Reborn since 1993

Chapter 1264 Tian Ji Horse Racing
The decision to separate and manage the mobile phone business was not merely to reward and promote Zhu Zhaojiang, who had made significant contributions; more importantly, Dongling Hi-Tech needed the mobile phone business as its core business.

If you succeed in the mobile phone and car industries, they can be money-making machines, cash cows for a company, and the foundation for its survival.

As for what happens if things go too far, needless to say, it basically becomes a bottomless pit that can never be filled.

However, Dongling High-Tech cannot be afraid to enter these two industries just because they are risky. How can there be anything in the world that is highly profitable and risk-free?

Just like before, when Dongling High-Tech launched the PHS (Personal Handyphone System), Huawei was also very resolute, and Mr. Ren (Ren Zhengfei, CEO of Huawei) looked down on the outdated mobile phone products like PHS.

However, when Huawei's 2G base station equipment market was being crushed by Ericsson, Nokia, Alcatel, Siemens, and Nortel Networks of Canada, and all the base station orders in the domestic provincial market were snatched up by manufacturers such as Ericsson.

In order to survive, Huawei had no choice but to enter the PHS phone market. It just goes to show that the "it's so good" principle never goes out of style!

Similarly, for Dongling Hi-Tech, mobile phones will definitely be the most important foundation for the company's future, and its cash cow.

"Thank you, Mr. Li. I will not let you and headquarters down!"

Zhu Zhaojiang took a deep breath and accepted the position without any pretense of refusal. He knew that if he missed this opportunity, he would probably regret it for the rest of his life.

As soon as the announcement was made, Dongling Hi-Tech also had a new department manager who was not from the founders or veterans, becoming the youngest department manager in its history after the management and promotion systems stabilized!
Dongling High-Tech is no longer the makeshift team it was when it was first established. Back then, what was needed was manpower. Zhang Ao, Gao Peng, Chen Tao, and others were put in positions of authority regardless of their reputation. As long as they could hold their own, they became department managers and senior executives.

Dongling High-Tech is currently in a phase of rapid expansion, and as long as you have the ability, you can be promoted very quickly. However, unlike when it was first established, you can't just become a manager or supervisor right away.

After graduating from university, Zhu Zhaojiang joined Dongling Hi-Tech and became the general manager of the newly established mobile phone department at the age of less than 28, in just four years!
Given the current influence of Dongling High-Tech's mobile phone division, it can be said that Zhu Zhaojiang has become one of the most powerful and influential men in the domestic mobile phone industry.

"I should call you General Manager Zhu now. You're on the treat today!"

Zhang Ao jokingly teased his trusted general.

Since joining Dongling High-Tech, Zhu Zhaojiang has been working under Zhang Ao. Now, Zhu Zhaojiang has formed his own faction and become the general manager of the mobile phone division, nominally on equal footing with Zhang Ao.

Of course, that's only in name. In terms of actual power and influence at Dongling High-Tech, Zhu Zhaojiang would have a hard time competing with the veterans.

But that's the situation now. If the mobile phone division becomes the most profitable division of Dongling Hi-Tech in the future, then the situation will change again.

Money is the courage of a hero, and even more so, the foundation of confidence. If the mobile phone division becomes the biggest cash cow for Dongling Hi-Tech, Zhu Zhaojiang's confidence at Dongling Hi-Tech will naturally be even stronger.

Zhang Ao naturally supported Zhu Zhaojiang's rise to power. Zhu Zhaojiang was his general and bore his label. Whether Zhu Zhaojiang acknowledged it or not, that was how everyone else at Dongling High-Tech viewed him.

The greater Zhu Zhaojiang's power in Dongling High-Tech, the more advantageous it is for Zhang Ao and the veteran faction, giving them a greater advantage in voting on important matters.

Moreover, with Zhu Zhaojiang becoming the manager of the mobile phone department and holding a senior management position in the mobile phone department, the veteran faction of Dongling Hi-Tech can naturally take a larger share of the pie!
Li Dongling understood their intentions, but he didn't say much. Whether they were veterans or professional managers, as long as they had the ability, Li the Benevolent would not mind letting them rise to the top and make their mark at Dongling High-Tech!
To reiterate, Dongling Hi-Tech needs not only to compete with its rivals, but also to have internal competition. As long as the competition is within a controllable range, it will be beneficial for Dongling Hi-Tech. On the contrary, if the company becomes stagnant and its executives stick together for mutual support, that will be a real headache for Li Dashan.

Controllable competition, reasonable promotions and retirements, can help Dongling High-Tech maintain its competitiveness.

Li Dongling is unwilling to do the "kill the hunting dog when the cunning rabbit dies" thing. If a senior executive of Dongling High-Tech is too old or lacks the energy to continue leading the department he is in charge of, Li Dongling will not mind arranging a retirement position for him while retaining his benefits and salary.

At this important moment for Dongling Hi-Tech, these former executives have come out to make an appearance. They still have fame and fortune, and their relationship with Dongling Hi-Tech has become a beautiful story of a good beginning and a good end!

"You will be in charge of the Dongling High-Tech mobile phone division. You can choose the staff you need!"
The mobile phone development team in the technology department, the mobile phone software development team in the software department, and the mobile phone sales personnel in the marketing department were all incorporated into the mobile phone department for management.

