Reborn since 1993

Chapter 1330 Rehabilitation
It's true that the British all yearn for the era on which the sun never sets, and it's not wrong for people to miss the twilight of the past. After all, people live on those memories.

However, one cannot live in the past, nor can one live in nostalgia, much less use the glory of the past as a reference for the present. What difference would that be from marking the boat to find the sword?
However, Sony seems unable to break free from its former status as the world's leading electronics empire.

Li Dongling's lack of concern about Sony's NWHD becoming a competitor to Feiyan MP3 wasn't due to any particular confidence in Feiyan MP3's technology or how much more advanced it was than Sony's. Rather, it stemmed from Sony's self-destructive actions, stabbing itself in the back and then "fiercely" asking Feiyan Technology if they were afraid.

In its past, even when faced with the decline of the Walkman market, Sony reluctantly entered the MP3 market, but it deliberately did not develop MP3 format players directly.

To maintain Sony's prestige and protect Sony Records, Sony went so far as to develop a music player that primarily uses the ATRAC format.

In other words, Sony's NWHD cannot play MP3s directly. You must use a piece of software developed by Sony, which is comparable to Himalaya Music and iTunes Music Store, to convert MP3 and other music formats into ATRAC before you can play them.

In short, it's like taking off your pants to fart!

Sony's intention was not to adapt to the MP3 market, but to educate users, make them accept Sony's rules, and claim that the players developed by Sony are of high quality, even noble and high-end.

The result, of course, needs no further explanation. Although there are Sony die-hards who still stubbornly insist that the Sony NWHD is the best music player in the world.

However, most users voted with their feet. No matter how much Sony touted it, it ended up as a niche product. Everyone acknowledged that its sound quality was very good, but that didn't mean that users would buy a product with an anti-human design just for that little bit of sound quality.

However, even with such a product, Sony gritted its teeth and persevered in developing it for several generations before finally accepting its fate.

But MP3 players weren't the last thing Sony did. For Sony, prestige seemed to be everything, and later products all had a strong Sony label and design style.

It's hard to say whether it's good or bad. The good news is that once users get their hands on it, the anti-human design tells them they've bought a genuine Sony product. The bad news is that after buying it, it just sits in a drawer collecting dust...

Therefore, Li Dongling was not worried about Sony entering the MP3 market, because he didn't need Feiyan MP3 to target it. He just needed to hire more public relations companies to vigorously promote Sony NWHD and make Sony feel like it was the only one who was sober in a world of drunks. Given the Japanese character, they would probably stick to this path to the end.

What Li Dashanren feared were Apple and Steve Jobs.

The only company that could threaten Feiyan's position in the high-end MP3 market is probably Apple. The Apple with Steve Jobs and the Apple without him are completely different companies.

Apple's design is one aspect, but on the other hand, Steve Jobs' marketing methods were pioneering. Lei Jun, in his previous life, probably only learned a few of the essence.

However, Feiyan MP3 has already gained an advantage. Apple's iPod may catch up in the future, but it will not be so easy for it to replace Feiyan MP3.

In addition, Li Dongling had prepared many backup plans for Feiyan MP3, supporting the MP3 brands Aigo and Meizu, and seizing a large number of MP3 and micro hard drive patents, just in case.

If Apple's iPod wants to beat Feiyan, it will have to outperform these brands first. As for the future, as long as it can survive until the smartphone era arrives, the MP3 market will be almost dead by then, and Li Dashan will prepare new products for Feiyan MP3.

For example, we could collaborate with companies like Dongke Innovation Lab and Bandai to develop a product similar to the Switch handheld console from its predecessor, or an e-reader that can be used as a lid for instant noodles. We don't have to put all our eggs in one basket. What's wrong with Feiyan Technology selling its MP3 business to Apple in the future?

In the short term, no other brand can shake Feiyan MP3's position, so Li Dongling doesn't need to pay too much attention to Feiyan Technology.

For other departments at Feiyan Technology, the next step might be receiving substantial bonuses, allowing them to relax a little.

However, for Feiyan Technology's technical department, the release of Feiyan 2nd generation does not mean they can rest easy; rather, they must begin preparing for the development of the 3rd generation product!

For companies in the Dongke Group, the typical process is to launch the first generation of products and then begin the research and development of the next generation. In addition, they need to build up their technological reserves to ensure that they have a technological advantage over their competitors.

……

The entire Dongling Hi-Tech Park is in a state of high activity, with more and more departments relocating to the global headquarters campus.

Visibly, the Dongling High-Tech Global Headquarters Park began to become noisy and busy. By evening, when all the lights in the park were slowly lit up, the night light show of the Dongling High-Tech Global Headquarters, which cost hundreds of millions of dollars to build, could be seen.

On the land surrounding the global headquarters, plots of land were fenced off, and a large number of construction equipment and workers began to move in. A significant portion of these construction sites were projects of companies affiliated with the Dongke Group, such as Feiyan Technology and Focus Media.

In addition to these, many real estate companies, including Dongfang Jiayuan, have begun large-scale construction around Dongke Avenue, building office buildings, shopping malls, residences, supermarkets, hotels and so on on both sides of Dongke Avenue.

