Reborn since 1993

Chapter 165 The alternation of old and new
Li Dongling returned to Pingyang from the capital of Hanxi Province and received the sales statistics from marketing manager Zhang Ao and a report from financial manager Hu Xian.

Shenzhou Telephone strives to become the world's No. 1 digital cordless phone manufacturer. The emergence of the "Sirius" chip has made Dongling Hi-Tech one of the most famous companies in the domestic technology industry. Even companies such as Juhua Factory, ZTE, and Changhong are less popular than Dongling. Hi-tech is also inferior by a lot, its revenue is not as good as that of Donglin Hi-Tech, and Donglin Hi-Tech still earns in foreign exchange.

The hot sales of digital cordless phones in America have allowed Shenzhou, coupled with Coolpad and Simon phones, to have shipped more than 750 million units in the first quarter, with total revenue exceeding US$ million. .

More than 85% of the revenue comes from overseas markets, especially in developed countries such as Europe and America. The demand for digital cordless phones is quite strong, which means that all the money earned in these areas is foreign exchange!

Li Dongling looked at the report in his hand. Although the sales of digital cordless phones were increasing, profits were declining. The war with Siemens still affected Dongling Hi-Tech's profits. This is inevitable. A slap in the face will hurt your hand. Well, how can there be anything in the world without any consequences?

In order to overthrow Siemens, Coolpad and Simon continued to cut prices, and sales increased, but profits did continue to decline, especially for Simon. They really just earned assembly fees and hard-earned money, but because they earned foreign exchange, in China, Simon This brand can help Tangling Hi-tech get a lot of export tax rebates, subsidies, etc. Many domestic companies are currently exporting at a loss, relying on earning foreign exchange, combined with tax rebates and even subsidies to make money, but for Tanglin Hi-tech, it is definitely I hope to make high-yield products.

The most profitable one now is the high-end brand Shenzhou Phone. The Shenzhou brand shipped 35 million units in the first quarter, but got about % of the revenue from the entire phone project. This shows how profitable the high-end brand is.

Coolpad and Simon seem to have high sales compared to Shenzhou, especially Simon. The sales volume in the first quarter reached more than 3.8 million units, but their revenue and profits are still not comparable to Coolpad, let alone Shenzhou. Compared.

"Now, in the digital cordless phone industry, although Shenzhou, Coolpad, and Simon occupy more than 86% of the market share, with the launch of digital cordless phones from brands such as Panasonic, Philips, and General Electric, our market share may It will decrease a bit, but it may eventually remain around 70%. Competition in the mid-range brand market may be fierce!”

Zhang Ao said to Li Dongling, although everyone knew that they might not be able to compete with Shenzhou, other brands still gritted their teeth and rushed into this industry. After all, in a multi-billion dollar market, how could such a big piece of meat not be exciting? .

For example, Jianlibao's revenue has almost reached its peak, with annual revenue of more than 6 billion. Chunlan, the air-conditioning overlord, has made a billion yuan with its two motorcycles, Chunlan Tiger and Chunlan Leopard. This year's revenue has almost reached 60 With more than one billion, Haier is similar to Jianlibao and Chunlan.

General Electric spans dozens or hundreds of industries. Chunlan has entered many industries such as air conditioners, refrigerators, televisions, washing machines, motorcycles, and automobiles. The other companies such as Stone, Haier, Giant, and Vanke are just playing tricks. What? They are all involved in home appliances, real estate, computers, logistics, real estate, medical care, securities, etc. They even have no idea how many industries they have. Anyway, they continue to acquire, recruit and launch new products. Sitong has fallen into management. Chaos is the best proof...

Now Dongling Hi-tech has sold off the electronic pet machine project, leaving only two projects: digital cordless phone and mouse. This makes Zhang Ao a little anxious. This is also the current state of domestic companies. It seems that there are fewer industries to enter, and they are losing money. Money!
“But we have a lot of new projects!”

The familiar companies of Li Dongling in his previous life are still in development. Midea's revenue is around 15 billion, Kelon, Vanke, and Juhua Factory's revenue is around billion. With the digital cordless phone project, Dongling Hi-Tech's revenue is around billion. Collect, has become a big brother in the domestic technology industry!
"Except for digital cordless phones, the only products currently sold by Tanglin Hi-Tech are the silver sable mice!"

Zhang Ao said to Li Dongling, but he was a little anxious in his words. Affected by General Electric, the world's largest company, not only domestic companies, but also companies around the world are diversifying on the left and globalizing on the right, working hard to enter a new era. Multiple industries.

With annual shipments of 17 million units, the Shenzhou series of phones alone will contribute about US$ billion in revenue to Tanglin Hi-Tech this year. Of course, the final profit will certainly not be that high, but it will definitely make the company more profitable. Dongling Hi-Tech's sales this year exceeded billion yuan. How many domestic companies have annual sales exceeding billion yuan now? !
Changhong has relied on price wars this year and has involved its TV peers in crazy shipments. This year's sales may exceed 10 billion. Other domestic companies in various industries, such as Sitong, can earn more than 7 billion yuan.

Li Dongling nodded when he heard Zhang Ao's words, "This year, as long as the shipment volume of the Shenzhou series phones can reach 25 million units and stabilize, it will be enough!"

