Reborn since 1993

Chapter 1334 A Guide to Harvesting Leeks

Li Yan's voice came from inside the office of the philanthropist Li. Li Dongling looked at the man in front of him, who clearly exuded an aura of power and authority.

No one would put the man in front of them together with the young man who squeezed among a group of people who wanted to become agents for mobile phones and came to see the philanthropist Li.

When Li Yan first met Li Dongling, he was very nervous and didn't know where to put his hands.

Now, Li Yan holds great power, managing nearly 10,000 employees at Focus Media, as well as a number of companies invested in by him, such as Diweis. Naturally, he exudes an aura of authority.

However, when facing others, Li Yan is a powerful figure who needs to maintain his authority in order to win their respect. After all, Focus Media is no longer a small-scale operation. To manage a large group of people, he definitely needs a certain amount of authority and skill.

But Li Yan didn't need to maintain that facade with the philanthropist Li. In front of others, Li Yan was indeed a big shot, but in front of the philanthropist Li, he dared not put on that act.

Moreover, Li Yan knew perfectly well how he got everything he had now. Without the support of the philanthropist Li, Focus Media could not have been established, and the smooth development of Focus Media over the years was also inseparable from the endorsement of the philanthropist Li.

Furthermore, while Li Yan and Focus Media are indeed doing very well now, compared to Dongling High-Tech, they are nothing.

While Li Dongling was pondering, Li Yan continued, "In addition to these incubated brands, Focus Media's Focus Select Shopping Channel also collaborates with many electronics brands, health products, daily necessities, clothing and other brands."

Currently, however, these three brands still have the highest brand recognition!

Li Yan's words carried a hint of regret and helplessness.

Focus Media's Selected TV Shopping Channel remains the largest TV shopping platform in China, collaborating with various TV stations across the country, including state-run media outlets. Focus Media essentially controls half of the domestic TV shopping market.

Unlike the previous life, the TV shopping industry rose to prominence, but within just a few years it ended up in a mess.

Focus Media, back when TV shopping was just emerging, asked the State Administration of Radio and Television to intervene and, together with CCTV and other television stations, introduced industry standards for TV shopping.

Although many companies in the TV shopping industry are cursing Focus Media for being greedy and not allowing them to continue their business.

However, the existence of TV shopping guidelines has at least provided the TV shopping industry with rules, including regulations on counterfeit goods, knock-offs, and false advertising in TV shopping. There are also regulations regarding warranty, exchange, and return of goods purchased by users through TV shopping.

Focus Media's TV shopping guidelines, while not necessarily a complete improvement to the industry, have at least brought some standardization. If problems arise, the responsible party can be identified, preventing the industry from becoming a haven for scammers.

Focus Media can't control how other TV shopping companies operate, but it has met the requirements of TV shopping standards. Although costs have increased dramatically, this has made Focus Media one of the few exceptions in the domestic TV shopping industry.

The TV shopping industry has seen many ups and downs, with countless companies entering the market only to disappear just as quickly. However, the only one that has survived is Focus Media's Focus Select TV Shopping Channel, which has gained recognition from a significant number of TV viewers.

Moreover, Focus Media has partnered with television stations in South Korea, Japan, Thailand, Singapore, and other regions, and its Selected Shopping Channel has appeared on these stations, achieving impressive viewership and sales.

Especially during the Southeast Asian financial crisis, people in places like South Korea were struggling financially, and their banknotes were almost worthless, as shopping malls were unwilling to accept them.

At that time, Focus Media's local TV shopping provided various daily necessities, home furnishings, and home appliances to South Korea, Siam, and other places. Overall, Focus Media's revenue in South Korea and other places was actually somewhat unprofitable during that period.

Focus Media, however, continued to supply goods despite the financial burden. As long as the losses weren't too severe, they would continue supplying the local market, treating it as a way to cultivate the market.

Focus Media's money was not wasted; during that period, more people in South Korea, Thailand, Japan, and other regions began to accept TV shopping.

To date, Focus Media's revenue in these regions has increased several times compared to three years ago, and the money it lost back then has long been earned back.

Focus Media has now become one of the channels for domestic products to go global. Many domestic companies that want to go global have approached Focus Media for cooperation, asking Focus Media to help them sell their products.

Focus Media used to do more than just TV shopping; it also brought over a whole range of advertising methods, including SMS advertising, elevator advertising, outdoor advertising, and even internet advertising.

In other words, for domestic products, as long as they contact Focus Media, they receive a one-stop service, including advertising overseas, selling products through TV shopping, and even warehousing.

