou phones, the parts imported from Japan are mainly chip motherboards, batteries, and backlight screens!

When it comes to cooperating with domestic manufacturers for batteries, even if the purchasing cost is higher than purchasing from Sanyo, as long as the performance and safety can reach the same level as Sanyo batteries, Dongling Hi-Tech will treat them as backup purchases.

The same goes for screens. You can cooperate with domestic manufacturers or customize products. I heard that BOE in Yanjing is engaged in screen technology research and development. You can seek cooperation with it. Donglin Hi-Tech wants to establish its own industrial chain and parts supply system. ! "

Tanglin Hi-Tech would have to take this step sooner or later, but I didn't expect it to come so quickly. It would be difficult for Tanglin Hi-Tech alone to compete with the entire system of Nippon Benzene and America, and it would definitely need help.

"We can find substitutes for other parts in China, but what about the chips for the Shenzhou Phone?!" Gao Peng, who is in charge of Tanglin Hi-Tech's procurement, asked with a worried look on his face.

If other parts can be purchased from domestic manufacturers as substitutes or even customized for research and development, then there are really no domestic manufacturers that can offer chips and motherboards.

"Then Tanglin Hi-Tech will develop it by itself!"

Seeing everyone's surprised looks, Li Dongling said, "Donngling Hi-Tech can't develop computer chips, and it doesn't dare to develop phone chips either?!"

"If we don't do research and development now, Tanglin Hi-Tech will never have its own phone chip and will always be controlled by others!"

Both Ren Yuefeng and Hu Xian were hesitant to talk. In recent years, there have been domestic manufacturers clamoring to develop their own chips, but in the end they all failed because this thing is too expensive and the probability of failure is greater than the probability of success. .

"Perhaps we can also find other chip manufacturers to cooperate, not only Toshiba, but also NEC, Panasonic, Hitachi, Fujitsu, Texas Instruments and other companies!"

Ren Yuefeng said to Li Dongling that the current global chip industry has not reached the level of the previous life. Intel and Qualcomm are the dominant players in the computer and mobile phone chip industries. There are still many small and large players. Although buying chips from other overseas manufacturers, it is not possible to buy chips from other overseas manufacturers. It's not much cheaper, but you can buy it, but... it's a bit expensive.

"You can try to contact NEC, Texas Instruments and other companies, but Tanglin Hi-tech needs to establish its own chip semiconductor company!" Li Dongling wants to develop Tanglin Hi-tech's own chips, not just out of impulse, but because it must be done. Not only is Shenzhou Digital series of phones, whether you want to enter the computer, mobile phone and other industries in the future, you will need chips. For example, Li Dongling is planning to let Shenzhou launch the next product PHS, as well as the Feiyan mini radio, which also requires chip motherboards. It cannot always be Due to the constraints of others, sometimes even if I want to buy something, I can’t get it!

However, Donglin Hi-tech's self-developed chips are not a doomed situation. In the previous life, how did MediaTek develop? At the beginning, it was not making mobile phone chips, but making VCD, DVD, MP3, and copycat phone chips. Step by step grown up.

When Donglin Hi-tech enters the chip industry, like MediaTek, the first thing to do is chip design. The most important thing in the chip industry is that the designed and developed chips must have the products and machines to carry them, and they must be sold before they can have success. Money to live on!

In its previous life, MediaTek survived by carrying VCDs, DVDs, MP3s, radios, copycat mobile phones and other products. HiSilicon Semiconductor, established by Juhua Factory in 2004, also relied on mobile phones equipped with Juhua Factory's own brand to complete its turnaround.

Compared with MediaTek, HiSilicon, Siemens and Infineon, if Dongling Hi-tech builds its own chips, it only needs to be that the chips developed are not too shabby. It does not require them to be advanced, as long as the performance is stable, Li Dongling has it all. Take advantage of it and let it appear on Shenzhou phones, Feiyan radios and other products.

Even for it, what kind of products can be launched such as VCD, DVD, MP3, MP4, repeaters, point readers, children's watches, etc., so that these products can be sold with Donglin Hi-Tech chips to earn R&D funds for it. In the previous life, MediaTek relied on VCDs, MP3s, and copycat mobile phones are all surviving. It makes no sense. Tanglin Hi-Tech's chips cannot survive. If one product cannot support Tanglin Hi-Tech's chips, then join a group!

Seeing that Li Dongling was determined to let Dongling Hi-Tech establish its own chip semiconductor company, Ren Yuefeng and others, although they were a little worried, started to get busy according to Li Dongling's instructions, looking for domestic parts suppliers, and preparing to build Dongling. Ling Hi-Tech's chip department.

Ning Wenke, who had seen today's scene, looked at Li Dongling with a searching look. Facing the butcher's knife raised by several world-class giants such as Japan, Toshiba, Sharp, and Panasonic, no one in Asia dared to resist. How many can there be? !

But today, Ning Wen saw a family. Tanglin Hi-Tech not only dared to resist this butcher's knife, Li Dongling actually wanted to establish Tanglin Hi-Tech's own chip brand. This kind of determination and courage, Ning Wen in the port city had never seen Pass.

"Mr. Ning, thank you for your support this time!"

It wasn't until Li Dongling appeared in front of her that Ning Wenke realized what she was doing. She avoided Li Dongling's gaze and looked out the window before calming down. "Ning's Trading Company and Dongling High-tech are partners, so naturally they should cooperate with each other." support!"

"Mr. Li is so courageous. There are not many chip companies in Hong Kong, the mainland, and Baodao that dare to engage in chip research and development. Bangzi also started research and development with the support of America!" Ning Wenke turned her head. Come on, look at Li Dongling.

"It all depends on man!"

Li Dongling looked at Ning Wenke, "There are some things that if you don't do them, you will never have a chance!"

"Please stay, Mr. Ning. Actually, there is one more thing that I want to discuss with Mr. Ning."

Hearing Li Dongling's words, Ning Wenke looked a little surprised, "Please tell me!"

After looking at Ning Wen in front of him for a few times, Li Dongling took out a document and pushed it in front of Ning Wenke, "Donngling High-tech is preparing to establish its own sales channels in Europe. I hope that Ning's Trading Company can work with Dongling High-tech .”

The main purpose of doing this together with Laning's Trading Company was to use the name of Ning's Trading Company. Ning Wenke looked at the documents in her hand and saw that the acquisition of France Boulanger Electrical Appliance Mall, plus dozens of retail stores, the entire Ning Wenke was also surprised when the cost was close to 200 million US dollars.

Then I kept thinking about this acquisition in my mind. Li Dongling's plan and acquisition must be risky. In fact, he was betting on whether Dongling Hi-Tech, as well as domestic home appliance and electrical appliance companies, could develop. If they could develop, then This acquisition is a profit. If we sell domestic electrical appliances abroad and fail to develop, we may end up losing a lot of money.

"Ning's Trading Company is willing to join this acquisition, but not just in name. Ning's Trading Company is willing to invest 15 million US dollars. If the acquisition is successful, Ning's Trading Company hopes to obtain % of the equity of this European electrical appliance chain mall! "

Li Dongling looked at Ning Wenke in front of him, and Ning Wenke responded with the same stern gaze. Finally, Li Dongling looked away, "Mr. Ning, this acquisition is very risky. I can't guarantee that you will make money in the end!"

"I know!"

(End of this chapter)