Since its establishment, Donglin Hi-Tech has entered the three industries of mice, electronic pet machines, and digital cordless phones. It seems to be a lot, but it also depends on who it is competing with.

Hu Huxian couldn't help but glare at Zhang Ao. He was not a rich man, but he didn't know how expensive firewood and rice were. Hu Xian, who was in charge of Dongling Hi-tech's money bag, was under great pressure.

"Silver's new generation optical mouse, PHS mobile phone project, USB flash drive project, and the mini radio from Feiyan Technology will all be launched within the next two years.

In addition, Wanjia Electrical Appliance City has also opened stores in Europe, Southeast Asia, Yanjing and other places, which is a huge investment. In addition, projects such as Dongxin Semiconductor and Dongfang Optoelectronics are all waiting for Donglin Hi-Tech to invest. Donglin Hi-Tech There are really a lot of product projects! "Zhang Ao, who was scolded by Hu Huxian, had a little embarrassment on his face, but it flashed over. His butt determines his head. Zhang Ao is the marketing manager. He has a large group of sales staff at home and abroad, all waiting to sell goods. To earn commission, naturally I hope that the more product lines Donglin Hi-Tech can have, the better!
"It depends on who you compare with. Compared with companies like Stone, Giant, and Haier, the current products of Tanglin Hi-Tech are indeed not many, or even less." Zhang Ao muttered.

"The more you eat, the more you'll have to spit it out!"

Hu Huxian looked at Zhang Ao and sneered. He had experienced the kind of drumming and passing flowers in Yazhou, where the numbers on his account doubled and soared, and then returned to zero overnight. The experience was almost like experiencing life and death. His outlook on life and vision.

Since joining Tangling Hi-tech, Hu Xian has been said to be dedicated and dedicated, especially for Tanglin Hi-tech's cash flow. He has always kept Tangling Hi-tech's account with cash flow that can maintain Tangling Hi-tech's operation for more than half a year. , recently he is planning to increase this cash flow to one year, or even longer!

In other words, even if Tanglin High-tech's entire business line is no longer profitable, Tanglin High-tech can still survive for more than a year relying on the cash flow in its account.

This can be said to be a sequelae left over from Yazhou Real Estate, not only by Hu Huxianyou, but also by Boss Wang of Vanke. After Boss Wang came back from Yazhou, he continued to shrink his product lines and hoard a lot of cash flow. This made Vanke After decades of hard work, it has survived, while companies in the same industry, even if they have great success, will eventually be wiped out.

Li Dongling stopped Zhang Ao and Hu Xian from continuing to argue, "In the short term, Dongling Hi-tech will still focus on current projects. In the second half of the year, the sales department will be busy!"

Li Dongling also tends to support Hu Xian. He hoards cash flow with Li Dongling's approval. No one knows which one will come first tomorrow or death.

Moreover, Li Dongling clearly remembered that in two years' time, America's Soros would cause a storm in Asia, destroying the economies of Bangzi, Siam, Cochin, Malaysia and other regions. A large number of companies were also deeply affected, especially those exporting to the southeast, which were almost wiped out by the group.

If there is not enough cash flow, Li Dongling feels that Dongling Hi-Tech will also be in trouble!

However, as the saying goes, crises are also opportunities. As long as enough cash flow is accumulated in hand, Tanglin Hi-Tech may be able to earn profits in that storm, such as patents such as stick LCD panels and so on. On the production line, the leeks that should be cut must still be cut...

After talking with Zhang Ao and Hu Xian, Ren Yuefeng, Chen Tao, Gao Peng and others came to Li Dongling's office one after another. Even though there was Ren Yuefeng as the general manager and various department managers handling matters, there were still many The documents need to be handled by Li Dongling personally.

After Li Dongling signed the signature, Dongling Hi-Tech started a new round of recruitment and announced the introduction of a new batch of talents. Now that Shenzhou Telephone and Dongxin Semiconductor are at their most famous, they must take the opportunity to recruit talents to join. of!

Many media are still reporting on Shenzhou Telephone, Sirius, etc., and the news is still hot. However, Tanglin Hi-Tech is now in a busy state. The personnel of various projects and departments are not only busy for Tanglin Hi-Tech, but also for Tanglin Hi-Tech. Your own wallet and pockets.

Tanglin Hi-Tech does not have a special Lenovo newspaper or something like Lenovo to promote itself. However, after Tanglin Hi-Tech's project team or individuals make contributions, Tanglin Hi-Tech will also notify everyone within Tanglin Hi-Tech. .

This report is not some poisonous chicken soup or learning spirit stuff, but a reward, a reward for Chi Guoguo. Members like the R&D team members led by Ni Guangnan received a reward last year for the successful development of the Sirius chip. After Li Dongling left, Another bonus was issued, and when added together, the bonus alone exceeded 50,000!
That is to say, each of the dozens of R&D team members who follow Ni Guangnan can get this money, and there are also incentives such as priority in applying for staff housing.

As soon as this announcement came out, it was enough to stimulate the major departments of Tanglin High-tech, especially the research and development department. If they really make something, they can really receive rewards!

(End of this chapter)