Reborn since 1993

Chapter 1255: Die for the King

Li Dashan, the philanthropist, defined the standard equipment of a successful person to the people at the press conference: if you don't carry a Shenzhou Global Pass when you go out, can you even call yourself a successful person?
In the past, it was fashionable to wear a mobile phone in the left hand, a pager in the right, along with a big gold chain and a gold watch, so that people would know you were rich as soon as you went out...

Shenzhou Global Pass shouldn't be too flashy, but it should still be positioned as a standard accessory for so-called successful and elite individuals!

Make Shenzhou Global Pass a symbol of status; just by taking it out, you'll feel that the device is high-end.

Regardless of whether it can be done or not, just talk about it first. If you don't even dare to talk about it, how can you achieve it in the future?
"The price of Shenzhou Global Pass is $900, and the starting price in China is 6999 RMB!"

At the last moment, Li Dongling presented the price of Shenzhou Global Pass to the audience.

The overseas market price is $900, but the price may vary depending on tariffs and other local fees.

However, in the Greater China market, including mainland China, Hong Kong, Macau, and Taiwan, the price of Shenzhou Global Pass has been adjusted to 6599 RMB, equivalent to 824 USD, which is 76 USD less than overseas, equivalent to more than 600 RMB.

The stated reason given was that domestic users' income levels are lower than those overseas, and the price of Shenzhou Global Pass was too high, resulting in no sales in China.

But this is just a gimmick. In the future, Dongling Hi-Tech's product pricing will be more favorable to the domestic market, since it is Dongling Hi-Tech's core business and must be maintained.

If the prices in the core market and overseas markets are the same, can it still be called a core market?
As for some manufacturers whose products are more expensive in China than overseas, using money from domestic users to subsidize overseas users, Dongling High-Tech would never do something like that, treating domestic users like idiots.

To put it bluntly, even if you rush to fawn over overseas users and treat them like royalty, will they really appreciate it?

Sometimes, the more eager you are to beg someone, the more you will be looked down upon. A simp who keeps begging will end up with nothing.

Conversely, when you truly possess the technology, even technology that surpasses local brands, then even if it's expensive, there will still be people scrambling to buy it.

That's human psychology. The easier something is to obtain, the less we cherish it; what we finally manage to get becomes a cherished memory.

This is why tragedies are often remembered, while comedies are easily forgotten and rarely watched a second time—it's definitely a masochistic tendency...

Moreover, this pricing model isn't unique to Dongling High-Tech; companies in Japan, America, and other places are even more adept at it, without even trying.

Like the handheld game consoles from Nintendo in the past, which sold for 2400 RMB in Japan, but were sold overseas for 3400 RMB, it was a blatant rip-off.

However, even with the price reduction, many people at the press conference still felt that the price of Hasee Global Pass at 6999 yuan in China was a bit high.

It's worth noting that in the neighboring PHS mobile phone industry, without the constraints of Dongling Hi-Tech, the price war has escalated to a cutthroat level. This year, some mobile phone manufacturers have even launched PHS phones priced around 1000 yuan.

Although it was an old, stockpiled model of mobile phone, its release still caused a huge sensation in the domestic mobile phone industry.

A mobile phone costing a thousand yuan—this was something unthinkable in the past, but now it's a reality.

If this trend continues, it's not impossible for a PHS phone to be priced under 1,000 yuan.

However, the Shenzhou Global Pass is priced at 6599 yuan, which is nearly six or seven times more expensive than the Shenzhou Global Pass. This price is probably too high for many domestic users!
"Mr. Li, isn't the price of Hasee Global Pass too high?"

"Mr. Li, what do you think Shenzhou Global Pass sales volume can reach?"

As Li Dongling stepped off the stage, a group of reporters immediately surrounded him, bombarding him with questions.

The security guards from Dongling High-Tech shielded Li Dashan behind him, but Li Dongling reached out to stop the security personnel who were about to push away the people surrounding him.

"When a person is willing to pay for something, what they care about is not just its price."

Shenzhou Global Pass is a product of the next era of mobile phones, and anyone who has used it will understand this.

The pricing of artworks and industrial products is different!

After speaking to the surrounding media reporters, Li Dongling left under the escort of security personnel.

Today's press conference is basically coming to an end. All that's left is to hand over some Hasee Global Pass prototypes to the media reporters and tech enthusiasts for them to try out. We can't let them come all this way for nothing.

They also need to act as promoters, advertising Shenzhou Global Connect.

In addition, the travel expenses for all the reporters also had to be paid; such is the rule of the industry, and Dongling High-Tech is no exception.

……

"The press conferences in Barcelona and New York should be almost over."

Shenzhou Global's mobile phone advertisements have already begun rolling out in all major global markets and should be available online in about half an hour. This advertising campaign includes television, radio, newspapers, magazines, outdoor advertising, elevator advertising, and also online platforms.

Domestic platforms such as Himalaya FM, Tianya Forum, China.com, Sina, NetEase, Sohu, and some chat rooms will also broadcast the content.

Overseas, Yahoo!, America Online, Amazon, eBay, Netscape Navigator, Internet Explorer, and search engines like Souxin and ASK will all drive traffic to Hasee Global Pass phones!

Backstage at the conference building, Li Dashanren was gulping down water. Anyone on stage would have their throat burning after howling for more than half an hour straight.

While Li Dongling was drinking water, Zhu Zhaojiang reported to him that the period after the press conference was the busiest time for the marketing department. As the head of the marketing department, Zhang Ao needed to be at headquarters to coordinate advertising, publicity, and sales at home and abroad.

