Reborn since 1993
Chapter 1346 Roadblock?
Chapter 1346 Roadblock?
"Today we have brought a total of forty Chitu electric bicycles. If you buy one today, you can get a license plate on the spot!"
This is the last batch of stock in our town. If you miss it, you'll have to wait until next week!
Zhao Ze was shouting through a megaphone, with three vehicles parked behind him, all carrying Chitu electric bicycles.
The drivers of these three cars were hired by Zhao Ze. They served as drivers, assistants, and bodyguards, making them extremely cost-effective.
Zhao Ze paid the three of them 200 yuan a day, which was far higher than the local wages.
But for Zhao Ze, the cost of hiring three people was nothing; he couldn't possibly finish his work without a few helpers.
According to the commission rules set by Chitu, as long as twenty Chitu electric bicycles are sold each month, the commission will start at 7%. Zhao Ze has now sold far more than twenty.
If all forty Red Hare cars are sold today, Zhao Ze will earn more than 7,200 yuan in commission alone!
In a single day, one can earn so much through commissions. This is the exorbitant profit margin of ground promotion, and the reason why some people are willing to work so hard in this industry—because it really makes money!
This explains why sales representatives from different brands sometimes fight during on-the-ground promotions; it's not just about promoting their brands, but also about their income.
Cutting off someone's livelihood is like killing their parents; they will never let it go, and will naturally fight each other to the death!
Zhao Ze knew that they were in the early stages of promotion, so the commissions were very high. After another month or so, once Chitu electric bicycles had gained traction, the commissions would definitely decrease. Otherwise, Chitu wouldn't be able to afford such high commissions.
So for sales promoters, the next month or so will be their most intense period. The more cars they sell, the more they earn. Just like Zhao Ze, whose daily commission is more than half a year's salary for employees in other industries!
In this situation, the question is, will Zhao Ze fight with all his might?!
As for whether he was worried about not getting his commission, Zhao Ze wasn't worried at all. As long as he took back the 100,000 yuan from selling forty cars today, the Chitu finance department would settle his commission on the spot!
Zhao Ze shouted for a while, his voice became hoarse, and after he finished shouting, he kept gulping water down his throat.
"Mayor Zhou, we are really troubling your town government today. Please do us the honor of having lunch with the town leaders at noon."
When I get back today, I will definitely report to headquarters that Mayor Zhou's assistance to Chitu Company has been reported to the municipal government's industry and commerce departments!
After selling a car, Zhao Ze spoke to a man standing to the side with his hands behind his back. Upon hearing Zhao Ze's words, Mayor Zhou smiled.
"You're too kind, you're too kind. This is what we should do!"
Having heard what he wanted, Mayor Zhou smiled broadly and spoke to Zhao Ze.
If you look up, you'll see that the place where Zhao Ze set up his stall today is right in front of the town government building!
Not only were stalls set up at the town government's main entrance, but the town government also provided the logistics. They even used loudspeakers to promote Chitu electric bicycles in the town and the villages below it.
Having worked in ground sales for so many years, this time promoting the Chitu electric bicycle allowed Zhao Ze to experience the "home field" atmosphere for the first time and understand what it felt like to be in a core customer base.
The media raved about it, and various municipal government departments and units gave it the green light all the way. When it arrived in the town, they also gave it their full support.
For Shandong province, known for its high volume of civil service exam takers, the recent reports from Shandong media, including daily evening news featuring various provincial officials visiting Chitu Company, have been a source of great interest.
If anyone in any unit in Shandong province sees this news and still doesn't know what to do, they should retire as soon as possible and go home to sell sweet potatoes. Otherwise, they might end up taking the blame and having to help count the money...
Compared to the first day when he had to talk himself hoarse trying to sell the Chitu electric bicycles, selling them is much easier for Zhao Ze now.
In every town they visit, the local government officials take the initiative to buy several Chitu electric bicycles as an example!
Then, employees of local credit unions, township enterprises, and state-owned factories make the most purchases. Comparatively, these people have stable incomes and a higher willingness to consume.
Thanks to extensive media coverage and the initiative of town leaders and state-owned factory employees to purchase the vehicle, residents in the town and villages are gradually beginning to accept the Chitu electric bicycle. After all, it is much more convenient than a regular bicycle, and anyone who has experienced it will understand.
If a family has a decent income and some spare money, there's a good chance they'll buy a Chitu (a type of scooter).
Zhao Ze estimated that the forty Red Rabbit trucks he brought over today would likely be sold out by the afternoon if he set up a stall here and then went to the villages below.
However, Zhao Ze's sales were considered low. He knew that there was a guy named Lao Liu who was squatting at the gate of the state-owned factory in Quancheng selling Chitu electric bicycles.
On the first day, Zhao Ze sold ten cars, while someone else sold 47 cars, which actually involved going to the gate of a state-owned textile factory in Jinan to sell them.