Li Dongling gave the newly formed mobile phone department sufficient authority and support, and transferred all the teams related to the mobile phone business within Dongling Hi-Tech to Zhu Zhaojiang's side.

If these mobile phone teams were in other departments of Dongling High-Tech, Zhu Zhaojiang would probably be hampered and controlled, so Li Dongling simply transferred them all there.

"The mobile phone division will likely face fierce competition next year, so you need to be prepared!"

Li Dongling was giving Zhu Zhaojiang a heads-up, saying that Shenzhou Globalcom had launched a surprise attack this year, catching Nokia, Ericsson, Sony, PHS, UTStarcom, and other competitors off guard.

Next year, however, these competitors will definitely retaliate, either by waging a price war or by targeting Shenzhou phones with superior performance. Whether Shenzhou phones can withstand this counterattack next year will be the key to their survival.

If a counterattack is thwarted and pushed into the Atlantic Ocean, then all the nonsense will be useless.

Zhu Zhaojiang also looked serious. He knew that Li Dongling was telling the truth; he had personally traveled to America, old Europe, and South America.

Mobile phone distributors and telecom operators in these areas are clearly more willing to promote big brands such as Nokia, Ericsson, and Motorola.

The reason why Shenzhou Global Pass is willing to try out Shenzhou mobile phones is because the revenue share is higher and the phones are indeed more advanced than Nokia phones.

"The mobile phone division needs to develop more models, higher performance, and more functions for mobile phones."

Technological leadership and high performance are the hallmarks of Shenzhou mobile phones, and these hallmarks must never be torn off!

Li Dongling said to Zhu Zhaojiang, "In the future, the mobile phone department can launch flip phones, slider phones, and ultra-thin phones."

Next year, Shenzhou Mobile aims to develop the world's first camera phone, truly making Shenzhou phones the trendsetter for mobile phone users worldwide, and even for competitors!

This year, Shenzhou phones surprised everyone, but in the future, Shenzhou will continue to bring "surprises" to the world. After several such surprises, even if Shenzhou phones don't advertise themselves, they will be regarded as a trendsetter in mobile phones by mobile phone users, media, and competitors.

Shenzhou mobile phones' new features have become the object of imitation by competitors, even if these features may be useless.

Just like Apple's notch screen in its past life, competitors may complain and curse, but their actions speak louder than words. They still copy it with great enthusiasm, to the point that it has become muscle memory. Regardless of whether it works well or not, they just copy it first...

This kind of plagiarism does have some impact on Apple, but in reality, it's more like competitors are advertising for Apple, making users regard Apple devices as the most powerful mobile phones in the world.

Li Dongling didn't mind, and he also made Shenzhou a target for competitors to copy. The more competitors copied, the more unshakable Shenzhou's position in the high-end mobile phone market became!

Shenzhou mobile phones must maintain their positioning as high-end mobile phones!

Additionally, a strategy similar to Tian Ji's horse racing theory should be employed: launching brands like Coolpad, positioned as mid-range phones emphasizing cost-effectiveness, to compete with brands like Nokia, Motorola, and Ericsson.

Dongling Hi-Tech owns many brands. When it launched digital cordless phones, it used this tactic to compete with Siemens, launching the Coolpad and Simon brands to wage a price war against Siemens, effectively cutting off Siemens' path to high-end digital cordless phones.

This tactic still works in the mobile phone industry. Shenzhou isn't engaging in a price war with Nokia; instead, they're pushing Coolpad forward. Let's see if Nokia and the others will respond!
If necessary, Dongling Hi-Tech has also invested in brands such as Aigo, Meizu, and Founder under Huaqi, which can also allow them to enter the mobile phone market.

At worst, let them employ a massive product saturation strategy, and let them engage in a fierce price war while maintaining their profitability.

As long as they can use mid-range and low-end engines to replace Nokia's high-end engines, Dongling Hi-Tech will make a profit!
"In addition, the mobile phone division can also launch mobile phones with different features depending on the environment and characteristics of different markets."

Mobile phone markets such as Southeast Asia, Northern Europe, and Africa have low income levels, inadequate power infrastructure, numerous operators, and hot or humid climates.

The mobile phone division could launch a mobile phone brand with the ultimate cost-performance ratio that retains basic functions for these markets... Transsion!
Dongling High-Tech's component supply chain can provide Transsion mobile phones with sufficient price advantages.

Transsion phones don't need many functions, but they need to be durable enough, able to accept multiple SIM cards, and have a custom-designed ultra-long-lasting battery.

For different markets, enhance performance in terms of moisture resistance, heat resistance, and dust resistance. For markets where users enjoy music and dancing, equip with high-powered speakers; the volume should be loud enough that it can be heard halfway down the street!

Zhu Zhaojiang listened to Li Dashanren's sermon with some disbelief. He could understand what Li Dongling meant by those words.

The goal is to use an exceptional, or rather, highly specialized, phone to seize a market share that giants like Nokia haven't yet set their sights on.

Shenzhou, with a group of smaller companies, was directly battling Nokia and others, while Transsion was quietly conquering markets in South America, Northern Europe, and Africa that had not yet attracted the attention of mobile phone giants.

Finally, a pincer attack from both sides completely overthrows Nokia's throne!
(End of this chapter)