Reborn since 1993

Chapter 1336 Blitzkrieg

One impressive term after another embellished Focus Media into a form that Li Yan had never seen before.

And that precise, cross-platform advertising system, with its automated ad delivery, sounds even more sophisticated and advanced.

TV shopping has been embellished as an internet e-commerce business, and there are even claims of incubating and investing in promising companies, which makes people feel even more impressed but confused.

But damn it, can Focus Media really produce these things? Li Yan certainly didn't have the confidence; this was just too much hype.

"Given Focus Media's current capabilities, it's probably impossible for them to implement these technologies and advertising placements!"

Li Yan said with some helplessness, "That's a great boast, but Focus Media doesn't have that kind of capability!"

Li Dongling glanced at Li Yan, "Who made Focus Media do it so quickly?"

Amid Li Yan's stunned expression, Li the Philanthropist said leisurely, "What Focus Media needs to do is create momentum, promote Focus Media's philosophy, and get more people to accept and believe that Focus Media is different from other advertising companies!"

"Once the company goes public, its own investment institutions will provide guidance and support for Focus Media!"

Li Dongling said to Li Yan, "Focus Media has put forward so many concepts. After the IPO, just start the team, and the matching teammates will naturally appear."

If the investment institutions don't cooperate with Focus Media, then they don't deserve to fleece investors!

As for whether the concepts proposed by Li Dashan for Focus Media can be realized, well... there is still a chance, it may take time, and it is estimated that there will still be a chance in about ten years.

In its previous life, The Trade Desk, an advertising company known as TDT (formerly known as Cuiyi), operated a programmatic automated advertising platform, and added AI to it. Basically, whatever concept was hot, they would add it to it...

Although Cuiyi's stock price experienced a single-day plunge of 30%, its market value still exceeded that of traditional advertising giants such as WPP and Publicis, and at its peak, its market value once exceeded US$490 billion.

This is the fickle nature of Wall Street institutions. No matter how much money companies like WPP make, they still look down on them. But rising stars like Cuiyi, even though their revenue can't compare to traditional advertising giants, are still sought after.

Focus Media doesn't need to reach the technological level of Cuiyi decades later; it only needs to generate hype for the concept.

To convince the outside world that Focus Media is not a traditional advertising company, but a digital, internet-based, and programmatic advertising company that can make money effortlessly without needing salespeople to solicit ads, relying solely on an advertising placement system—isn't that a huge and appealing opportunity?
This thing is just like a sophisticated social media profile; it promotes creating a persona. But if anyone believes the sports cars, villas, mansions, luxury watches, private jets, and world travel photos posted on social media, then they'll have them all in this lifetime.

Concept stocks in the stock market are actually quite similar to those on social media; they look glamorous, but only God knows how much of it is genuine.

As for how many of those things on WeChat Moments will actually come true in the future, only God knows. But that doesn't stop them from turning those posts into PPTs and selling them to the "leeks" (a term for inexperienced investors). As long as some "leeks" believe them, this method can continue, and they can start harvesting "leeks" one after another!
"Focus Media can start its publicity campaign first. Once Wall Street institutions and the outside world have accepted this concept, it's not too late to go public!"

Li Dongling looked at Li Yan and said, "The Nasdaq bubble will start to burst next year. If Focus Media chooses to go public at this critical juncture, even if it is not an internet company, it will probably suffer an undeserved disaster."

It would be better to wait a few years and hype up the concept of Focus Media. By then, Focus Media will have more than just internet e-commerce and incubation investment platforms compared to Cuiyi Company.

With Cuiyi's market value inflated to $49 billion, is it excessive for Focus Media, which is even more prone to hype, to demand a valuation of $70-80 billion?
"What's the difference between a person without dreams and a salted fish?"

The philanthropist Li stood up, walked over to Li Yan's side, and placed his hand on his shoulder. "Focus Media is going public, and it wants to become the best advertising company in the world!"

A bowl of strong, toxic chicken soup was forced down Li Yan's throat. Regardless of whether he could digest it or not, the only question was whether this bowl of toxic chicken soup was potent enough.

Li Yan took a deep breath and then nodded emphatically.

For Li Yan, the most important aspect of the "poisonous chicken soup" brewed by the philanthropist Li was that it gave him a new understanding of Focus Media's positioning.

The things that Li Dashanren proposed are things that Focus Media definitely can't do in the short term; that's a foregone conclusion.

However, once Focus Media starts doing this, it means that Focus Media is beginning its transformation. Unlike WPP and Ogilvy, who are all "old-fashioned" companies that are yesterday's news and still focus on creativity and cling to television, Focus Media is about to usher in a new era.

The future of the advertising industry belongs to Focus Media. Old-fashioned methods will eventually be eliminated by history. Focus Media has the advantage!

After Li Yan walked out of the office, Li Dongling quietly looked at the door. Focus Media's success was naturally a good thing for Dongling Hi-Tech.

Putting aside how much profit Focus Media can make after its IPO, the key point is that the stronger Focus Media is, the more powerful Dongling Hi-Tech's advertising and promotion channels will be, which is very important for Dongling Hi-Tech.