Previously, Dongling High-Tech's logistics department acquired vast tracts of land, office buildings, apartments, logistics parks, and security companies in Southeast Asia at bargain prices. Even a portion of these resources and industries would be enough to benefit the Dongling Group companies. "These things can't be rushed. You can't force the incubation of a company like Diweis!"

Li Dongling comforted Li Yan, telling him that incubating an industry giant is a matter of chance, and even Dongling High-Tech had poured a lot of resources and funds into supporting Dongke Group companies.

As for BackJoy, which was incubated by Focus Media and became incredibly popular as soon as it went on sale, even overseas, it requires a stroke of luck. After all, how many people in the world can compare to a genius like Du Guoying, the founder of BackJoy?

Currently, Du Guoying, who has joined the Dongke Group, is being more restrained in his actions. Li Dashanren used his reputation as a Confucian businessman to make a big promise to Du Guoying, but Du Guoying has been very discreet and has no intention of recklessly exploiting others.

If it were Du Guoying in his previous life, he would have already reaped huge profits, arranging for them to purchase things like master-made small-can tea and E-person E-book.

"As long as Focus Media follows the planned schedule, one day it will be able to incubate a hundred brands like Diweisi and BackJoy!"

Li Dongling also took the opportunity to paint a rosy picture for Li Yan, telling him not to rush things and to fulfill Li Yan's grand ambition from years ago: Focus Media's goal of using its TV shopping platform to incubate one hundred well-known brands would eventually be achieved...

It is precisely because of this carrot that Focus Media's TV shopping platform has always maintained a bottom line over the years, establishing a dedicated shopping selection team, customer service department, after-sales team, and even opening offline stores.

Of Focus Media's nearly 10,000 employees, more than 60% are in the TV shopping team, and TV shopping revenue accounts for more than half of Focus Media's total income.

Hearing Li Dongling's words, Li Yan nodded. Although Focus Media was still far from the grand ambition he had made back then, he didn't want to make easy money and ruin the Focus Media brand.

After all, TV shopping platform revenue continues to grow overseas every year, and hundreds of millions of TV users in China are all potential users for Focus Media!

In fact, Li Dashanren did not deceive Li Yan. As long as he continued to do so and made more people believe in Focus Media's shopping platform, then all kinds of brands would be begging Focus Media to promote their products.

In the future, brands like Gionee, 8848, Joyoung soymilk makers, Suppor, Midea, AUX, and even commemorative banknotes and postal stamps will all be promoted through Focus Media's carefully selected TV shopping channels. It's not impossible that one of these brands could eventually become a publicly listed company!

"Now, Dewey has completely established itself in America, Canada, and other North American regions, and is even experiencing a shortage of supply."

Hu Yujun's next step is to have Diweis supermodels hold a big show in old Europe to open up the old European market.

Diweis' production base in Haixi has now begun a full-scale expansion.

If the markets in North America and other regions can also be opened up, then DeWeis's revenue in North America and North America this year could exceed $200 million, or even $250 million.

Changing the subject, Li Yan mentioned DeWeis. In places like America, DeWeis is a huge hit. Although American conservatives criticize it fiercely, it doesn't stop American women from being proud of DeWeis. After all, what woman doesn't yearn for fashion and want to become a supermodel admired by thousands?
"I've already told Hu Yujun about DeWeis. In America and other places, DeWeis has given up a portion of its shares to Wall Street institutions. We have to pay the necessary visits and not lose sight of the bigger picture for the sake of small gains."

Li Dongling said, "Also, you need to keep an eye on the development of Diweis' new products, Pandora's face masks, and hyaluronic acid products. They can't stop!"

Previously, Diweis started a new business, establishing a new brand called Pandora, and heavily investing in the research and development of facial masks and hyaluronic acid products. To be honest, these two businesses are the real tools for fleecing consumers, and they are fleecing consumers all over the world.

The profits that Devis has made in America right now are just an appetizer compared to the new products. Once they've opened up the American market, the real money-making machines can start rolling out...

Li Yan was slightly surprised when he heard Li Dongling's words. He knew that Diweis had invested a lot of money in developing new products, but there were no results yet. However, it seemed that the philanthropist Li was very optimistic about Diweis' new products.

"I will keep a close eye on DeWeis's new business!"

Li Yan said in a deep voice, "Diweis is a flagship company that Focus Media has built up. With this flagship company around, countless companies flock to it like moths to a flame, begging Focus Media to help them take off. So he will not allow anything to happen to Diweis."

"Mr. Li, there's something else Focus Media wants to discuss with Dongling High-Tech headquarters..." Li Yan said to Li Dongling, rubbing his hands together nervously.

"Going public?"

(End of this chapter)