Reborn since 1993

Chapter 1300 Take away
The Kung Fu Panda movie was also a joint production of Focus Media, Bandai, Pingyang TV, and others.

Although the production team was mainly from Bandai, a martial arts choreography team from Hong Kong was brought in to provide action direction for the animation.

They also brought in personnel from Shanghai film companies to add martial arts and Eastern cultural elements to the film. Finally, they brought in the most expensive Hollywood special effects team. The entire production used a lot of hair rendering, fluid effects, and special effects, which required a lot of computers.

The final total cost, while not exceeding one hundred million US dollars, was almost on par with the ninety million US dollars cost of Toy Story 2, which is set to be released this year.

During this year's Spring Festival season, the Kung Fu Panda movie was simultaneously released in mainland China, Hong Kong, Taiwan, Singapore, Japan, South Korea, and other regions.

The animated version of Kung Fu Panda had already been released in these regions, and they already had a certain audience base.

For Bandai, Focus Media, and Pingyang TV, it was a huge gamble.

Needless to say, they lost the bet, and it's estimated that these companies won't touch animated feature films again for the next few years, or even the next decade.

But if they win the bet, they can get a top-tier IP, and all of them will make a fortune.

It's not just about the movie's box office, but also about the movie's merchandise, and most importantly, Kung Fu Panda is based on Tung Sing-jai.

If this movie becomes a box office hit, Tung Sing Jai's fame will instantly rise to a global level.

The panda economy will also appear at Binh Duong Zoo, where souvenirs and panda-related merchandise such as food, clothing, and stationery can be produced.

According to the previous agreement, the panda copyright development of the Pingyang Panda Research Center belongs to the Logistics Department of Dongling High-Tech!
This is why Dongling High-Tech has been investing heavily in Pingyang Zoo and Panda Research Center over the years. They don't expect to get returns in the early stages, but rather rely on animation, movie box office, and panda-related merchandise to recoup their costs.

The merchandise and related products are all manufactured by Bandai and then sold to various parts of the world through Bandai's sales channels.

This is a high-stakes gamble. If you win, you've struck gold, and everyone involved gets what they want. If you lose, well, needless to say, you lose everything.

We'll see how much box office Kung Fu Panda can achieve in mainland China and other Asian markets during the Spring Festival season.

If the film achieves its projected box office performance in the Asian market, it can then be released in North America, older Europe, and other regions.

Upon hearing Li Dongling's words, Fang Peigang and He Zehai also realized that the Kung Fu Panda movie would officially premiere on the first day of the Lunar New Year.

They were unsure how much change this film would bring to Pingyang Zoo, but judging from Li Dashan's tone, he seemed to have high hopes for the film.

"Mr. Li, do you think the Kung Fu Panda movie will have an impact on the zoo?" Fang Peigang asked Li Dashan tentatively.

Li Dongling chuckled and glanced at Fang Peigang. "You should know about the Shaolin Temple movie, right?"

"Perhaps the changes that the Shaolin Temple movie brought to the Shaolin Temple will also appear in Pingyang Zoo!"

More than a decade ago, when the movie "Shaolin Temple" was released, it created a box office miracle of 1.6 million RMB with a movie ticket costing only one cent.

But this is not just a change brought about by this movie. Before this, Shaolin Temple did not have its current status as a global "holy land" of kung fu.

At that time, there were only about a dozen old monks in the temple, and the incense was almost gone. Those who could remember the temple were mostly people who studied history and religion.

After the movie, it became a Buddhist holy site. Not only domestic tourists, but tourists from all over the world heard of the Shaolin Temple and flocked to it.

It even directly changed the economic structure of the city where the temple is located. Tourism became the pillar industry of the area, and hundreds of martial arts schools sprang up overnight, with more than 100,000 students. The martial arts school economy also began to flourish in the area.

Kung Fu has become a label for Chinese-language films, especially for Hong Kong films, where kung fu movies have been made to death.

One film, it can be said, directly changed a city and also changed Chinese-language cinema.

Upon hearing Li Dongling bring up the Shaolin Temple movie and compare it to Kung Fu Panda, Fang Peigang's throat bobbed. "Can Kung Fu Panda compare to Shaolin Temple?"

Li Dongling glanced at him and poured cold water on his enthusiasm, "You're overthinking it!"

Fang Peigang looked embarrassed; he understood that this idea was far too far-fetched.

"If this movie's box office performance meets expectations, it can serve as a promotional video for Pingyang Action Park!"

This has completely opened up opportunities for Pingyang Zoo and the Panda Research Center, both domestically and internationally.

Li Dongling said that expecting this animated film to have the same influence as the Shaolin Temple is wishful thinking.

Movies like Shaolin Temple are rare finds, and none have since achieved the same level of widespread popularity. However, just like Fantawild Holdings, which, thanks to "Boonie Bears," brought a massive influx of users to its theme parks and raked in huge box office revenue.

The movie version of Kung Fu Panda also has the potential to attract a large number of tourists to Pingyang Zoo, and it will also ignite the panda economy, which is the real big winner!
……

This year's Spring Festival was a rare period of rest for Li Dongling. He spent most of his time with his family or going to the Yuhe Leisure Resort to distribute disaster relief food to the fish at the fishing pond.