Where Dongling Hi-Tech's headquarters is located, there is no need to worry about insufficient consumer spending. The numerous Dongling employees, as well as those returning to the Pingyang headquarters from other places, are enough to support the consumption in the Dongke Avenue area. In fact, these stores are far from meeting the needs of Dongling Hi-Tech's employees.

At least within a five-kilometer radius of Dongke's global headquarters, any property with available housing will be easy to rent out, and the rents will be much higher than in other areas.

Since the Dongke Global Headquarters moved in, restaurants, supermarkets, and other similar establishments have sprung up like mushrooms after rain. Li Dashan, the philanthropist, stood by the large floor-to-ceiling window of his office on the top floor of the Oriental Tower, watching the bustling traffic on Dongke Avenue.

Once the sign for Dongke Avenue was put up, this avenue officially became one of the busiest roads in the entire Pingyang.

Right now, all that Li Dongling sees around the global headquarters is a series of large construction sites, but in a few years, this place will probably become the Pingyang CBD center with towering buildings, and new landmark buildings in Pingyang will appear one after another.

"Mr. Li!"

"During this week's American Super Bowl halftime show, DeWeis will host a supermodel fashion show, which will be broadcast live globally through television media and internet platforms."

In Asia, the halftime show will be broadcast live on TVB and China.com!

As Li Dongling gazed out the window, a transoceanic phone call interrupted his thoughts. The call was from Hu Yujun, the general manager of Diweis, in America.

Upon hearing about the big project that Dewey was planning, Li Dashanren couldn't help but show a strange expression on his face.

America is a Puritan nation, meaning that mainstream American society is actually conservative.

As for the American women in Hollywood movies, just take a look and move on. It's Hollywood's propaganda that has misled men and women all over the world.

As the first brand incubated by Focus Media, DeWeis has expanded from its initial focus on underwear to include women's clothing, cosmetics, and handbags. However, its most famous and highest-grossing brand is still DeWeis underwear, which has been sold in Hong Kong, Siam, and Southeast Asia.

The American and European markets have always been coveted by Devi. Although it has entered these markets in recent years, its influence is far less than that in markets such as mainland China.

However, the American market is precisely where DeWeis needs to sell its products in large quantities.

After all, DeWeis has the attributes of a luxury brand in a certain sense, while the domestic luxury market is still in its infancy and is far smaller than the markets of developed countries such as America and old Europe.

This time, Dvis is preparing a major campaign to promote Dvis underwear in markets such as America and Europe, aiming to fully penetrate the local markets!
Choosing to put on a big show during the Super Bowl is exactly what DeWeis is planning to do; the Super Bowl in America is comparable to the Spring Festival Gala.

Whether you like rugby or not, you'll definitely take a look. During the game, celebrities gather everywhere. Imagine the excitement of having a supermodel show in front of American Puritans.

However, Victoria's Secret did the same thing in its previous life. It was the Super Bowl show that made Victoria's Secret a globally renowned brand. Although it messed up its hand later, in the early stages, Victoria's Secret did become one of the most well-known brands in the women's fashion industry.

If Dewey can use this opportunity to enter markets like America and old Europe, then they'll be able to make a killing off customers.

For DeWeis, once it gains brand recognition and enters markets like America, it can sell more than just underwear. The philanthropist Li will not let DeWeis live off its past achievements for so many years like Victoria's Secret did in his previous life, ultimately bankrupting itself.

Even if DeWeis's women's clothing, cosmetics, handbags and other products don't sell well, as long as it has brand recognition, it can raise money by issuing shares after listing on the New York Stock Exchange, the London Stock Exchange, Hong Kong Stock Exchange and other places, and then buy other luxury brands!
It doesn't matter if Diweis's women's clothing brand isn't well-known; just acquiring a well-known brand would suffice.

The LVMH Group in its previous life had already demonstrated this once: by buying and buying, it built a luxury goods empire, and its founder once became the world's richest man.

It doesn't matter if DeWeis can't reach the level of LVMH Group, as long as it goes public, it won't stop it from buying, buying, buying. Anyway, there are always investors willing to pay the bill; it would be a loss if it didn't buy.

Once it's successful, they can really make money off consumers with luxury goods and cosmetics. At that point, DeWeis will have the potential to become a cash cow.

"I believe that this Super Bowl halftime show will make DeWeis known throughout America and the world!"

Li Dongling smiled and said to Hu Yujun, "How could I not recognize him? If this kind of thing were done in a Puritan country, the American media would probably be in an uproar tomorrow."

Unfortunately, Li Dongling will not be able to see this supermodel show in person, as it is estimated that the show will not be broadcast in mainland China.

While China.com claims to be broadcasting live, it's likely to be in the form of text and images, with at most a few images. With current internet speeds, it simply can't support live internet video streaming.

"After the halftime show, Manager Hu, you should spread the word to the media that DeWeis will be seeking financing through Wall Street institutions and looking to list on the NYSE!"

Li Dongling smiled and shook his head, then shared his secret plan with Hu Yujun on the other end of the phone.

If you want to profit from Americans, you have to pay respects to the right people; otherwise, you're just being disrespectful.

(End of this chapter)