For female employees in textile factories, commuting between the company and home every day, and buying groceries after work, not many female employees ride motorcycles. Having a small electric scooter is indeed much more convenient. Where there is demand, there is sales.
Currently, the top-selling salespeople like Zhao Ze are making nearly a hundred, even close to two hundred vehicles a day, raking in commissions. However, Zhao Ze isn't actually doing badly either; it seems he's not selling as many as the salespeople promoting in the city center.
However, Zhao Ze didn't just sell his wares in one place and then leave.
On the contrary, in every town he visited, he would select a Chitu franchisee, especially one who sold motorcycles, and transition to selling Chitu electric bicycles. It was almost a natural progression.
Even after Zhao Ze left, these Chitu franchisees who were recruited by him still received a portion of the revenue from the cars they sold each month, and this continued for three consecutive years.
All things considered, Zhao Ze's future earnings will be no less than, and may even exceed, those of people who promote the products in the city!
……
"What kind of neighborhood is this? Just any Tom, Dick, or Harry can come in?"
"Pay a deposit of 100,000 yuan for the venue fee first, then we'll talk about the rest!"
"The site fee is 30,000 yuan per year and must be paid on time. The property management company will take 70% of the revenue from the charging stations!"
"I, Hu Mingyi, say this: if you haven't paid enough money, no matter who comes, it won't make a difference!"
Wearing a Chitu vest, Ye Qi, who was assigned to promote AnDian charging stations under Chitu, entered the property office of Jinxiu Garden community. As soon as he explained his purpose, he was bombarded with criticism by the property manager, Hu Mingyi.
Over the past few days, I've visited more than ten residential communities and met all kinds of property management companies. But I'm still a bit confused when I see Hu Mingyi.
Ye Qi had seen people ask for exorbitant sums before, but this was the first time he had ever seen someone with such a huge appetite.
With a deposit of 100,000 yuan, site fees, and an annual payment of 30,000 yuan, and the charging service fees received by AnDian charging piles, 70% of which have to be given to the property management company, what is AnDian doing all this for?
"Manager Hu, we're just making a meager living. The site fee is 3,000 yuan a year, which is already the limit. As for the revenue from AnDian charging stations, our AnDian company only earns a portion, barely enough to keep the business running."
This money also needs to cover after-sales service, maintenance, and paying the salaries of maintenance personnel, etc.
In addition, there are revenue shares to be given to the Transportation Department, Urban Management Bureau, Fire Department, community services, and the power company, plus the share to the property management. An Dian really doesn't make money; at best, it breaks even!
Ye Qi also patiently explained to Hu Mingyi the difficulties faced by An Dian, explaining that, like the Chitu electric bicycles, a portion of An Dian's revenue from charging stations was actually distributed among its customers.
In each city, AnDian has to share a portion of its revenue with local authorities, including the transportation department and urban management departments.
The initial investment is substantial, and the return on investment is somewhat slow. Therefore, An Dian's profit margin is actually not as high as one might imagine, only around 45%. In reality, it's similar to a gas station, mainly relying on the price difference and service fees.
This model prevents AnDian from charging too high a price; otherwise, users wouldn't charge there. This business model relies on a steady, long-term approach to recoup costs, and it's not a high-profit industry.
Giving up profits is also to enable AnDian charging piles to be quickly promoted. The more allies and supporters there are, the less resistance there will be to deploying charging piles.
Furthermore, with these supporters in the same camp, An Dian becomes a local power in the places where it sets up operations. Do other brands of electric bicycle charging stations have the qualifications and strength to compete with An Dian?
But when he heard Ye Qi's earnest words and his subtle mention of the backers behind An Dian Technology, Hu Mingyi scoffed, lit a cigarette, and blew a puff of smoke at Ye Qi, "Don't give me that crap!"
"What I say is as good as my word. Do you expect me to take back what I've already said?"
“There used to be a company called Focus Media that wanted to enter our community. Their on-the-ground promotion team didn’t pay enough for the venue fee, so we still kicked them out.”
As both companies were under the Dongke Group, Ye Qi naturally knew about Focus Media. He didn't expect that Focus Media would also run into trouble with this property company.
Seeing Ye Qi's stunned expression, Hu Mingyi couldn't help but feel smug. After Focus Media entered this community, Hu Mingyi immediately turned his back and announced an increase in venue fees and revenue sharing.
Finally, he even had his henchmen drive Focus Media away and steal their advertising equipment for free. The two sides are still in litigation.
What's really bothering Hu Mingyi is that after Focus Media left, it's not easy for the property management company to attract advertisers into the community, and no other advertising company dares to take over the mess left behind by Focus Media.
What angered Hu Mingyi was that he had already agreed to give Focus Media 20% of the advertising revenue earned in each community, but Focus Media was still unwilling, which was simply outrageous!
(End of this chapter)
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