Zhu Zhaojiang is the deputy general manager of the marketing department of Dongling High-Tech. He was previously in charge of the overseas business of Xiaolingtong and made great contributions to the promotion of Xiaolingtong overseas.

When Xiaolingtong (a type of mobile phone service) entered the Brazilian and Colombian markets, it was Zhu Zhaojiang who led his team to distribute the goods.

After that, the PHS (Personal Handyphone System) business was basically managed by Zhu Zhaojiang. In fact, he was more like the head of the mobile phone department of Dongling High-Tech.

After Xiaolingtong was sold, Zhu Zhaojiang's position became somewhat awkward. He had the title but had nothing to do, essentially a commander in name only.

If it weren't for Li Dashan telling Zhu Zhaojiang that Dongling High-Tech's mobile phone business still needed him, Zhu Zhaojiang would have even considered retiring temporarily.

Now that Shenzhou Global Connect has been launched, it's time for Zhu Zhaojiang to show his skills. If nothing unexpected happens, Zhang Ao will need to stay at headquarters, while Zhu Zhaojiang will go overseas to lead the charge for Shenzhou Global Connect!
Listening to Zhu Zhaojiang's report, Li Dongling nodded. Next up was the advertising blitz for Shenzhou Global Communication, both domestically and internationally.

"The overseas market for Shenzhou mobile phones is now in your hands!"

Li Dongling then said directly to Zhu Zhaojiang, "The purchasing power of overseas markets such as America and Europe determines that the main users of Shenzhou Global Pass are likely to come from developed countries."

This means you, Zhao Jiang, will have to compete with companies like Nokia, Motorola, Ericsson, Sony, and Samsung for market share in America, Japan, the UK, and Germany!

“When you go overseas this time, as long as Dongling Hi-Tech has any departments or personnel related to Shenzhou mobile phone business in its overseas companies, you can transfer them. If anyone does not cooperate, you have the right to suspend them first, and then the headquarters will conduct an investigation.”

Hearing that Li Dashanren had given Zhu Zhaojiang almost imperial authority, allowing him to act first and report later overseas, directly eliminating those disobedient overseas executives, made the Dongling High-Tech executives present gasp in shock.

Li the Great Philanthropist practically declared that Zhu Zhaojiang was representing him this time, and anyone who didn't cooperate with Zhu Zhaojiang was going against Li the Great Philanthropist!
At Dongling High-Tech, Li Dongling rarely interfered in the affairs of other departments, precisely to avoid disrupting the original processes and rules.

But that doesn't mean that Philanthropist Li can't take down those so-called overseas lords and powerful figures. Normally, Philanthropist Li turns a blind eye and doesn't care, but when it comes to a critical moment, if anyone dares to trip him up, Philanthropist Li can hang them up and beat them!

Li Dongling had faith in Zhu Zhaojiang's abilities. In his previous life, under Zhu Zhaojiang's leadership, Transsion was practically unstoppable overseas. In the fiercely competitive African market, they even managed to suppress mobile phone manufacturers such as Apple, Samsung, and Huawei to become the dominant force. This was enough to prove that Zhu Zhaojiang was definitely a formidable general in terms of expanding territory!
Now, Shenzhou mobile phones need Zhu Zhaojiang to go overseas and compete head-to-head with those rivals. This is a job that only a tough guy can do.

Li Dongling certainly needed to give Zhu Zhaojiang enough support.

"The Dongke private jet is fully fueled. You'll be flying on this plane when you go overseas this time!"

Hearing that Li Dongling had even temporarily given up his private jet to Zhu Zhaojiang, everyone truly felt the extent of the authority granted to him.

"Please rest assured, Mr. Li, if we fail to capture the overseas market, I... will resign and take responsibility!"

Zhu Zhaojiang's face flushed red from the shock. Since joining Dongling High-Tech, he had been promoted all the way up, becoming the fastest executive to be promoted to manager after Dongling High-Tech's management and promotion system was perfected.

Now, Li Dongling has given him such great authority and support, perhaps even more than Ren Yuefeng, Zhang Ao, and others. At Dongling High-Tech Company overseas, he has the authority to manage anything related to mobile phones!

"I like you!"

Li Dashanren patted Zhu Zhaojiang on the shoulder, "If the sales of Shenzhou Global Pass mobile phones can meet expectations this time, the mobile phone business will be separated from Dongling High-Tech into a new department, and I hope you will be the first manager of the Dongling High-Tech mobile phone department!"

……

"What did you say?"

Nihon Telephone & Telegraph Company President Takeo Nakamura, slightly drunk, looked somewhat dazed at Kentaro Takada, the mobile phone department manager of Nihon Telephone & Telegraph Company.

To celebrate Nippon Telegraph and Telephone Corporation's record-breaking revenue, Takeo Nakamura went to Ginza with a group of Nippon Telegraph and Telephone Corporation executives.

Takeo Nakamura was chatting about life with several Ginza hostesses. Putting aside everything else, these hostesses are incredibly emotionally valuable.

Halfway through the drinking session, Nakamura Takeo had just finished talking to a female hostess. Today, the hostess was going to Nakamura Takeo's villa to soothe his heart, which had been weathered by the years. However, Takada Kentaro came looking for him.

Dongling Hi-Tech announces its return to the mobile phone industry and launches a new phone!

In a panic, Kentaro Takada said to Takeo Nakamura, feeling that the Japanese telegram was about to deliver a major bombshell!
(End of this chapter)