Li Dongling had a relatively relaxed time from the first day of the Lunar New Year to the sixth day, but on the seventh day, February 22, 1999, his annual leave officially ended.

Dongling High-Tech has also resumed work, and in fact, Pingyang, starting from the fifth day of the Lunar New Year, seems to have awakened, and the hustle and bustle that was absent during the Spring Festival has reappeared in Pingyang.

However, by the seventh day of the Lunar New Year, the number of people returning to Pingyang began to increase steadily, with tens of thousands of people even flooding into Pingyang in a single day.

From the long-distance bus station to the national highway, and from the train station to Pingyang Airport, wherever you go, you can see huge crowds of people coming to Pingyang by bus, motorcycle, train, plane, and other transportation companies.

Whether it's a train that goes directly to Pingyang or one that passes through Pingyang, it's almost always full, with no empty seats available.

On the bus, which was packed like sardines, Li Jianmin held Cheng Qiaoling in his arms, but the pressure from behind made his face turn red, yet he still kept moving closer to Cheng Qiaoling.

Cheng Qiaoling was the fellow villager who interviewed and recruited Li Jianmin into the production department of Dongling High-Tech, and also helped him with his studies.

The two have a very special relationship now. Li Jianmin naturally likes Cheng Qiaoling, but he hasn't dared to confess his feelings yet, and Cheng Qiaoling hasn't made their relationship public either.

The key point is that Cheng Qiaoling has a very outgoing personality and gets along with everyone. Li Jianmin knows that several people are pursuing Cheng Qiaoling, including the team leader of the Feiyan MP3 production line, which makes Li Jianmin feel uncertain.

This year, Li Jianmin did not return to his hometown in Sichuan for the Spring Festival. Instead, he stayed at the Dongling High-Tech Production Department to work overtime and study for his university entrance exams. Cheng Qiaoling also stayed in Pingyang for the Spring Festival.

Dongling High-Tech resumed work, and those who had worked overtime during the Spring Festival began to take turns resting. Li Jianmin then invited Cheng Qiaoling to watch a movie, and Cheng Qiaoling readily agreed.

But the number of people on the bus today far exceeded Li Jianmin's expectations. Especially when they passed the train station platform, a group of people squeezed in, and Li Jianmin was squeezed so much that he couldn't stand it anymore and was pushed close to Cheng Qiaoling.

He could see and smell the shampoo in Cheng Qiaoling's hair. It was an indescribable smell, but it was the best smell he had ever experienced in his life.

Girls mature earlier than boys, and a boy's thoughts are sometimes almost impossible to hide in front of a girl. Cheng Qiaoling looked at Li Jianmin's flushed face. When he occasionally touched her, he would immediately retreat in a panic, but would be pushed back by the crowd, making Li Jianmin so anxious that sweat beaded on his forehead.

Suddenly, a fragrance wafted into Li Jianmin's nose. He saw Cheng Qiaoling gently wiping the sweat from his forehead with an embroidered handkerchief. At that moment, Li Jianmin felt his heart stop beating.

As Cheng Qiaoling wiped Li Jianmin's sweat, she could feel his burning gaze even without making eye contact, causing a blush to appear on her neck.

"What are you looking at, you idiot!"

"We've arrived at our stop, aren't you getting off?"

Cheng Qiaoling tapped Li Jianmin's forehead with her hand, then grabbed him and tried to pull him off the car. But the moment she touched him, Li Jianmin's body stiffened, and he was then pulled off the car by Cheng Qiaoling.

The two got off the bus at the Oriental Times Shopping Mall bus stop. As a place for entertainment and shopping in Pingyang, Oriental Times Shopping Mall is undoubtedly the consumption center of Pingyang.

Even though new shopping malls and cinemas have appeared in Pingyang, this place still attracts the most people.

After walking a few steps, Li Jianmin seemed to come to his senses. After entering the mall, he went straight to the fruit tea shop and bought Cheng Qiaoling a five-yuan cup of Heytea brand fruit tea.

Heytea is a fruit tea brand incubated by Oriental Times Shopping Mall. Heytea is made with real tea and real fruit, and everything is made to order. Compared with street drinks like Quick Drink and Typhoon Shelter, which are made with fruit powder and saccharin, Heytea is almost completely different.

Although it's expensive, Heytea is very popular among men and women in Pingyang, and it's almost a must-order product on dates.

Besides Heytea, Oriental Times Mall is also incubating brands such as Shangci Tiles, snack shops, and Tangji Chinese Restaurant, and has already gained some fame in Pingyang and Hanxi.

After buying Heytea, Li Jianmin and Cheng Qiaoling walked towards the cinema in the mall.

"I heard this is the best-selling movie in theaters this year, it cost hundreds of millions to make, and all my roommates are with girls..."

At this point, Li Jianmin suddenly stopped, turned his head and saw Cheng Qiaoling looking at him with a half-smile. "Who did they bring to see them?"

"I'll go buy the tickets first!"

Seeing Li Jianmin fleeing in disarray, Cheng Qiaoling stomped her foot in anger and couldn't help but curse him in Sichuan dialect as a coward.

(End of this chapter)