Once it's established, Focus Media will become a major client for many TV stations, newspapers, and websites, and will be able to influence these media outlets and public opinion platforms to varying degrees, especially overseas, which is particularly important!

……

"Mr. Li!"

"Manager Guan!" When Guan Zhenming met Li Yan, who came out of Li Dashanren's office, he saw that Li Yan's expression was a bit strange, with his brows furrowed but seemingly excited.

Upon hearing Guan Zhenming's words, Li Yan seemed to snap out of his daze and looked up at him.

Despite Guan Zhenming's previous grumbling about Li Yan, when he actually faced this biggest advertising tycoon in the country, Guan Zhenming still had to be somewhat obsequious.

"Mr. Li, it's my treat today. We've all finally managed to meet in Pingyang, so let's drink a lot and not stop until we're drunk!"

"Row!"

Li Yan readily agreed, knowing that Guan Zhenming probably had something to ask of him.

However, since they were all in the same camp at Dongke, Li Yan couldn't refuse every meal, as they would all be eating together in the future.

Moreover, Li Yan needs to make connections after arriving at the Pingyang headquarters; he needs to pay respects to various parties and regions. He can't just come and run away.

In the future, when matters involving Focus Media are discussed at Dongling High-Tech headquarters, Li Yan will need someone at headquarters to speak up for Focus Media. Just as it's easier to be an official if you have connections in the imperial court, it's equally important to have supporters at headquarters within the ranks of a giant company.

After exchanging a few words with Li Yan, Guan Zhenming pushed open the door and entered Li Dongling's office.

Upon seeing Guan Zhenming arrive, Li Dongling didn't beat around the bush but went straight to the point, asking, "What trouble has Red Hare encountered?"

"I'd like to ask the map team from the marketing department to handle this!"

Guan Zhenming gritted his teeth and said that he knew it was useless to talk nonsense in front of the great philanthropist Li, so it was better to just tell the whole truth from the beginning.

"I plan to promote AnDian charging stations and ChiTu electric bicycles at the same time. ChiTu does not have enough manpower right now, and its funds and resources are also a bit tight. We need support from headquarters!"

Guan Zhenming explained Chitu Company's plan to Li Dashanren.

After hearing this, Li Dongling understood Guan Zhenming's intentions and realized that Guan Zhenming's actions also had another meaning: to use Dongling High-Tech's name for his own purposes.

An Dian and Chi Tu will be dealing with many communities and neighborhoods in the future. Property management is an industry where all sorts of people coexist, and there are many tough nuts to crack. Sometimes, it may even involve some "friendly" exchanges involving fists and sticks.

It was thanks to the reputation of Dongling High-Tech, coupled with the fighting spirit of Dongling's ground sales team, that An Dian and Chi Tu were able to be promoted.

Li Dongling tapped the table with his fingers, increasing the force of the last few taps.

"Headquarters will have Oriental Express and Chitu electric bicycles promote it together!" Li Dongling said after thinking for a moment.

Whether you release one sheep or two, it's better to take this opportunity to release them all at once!

The companies in the Dongke Group need to deal with various communities, residential areas, and property management companies, and it's not just Chitu Company that does this.

Similarly, Oriental Express also had this need. After obtaining its express delivery license, Oriental Express began a large-scale expansion.

Although it doesn't compete with the postal service for orders from various organizations and state-owned enterprises, Oriental Express is already raking in enough social express delivery orders to make a living.

Currently, the express delivery license obtained by Oriental Express is for trial operation within Guangdong Province. However, Oriental Express cannot remain confined to Guangdong Province and will inevitably impact markets outside of Guangdong sooner or later, so it needs to prepare in advance.

Especially for express delivery, Oriental Express needs to establish express stations and even express lockers in various communities.

Instead of waiting to do it later, it's better to take advantage of the cheap land now and secure the shop and land, which will save a lot of money later.

Now, Dongling High-Tech Logistics Department has acquired a lot of land and shops, such as Oriental Times Shopping Mall, Shenzhou Flagship Store, offline stores of Focus Media Selected Shopping Channel, and Tse Sui Luen Jewelry stores, etc.

Now, with the addition of Oriental Express's courier stations, one more won't make a difference. Moreover, Chitu electric bicycles also need to establish stores, after-sales service centers, etc., which also require shops.

Let Oriental Express and Chitu promote it together. It will save us from having to go through all that trouble later. Besides, we might have to spend more money later. Now that there are no competitors, we can make large-scale acquisitions or long-term leases.

In the future, the combined value of all the land, shops, warehouses, etc., held by the Logistics Department of Guangdongling High-tech will probably be an astonishing figure!

"Just contact Zhang Ao about the ground sales team. Have the marketing department bring the team out. The headquarters will cover the start-up costs, but Chitu will pay the commissions and bonuses!"

Li Dongling looked at Guan Zhenming and said, "Guan Zhenming came from the marketing department of Dongling High-Tech. He is a general under Zhang Ao, the general manager of the marketing department of Dongling High-Tech. Zhang Ao will definitely help Guan Zhenming."

(End of this chapter)